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Introduction Ten years ago, I never would have imagined being a designer. I was about to graduate high school and join the Navy to be a mechanic. Four years later I was out of the Navy a job fell into my lap that changed how I would look at the world forever. I had discovered my passion for design but wasn’t sure how to funnel it quiet yet. After returning to school I realized that graphic design was what I wanted to do. The assistance of a few passionate teachers helped guide me to what I am today and for that I am forever grateful.


Bootleg Brew Co. Course

Instructor

Typeface

Logo & Packaging

Min Choi

Nuetraface

Objective Lexington Kentucky based Bootleg Brew Co. is a microbrewery utilizing naturally resourced water from the Appalachian river, a homage to the outlaw moonshiner ways of the past. These beers are deep rooted in southern culture, including their original flavor lineup of Redneck IPA, Kentucky Gold, and Midnight Stout. Bootleg’s market is younger energetic adults, aged 21-28, who are hard working blue collar folks and enjoy the outdoors in their free time.

Solution When it came to bottling this beverage, I chose cans over bottles because of the target audience who would connect to it. To separate Bootleg from the competition, I used camouflage as a style similar to the popular hunting clothing commonly worn in the south. Packaging is open on the sides to reveal the cans on the inside and allowing the customer to appreciate the uniqueness of our brand. Flavor profile differentiation was accomplished by a flood of color at the top as well as behind each name. The logo symbol I designed depicts a 12 point buck, a trophy prize in hunting circles, representing the core of the brand.


Jesse Frampton

Bootleg Brewco


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Logo

Typography

Nuetraface Slab Text abcdefghijklmnopqr stuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ

Nexa Rust a b c d e f g h i j k l m n o p q r s t u v w x y z

Color Palette

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Jesse Frampton

Bootleg Brewco


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Bootleg Brewco


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Built Magazine Course

Instructor

Typeface

Page Layout

Sean Bacon

Gotham

Objective Built is a monthly magazine for hand-crafters and builders of all sorts. Built’s mantra is “Built, Not Bought,” which it targets to men and women, aged 25-45. Built distinguishes itself from other magazines with its top notch articles and advice columns that none can match. Each issue focuses on a unique theme building on an exclusive and collectable series of guides.

Solution Built uses high quality photography focused on the theme and main article on its covers. Each feature article focuses on a prominent builder in their field and elaborates the highs and lows they encounter in their process. Built also features quick reads about useful specialty tools and processes related to the monthly theme that readers patiently wait for.


Jesse Frampton

Built


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Rik Rak Course

Instructor

Typeface

Portfolio Building

Candice Lopez

Bauhaus STD

Objective Rik Rak is a monthly subscription box with a theme of using rick rack on pieces, repopularizing an old classic. Targeting an audience of young girls aged 8-11 who like to stay ahead of the fashion curve and set the trends themselves. The Rik Rak brand began with a custom-designed typeface of the same name that follows the friendly curved lines associated with it.

Solution Staying fashion savvy, Rik Rak provides an affordable monthly box subscription with new exclusive items changing out every month. Friendly shapes combined with bright colors were used to highlight the brands original character. The logo is set in lock up of the custom brand typeface surrounded by colorful rick rack. Each box includes a thank you note displaying the individual boxologist that assembled that month’s box and hand-made rick racked items to further brand loyalty.


Jesse Frampton

Rik Rak


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Rik Rak


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Retromod Course

Instructor

Typeface

Portfolio A

Bradford Prairie

Ubuntu

Objective RetroMod transforms the way the world looks and sounds. Inspired by the golden age of radio, I built DIY radio kits with speakers, bluetooth, USB and other modern features. This unique radio kit targets upper middle-income consumers, aged 36-50 who appreciate DIY and vintage culture, but demand contemporary quality and sound. Functionality is improved with innovations that make it possible to control the radio with the touch of the phone. As a conversation piece, the new radio makes it easy to play at parties or events or social gatherings.

Solution The visual challenge was to appeal to DIY enthusiasts who appreciate a retro, one of a kind, handcrafted item. The crest was created by modifying the deco-inspired font Electro. The logo’s geometric sharp edges and futuristic styling give it an inventive attitude. An informative and easy to follow diagram was designed to walk consumers step by step through the process of building their own custom radio from the kit. To pay tribute to the classic era of radio, I limited the palette to a sophisticated mix of black and white with hints of sage green. Clean design was used for the custom kit packaging and an instruction guide displayed inside the lid.


Jesse Frampton

RetroMod


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Typography

Ubuntu abcdefghijklmnop qrstuvwxyz ABCDEFGHIJKLMN OPQRSTUVWXYZ Electro abcdefghijklmn opqrstuvwxyz Color Palette

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Retromod


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Retromod


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Accelerate Course

Instructor

Typeface

Typography

Amy Levine

Kohinoor Bangala

Objective Accelerate Sema is the world’s biggest automotive show that takes place in Las Vegas, Nevada. With the glitz and glam of the Las Vegas scene combined with the lust and attention garnered from custom cars, the target audience consists of males in the 35-60 age range who have an enthusiasm for the automotive industry.

Solution Tapping into this theme, I used a cool color scheme sampled from exemplary classic cars along with a creative tire tread pattern to make a further connection into the automotive world. To perceive motion while standing still, a bold italic typeface was chosen for the typographic logo. Crisp photography of high end and customized vehicles featured in the show are used on the conference merchandise and promotional giveaways.


Jesse Frampton

Sema Accelerate


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Typography

Kohinoor Bangala abcdefghijklmnop qrstuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ

Chopper ABCDEFGHIJKLMNO PQRSTUVWXYZ

Color Palette

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Sema Accelerate


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Dixons Course

Instructor

Typeface

Page Layout

Sean Bacon

Adobe Garamond

Objective Improving on standards is never easy, but Dixons, a high-end steakhouse and cocktail bar, manages to do just that by inspiring the southern gentleman in every customer. This high end steakhouse targets upper middle income business men, aged 28-36. Clients who can appreciate a rare ribeye accompanied by a whisky are the focal point. Customers come to enjoy one of the whisky flights when one flavor just isn’t enough.

Solution Inspired from the old western attributes of horseshoes and the woodworking, I kept the color palette simple using classic and beautiful colors from wood and gold. A simple but daring logo utilizes a horseshoe in place of an N, surrounded by a slab serif that, in combination, tie together the western theme. Dependable materials of mahogany wood for the menu displays and the whisky flight, accompanied by brass knobs to hold the menus in place in a one off crafted fashion, and hand selected linen paper to complete the premium feel.


Jesse Frampton

Dixons


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Jai Alai Course

Instructor

Typeface

Portfolio A

Bradford Prairie

Lintel

Objective With a Foreign sounding name, Jai Alai once was the most popular American past time outside of baseball. It’s now in the middle of a renaissance—regaining popularity quickly. Jai Alai targets a majority male audience, who enjoy the high life in the 35-52 age range. By modernizing its visual appeal, a new wave of Jai Alai enthusiasts will form creating a better future for the sport.

Solution An unmistakable logo was needed to creatively define the brand and clearly represent where the sport is moving. I used a simple color palette of green and gold, directly inspired from the walls of each iconic fronton, as a reminder of the great past and to look into the future. A unique serif type face was needed to keep in form with the masculinity of the the brand and to lock in the sports attitude as well as the iconic cesta. A clean website along with mobile content was created in order to help connect the fans more readily.


Jesse Frampton

Jai Alai


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Communal Factory Course

Instructor

Typeface

Logo & Packaging

Min Choi

Avenir

Objective Communal Factory is a shared workspace and learning center located in downtown San Diego. The brand targets crafty 18-33 year old men and women looking for a space to complete projects with the tools necessary and the assistance that may otherwise be unavailable to them. This workshop differentiates itself through its low costs and affordable project based plans to assist in building dreams.

Solution To stand out from the rest, an industrial color palette of yellows and greys is used that was inspired from the machines used in the workshop. When it came to the brand identity, a strong logo consisting of combination of gears and tools was created and paired with the robust typeface of Burford. Branding was applied to stationery used in the workshop, environmental graphics and a clothing line. Communal Factory fills the void that designers and creatives have been missing and creates a place that looks and feels like home.


Jesse Frampton

Communal Facrory


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Avenir abcdefghijklmnop qrstuvwxyz ABCDEFGHIJKLMN OPQRSTUVWXYZ

Burford abcdefghijklmno pqrstuvwxyz Color Palette

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Jesse Frampton

Communal Fcatory


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MEMBERSHIP

CLASSES

GALLERY

CONTACT

Build Your Dreams Communal Factory is a vibrant, creative community that provides access to instruction, tools, software and space. You can make virtually anything at Communal Factory. A playground for creativity, Communal Factory is an open-access, DIY workshop and fabrication studio. We are a community-based space where entrepreneurs, artists, makers, come together to learn and work together.

Make your project or new business a reality at the best equipped DIY workshop and sharespace in California.

Copyright Communal Factory 2003 all rights reserved

Safety is our number one priority. We make sure everyone is trained and certified before stepping on the floor.

Our classes are designed to get you up to speed FAST with the knowledge you need with a hands on approach

619.531.2000 1401 Broadway San Diego, CA 92101

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Communal Factory


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Logo Design

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Construction Company Custom Radios Shared Workshop

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Sports League Handmade Bakery Personal Identity

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Thank You This book is dedicated to all my friends and family whom I neglected for the past few months to complete this. Without their patience I would have never finished. Also, to all my professors and teachers who guided me along the way including Sean Bacon, Bradford Prairie and Andrea Singer, I couldn’t have done it without you. To anyone and everyone else who helped or pushed me along, thank you again. This book was printed at Sunset Press on 100lb accent op paper. Typefaces are Roboto Slab and Berthold Akzidenz Grotesk. Photos from Google Images, Flickr, and Adobe Stock are used for inspiration only. Photography by Jesse Frampton and Bradford Prairie. Contact: jesseframpton111@gmail.com Copyright Š 2017 Jesse Frampton All rights reserved. No portion of this book may be reproduced in any manner without written permission from Jesse Frampton.

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