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My name is Jessica Natalia, but you can call me Jesnat. I have graduated from Binus Universisty, majoring in Visual Communication Design. Designing has been my passion and I have learned so many things related to design such as branding, illustration, etc. But branding and making vector illustration have always been my favorite. In this portfolio, I have attached my works I have made during my journey as a graphic designer. So, enjoy!


Jessica Natalia

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Place and Date of Birth

Address

Jakarta, Indonesia

Apartemen Wesling Kedoya

December 15 1994

Tower A 23-23, Jakarta 11520

E-mail

Phone Number

jesnatte@gmail.com

+62 811 90 00 891


EDUCATION

SKILLS

2009-2012 SMA Kristen Ketapang II Social Major

2012-2016 Binus University Visual Communication Design New Media

LANGUAGE Indonesian English

I am capable of working in a team or individually. I could also adapt quickly.

ORGANIZATION Member of SMA Kristen Ketapang II Student Council (2010-2011), Spirituality Division Member of SMA Kristen Ketapang II Student Council (2011-2012), Public Relations Division Volunteer of Social Awareness (2012) Buddy Coordinator, FEP Binusian 2018 Volunteer of Fresh ‘n Brite (2014/2015)


“CHAORSE”, an abbreviation of Chaos Horse,

is a project I made during my

leisure time. It’s made by using poster colors, watercolor, and coloring pencils as the finishing.


What if those who wear suits and try to make the world a better place are actually the ones who try to make it worse? What’s with all those 6’s and triangles? And why does the unicorn represent the ‘Baphomet’ gesture? You tell me


why young cool it This illustration portrays nowadays culture

The melting Indonesian flag depicts

in Indonesia, which slowly gets replaced by

the original culture of Indonesia that

western culture. You can see Wayang

slowly fades away. And the name ‘Why

Arjuna smokes a cigarette, wears a shirt, a

Young Cool It’ itself is pronounced as

belt, and a crucifix, a fashion style commonly

‘Wayang Kulit’ in Indonesian.

worn by teenagers nowadays.


infographics Every Infographic should convey as

Software used:

many information as possible through

Adobe Illustrator CS6

visuals. And I always attempt to make every information provided is supported by attractive visual as well.


SEKOLAH PAHOA I N F O G R A P H I C

In this project, I created an infographic providing so many information related to Sekolah Terpadu Pahoa, a school located in Gading Serpong, Tangerang. I aimed for a high level of clarity regarding the school so I attempted to make many vector illustration and colorful visual.


APEL MALANG I N F O G R A P H I C

Due to the consumption of imported products is higher than local products, a campaign to urge people’s awareness regarding local products needs to be made. Hence, an infographic is made to give people so many

By doing so, hopefully this

information about Apel Malang.

campaign could boost people’s interest in consuming local products instead of imported products, and also building people’s mindset that the quality of local products is as good as imported products as well.


ad vert i si n g Something could be categorized as a

Software used:

good advertisment if it could sell a

Adobe Illustrator CS6

product without showing the product itself blatantly.


In this advertising subject assignment, I was requested to make an advertisment about Pfizer Viagra, with ‘Tambo Ciek?’ (Re: ‘Want More?’) as the slogan.


branding Branding is what you do when you

Software used:

are making a brand. A good branding

Adobe Illustrator CS6

is what you do when the brand you make can connect emotionally with people. In the next pages I will attach the branding I have done, be it as an assignment or for clients.


ENFOCAR B R A N D I N G

e s t

2 0 1 5

enfocar, which means ‘focus’

For the logo itself, I designed

in english, is a photography

the letter f and o to look like

vendor which has just been

a simplified camera icon.

established in 2015.


ALOHA B R A N D I N G

Aloha is a business that sells Mexican food as their speciality. Though it sells Mexican food, it cultivates the meaning Aloha, which is derived from Hawaiian language. So, as the visual, I chose Tiki mask to portray the meaning of Aloha itself.


CAFE ANTHONY B R A N D I N G

Cafe

ANTHONY S i nc e 2 0 0 7

in this project, I was requested to redesign a logo of a small cafe named ‘Cafe Anthony’, it is located near Bina Nusantara Kemanggisan, Jakarta Barat.


Stationery design of Cafe Anthony


TAMAN BURUNG B R A N D I N G

The Taman Burung branding is

and getting 4 keywords as

meant to be my final project

Taman Burung’s personality

as a student at Binus University.

(interaction, energy, adventure,

In this project, I redesigned

cognition), until its new logo

Taman Burung’s previous visual

was born. The final project

identity, and what is above is

itself is focused on Taman

the new logo, after being

Burung’s signage systes.

through brainstorming process,


Taman Burung Signage System Design


Taman Burung Signage System Design


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editorial design In the next pages I have attached

Software used:

many projects regarding editorial

Adobe Illustrator CS6

design, and it is one of my favorite because integrating visuals and words to eventually become a good reading is an interesting challenge to overcome.


HARVEST MOO M E N U

Harvest Moo is a cafe located in Summarecon Digital Center, Tangerang, Indonesia. They serve milk with many kinds of flavors as their speciality.

As requested by the client, I used chalkboard as the menu’s design concept. And I also use chalk typefaces to make the chalkboard concept more visible.


Harvest Moo Menu Design


APEL MALANG P R O C ESS

BOOK

This is a process book I made during Apel Malang Campaign. This book summarizes the things we have done from the start of the campaign until the campaign was finally finished.


THINKING ART NEWSLETTER

This is a newsletter regarding art theories, made to be a final exam of typography subject.


ENFOCAR PRICE LIST BROCHURE


packaging design A packaging could be considered as a

Software used:

good one if it could protect the products

Adobe Illustrator CS6

within it well, but it will be so much better if it is being supported by good visuals to attract buyers.


CINCAU CAP PANDA PAC K AG I N G

In this project, the challenge is to alter the target market of Cincau Cap Panda, from adults into teenagers. That is not the only challenge, apparently.

I was also requested to add two additional flavors besides the original one. So eventually, I chose Pisang Susu and Coco Pandan as two additional flavors of Cincau Cap Panda.

Cincau Cap Panda Original Flavor


Cincau Cap Panda Pisang Susu Flavor

Cincau Cap Panda Coco Pandan Flavor


BOO-KA! PAC K AG I N G

For this project, I was requested to do a packaging redesign of pang-pang, a traditional snack derived from Indonesia, with teenagers as the target market. And I chose Pop Art style, and teenagers who are passionare about art as the specific target.

The name ‘BOO-KA!’ itself is pronounced as ‘BUKA!’, which means ‘OPEN!’ in english.

BOO-KA! Original Flavor


BOO-KA! Sweet & Spicy Flavor


BOO-KA! Eid Mubarak Edition


illustration Creating illustration is my favorite so far

Software used:

as I keep learning about design. Because

Adobe Illustrator CS6

you could channel your thoughts through illustration, even sometimes words aren’t needed. And that, according to me, is a very interesting thing.


SQUARED BALI I L L U S T R AT I O N

‘Squared Bali’ is a part of my final project. This is an illustration I made to eventually be printed on a totebag , as a souvenir of Taman Burung.


UNDERWHAT? UNDERWHATER I L L U S T R AT I O N

In this illustration, I combined my nickname and underwater creatures vectors as the concept. Why? Because since I was little, I had found that almost everything that exists underwater is very interesting and beautiful.


ART LIES WITHIN JAK-ART-A I L L U S T R AT I O N

A vector illustration of Jakarta


SAME MOUSE, DIFFERENT WORLD I L L U S T R AT I O N

The mouse itself is an analogy of people nowadays. The snakes portray the obstacles we face everyday. People who get meaner and meaner as time goes by. Just like snakes.

And the cables represent technology that we thought always ease us, are indirectly binding us.


VECTOR FACTOR I L L U S T R AT I O N

Paying attention is the key


others The following pages will contain my

Software used:

assignments regarding website and

Adobe Illustrator CS6

character design.

Adoe Photoshop CS6 Adobe Dreamweaver Adobe Flash CS6


TWEEDLE THE VIKING BEAR CHARACTER DESIGN

Ves Heill!

In this project, I was requested to design a character and make an animation out of it, and that was the reason Tweedle the Viking Bear was born. And Tweedle was eventually turned into 15 different poses for LINE Stickers.


15 different poses of Tweedle


JOHNSON & JOHNSON I N T E R AC T I V E W E B S I T E


THANK YOU! If you find what you need in me, you could contact me through:

Phone Number: +62 811 9000 891 E-mail: jesnatte@gmail.com LINE: jesnatte Instagram: jesnatte Behance: jesnatte


Jessica Natalia's Portfolio | 2016  

Decided to do a redesign of my previous portfolio.

Jessica Natalia's Portfolio | 2016  

Decided to do a redesign of my previous portfolio.

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