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Table of Contents Entry #1

Page 3

Entry #2

Page 4

Entry #3

Page 5

Entry #4

Page 6

Entry #5

Page 7

Entry #6

Page 8

Entry #7

Page 9 & 10

Entry #8

Page 11 & 12

Entry #9

Page 13 & 14

Entry #10

Page 15

Entry #11

Page 16

Entry #12

Page 17

Entry #13

Page 18

Entry #14

Page 19


Entry #1

BLADE RUNNER

When Oscar Pistorius was just 11 months old he had to get both of his legs (below the knee) amputated. Oscar was born without fibulas because of a congenital disorder. Even though he was different, it did not stop him from water polo, tennis, rugby, and even running. Oscar has since conquered the Paralympics world and is training hard to represent South Africa in the 2012 Olympics. Fashion power house Thierry Mugler was intrigued by his story and appointed him as the new face of Mugler’s new cologne A*Men. The promotional advertisement pictured above shows Oscar running with blades in place of his normal prosthetic legs. I think this is an amazing opportunity that Mugler is doing. I love the dark edginess to the brand and especially love pop queen Lady Gaga’s involvement with them.

Entry #2

Original Article: The allure of the superhero this summer isn’t limited to blockbusters like X-Men or Thor: For his cologne, A*Men, Thierry Mugler handpicked South African Paralympics athlete Oscar Pistorius to front its futuristic campaign. The 24year-old sprinter competes with the aid of two carbon fiber artificial limbs—thus earning him the nickname Blade Runner—and holds the Paralympic world record at 100, 200, and 400 meters. In a landscape populated by screen idols and rock stars, Pistorius (like his fellow Paralympic sprinter Aimee Mullins, who just signed on with L’Oréal) isn’t exactly the traditional choice for a cologne spokesman. But his combination of physical prowess and inner fortitude caught Mugler’s eye. For his part, Pistorius claims a natural affinity with the patchouli, coffee, and vanilla– based scent—though in a promotional video, the bare-chested sprinter lets his raw speed do the talking while sporting ergonomic silver leggings that meld with specially designed blades in place of his prosthetics. Because of a congenital disorder, Pistorius was born without fibias; both of his legs were amputated below the knees when he was 11 months old. Still, he grew up wrestling and playing rugby, water polo, and tennis before discovering running at the relatively late age of 17. Though he has since conquered the Paralympic world, he’s faced a number of obstacles in his quest to take part in able-bodied events. An initial ban suggested his prostheses gave him an advantage, but he now races in both arenas. Currently, Pistorius is training hard with the goal of representing South Africa at the 2012 Summer Olympics in London, while also establishing a foundation to give prosthetics to those who can’t afford them. As for the “Muglerized” blades he nabbed from the A*Men shoot: “I’m not sure I’ll wear them again,” he says, “but they’re a great souvenir.”


Entry #2

Plastic Is Fantastic ♦ The article Plastic Is Fantastic featured on the Wall Street Journal web site is about... you guessed it! Plastic! Widely noticed in the 1930’s was when Surrealist designer Elsa Schiaparelli started to infuse her revolutionary clothing with plastic. Later throughout the 1960’s was when plastic kept showing up in clothing but seemed to always be considered experimental or even playful. This season a handful of designers, such as Marc Jacobs and Dolce & Gabbana, are in their futuristic Jetson’s mode and are going all out with plastic. I personally love this movement; it reminds me of when I did a media report on a new Mulberry handbag that was made with silicone and other Botox ingredients. The superficialities in everyday life joined with fashion are a very fun thing to see happening.


Entry #3

*November 2011

Accessorize Resort's Surf-Inspired Looks +With a Splash of Self-Assurance.

This article is a recent feature of Indian-American actress Frieda Pinto. The article discusses mixing resort or safari type pieces with apparel that’s more professional or formal. The dress Frieda is wearing is by Diane Von Furstenberg and I think she was the perfect choice for this feature. I think she is the perfect choice because this works well with her refreshing image of being ethnic, beautiful, and elegant. Frieda Pinto’s Indian roots are known for their vibrant colors and dresses as common apparel; the infusion of the safari fashion fun with a clean cut dress is truly electrifying.


Entry #4

The fashion observation I have noticed a lot is the off-white and dirty-white colors for men’s fashion. The three designers here were creative in applying that trend to different aspects of their collections. The photos above are all from Spring-Summer 2012. The model pictured to the very left is wearing Dolce & Gabbana, the model in the middle is wearing Dries Van Noten, and the one on the right is wearing Roberto Cavalli; All different brands with a similarity of applying the same trend. I really like how D&G had the dirty white vest with the very casual outfit; it definitely gave it the pop that it needed. I felt the DVN outfit is carried by not only the off white pants but the white shirt with the pop of color design. Lastly, I found it very interesting how Cavalli used off white pants in what appears to be suede with stripes and even a shine.


Entry #5

Soft & Hard Line Stripe Cross-Over’s


Entry #6

The stripes trend that was very apparent and mentioned in my previous entry had a strong reinforcement through WGSN. Many reports, along with many pictures that had me gazing and not realizing how much time I was spending, were very informative and interesting. From Sao Paulo to Milan many designers had featured stripes in their collections. Some of those designers range from Louis Vuitton, Salvatore Ferragamo, Ermmano Scervino, and even Missoni. Stripes in spring are a definite plus this season.

Pictured Left: Missoni S/S 12 sketch.


Entry #7

Three Colors I found to be trends in 2012 are Tangerine Tango, Bellflower, & Driftwood. This season definitely shows a mixture of bright colors, neutrals, and darker colors.


Fabric Name: Silk Fabric Content: natural filament fiber produced by the silkworm Country of Origin: China, other Asian countries

Fabric Name: Lace Fabric Content: looped variety of yarn Country of Origin: Italy, Belgium

Fabric Name: Chiffon Fabric Content: twisted crepe fibers, cotton Country of Origin: France, globally found


Entry #8

Global Predictions Luckily the fashion industry is one of the not so many industries that are ahead of its time. Nowadays when looking into the future of fashion it only requires a few simple computer clicks. It could be spring time and I can already know what to look for when winter comes around because designers release their collections ahead of time to keep the balance throughout the industry. Based on viewing the collections of many international designers around the globe, you can feel a sense of their inspiration from the countries they are drawing their spark from. The three designers that have high potential to influence fashion in the upcoming seasons are Jason Wu of Taiwan & Canada, Reem Acra from Lebanon, and Yves Saint Laurent of France.

The first trend I see taking over is the differentiation of pencil skirts. This Reem Acra pencil skirt is more than the typical skirt. If you walk in a room with this on you could bet all eyes are on you. This skirt grabs and keeps attention and I definitely expect to see inspired ‘fun’ skirts a lot.


For the upcoming winter season you can expect tons of black and lots of double breasted jackets and sweaters for men. This Yves Saint Laurent double breasted look is helping men get through the colder days with style and comfort.

The silhouette of this Jason Wu dress could not have a better fit. The tailoring of it has been given obvious special attention which is going to be even more obvious during the next few seasons. There is also a strong use of velvet on this dress which is something that is going to have a large fabric emergence. I especially like how this, along with the rest of the collection, has a military feel to it. I love any edginess in all fashion.

One thing I can’t help but notice with all of these future trends is that the way the apparel fits is going to be a main focus. Pencil skirts, tailoring, and double buttoned clothing all meet at a common ground which I see as shape being the main objective.


Entry #9

♦Retail Sight Seeing♦ This picture to the left was taken at the store A’Gaci on State St in Chicago. I didn’t really like the looks on the left and right because I felt they were styled poorly, but the look in the middle of the two was fabulous. The material of the dress was silk which, as previously mentioned, is what’s really trendy for this spring season.

This picture to the right was also taken at A’Gaci. I liked this look as well because it reinforced my statements on the chiffon but also had a polyester mix into it as well. Each of the colors, which aren’t too far from the trendy Driftwood color, all complements each other really well.


♦Retail Sight Seeing♦ This photo was taken at Forever 21. I thought it would be a good idea to include men and women’s looks together. The mannequin in the picture to my left is wearing a very weather appropriate outfit. I like this because it is something I would wear; the shirt over the v-neck has the ‘working class’ look to it which is huge this year. This shirt in particular has extra details that make it a little more special, and it’s also very affordable!

This photo was also taken at Forever 21. Before I walked into the store, I was hoping to find something that would compliment my stripe trend report section and surprisingly I didn’t even have to walk in the store to find it! I especially like how it has an overall effortless feel to it. Don’t mind my reflection, ha-ha!


Entry #10

A new movie that I recently saw was The Hunger Games. The Hunger Games is a movie that has broken box office records and is even proclaimed as “the new Harry Potter". The general fashion in this movie is very fun and is a cross between futuristic and edgy during the majority of the film. There was a dress on Katniss, one o f the main characters, that had a Valentino red colored gown on and when she turned she was able to spark flames from the bottom of her dress. Although that seems to be quite dangerous and not very likely to be a public item; I can definitely sense a lot more innovation with gowns to come. Even today there are men zip-up sweatshirts with built in head phones, which can give you a feel for the direction were headed in. In this movie I also noticed one of the male characters wearing a side button asymmetrical sweater that I would totally wear. Sequins also seem like they would be even more infused with men's clothing. In the movie I also had noticed sequined blazers with ruffle shirts underneath that looked really good. Lastly, something throughout the movie that was very present was the collars on shirts were exaggerated. The collars were turtle neck high and had the collar fold which I loved. All of these items have potential to inspire the fashion of tomorrow. Calvin Klein was also very inspired by this movie and had designed a new dress appropriately named Katniss.


Entry #11 The designer I chose is Dean & Dan of DSquared². The collection that I really loved is for Fall/Winter 2012. Many of DSquared² shows have theatrical aspect to them. This one in particular had the first male model walk out in a very sharp suit and had made his return to the end of the catwalk, drapes were pulled and the stage turned into a classroom setting. The first male model was supposed to be the teacher and the other models were the students whom had walked afterwards. I absolutely loved it and was honestly even shocked when I saw that happen because it wasn’t a typical fashion show. The types of retailers that would typically carry DSquared² are Bloomingdales, Neiman Marcus, and other various higher end stores. It’s very hard to choose a favorite from this collection but if I had to pick one it would be this one pictured because it styled together very well and this outfit is something you could re-create using less expensive labels because most people do not shop in the DSquared² price range. DSquared² fashion is great and the runway shows seem to be lots of fun. I would love to be able to attend one in the future.


Entry #12 Responsibilities of Fashion Careers The responsibilities of a fashion designer are more than the typical thoughtful creative process. A designer is going to have to first do research. Searches of current and future trends through trend reports by fashion trade groups are a part of the beginning stage. After the idea has been made the sketching follows right after. Many designers use just paper and pencil and many also use computer software. Choosing your materials and sampling your designs are great for seeing your vision come to life. Finally the marketing stages can begin and the product can soon then reach the customer. The responsibilities of a fashion buyer differ from those of a designer. The main objective of a buyer is to provide the latest fashion to the customers. The buyer also must follow fashion trends just as a designer would but the buyer also has a heavy focus on keeping track of selling percentages, delivery, knowledge on analyzing trends, and also keeping a good communication with clients and management. It is also common for the buyer to have ties with dealing with the fashion shows and promotions. The responsibilities of a development manager are more skill based rather than direct given tasks. Developmental managers must formulate and develop training, define, design, organize, and conduct various learning and development programs within the organization or company. Manager must search course to office staff to equip their professionalism as well as evaluate, assess and monitor the effectiveness of overall learning & development programs.


Entry #13

4 Fashion Don’ts Don't wear running sneakers with your dress or skirt. This grabs unwanted attention and removes the professional purpose.

Don’t wear athletic socks with business attire. Dress socks are thinner which look better with shoes and when your pant rises your leg isn’t exposed with a thick sock specified for sweat.

Wearing a tie with a short sleeve button-up is never a good look. It looks very tacky so if you get hot wear a long sleeve shirt with rolled up sleeves. It really does make a big difference.

Wear tops that fit you and compliment your body, not outline your poor breast shape or muffin tops. There are too many fabric types available to your benefit to even be guilty of doing this.


Entry #14

Possible Career Opportunities Fashion PR: I feel that the typical perception of working in PR is mainly based on working in politics or corporations. I think fashion PR would be my best fit because it is tied in with something I have a genuine passion for. Working with campaigns and seeing progressiveness of projects you are a part of must be a great feeling.

Stylist: Being a stylist would be another good fit for me because I already am doing the job! I’m the first person my friends come to for fashion advice or when they are in need of a helpful shopping partner. I also think it would be a really fun experience to work with celebrities and be a part of the team that puts the looks together for award shows and other events.

Editorial Assistant: Lastly, I think an editorial assistant position would be another good fit. I’m usually really anal for spelling and grammar so I feel that is a definite plus for this job. Working for a magazine or a hip and trendy publication would be a refreshing experience. With jobs like these it’s really important to network and have strong contacts. Thankfully, I am grateful to have friends in these fields to hopefully be of assistance sooner or later.

The types of careers that interest me most in fashion are the ones that are mainly considered to be “behind the scenes”. I love the business side to marketing and PR so I feel that combining that with my interest in fashion can open up doors to many opportunities. I also feel that our career reports were very beneficial to me because I have a stronger insight on what companies are looking for.

Jesse Abudayyeh Fashion Journal  
Jesse Abudayyeh Fashion Journal  

Introduction To Fashion Business (Online)

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