AIGA 2020 Conference Program Book Redesign

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program booklet march 30 march 31 april 1

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conference schedule

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sunday 3.29 10:30 AM - 7:00 PM Fallingwater and Kentuck Knob Tour additional fee required pre-registration required must be registered and checked in by 10:30 am Visit Frank Lloyd Wright’s architectural masterpieces Fallingwater and Kentuck Knob on a day trip to the Laurel Highlands with fellow AIGA creatives, organized by AIGA Pittsburgh. Event registration includes transportation, snacks on the bus, entry fees to both sites, and Hagan Ice Cream at Kentuck Knob. The bus will depart from downtown Pittsburgh at 10:30 AM and return by 7:00 PM. Meeting location David L. Lawrence Convention Center 1000 Fort Duquesne Boulevard, Pittsburgh, PA 15222 Parking at the Grant Street Transportation Center on 11th Street and Penn Avenue is $5 on Saturdays. Please bring comfortable walking shoes, and any other personal items you may need. Be sure to be prepared for the weather as a portion of the tour is outside and there is a 1/4 mile walk from the Visitors Center to Fallingwater. The Woodland Walk—home to approximately 30 sculptures at Kentuck Knob—is a stretch that runs for slightly over half a mile.

Schedule Fallingwater and Kentuck Knob Tour 10:30 AM // Registrants must be checked in 10:35 AM // Bus leaves Pittsburgh 12:00 PM // Check in at Fallingwater 12:10 PM // Lunch Fallingwater Café (not included in price) 1:00 PM // Tour of Fallingwater 3:00 PM // Depart from Fallingwater 3:30 PM // Check in /Tour Kentuck Knob 5:30 PM // Depart Kentuck Knob 7:00 PM // Arrive back in Pittsburgh 7:00 PM // Optional: Relax with happy hour/food at Bakersfield (not included in price). It's located at 940 Penn Avenue, Pittsburgh, PA 15222—just a 3 minute walk from the convention center. Prices $55 Students $75 AIGA members (any level) $85 Non-members Visit the AIGA Pittsburgh site to learn more. 6:00 PM - 10:00 PM Open House: Pittsburgh Lettering Club hosted by Smith Brothers Agency The only requirement to join the Pittsburgh Lettering Club is that you be madly in love with letterforms. Which might explain why for all the graffiti artists, sign painters, calligraphers and type designers who attend their bi-monthly meetings, just as many show up having never before held a brush. AIGA National Design the Future of Now Conference attendees are invited to join our local letter-heads for a fun and casual open studio for all ability levels. Make a protest sign, try your hand at calligraphy, create a monogram, or just take the opportunity to meet others and talk shop. There will be live demos, art supplies, booze and snacks. 6:00 PM - 9:00 PM Open House: CommonWealth Press + Good Fucking Design Advice An unprofessional networking event where yinz won’t do shit. CommonWealth Press and Good Fucking Design Advice (GFDA) would like to serve as your goodwill ambassadors to Pittsburgh. Please come fuck around and have a drink—print some shirts, maybe some posters—and get some good fucking design advice. We look forward to fucking around with all of yinz.

monday 3.30 7:30 AM Registration Opens 9:00 AM - 12:00 PM Educator Workshops additional fee required pre-registration required 9:00 AM - 12:00 PM AIGA Pittsburgh Studio Tours additional fee required pre-registration required Pricing $10–$40 12:00 PM - 2:00 PM Design Fair 2:00 PM - 6:30 PM General Session Roman Mars kicks off our 20th AIGA Design Conference with a live performance of a story from the 99% Invisible podcast archives. The first general session will focus in on data and privacy. Our first speaker, David Carroll—the Parsons School of Design professor who fought Cambridge Analytica challenger to get his data back in Netflix’s The Great Hack—has spent his career shifting the debate away from privacy and toward data rights. Following that, we’ll hear from Rumman Chowdhury, global lead for responsible AI at Accenture Applied Intelligence, who will explain why smart cities—no different from the surveillance state—are exclusionary and discriminatory by design. We return from a short break to hear from Luis von Ahn, CEO of Duolingo, about how the company uses AI and machine learning to build one of the most popular education apps in the world. Giorgia Lupi and Stefanie Posavec about how they’ve evolved and developed in different spaces that—however different—have been informed and directed by one single intensive project in the form of Dear Data. They’ll then share more about their individual practice; Giorgia will share about career path and around data humanism while Stefanie will explore how she has found data collection and

visualization to be an effective way of listening and speaking to communities of all ages. And lastly, we’ll close out the day by exploring how artist Sougwen Chung uses hand-drawn and computer-generated marks to address the closeness between person-to-person and person-to-machine communication. Speakers Luis von Ahn David Carroll Rumman Chowdhury Sougwen Chung Giorgia Lupi Stefanie Posavec 6:45 PM - 8:30 PM Opening Night Reception Design Fair

tuesday 3.31 7:30 am - 6:00 pm Registration Opens 7:45 AM - 9:15 AM Tuesday Morning Workshops pre-registration required Make the best use of the morning hours and join us for additional learning opportunities. 8:00 AM - 9:30 AM Breakfast Design Fair 8:15 AM - 9:15 AM Roundtables Design Fair additional fee required pre-registration required Sit down for a conversation with fellow designers and one of the hosts below: // Ashleigh Axios, chief experience officer, & Partners Sougwen Chung, artist

// Stefanie Posavec, designer/author Christine Taylor, licensing creative manager, Hallmark Cards // Rich Tu, vice president of digital design, MTV / VH1 / CMT / Logo, ViacomCBS // Andrew Twigg, assistant professor, Carnegie Mellon University Educator Roundtable, in the DEC Booth: //Gaby Hernandez and Rebecca Tegtmeyer, Challenges with Diversity + Inclusion in Design Education 9:30 AM - 12:00 PM Symposia Choose from the following topics: Bridging Cultures Through Design Company Culture Customer Experience Impact of Inclusion Design Education Community 12:00 PM - 2:00 PM Lunch Design Fair Lunch on your own; Design Fair exhibits open 12:15 PM - 1:45 PM Portfolio Review Design Fair Created especially for students and emerging designers. 12:30 PM - 1:30 PM Roundtables Design Fair additional fee required pre-registration required Sit down for a conversation with fellow designers and one of the hosts below: // Dana Arnett, founding partner, VSA Partners // Tina Essmaker, creative coach, writer, and speaker // Jason Fried, Co-founder and CEO, Basecamp // Brad Frost, web designer // Yocasta Lachapelle, director of talent, COLLINS // Noemie Le Coz, creative director, Billie // Gene Lee, senior vice president, customer experience and design, Mailchimp // Cale Margol, senior VP of global design & merchandising, dosist Bobby C. Martin, Jr., founding partner, OCD | The Original Champions of Design

// Nancy Skolos, professor, Rhode Island School of Design and AIGA medalist // Richard Ting, executive vice president, global chief experience officer and US chief creative officer, R/GA Educator Roundtable, in the DEC Booth: // Michael Gibson, Gaby Hernandez, and Liese Zahabi, Design Writing, Scholarship, and Dialectic 2:00 PM - 6:30 PM General Session Kicking off day two, Roman Mars will perform one of the favorites from the 99% Invisible podcast collection. Then we’ll dive right into the topic of culture. First up, we’ll hear from Greg Lutze, founder and chief experience officer of VSCO. Greg will share how VSCO is driving a new kind of social media platform: one that allows users to be themselves, while avoiding unhealthy interactions and peer pressure. Then Giselle Guerrero, vice president of creative at Impossible Foods, will talk about creating a brand from the ground up and how her job is no longer just a job but instead a social responsibility. After the break, Chancey Fleet, accessibility advocate and adaptive technology instructor, will discuss dark patterns and digital frictions in accessibility tech. Roman Mars will then sit down with Jason Fried, CEO of Basecamp, and discuss how company culture is a by-product of consistency over time. Lastly, Kathryn Finney will share the story of her unlikely path into tech and why innovation needs to be inclusive and representative. Speakers Jason Fried Giselle Guerrero Greg Lutze 6:45 PM - 7:30 PM Fireside Chat with AIGA's New Executive Director Join AIGA board president Dana Arnett as he sits down with AIGA’s new executive director Bennie F. Johnson for an intimate conversation about the future

wednesday 4.1 7:30 AM - 6:00 PM Registration Opens 7:45 AM - 9:15 AM Wednesday Morning Workshops pre-registration required Make the best use of the morning hours and join our partners for additional training opportunities. 8:00 AM - 9:30 AM Breakfast Design Fair 8:15 AM - 9:15 AM Roundtables Design Fair additional fee required pre-registration required Sit down for a conversation with fellow designers and one of the hosts below: // Sean Adams, department chair, graphic design, ArtCenter College of Design // Dana Arnett, founding partner, VSA Partners // Carly Ayres, community & culture, Google Design // Lisa Babb, assistant director, Museum of Design Atlanta // Michael Bierut, partner, Pentagram // Sarah Gibbons, chief designer, Nielsen Norman Group // Edel Rodriguez, visual artist and author Educator Roundtable, in the DEC booth: // Natacha Poggio, Design for Democracy 9:30 AM - 12:00 PM Symposia Choose from the following topics: // Creative Fulfillment // In-house // Design for Impact // Branding // Design Education // Community

12:00 PM - 2:00 PM Lunch Design Fair Lunch on your own; Design Fair exhibits open 12:30 PM - 1:30 PM Roundtables Design Fair additional fee required pre-registration required Sit down for a conversation with fellow designers and one of the hosts below: // Sean Adams, Department Chair, Graphic Design, ArtCenter College of Design // Ashleigh Axios, Chief Experience Officer, &Partners // George Aye, Co-Founder and Director of Innovation, Greater Good Studio // Michael Bierut, Partner, Pentagram // Giselle Guerrero, Vice President of Creative, Impossible Foods // Jessica Helfand, Co-founder and Partner, Design Observer // Jon Key + Wael Morcos, Designers, Morcos Key // Greg Lutze, Chief Experience Officer, VSCO // Tatiana Mac, designer // Roman Mars, Creator and Host, 99% Invisible // Bonnie Siegler, Founder, Eight and a Half // Forest Young, Global Design Principal, Wolff Olins // Educator Roundtable, in the DEC Booth: // Kelly Walters and Kaleena Sales, A Conversation for Designers of Color 2:00 PM - 6:45 PM General Session Roman Mars marks the third and final day with another performance a favorite from the 99% Invisible podcast collection. Then we’ll move into a conversation about transformation, asking questions like “what are the emergent practices that are shaping the way designers work?” and “how will designers need to transform to be relevant and prepared for the future?” Pittsburgh native Brad Frost will discuss how design systems serve as bridges between different disciplines, (bringing designers and developers closer together) different product teams, (busting down silos and establishing a common design language) and different platforms (like web, native, print, and brand). Sarah Gibbons, chief designer for Nielsen Norman Group, will share how she uses service design to drive corporate strategy, innovation

initiatives, and new product development, touching on processes she uses for capturing and communicating UX insights across complex interactions. After a short break, we’ll hear from Jodi Forlizzi, professor of Human-Computer Interaction at Carnegie Mellon University and long-time design research advocate, who will explain why the current era we live in—the product-service era—indicates a broadening of skills and new ways of working. Mailchimp senior vice president of customer experience and design Gene Lee will discuss how he’s built multi-disciplined design teams that work seamlessly across platforms to deliver world class customer experience. VP of Design at Airbnb Tim Allen will share how he has advocated for diverse teams, why inclusive teams spark innovation, and why these values are critical for the future workforce. Speakers Tim Allen Jodi Forlizzi Brad Frost Sarah Gibbons Gene Lee

Jessica Helfand is an artist, designer, and writer. Educated at Yale and taught for more than two decades, she is a visiting professor at the University of Hertfordshire in the UK, a founding tutor in the Summer Editorial Design School in Porto, Portugal, and the Winter 2020 Artist in Residence at Cal Tech. A founding editor of Design Observer where she co-hosts two podcasts, she is the author of numerous books on visual and cultural criticism, and has lectured across the United States, Europe, India, and Africa. A 2013 AIGA Medalist, her latest book Face: A Visual Odyssey was published last fall by MIT Press, and is being adapted for television. Kathryn Finney is the founder/CEO of digitalundivided, a social startup that is creating a world where women own their work using entrepreneurship and innovation as a tool. A White House Champion of Change and a past member of the National Advisory Council on Innovation and Entrepreneurship (NACIE) appointed by the Obama Administration, Since 2013, DID has impacted thousands of people and helped raise over $100 milion in investments. Her pioneering research, “#ProjectDiane�, drew widespread buzz for disrupting the dialogue around women of color and tech entrepreneurship. Giorgia Lupi is an information designer and a Partner at Pentagram in New York. After receiving her master's degree in Architecture, she earned her PhD in Design at Politecnico di Milano. In 2011, she co-founded Accurat, an internationally acclaimed data-driven design firm with offices in Milan and New York. She has been named One of "Fast Company's" 100 Most Creative People in Business in 2018, and she recently joined MIT Media Lab as a Director's Fellow. Her work is part of the permanent collection at MOMA, where in 2017, and of the permanent collection of the Cooper Hewitt, Smithsonian Design Museum.

speakers Jessica Helfand Co-founder & Partner Design Observer

Kathryn Finney Founder and CEO digitalundivided

Yocasta Lachapelle Director of Talent COLLINS

Giselle Guerrero is the Vice President of Creative at Impossible Foods, a planet company with a mission to completely replace animals in the food system by 2035. For the past 14 years she has worked on both US coasts leading creative direction and design projects for Apple, Nike, Google, Pepsi, Stoli, Toyota, Gatorade, UPS, JetBlue, IKEA, and American Express. Giselle launched Impossible Foods first product, Impossible Burger, in 2018 Internationally. She has been instrumental in creating the Impossible brand, building a world class in-house creative team, launching their website, and directed a campaign featuring Wu-Tang Clan. Yocasta Lachapelle is the director of talent at COLLINS, an independent strategy and brand experience design company, where she is responsible for talent acquisition, development and retention. Over the past five years she's partnered with Brian Collins, CCO and Founder, to build a diverse award-winning creative team in New York and San Francisco. She also leads several diversity initiatives including COLLINS High School Summer Internship program, an outreach initiative created to educate & inspire creatively-inclined high school students in underrepresented communities, to consider careers within the world of design. Courtney Marchese is an associate professor of Graphic + Interactive Design at Quinnipiac University in Connecticut, and an award-winning designer with over a decade of experience specializing in data visualization, information graphics, and UX design. Her recent projects include collaborations with United Way of Greater New Haven & the Urban League of Southern Connecticut to understand marginalized populations through a human-centric, data-driven approach. The transdisciplinary skills required to create information design is explored as it relates to some of today’s most challenging human-centered concerns.

speakers Giselle Guerrero VP of Creative Impossible Foods

Giorgia Lupi Partner Pentagram

Courtney Marchese

Associate Professor of Graphic + Interactive Design Quinnipiac University

Vivianne Castillo is a User Experience Researcher with 7+ years of psychology and research experience. Vivianne is also an international speaker whose work related to diversity & inclusion, ethics and the role of shame in UX have been written about in Slate and Fortune. Prior to becoming a UX Researcher, she worked in the arenas of human services and counseling, where she tackled issues like shame, empathy, vulnerability and compassion; she credits her experiences in human services, multicultural upbringing, and her love for behavioral psychology as major influences on her approach to research and innovation. Carly Ayres is a writer and creative director using words to engage people in new and interesting ways. She was previously a partner at HAWRAF, an interactive design and technology design studio based in New York. Prior to HAWRAF, Carly worked humanizing AI and evolving the Google logo in Google's Creative Lab. She's given voices to Fortune 500 companies and chatbots alike and writes on design for publications like Communication Arts, Wallpaper*, and Core77.She's the founder of 100sUnder100, a community of hundreds of creative people under a hundred years of age. It manifests in the form of a Slack group & in-person meetings. Gerson is a Brazilian-American designer from Miami, FL pursuing a Master of Graphic Design at NC State, graduating in May 2020. Her research interests lie at the intersection of social justice, design education, and Virtual Reality. Her master's thesis investigates the affordances within VR for communicating climate change issues. She hopes to work in design education after graduate school. She believes designers have the ability and responsibility to have socially conscious design practices, and that this consciousness starts in the classroom. Her mission is to foreground the ethical, social, and cultural implications inherent in design projects.

speakers Vivianne Castillo

Senior Design Researcher Salesforce

Carly Ayres

Community & Culture Google Design

Victoria Gerson

Master of Graphic Design Student NC State University

Danielle Evans is an art director and designer that uses real life objects to create emotionally interactive, powerful art. She uses photography, stop motion, and video to create visually stunning messages for billboards, commercials, installations, and social media campaigns. Danielle pioneered Food Typography in 2013 and continues to unlock the surprising metaphors contained in the world around us. She is a regular contributor to Working Not Working Magazine and writes on design's intersection with mental health, education, love, ethics, and business. Danielle also gives back as a cofounder of Rise and Design. Sougwen Chung is an internationally renowned multi-disciplinary artist, who uses hand-drawn & technologically-reproduced marks to address the closeness between person-to-person and person-to-machine communication. She is a former researcher at MIT Media Lab and current Artist in Resident at Bell Labs and New Museum of Contemporary Art in New York. Chung received Japan Media Art’s Excellence Award in 2016. She has been awarded Artist in Residence positions at Google, Eyebeam, Japan Media Arts, and Pier 9 Autodesk. In 2014, she was selected as one of the Top 20 New Visual Artists by Print Magazine. Tristen Click pushes the boundaries of graphic design by walking the line of experience designer and artist. She received her Bachelor's Degree from San Diego State University. She has a diverse creative background from working with clients like the US Army, Google, and sustainable energy companies. She currently works as a Visual Designer for Deloitte focusing on translating complex information into digestible graphics for the office of the CTO. She recently earned her MFA in Graphic Design from Vermont College of Fine Arts. Her thesis explored sensory experiences & haptic interactions in relation to human connection.

speakers Danielle Evans

Dimensional Typographer

Sougwen Chung Artist

Tristen Click Visual Designer

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a big thank you goes out to all our AIGA Design the Future of Now sponsors. Their commitment to designers makes this event possible! Our annual conference is one of the most diverse design events of the year. This event brings the industry together to celebrate the profession and invest in the future. Our sponsors and partners are at the center of three fun-filled days of design inspiration & education.

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