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SELECTED WORKS


SELECTED WORKS


Design is about analyzing complex problems, breaking them into smaller fragments and then solving each one of them visually.


TABLE OF CONTENTS

Project 01 ¬ Baby Loves Veggies!

02 — 13

Project 02 ¬ ETQ Amsterdam

14 — 19

Project 03 ¬ Resume Writing Workshop

20 — 31

Project 04 ¬ The Devout Coffee

32 — 43

Project 05 ¬ Simply Chocolate

44 — 53


PROJECT 1 BABY LOVES VEGGIES!

BABY LOVES VEGGIES!

02


01 / 05

Approach ¬ The topic I choose to explore through this course is about American babies disliking the taste of vegetables thus lack of appetite. In order to address this issue, I created a brand strategy for a cooking event that helps the parents and guardians in motivating their babies to eat healthier.

Course ¬ Visual Thinking

Keywords ¬ Scrumptious / Brave / Energetic

Category ¬ Event Branding

J E S S E TA N G

Title ¬ Baby Loves Veggies!

SELECTED WORKS

Objective ¬ Create a well researched visual system on a topic of interest with the applications of graphics, typography, and color palette to develop a visual system that includes a set of deliverables.

Instructor ¬ Hannah Coward Semester ¬ Spring 2019

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04

PROJECT 1 BABY LOVES VEGGIES!


05


06

PROJECT 1 BABY LOVES VEGGIES!


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J E S S E TA N G SELECTED WORKS

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08

PROJECT 1 BABY LOVES VEGGIES!


01 / 05

J E S S E TA N G SELECTED WORKS

09


10


01 / 05

J E S S E TA N G SELECTED WORKS

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12


13


PROJECT 2 ETQ AMSTERDAM

ETQ AMSTERDAM

14


02 / 05

Keywords ¬ Sophisticated / Aesthetic / Exclusive

Category ¬ UI/UX

J E S S E TA N G

Approach ¬ The use of strong, simple geometry and cultivated typography created a new and effective navigation directory. White space was used carefully to support the layout from uncluttered and to stabilize each web page.

Title ¬ ETQ Amsterdam

SELECTED WORKS

Objective ¬ The initial interest to redesign the ETQ Amsterdam’s website was to keep the user-interface alive and fresh for a more user-friendly experience.

Course ¬ Principles of UX Instructor ¬ Joseph O’Donnell Semester ¬ Fall 2018

15


Collections

Journal

Search

Account

„

Search

Account

„

Info

„ „

<

1

>

FW18 — NEW COLLECTION

PROJECT 2

ETQ AMSTERDAM

„

Collections

Info

Journal

FW18 — NEW COLLECTION SNEAKERS Shop the new collection with free shipping

Filter

LT 01 MAROON $195

LT 01 MAROON $195

LT 01 MAROON $195

LT 01 MAROON $195

„ „ „

16


02 / 05

Search

Account

„

J E S S E TA N G

Journal

SELECTED WORKS

Collections

LT 01 MAROON

Info

$195 Exclusively available in limited quantities online and in store. More information

Maroon d

Size d

• Order your pair before 09:00 and receive it between 29th - 31st October. • Free worldwide shipping • Free replenishment service: laces & insoles

„ „ „ Need help

Collections

Info

Journal

Search

Account

„

SHOPPING CART Product

Description LT 01 Maroon

Coupon code I want to include a gift receipt

Color

Size

Items

Amount

Delete

Maroon

7

<1>

$195

±

Total product Estimated shipping rates

195.00 USD 0.00 USD

TOTAL

195.00 USD *Before Taxes

„ „ „

17


18


02 / 05

J E S S E TA N G SELECTED WORKS

19


PROJECT 3 RESUME WRITING WORKSHOP

RESUME WRITING WORKSHOP

20


03 / 05

Keywords ¬ Impression / Knowledge / Serious

Category ¬ Concept Campaign

J E S S E TA N G

Approach ¬ I found the sign in a local community college. I created a resume writing workshop, a concept campaign that targets senior students who are about to graduate. The end product is presented in three components which function as a visual system, which includes a narrative booklet, three poster series, and a digital website.

Title ¬ Resume Writing Workshop

SELECTED WORKS

Objective ¬ Search for local signs with a giving contents of information. Analyze the information found on the signs, then expand to develop a prominent message to the target audience.

Course ¬ Visual Literacy Instructor ¬ Jessica Peltz Semester ¬ Fall 2018

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03 / 05

J E S S E TA N G SELECTED WORKS

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24

PROJECT 3 RESUME WRITING WORKSHOP


03 / 05

J E S S E TA N G SELECTED WORKS

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28


03 / 05

J E S S E TA N G SELECTED WORKS

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30

PROJECT 3 RESUME WRITING WORKSHOP


03 / 05

J E S S E TA N G SELECTED WORKS

31


PROJECT 4 THE DEVOUT COFFEE

THE DEVOUT COFFEE

32


04 / 05

Approach ¬ Devout Coffee’s mobile application was designed for more reliable mobile ordering. Moreover, the mobile loyalty programs can have the greatest impact on the business and establish relationships with the customers no matter where they are in the country. The app that allows mobile order can serve more customers more quickly and efficiently.

Instructor ¬ Patrice Anderson

Category ¬ UI/UX

J E S S E TA N G

Title ¬ The Devout Coffee

SELECTED WORKS

Objective ¬ To design a mobile application for the Devout Coffee website based on business needs and customer’s demand. This new channel can increase the brand’s profit. Moreover, great promotions, discounts, and special offers can motivate customers to purchase Devout Coffee products in an instant using the app through their handheld digital devices.

Course ¬ Digital Design Studio

Semester ¬ Spring 2019

Keywords ¬ Aesthetic / Experience / Consistent

33


Welcome

Sign In

Home

PROJECT 4

THE DEVOUT COFFEE

Shop

Product

Cart

Checkout

Follow Us

Follow Us

Follow Us

Our Story

Wholesale

Location

FAQs

Press

T&C

Privacy

Career Category

Follow Us

Sign In

Setting

34

Page

Footer


04 / 05

J E S S E TA N G SELECTED WORKS

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36

PROJECT 4 THE DEVOUT COFFEE


04 / 05

J E S S E TA N G SELECTED WORKS

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PROJECT 4 THE DEVOUT COFFEE


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40

PROJECT 4 THE DEVOUT COFFEE


04 / 05

J E S S E TA N G SELECTED WORKS

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42


04 / 05

J E S S E TA N G SELECTED WORKS

43


PROJECT 5 S I M P LY C H O C O L AT E

SIMPLY CHOCOLATE

44


05 / 05

Keywords ¬ Specialty / Health / Quality

Category ¬ UI/UX

J E S S E TA N G

Approach ¬ With the right visual representation of the website, it can be responsive to chocolate lovers who are visiting the site, regardless of any screen sizes. And with a comprehensive optimization, it will be more engaging, useful, and friendly for visitors who just love chocolate in general.

Title ¬ Simply Chocolate

SELECTED WORKS

Objective ¬ The redesign Simply Chocolate was based on the failed execution, which was not easy to understand, not simple to navigate, and was too distracting.

Course ¬ Principles of UX Instructor ¬ Joseph O’Donnell Semester ¬ Fall 2018

45


46

PROJECT 5 S I M P LY C H O C O L AT E


05 / 05

J E S S E TA N G SELECTED WORKS

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48


05 / 05

J E S S E TA N G SELECTED WORKS

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50

PROJECT 5 S I M P LY C H O C O L AT E


51


52

PROJECT 5 S I M P LY C H O C O L AT E


05 / 05

J E S S E TA N G SELECTED WORKS

53


THANK YOU

My Family To my parents and sisters for your unconditional love and support. My Instructor To my instruction (Jeremy Stout) for helping me grow as a designer.


COLOPHON

Contact Jesse Tang Email jessetang.design@gmail.com School Academy of Art University Graduate School of Graphic Design Instructor Jeremy Stout Book Bindery Blurb.com Software Adobe Creative Cloud â&#x20AC;&#x201D;

Š JESSE TANG All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the designer. jesse-tang.com


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