JESSICA DRESCHEL firstname.lastname@example.org | jessicadreschel.com | 330-805-3264 116 Sutherland Rd., Brighton, MA 02135
Communications and marketing expert adept at managing messaging across multiple platforms. Right at home in the vast social media space, including social media management tools. Exceptional collaborative, creative & interpersonal skills. Committed brand & community ambassador. Destroyer of deadlines. Excellent writer. Great at Photoshop & InDesign. Pretty decent digital & film photographer. Skilled at SEO, CRM, some HTML, and TCOB.
SKILLS •• Manage integrated marketing projects & social media presences. •• Compose marketing plans & briefs. •• Develop and monitor benchmarks for measuring impact of social media programs using social media analytics. •• Create original, on-brand written & visual content across various channels. •• Interpret metrics & content analytics, including Google Analytics. •• Establish & carry forward distinctive voice, brand strategy & reach.
Marketing & Communications Specialist Akron METRO Regional Transit Authority | Sept. 2017 - April 2009 •• Managed social media profiles, policies, & strategy, bringing followers from 0 to 4 figures. •• Wrote, edited & updated website content for a 65-page site. •• Photographed internal & external company events, editing and maintaining a collection of more than 2,000 finished original images. •• Conceived, designed & created print & digital marketing collateral. •• Scripted, shot & edited online videos netting more than 24,000 views. •• Prepared yearly marketing plan.
Government Relations Communications Coordinator The Goodyear Tire & Rubber Co. | Jan. 2009 - June 2005 •• •• •• ••
Wrote, edited, designed & distributed PAC newsletter. Composed dozens of internal news stories & issue briefs. Monitored & tracked important legislation. Organized & implemented multiple company-wide grassroots letter-writing campaigns resulting in more than 3,000 letters to legislators. •• Maintained & updated department website. •• Digitally scanned, titled & organized thousands of historical tire development documents. •• Conducted review sessions with engineers to enhance prototype testing success.
EDUCATION Bachelor of Science Public Relations Kent State University (2006)