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Malmรถ Young


Published December 2012

from the content UngBo 12 has solutions to the housing problem, page 10

Young Malmö

Entrepreneurship in Malmö. Now’s the time for small companies to grow, page 14

Being young means daring to take bold steps. Thinking in new ways and quickly adapting to new things. And being brash, and dreaming big dreams.

Danina and Dallas on a Malmö packed with opportunities, page 22

In Malmö we have the confidence. Here we dream big dreams. We’re brash.

The business incubator Minc celebrates 10 years, page 34

We’re happy to stand toe to toe with the nation’s capital for the right to host the Eurovision Song Contest – and win. Turning Torso is an exclamation mark in the sky and proof that an industrial city that had been brought to its knees is up on its feet again. When the crisis hit in the mid-1990s and the city lost 26,000 jobs in a short time, and the budget deficit was a massive SEK 1.3 billion, Malmö dared to dream big dreams and invest in the future. Dreams that we managed to realise. A bridge was built over the Öresund, a gateway to Europe. A university and a world famous twisted building reaching into the sky. Our exclamation mark. Malmö’s young population represent an important element of the city’s drawing power, but they make Malmö more than a city with a young profile. This is also a city that focuses on the young. Here we host the first housing exhibition in Sweden with a focus on housing and homes for the young population, UngBo 12. The exhibition is also the outcome of a competition for all aged between 18 and 30. Using creativity, engagement and the whole city as a backdrop, dream homes have been created. But Malmö itself is not a young city. Malmö was first mentioned as a city in 1275, but it was not until the Treaty of Roskilde in 1658 that the city became Swedish, having previously been Danish. At that time there were 3,000 inhabitants in Malmö, while now more than 300,000 people live here, almost half of them younger than 35. Young people help to create their Malmö, and the “I live in Malmö” policy aims to give them even more influence. It’s also about creating a sense of pride in and commitment to Malmö. The commitment of young Malmö residents is necessary for the city to develop and a guarantee that there will be a future here. Two good examples that make use of young people’s commitment are Kulturexpressen (The Culture Express) and Fritidsexpressen (The Leisure Express). A grant of SEK 10,000 gives young people the chance to realise their ideas and dreams together with others. Malmö is not just the place for young people, but also for new ideas. As mentioned before, there’s

Malmö gets ready for the big party, Eurovision 2013, page 40 Malmö restaurateur Tareq in new BBC programme, page 42 Games are big business, page 46

This magazine is published by the City of Malmö. For enquiries about the ­content, please contact: Pehr Andersson, Director of Trade & Industry pehr.andersson@

Anders Mellberg, Director of Communications anders.mellberg@

Kerstin Gustafsson, Director of Streets and Parks kerstin.gustafsson@

Bo Sjöström Director of Leisure Activities

Elisabeth Lundgren, Director of Culture elisabeth.lundgren@ Ingmar Simonson, Head of Administration, Service Administration ingmar.simonson@ Börje Klingberg, Director of Real Estate borje.klingberg@

Christer Larsson, Director of City Planning christer.larsson@ Katarina Pelin, Director of Environment katarina.pelin@ Johan Hermansson, Director of Tourism johan.hermansson@

-makes you visible Project manager: Göran Syrén +46 (0)736-99 11 39 Editor: Johan Andreasson Text: Johan Andreasson Christina Gaki Photo: Leif Johansson, X-ray (unless otherwise specified) Graphical layout: Anna Hammarbäck Malin Gunnarsson Collage on cover: Magnus Pedersen Repro: JMS Printed by: Elanders vxl 018 - 490 11 00

scope to think differently along new lines. More and more entrepreneurs are becoming established in the region, making the Öresund region a growth region to be reckoned with. We’re working hard to achieve that goal. The business incubator Minc is an organisation in which ideas and companies can grow and flourish, where the foundations for growth are laid. The City of Malmö’s “Business Pilot” scheme was launched recently, a means of making it even easier to be an entrepreneur in the city by offering one single point of entry to the municipality. All you have to do is call one phone number to get answers to all of your questions about setting up a business here. Malmö is a city that will not deny itself. We don’t make any bones about the fact that we have a big city complex. Malmö doesn’t just want to be biggest, best and most beautiful - this city is bigger than it is. Malmö is a city that dares, and it’s that self-belief that makes young people happy here. Knowing that Malmö wants to get ahead, just as they do. Here you can be young your whole life long, however old you are. Ilmar Reepalu (Social Democrats) Chairman of the Municipal Executive Board of Malmö

GET THE MOST OUT OF MALMÖ In Malmö there’s no shortage of activities and opportunities. We’d like to use this magazine as a way of introducing Malmö as an alternative for your business, whether the company is big or small! The Trade and Industry Office provides a qualified, free-of-charge service for anyone planning to start up a business in Malmö. This includes, for example, information about networks for entrepreneurs, opportunities to recruit labour, general information about trade and industry in Malmö and guides to

municipal businesses that may be involved. Drop in and see us, we’ll spend a few hours showing you the commercial aspects of Malmö and set out the opportunities for starting a business here. Or contact us to find out more! Tel +46 (0)40-341700


Two countries, one destination…

…Malmö Arena!

• • • • • •

Multi-arena with a gross area of 61,000 m² Great acoustics Seating capacity: 3,000–15,500 peoples 72 VIP skyboxes Large restaurants with a total capacity of 3,200 guests 12 minutes to Copenhagen Airport and 20 minutes to Malmo Airport • 3.7 million inhabitants can reach Malmö Arena in less than 1 hour by car

Corporate Events: Phoen +46 40 642 04 00 or mail: Restaurant and conference bookings: Phone +46 40 642 04 44 or mail:

1211 annons MALMÖ STAD 2012eng_A4.indd 1

– – 2012-11-21 10.56

Tillväxt Malmö

Björn Gerdman, Relax Sverige, is one of the entrepreneurs that received support from Uppstart Malmö. Photo: Andreas Offesson.


Tillväxt Malmö is an initiative being run in a partnership between Uppstart Malmö, the City of Malmö and Malmö University with financing from the European Regional Development Fund. The focus is on helping to get more people into work. Tillväxt Malmö is aimed at two groups of companies: those with more than five employees and companies with a focus on social entrepreneurship. More info:

Tillväxt Malmö aims to support companies After just one year, UPPSTART MALMÖ has contributed to the creation of 30 new companies in Malmö. And now TILLVÄXT MALMÖ (Growth Malmö) is getting to work. With the aim of helping existing companies to employ new staff.“We know that many companies want to grow and employ people, but they often need a sounding board or help to build up new networks,” says Jan-Erik Bengtsson, Business Manager at Tillväxt Malmö. Uppstart Malmö was launched to invest in new business startups in Malmö. It was a success, and hopeful entrepreneurs are queuing up to become one of the selected companies. The new initiative, called Tillväxt Malmö, is a partnership between Uppstart Malmö, the City of Malmö and Malmö University that aims to support existing companies in the creation of more jobs. “Tillväxt Malmö is a new initiative set up within Uppstart Malmö with the goal of supporting established, growing companies in the Malmö region in the creation of more jobs,” says Dan Olofsson, one of the founders of Uppstart Malmö. Tillväxt Malmö is there to support companies that are already up and running. These entrepreneurs know their industry and their own business, but sometimes need new networks and someone to discuss new ideas with. “Tillväxt Malmö aims to use its extensive network to find solutions that are adapted to each company’s needs. This can be any-

thing from help with finding the right people to employ to financing or various kinds of advice. And it’s all free of charge,” says Jan-Erik Bengtsson, Business Manager at Tillväxt Malmö.

”Tillväxt Malmö is a new initiative within Uppstart Malmö with the goal of supporting established, growing companies.” One of these companies is Relax Sverige, who work in the field of household-related services and have been around since 2008. The company had a flying start and sales rose quickly. But for a long time they had problems with profitability. When Björn Gerdman joined the company in 2010, revenue was no less than SEK 6 million, but

with a loss of around one million. The new MD, who had experience of management from major companies, had to work hard to get the business into shape. But it wasn’t a solo task. The network surrounding the company had to be bigger and better. “I came into contact with Uppstart Malmö, and we worked well together. We had help with financing and gained access to their network. It was a stroke of luck. In 2012 sales are expected to reach nine million, there are 38 people on the payroll (many of them part-time employees) and there’s now money left over. “We’ve sorted out the company. And now we can grow even more. There are strong possibilities that we’ll be employing more people,” he says. But Relax Sverige is still a small company and lacks resources, especially in the areas of marketing and digital media. “We could do with some coaching and help there. I think Tillväxt Malmö has a lot to offer,” says Björn Gerdman.

MAJOR INTEREST IN UPPSTART MALMÖ So far more than 30 entrepreneurs have benefited from the SEK 30 million that investors have earmarked for this initiative. And there’s still some money left. Uppstart Malmö (Startup Malmö) is an initiative that was launched in 2011 to support entrepreneurs who can create jobs. This takes place through the provision of advice and financing through access to investment capital from a number of investors. The financiers are

prepared to invest SEK 30 million, and investment decisions are made on the basis of commercial considerations. “There’s been lots of interest. Since the beginning about 550 people have applied,” says Luciano Astudillo, founder of Uppstart Malmö. There’s still some money left in the kitty, so all are welcome to apply. “We invite all applicants for an interview, and we conduct a thorough review of the business concept and the person submitting the application,” he says.

Companies that succeed in convincing the investors receive capital. This can involve a loan or a shareholding. In addition to money, Uppstart Malmö also offers advice and a range of different services via a number of partners who support Uppstart Malmö. And it’s all free of charge. More info:



The best parties in the ‘Berlin of the north’ There’s plenty to choose from in Malmö if you like dancing. One example is Moriska Paviljongen, where they host both concerts and club nights Photo: Michel Thomas. Photo: Michel Thomas

It’s the mix, the atmosphere and the feeling that you’re going your own way that makes the club and music scene in Malmö so special. “And the audience, we’re undisputed number one in Sweden when it comes to dancing,” says MATTIAS BERG at Babel. Within a few minutes’ walking distance, the clubs stretch out like a band of pearls at Möllan. Moriskan and Debaser in Folkets park, a stone’s throw from there the party church Babel, a few hundred metres further on KB, and Inkonst just over the road. These venues have capacity for between 500 and 1,500 people. And we haven’t even mentioned the other night clubs and music venues in Malmö – in other words, there’s plenty on offer. “There’s a really good range of venues, there’s pretty much something for all genres and all ages. Malmö leads the way in promoting new things, but we also have room for music that’s a bit older and no longer in the charts,” says Mattias Berg, who runs Babel together with Fredrik Peffe Stenfell. As examples of good new things, he mentions that Babel has been quick to book live electronic acts such as Cut Copy, Fever Ray, Crystal Castles and Booka Shade. Music that combines pop with electronic dance music and that in recent years has attracted a much wider audience. “We’re now also seeing a new wave in hip-hop, it’s no longer just the big names playing the arenas who are coming here. Audiences can get to hear new artistes who are just breaking through and who didn’t used to come to Scandinavia, For example, we’ve just booked Big Sean,” says Mattias Berg. At Babel, which opened for business in 2008, they have a diverse programme including everything from live acts to regular club nights.

“We book things we like ourselves in all genres, and try to get what the audience wants. We also book a lot of local bands and acts, often to support bigger bands,” says Mattias Berg.

Cultural association that hosts concerts and club nights in various musical styles. This autumn and winter, among others, How to Dress Well from the US, German DJ Jennifer Cardini and a mini festival for experimental music curated by Olof Dreijer (the Knife) and Janine Rostron (Planningtorock).


Club scene primarily for pop and rock acts. In November featuring American duo Two Gallants, who play folk, punk and blues, and in December Malmö band Royal Republic, who are predicted to be Sweden’s next major rock band.

Moriska paviljongen

Cultural venue that hosts concerts, club nights and performing arts, etc. Everything from live Iraqi music and hip-hop clubs to alternative rock.

The Inkonst culture centre, Mattias Berg which hosts concerts and club nights in various musical styles, also aims to have a varied programme with “everything from a hairy doom band to an electronic female soloist”. Ulf Eriksson, producer and coordinator at Inkonst, explains that live bands are enjoying more exposure, which can be described as a new trend in Malmö’s music scene. “The DJ culture broke through here in 1997-98 and took over completely, while the live music scene faded away. Maybe partly because it was more expensive to put on a concert. But now the whole club hype has passed, and people want a more varied offering, at our venue as well.” Malmö is sometimes described as the Berlin of the North, and Mattias Berg agrees: “We have many young, skilled people who are good ambassadors for the club culture here. People put on really good parties, and there’s healthy competition between us. But above all there’s the feel, people have always been good at dancing here. There’s a nice sense of self-belief and a relaxed atmosphere.”


Night club that also hosts concerts, with an emphasis on pop and rock. This winter’s artistes include Chris Isaak, Markus Krunegård and Sabaton.


Party church with club and concert scene. Dance to electronic, hiphop, house ... Eldkvarn and Destroyer appearing in November.

Tangopalatset Shows, various club nights and workshops. Salsa, tango and swing dance, among others.

MUSICAL PARTNERSHIP ACROSS THE SOUND Despite the short distance between Malmö and Denmark, there’s not very much awareness of the music scene on the other side of the sound, among both Swedes and Danes. The Öresund Festival, which was organised by the City of Malmö and a Danish consultant for the first time this May, was designed to put this right.


“Although there’s only a small strip of water between us, we know too little about each other’s music. The festival aims to provide a platform on which people in the industry in both countries can meet, and also for the audience to discover new music,” says Nicklas Johansson, project manager for the Öresund Festival.

This year’s event, which was held in various clubs in Malmö, attracted 2,850 visitors, 30 per cent of them from Denmark. “Where and how the next festival pops up hasn’t really been decided, as Malmö is hosting Eurovision and that affects how and when we run our festival,” he says.

Malmö Live

The ground has now been broken at what will be Malmö’s new conference, hotel and concert venue. And the venue has been given a name: Malmö Live. hall and a fine hotel,” says Ilmar Reepalu. A height of 85 metres also means that the venue will be the second highest building in Malmö. Malmö Live will be a new symbol for Malmö, visible from all over Malmö, the Öresund Bridge and parts of Copenhagen. But it won’t be a showpiece building that is closed to the general public. “In other places, facilities like this are often closed to the public when there isn’t an event in progress. We have totally different ambitions. The building will be open to all and will be filled with life and movement,” says Ilmar Reepalu. The new conference venue that is now emerging is an important investment in the local economy for the City of Malmö. The location in Malmö city centre is ideal, close to airports and direct bus and rail connec-

tions. Malmö Live is also a major investment in music and culture in the city. The Malmö Symphony Orchestra will have access to a world-class concert hall, which will also provide a live stage for visiting artistes and other cultural events in Malmö. Photo: Klas Andersson

“The building will be open to all and will be filled with life and movement,” says Ilmar Reepalu (Social Democrat), Chairman of the Municipal Executive Board. It was a lively event with music, dancing and several prominent speakers. But above all history was made when the ground was broken for Malmö Live, Malmö’s new conference, concert and hotel venue. The 90,000 square metre facility will now start to emerge just a stone’s throw from Malmö Central Station and the entrance to the City Tunnel. And it’s expected to be ready as early as summer 2015. “Malmö Live performs several important functions at the same time. We’re getting a truly superb facility in the heart of the city that will house not only an amazing conference venue, but also an incredible concert

Pierre Olofsson, CEO of Skanska Sverige, Ilmar Reepalu, (Social Democrat), Chairman of the Municipal Executive Board, and Petter Stordalen, owner of Nordic Choice Hotels, “broke the ground” for Malmö’s new conference, concert and hotel building.

A FOCUS ON WOMEN AT MALMÖ’S BIGGEST CONFERENCE 15,000 participants from all of the Nordic countries will be attending the Nordic Forum conference in Malmö in summer 2014. The Nordic Forum is by far the biggest conference to be held in Malmö. It will be held at both Malmö Arena and Malmö Mässan, and the city’s natural arenas will also be used, which means that many parts of the conference will be open to the public. “A conference of this size is extremely important, not just for Malmö, but for the whole

Öresund region,” says Sara Andersson, project manager at Malmö Convention Bureau. The 15,000 or so attendees are expected to spend around SEK 144 million during the three days of the conference. The money will be spent primarily on accommodation, transport, restaurants and shopping. The Nordic Forum is an initiative from the Nordic women’s movement that aims to realise a document that the UN adopted in 1995 at the World Congress of Women’s Rights in Peking. This is why the Nordic women’s movement will

be holding the Nordic Forum Malmö 2014 – New action on women’s rights. “We chose Malmö because the city is facing many of the challenges that the conference wants to highlight and find solutions for. And Malmö’s location is fantastic, with its proximity to international airports, high-speed trains and a glittering sea,” says Erika Eriksson, project manager for the Swedish Women’s Lobby. The Nordic Forum will take place over the period 12-15 June 2014.



• Organises toy-swapping bazaars and workshops for children on sustainable consumption, the Convention on the Rights of the Child and global associations. The teaching materials have been developed in collaboration with UNICEF. • At the Luma library in Stockholm, Retoy has its own play area where there are Retoy rucksacks filled with sustainable toys and books for lending to schools. • Retoy’s business is structured in partnership with panels of experts consisting of children aged 4-10. • A toy-swapping bazaar at Tegelhuset in Rosengård takes place every other ­Saturday. Time and venue at

Retoy organises toy-swapping bazaars where children can swap dolls they’ve grown tired of for something else, and at the same time learn more about issues of sustainability and the Convention on the Rights of the Child.

Childplay with an important message Swedish children own an average of 500 toys each. But what happens when they’ve tired of their teddy bears and cars, and under what conditions have the toys been manufactured? SOLEDAD PIÑERO MISA and her social company RETOY use games and toys as a means of teaching children about children’s rights and how being environment-friendly can be fun. In a tent at the Malmö Festival, children are playing on a floor that quickly fills up with toys. A boy of about six swaps a few metal cars for a pair of exotic plastic animals. In one corner are crayons and drawing blocks on easels, where children can produce their interpretation of various articles from the Convention on the Rights of the Child. It’s a toy-swapping bazaar organised


by Retoy. Such events are held regularly at the Luma library in Stockholm and at Tegelhuset in Rosengård. “The children get to realise that they don’t have to buy new things all the time, instead they can swap and reuse things. Retoy’s been up and running for a year now, and I see many children coming back with toys they’ve collected since last time. They realise

that others might get some pleasure from things they’ve finished playing with,” says Soledad Piñero Misa. As well as swapping toys, toys that are broken are handed in to the Retoy Lab and used in workshops for children aged between 4 and 10. “Not only do children realise that you can repair things instead of throwing them away, they also see that toys can be

used to create something new. They have to make a toy of peace or an invention that’s environment-friendly, for example,” she says. Soledad’s commitment to children’s rights and the environment was born at an early age. She grew up in Rosengård, with parents who were political refugees from Uruguay, and she explains that she soon

At Malmö City Library children have been given their very own special reading department, where there’s also room for games and excitement. Photo: Malmö City Library

Fun and games promote reading

Soledad Piñero Misa is founder and MD.

In a unique partnership with two designers of children’s culture and 100 schoolchildren, Malmö City Library has developed a concept that aims to generate interest and desire among children in text, words and language.

”The children get to realise that they don’t have to buy new things all the time, i­nstead they can swap and reuse things.”

realised how things are different around the world. “I understood that all children in the world have the same rights, but not the same opportunities. My environmental commitment took form when I was 20 and secretary-general of the LSU (National Council of Swedish Youth Organisations), but I realised that in Sweden we often differentiated between that issue and social and economic issues. I wanted to see the big picture instead.”

In an area covering 170 square metres in Malmö City Library, a special reading place has been furnished for children aged 8-13. There are cabins, caves, a gentle meadow to rest on and furniture you can jump on with inbuilt bookshelves. The room and the concept, which was officially opened this summer, is called Balagan, which means chaos in Russian and Hebrew. For the children it’s a fun word, for adults a symbol of not over-structuring their interaction with children. This is how Andreas Ingefjord, project manager of Balagan, explains it. It’s all about creating an activity that promotes reading, but much more besides: “64 per cent of children in Malmö have at least two languages, and the pattern is that people can speak without any problems, but find it a bit more difficult to read and write. We want it all to feel like fun, so that children enhance their language, and at the same their self-confidence as well. It’s an empowerment movement,” says Andreas Ingefjord.

She became a consultant specialising in issues relating to sustainability, and felt that while there was a high level of awareness of the subject in the business world, there wasn’t enough action. So she launched Retoy.


Trio invests in Malmö companies It was of course big news in Malmö when the little company POLAR ROSE was acquired by Apple and the company moved to California. A small group of 15 people had developed a piece of face recognition software, which is now being implemented in Apple’s products. Some of the employees moved to Cupertino in California. But Carl Silbersky, MD and one of the main shareholders in the company, chose to stay in Malmö, leaving the company completely. “It just wasn’t the right time for me to move, quite simply. We’d just had our third child,” says Carl Silbersky who was born in 1975. New business ideas awaited instead. The purchase price is of course secret, but it’s clearly enough to enable Carl Silbersky to concentrate on investing in and helping other entrepreneurs to develop. “Malmö’s an incredibly exciting city. Its complexity, with broad, exciting diversity, is good for business,” he says. The portfolio currently contains six companies. Most are technology companies, although one of them, Barista, is an organic coffee chain. “The ambition is to invest in things that make a difference and make a positive contribution,” he continues. But Carl Sibersky spends most of the time in the company Popgiro, in which he and two other investors – Hampus Jakobsson and Jan Barchan – have invested. Hampus Jakobsson was one of he founders and Jan Barchan the owner of TAT, which was sold to RIM, manufacturer of the Blackberry. As MD and one of those behind Popgiro, Carl Silbersky aims to make it a bit easier for private individuals to do business with one another. The company develops payment and financing solutions. Hampus Jakobsson is 33 years old, an engineer by background, and has spent his whole professional life working almost exclusively on business development. “Malmö’s an easy city to do business in. It’s handy for everything. You can find most things between Triangeln and Media Evolution City in the Western Harbour,” he says.


He is extremely interested in technology, but likes to work with products and applications that are close to the user. “I’m interested in companies that make a difference. It has to be clear that they benefit people,” he says. Hampus Jakobsson believes in openness, that a company must dare to open up and develop products with those around it, especially together with its future customers. “Build quickly and as simply as possible, so you can test on the customer at an early stage. Then you’ll know much sooner whether you’re on the right track,” he says. Financial specialist Jan Barchan has been working in the Malmö region for many years and is happy with what he can see around him right now. The region is on the right track “It’s exciting to see the vigour in many young entrepreneurs,” says Jan Barchan. But, he says, we mustn’t forget the big companies, which are actually helping developments along. Many of the successes are innovations, which have been able to develop thanks to the fact that there are large companies with the resources to buy in products and services. “So much is being created around these companies. After all, TAT wouldn’t have existed without the major mobile phone manufacturers,” says Jan Barchan. Jan Barchan is also an investor in Uppstart Malmö – which aims to create new companies and jobs, and to make use of entrepreneurship in society. “It’s important to invest in making jobs where normally there aren’t always the best conditions. But there’s entrepreneurship everywhere in society,” says Jan Barchan.

Hampus Jakobsson

Carl Silbersky

”Malmö’s an incredibly exciting city. Its complexity, with broad, exciting diversity, is good for business.”

Eurovision Song Contest in Malmö 2013

A party for everyone Photo: Andres Putting (EBU)

Eurovision will be a party for everyone. A massive festival of hits, of course. But also a chance for visitors to see what is typical of Malmö. “We expect Eurovision to bring a boost for tourism and culture, and to create an opportunity for people all over Europe to meet in the world’s coolest Malmö,” says project manager Karin Karlsson. Few people are unaware that the next Eurovision Song Contest will be decided in Malmö. There was a tough battle, and the choice was between Stockholm and Malmö. “Multicultural Malmö is the ideal city for this international event,” says SVT’s CEO Eva Hamilton in a press release. But it was no easy decision for the ESC (the Eurovision Song Contest organisation). Both proposals were well produced, but the deciding factors in Malmö’s favour were the fact that the city has a very good infrastructure and there were previous good experiences of the Swedish Melodifestivalen event and also of the Eurovision Song Contest. Now the big party is fast approaching, and work to set up the organisation is in full swing. Karin Karlsson, who has been Festival General of the Malmö Festival for many years, has been made senior project

manager for the City of Malmö’s and Region Skåne’s work with the ESC. “The party will be experienced by the whole of central Malmö, it’ll be possible to join in and have unique experiences. It’s not only hits that will be served up, we also hope to be able to show off the broad, unique cultural life of Malmö and Skåne,” she says. The Eurovision Song Contest will be held on 14-18 May next year, and artistes from around 40 countries will be taking part. At Malmö Municipality they are naturally delighted with the decision and looking forward to the music festival. “Work is now starting on the creation of an amazing event surrounding one of the biggest music competitions in Europe. Of course we’re extremely proud and delighted today,” says Ilmar Reepalu, Chairman of the Municipal Executive Board of Malmö.

“It will be a party for everyone”. Karin Karlsson, Project manager. Photo: Christian Dirksen


High-profile Malmö residents “Dallas” Dialy Mory Diabaté and Danina Mahmutovic think that the relaxing, special atmosphere of their home city makes it unique.

Danina & Dallas:

“Malmö is the city of opportunities” He’s the “second father” from Rosengård who’s helped and inspired hundreds of children to a better life. She charms early morning radio listeners and made her mark at an early age as a journalist. Meet high-profile Malmö residents DALLAS DIABATÉ, aged 70, and DANINA MAHMUTOVIC, aged 25, in a conversation about prejudices, joys and opportunities in the city they both love. We met at Café Simpan in Möllan on a hot August day. It wasn’t easy to make an appointment. Despite his age, Dallas is by no means retired, he still helps out at the boxing club at Rosengård and is much in demand as a speaker. There’s no doubt about his popularity, many young adults come up and shake his hand in the café, and his mobile phone never stops ringing. Danina presents the morning show on the Din Gata (Your Street) radio channel, but is getting ready to work as a producer at the channel in future. They share one thing in common above all: they fell in love with Malmö at first sight, and this love has continued.


Dallas, who is from Senegal, came to Sweden with a band, was robbed and abandoned by his manager, and decided to stay. “I discovered the friendliness in Malmö, people took time to stop and listen, and at the time I could only speak French. Then I found a job and fell in love here.” Danina grew up in Växjö, but often visited relatives in Malmö when she was small and was immediately smitten by the city. “I fell in love with Malmö, I felt at home and welcome here. There were more people like me, and shops where everything cost SEK 10, something as simple as that. There was a whole new world waiting to

be discovered by me. I moved here when I left school,” she says. Has your love for Malmö stayed with you? Danina: Oh, yes! I continue to be surprised by the city and there’s a warm feeling here. When I was little I didn’t dare tell anyone I was a refugee from a war, but here there are lots of others like me from a similar background, and now I can talk about it on the radio. Malmö accepts me for what I am. Dallas: I love Malmö. I came here in 1966 and I’ve seen some changes. First of all I lived at Möllevången, with no fridge or freezer, and an outdoor toilet. Danina: No way!

Danina Mahmutovic: Dallas: Then I moved to Rosengård, to a newly built home with hot water, fridge and toilet. At that time Möllan wasn’t a nice area, people kept away from there, but it’s totally different now. We have a good city and a good country, we must take care of it. I wouldn’t want to live anywhere else. If not Malmö, it would have to be Dakar. What’s the best thing about Malmö? Dallas: Whatever people say about Malmö, it always bounces back. There’s an atmosphere, a friendliness, an appetite for life ... Danina: Yes, it’s difficult to put into words, you almost have to be here to experience it. There are so many opportunities here, if you want to do something you just have a few words and things start moving. It’s a small city, where it’s easy to get to know people. The City of Malmö invests a lot in young people, and above all there’s a desire that is impressive.

Photo: Leif Johansson

”I fell in love with Malmö, I felt at home and welcome here. There were more people like me, and shops where everything cost SEK 10, something as simple as that.”

The media image of Malmö has at times been negative, what do you think about that? Dallas: They’re just doing their job, but I usually say: come and see for yourself. I guarantee you’ll be touched or moved. Danina: Of course there are negative things, but I often think that people blame Malmö as a city, when it’s really all about social structure and standards. I think there’s so much focus because Malmö is so small that the middle classes encounter poverty in a different way here. Malmö has been called Sweden’s most segregated city ... Dallas: That’s a problem there’s been down the ages, in all cities. Danina: But how do you actually define segregation? I think it’s more about economy than ethnicity. Diversity can never be really wrong, but if you want to, it’s easy to depict Malmö negatively because of it, because diversity is something we have plenty of. If something’s wrong, it’s that the labour market and the schools haven’t been able to make use of people’s skills. Dallas: There are always people who like to have a good moan. When the first pizzeria opened people said it was dog food. We develop best by absorbing different thoughts and cultures. Danina: Children who grow up here experience globalisation at close quarters and gain a different understanding of the world around us. Here people take it for granted that chicken sausages are also served at a party because one of the kids is a Muslim. I think that’s fantastic. Malmö’s way ahead of other cities there. What’s it like to be young in Malmö? Dallas: Young people have faith in the future. Danina: Yes, and a sense of curiosity. We’re in the exciting Öresund region, where there’s so much going on. People want to be part of these developments.

Age: 25 Lives: In Sorgenfri in Malmö. Family: Partner, parents and two younger siblings. Job: Producer on the “Din Gata” channel on Swedish Radio. Interests: Music and travel. Background: Came to Sweden at the age of four from Montenegro. Started writing for the newspaper Smålandsposten in her early teens, and later became editor and coach for the newspaper’s other young reporters. Studied journalism at Skurup, worked freelance and then found a job in radio

Danina’s tips on Malmö:

Club: I often go to Babel and Moriskan, it’s unpretentious, nice and there are all kinds of people there. Restaurant: Carib Kréol, good Caribbean food. Pub: Any little bar in Möllan.

”Dallas” Dialy Mory Diabaté

Age: 70 Lives: In central Malmö. Family: “Large”. Job: Retired recreation leader and chairman and coach at Malmö Boxing Club. Interests: People. Background: Born in Senegal. Lived in Paris for a couple of years in the 1960s, and came from there to Sweden in 1966. After various odd jobs, he found work as a recreational leader and has since inspired and helped hundreds of children to have a better life. He’s often referred to as Rosengård’s second father. His efforts have been recognised with a number of prizes down the years, including a “Lifetime Achievement Award” at the Swedish Heroes gala in 2011, and this year he received the Sporting Role Model of the Year award for 2012 from the Friends foundation. “I think I was born to be a recreational leader. Children have always come to me, and that’s a gift. I’ve plenty of good news stories to tell, but the greatest satisfaction for me is knowing that for many children I was able to be an adult who cared. One single meeting can be important for a person’s life, and many people have said: You saw me when no one else wanted to.”

Din Gata:

Local Malmö channel on Swedish Radio. Plays hip-hop, R’n’B and hits. Morning and afternoon shows in weekdays presented by four young people from Skåne. Motto: We all speak Skånska. Listen live online, or if you’re in Malmö go to 100.6 on your radio.

Malmö in figures:

• In 2011 Malmö’s population rose for the twenty-seventh year in succession, with the number of inhabitants reaching 300,000 in April that year. • By 1 January 2012 the figure had risen to 302,835. 87,533 inhabitants, representing 29 per cent, of Malmö residents are under 25. (Jan 2011) • 152,213 of Malmö residents are female, 146,750 male. • There are more than 170 nationalities represented in Malmö. The largest groups come from Iraq, Denmark, former Yugoslavia, Poland and Bosnia-Herzegovina. 30 per cent of Malmö residents were born abroad, with the biggest group coming from Iraq, approx. 10,000 people. • Future Malmö = Young Malmö • According to a municipal forecast, the population will have grown to 334,390 by the year 2020. 129,931 of them are expected to be under the age of 30. Source: City of Malmö


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CMP – logistics hub for the Baltic region Copenhagen Malmö Port (CMP) operates the ports in Copenhagen and Malmö, offering modern logistics services to customers throughout the Baltic region. CMP's strategic location in the Sound makes it a logistics hub, enabling efficient handling of cargo by sea, rail and road. CMP and its owners is making major investments in infrastructure in Copenhagen and Malmö. Focus is on environmental considerations and sustainable solutions in the area of technology and service. In September 2011 Northern Har-

bour was opened in Malmö, with three ultramodern new terminals, enabling a fivefold increase in the amount of goods. Capacity in Northern Harbour is expanding to accommodate the rapidly increasing combi-traffic by rail. At the same time, new areas are being made available for CMP's car operations, which are currently already the largest in Scandinavia. As the next stage Malmö Municipality is establishing a new logistics centre in the area, with 650,000 square metres of new establishments in the immediate vicinity of the port.

Visit or for more information.

Containervej 9 P.O. Box 900 DK-2100 Copenhagen Ø Denmark

Terminalgatan 18 P.O. Box 566 SE-201 25 Malmö Sweden

Tel + 45 35 46 11 11 Fax + 45 35 46 11 64

Tel + 46 (0) 40 680 41 00 Fax + 46 (0) 40 18 05 01


King Karl X Gustav on Stortorget in Malmö took on a new appearance over a few days in August. The theme of this year’s festival was handicrafts, and the whole city was decorated with knitted items. Photo: Leif Johansson

A city draped in knitting The King was given yellow braids, the lamp posts colourful jumpers and scarves, and the fountain in Lilla torg took on a whole new, knitted look. This year’s Malmö Festival featured handicrafts, and the city’s residents were not slow to respond to the call to knitting needles. can pick up a box of embroidered tablecloths for next to nothing,” says Cecilia Sterner, who is responsible for art and design at the Malmö Festival. Before the festival, members of the public were encouraged to take part in the knitting event and to decorate trees, lamp posts, statues, fountains and sculptures in the city, ideally using left-over yarn so that the project would be as sustainable as possible. “We were overwhelmed by the response, 50 individuals and groups of various ages signed up, and during the festival other


Foto: A.-M. v. Sarosdy / Bildrättigheter: Semmel Concerts GmbH

We’re making home-made fruit juice and jams, baking and knitting like never before. No doubt about it, sustainable traditions are in. This could be seen earlier this year at the Malmö Festival, where the theme was handicrafts. “We always try to feature some needlework and DIY at the festival, but this year we wanted to do it more seriously as a tribute to handicrafts that are 100 years old. We also pay tribute to that typically female needlework that sadly doesn’t enjoy a very high status. If you go to an auction, you

people made spontaneous contributions with knitted and crocheted decorations. The great things about needlework is that anyone can join in and learn,” she says. During the festival a number of workshops were also held, at which people could try their hand as knitting, crocheting, lace-making, embroidery, re-design and wirework. Why has needlework become so popular? “I think that the eco trend has helped, people are more aware and want to preserve things and old skills. People also want to create, and needlework is relaxing, a pleasant tempo is an integral part of it.” What’s the theme going to be next year? “Nothing definite decided yet, but maybe something to do with paper. After all, we throw away so much paper and cardboard, and you can do a lot with that,” says Cecilia Sterner.

Painter Nathalie Henningsson concentrating on her work during the 2012 Swedish Skills Championships in Malmö. The choice of trade was natural for her: “I’ve always liked being creative and doing things with my hands.”.

Swedish Skills Championships

WorldSkills Sweden organises the Swedish Skills Championships in partnership with Region Skåne, the City of Malmö and MalmöMässan. WorldSkills Sweden is a threeway partnership between the Confederation of Swedish Enterprise, the Swedish Trade Union Confederation and the State through the Ministry of Education, the Swedish National Agency for Education and the International Programme Office for Education and Training WorldSkills Sweden has been organising the Swedish Skills Championships since 2004, and has been involved through the Swedish skills team in the World and European Championships since 1995.


Sweden’s most skilful competition 21,000 visitors came to see what has to be the most skilful event in Malmö – SWEDISH SKILLS CHAMPIONSHIPS 2012 at the beginning of June. The magazine “Det unga Malmö” (Young Malmö) was also there to see hundreds of young people from all over Sweden competing in almost 30 skills sets. “It’s important to always raise your ambitions and strive to achieve perfection. In a competitive context everything has to be perfect,” says one of the gold medal winners, painter Nathalie Henningsson. After three hectic days of competition, Sweden’s most skilled young people were named. 150 young people from all over the country did battle for the 21 gold medals in the Swedish Skills Championships. “There was blood, sweat and tears for many of the young competitors at the event, and more than anything we’ve seen amazing drive and tremendous commitment,” says Anneli Karlsson, project manager at WorldSkills Sweden, who organised the event.

Nathalie’s solutions included several shades of colour and images to be transferred onto a wall. Nathalie Henningsson had hardly even met a painter before deciding upon her own career path. But when she read the prospectuses and really thought about her interests, it felt natural to apply for the painter’s course at upper secondary school. And there were also good prospects of getting a proper job after her studies. “I’ve always liked being creative and doing things with my hands, and was never happy just sitting still,” she says.

The gold medals were presented in trades such as painting, metalwork, hairdressing and gardening. One of them was won by a 19-year-old girl from Ingelstad, the painter Nathalie Henningsson who graduated in the summer from the building programme in Växjö. “I’ve already got a job as a painter, but I thought it’d be cool to go in for the competition. I believe you should always strive to raise your ambitions. In a competition context the demands are that bit tougher - everything has to be perfect,” she says.

This year’s Swedish Skills Championships attracted a record number of visitors. The 21,000 people who came were mainly upper secondary pupils who had come to find inspiration and to be introduced to various vocational courses - courses that often lead to a job straight from school. But the competitions also attracted visits from politicians, business people and industry representatives. “It’s time to highlight vocational courses. If Sweden is to survive as a growth nation, it needs young people with vocational skills. The Swedish Skills Championships are important to raise interest and improve the quality of the courses,” says Jan Björklund, Minister for Education.

The exercise in the competition consisted of three walls and a door. The theme was music.

The next Swedish Skills Championships will be held in 2014 in Umeå.

EAT TO THE BEAT – Lunchtime discos gain popularity Malmö was early to pick up on the lunchtime disco trend. The movement is now spreading quickly all over the world. “Of course it’s fun to dance at lunchtime, but it also gives you an energy kick that helps keep you going all day long,” says Maria Reihs, who organises Lunch Beat in Malmö. Lunchtime discos, also known as “Lunch Beats” in Malmö, have been a success, with hundreds of enthusiastic dancers every time. They are now expanding their activities. This autumn the club will be continuing at Inkonst once a month. “The doors open at ten to twelve. Then the music starts at twelve and continues until one. Everyone who comes is ready to dance. You eat during the session,” says Maria Reihs. The manifesto includes: it has to be during the lunch break and everyone there has to want to dance, and everyone is everyone’s dance partner. And the lunch options avail-

able are easy to eat, such as wraps for example. But those who prefer can also have their food served in a box, which can be taken back to work when the dance is over. Entrance in Malmö costs SEK 60 including lunch, dancing only costs twenty. Lunch Beat was originally started in Stockholm by Molly Ränge, and quickly attracted a lot of attention, also abroad. Malmö was the second city to pick up on the idea, and the concept has spread quickly around the world and has now reached more than 25 places, in Sweden, Europe, the USA, Asia and Africa. “It’s great that interest is increasing, and we’re attracting more and more people every time. We also hope that more employers realise that this can be considered a keep-fit activity. Maybe they can let their employees dance during working hours,” says Maria Reihs. For more information:

RUBBISH IS OUR GOLD Waste paper bins are usually both boring and hidden away. But with The Bin from Malmö company Mines Above Ground, you no longer need to be ashamed of your waste paper bin or your rubbish. “We want to put rubbish on a pedestal,” says Petra Lilja, industrial designer and one of the creators of the waste paper bin with the facility to sort in four compartments. Mines Above Ground is a new business startup in Malmö, consisting of Liv Andersson, Petra Lilja and Jenny Nordberg. All three are industrial designers with a great interest in sustainability-related issues. “If you don’t care about the environment, maybe at least you care about your wallet. By using The Bin from Mines Above Ground you can both save money and do something positive,” says Jenny Nordberg. The business concept is about making use of what we’ve already taken from the earth’s crust, i.e. metals, miner-

als, oils, etc. To be able to reuse these materials, an effective recycling system is important. The more we sort at source, the greater the volume we can reuse. Everything we throw away is actually resources, it’s all “material with a history”, not waste. “Rubbish isn’t rubbish, rubbish is money,” says Liv Andersson. There’s plenty of money to be earned from sorting waste, not least for companies. This is the belief of the founders of Mines Above Ground, who have calculated how much the cost of managing waste can be reduced. According to the company, mixed waste can cost companies 15 times more to have processed than sorted waste. Of course, everyone’s waste situation is different, but if an average office with 300 employees moves from 20 per cent recycling to 80 per cent, they can save more than SEK 100,000 a year by using The Bin. The Bin is available in four different version: gold, fluorescent red, black and white. The Bin is manufactured in Malmö - from recycled materials, naturally.


Minc’s services

Minc Incubator Business incubator with room for about 30 knowledge-intensive companies with high growth potential. Minc offers an individually adapted 24-month programme, access to capital and business development. Minc Workspace A modern, flexible and hi-tech office environment for companies that want to be in an innovative environment together with other entrepreneurs. You share the building with 80 other companies. Minc Meetings A meeting place where young entrepreneurs meet established businesses primarily in the fields of IT, design and digital media. A place for advisors and investors to meet new business startups. In 2011 approx. 9,500 people visited Minc. Source:




Survival rate

of ­more

than 90 per cent This year sees the tenth birthday of Malmö incubator MINC. Celebrations included a party in the Western Harbour. “But the biggest celebrations involve joy in what we’ve achieved. The survival rate for our companies is 90 per cent. And that’s high,” says MD BODIL ROSVALL JÖNSSON. Since the beginning ten years ago, more than 70 companies have made the break and departed life in the incubator in Malmö. 90 per cent of these companies are alive and kicking, and between them generate annual revenue of about SEK 250 million. “Minc has positioned itself well and has a good reputation among entrepreneurs and investors,” says Bodil Rosvall Jönsson. There are plenty who want to be a Minc company, and there’s a long queue. Every year 200 entrepreneurs apply for 17 places. One of the companies that has developed in the Malmö incubator is Apsis, which is now an established company in the field of email marketing and market leader in the Nordic region with revenue of around SEK 134 million in 2011. Founder Anders Frankel recalls the time in Minc that laid the foundations for this success. “The best thing was probably the atmosphere, and the fact that when you’re struggling to get a business up and running you can rub shoulders with creative, driven people who create an active environment and offer a useful sounding board,” says Anders Frankel, Apsis MD and founder. “It was then just a question of standing on your own two feet. The core of the business was created, and the company was ready to roll when it left the incubator,” maintains the MD. Bodil Rosvall Jönsson has been MD of Minc for six years and will soon be leaving her position for a new job as Head of

Color Monkey has been operating for a few years out “in the open” after having left the Minc incubator in 2009. The company now has six employees and customers who include Spotify and Sony. With more than ten years’ experience from design and product development in the automotive industry, friends and colleagues Per Ögren and Mikael Peterson saw an opportunity to start up on their own. “Minc was good for us and helped us with the purely practical things. So we could focus on running and building up the company and not have to spend time finding premises, setting up networks, buying furniture and so on,” says Per Ögren, MD. It was also very useful to have help with legal matters, checking legal documents. Color Monkey, which is described as an interactive design studio, currently has six employees and customers primarily in the mobile, Internet and operator sectors, but also among more traditional companies making their way out into the digital ether. “We’ve managed to set up a creative environment in which ideas and products are brought to life and where the aim is not just to create something amazing, but also to have fun in the process,” says Mikael Peterson, Creative Director.

HAS THE TIME WHEN YOU DON’T Hinner Du helps those who don’t have the time, to take the dog for a walk, to assemble IKEA furniture or to water the flowers. These services are posted on the website, and there’s a lot of interest in what is known as collaborative consumption. The service is now also being launched in Denmark.

”Minc has positioned itself well and has a good reputation among entrepreneurs and investors” Trade & Industry at Region Skåne. During these years she’s had the benefit of getting to know a lot of many successful entrepreneurs. And she emphasises the individual. The team is always more important than the technology or an oh-sosmart innovation. “Without the right people behind the company, it never works. The human drive and the ability to build successful organisations is the absolute key to success,” she says.

This autumn the company will be leaving the incubator and MD Sara Ohlsson is full of confidence for the future. “Setting up your own business is tough. Above all, there’s so much that’s new to you if you’re a starting a new business. But we had really great support from Minc and found a large network,” she says. The website links up people who need help with something with private individuals who are happy to help to get the job done. It involves help with everyday tasks such as taking the dog for a walk, assembling IKEA furniture or setting up a home cinema system. The service is now also being launched in Denmark. “Thanks to the contacts we made via Minc, we’ve obtained capital and now we can scale up. There’s a lot of interest in these services,” she says. So far it’s mainly been a matter of posting expenses. But visitor numbers and the number of “brokered” services are rising rapidly, and the company expects to be earning money soon.


Tareq Taylor goes on a Nordic tour In Malmö he’s the star restaurateur. In Sweden he’s a TV chef. Now TAREQ TAYLOR is setting off on a Nordic tour to record his own TV programme “NORDIC COOKERY”, which will be shown on BBC Worldwide Channels in 2013. “There’s more and more interest in Nordic food and Nordic culture all over the world,” he says. He’s been wanting to do this journey for a long time. Partly because there’s so much to discover in Nordic cuisine, and partly because Tareq believes that there’s a lot of interest in Nordic food in many countries. “We know that the series will be broadcast in the Nordic countries, but we believe in an international launch,” he says.

But he points out that it’s nothing new. This herb is just one example of what we used to use in our cooking. Tareq’s philosophy is to dare to use the simple things in cooking and to let the flavours speak for themselves. And there’s a responsibility to make sure that our culinary culture doesn’t disappear. “I’ll be trying to lift up the stones to pick out flavours that were used in the past,” he says.

“Even if the flavours differ significantly, Nordic cooking has a lot in common with, among others, Italian cuisine, where the focus is on simplicity and the ingredients,” explains Tareq. “People stay faithful to the ingredients without distorting them and work with natural herbs and flavour enhancers,” he says. While Mediterranean flavours are more aromatic with rosemary, basil and garlic, the Nordic flavours are slightly more peppery and “green”. “I want to strike a blow for the flavours we have around us and that were once important in our cuisine, but that we’ve now forgotten,” he says. European sea rocket is one good example. This plant grows on our shores and is excellent for cooking. “It’s close at hand and tastes wonderful, with a peppery, mustard-like flavour,” he says.

We catch up with Tareq on his first journey, to Jokkmokk. “We’re going out into the wilds to make food with the Saami. To find some good recipes. I’m going to watch and learn, and then I’ll do my own interpretation,” he says. He hopes to be able to catch an Arctic char in a mountain stream, and he’s then ready to cook it there and then using nature’s own larder, local knowledge and, not least of all all, his own creativity. “I’ll be putting myself to the test, letting the ingredients take centre stage and working from there,” he says. Tareq’s journey for the programme involves a number of stops in all of the Nordic countries, and the programme is being produced by the Luckyday production company in Malmö.


Tareq’s Malmö tips Bastard – modern European home cooking Generous, well-prepared food. Particularly good at preparing meat. “Give this restaurant a try! They really know their meat and are happy to use the entire animal.” Saiko – Sushi using local ingredients. Saiko sushi restaurant serves sushi according to the original concept - making use of the ingredients in the local environment. They serve dishes based on lamb, beef and pork, as well as “typical” sushi. “Pontus gives a Nordic slant to sushi. It’s great and it’s tasty.” Slottsträdgårdens kafé Tareq’s own place, using only locally sourced products. A green oasis in Slottsträdgården with a focus on simplicity and flavour. Tareq follows the seasons here, and likes to use whatever the garden has to offer. “This is where I am when I’m not in front of the camera.”

Drivhuset generates 120 new companies every year Every year 300 people receive guidance and coaching, and every year 120 companies are set up with the aid of DRIVHUSET – a project run in partnership with Malmö University and the City of Malmö. “It’s not unusual for a student to go through the entire Swedish education system without ever coming into contact with the concept of running a business. That’s not good, and we want to change it,” says Magnus Carstam, MD of Drivhuset (Greenhouse) in Malmö. Most of the companies that now employ a large proportion of the population, such as Ericsson, SKF, Volvo and others, were founded before 1950. It’s no longer those companies that are creating new jobs. In the last 20 years, nine out of every ten jobs in the private sector were created in small businesses, confirms Magnus Carstam. “We need more new companies in Sweden to provide employment for the future. We at Drivhuset believe that it’s important to develop entrepreneurial awareness at colleges and universities. We want students to realise that starting their own business is an option,” says Magnus Carstam.

Drivhuset in Malmö is aimed primarily at students. “We want to encourage students to realise that idea they have and also to offer practical help in setting up a company or developing an existing one. But the aim is also to work on attitudes towards business,” says Magnus Carstam. Drivhuset doesn’t evaluate business concepts, but is happy to act as a sounding board and to ask questions that can be very valuable for an entrepreneur. “Of course you can go straight from your school desk to running your own business. But it’s a good idea to go via Drivhuset first. We have plenty of valuable tips and advice to give. We can also provide valuable contacts,” says Magnus Carstam. The company Jallal went via Drivhuset, and is also in their business incubator. Their products will soon be launched, ini-

Magnus Carstam

tially in food shops in Malmö and later all over the country. The company’s business concept is frozen, single-portion meals, with no e-numbers and also with halal meat in all dishes. “We’ve had, and continue to get, excellent support. Our company’s based at Drivhuset, and whenever something crops up there’s someone who can help,” says Fredrik Donnér, one of the company’s founders. The other employees are Allan Barsom and Roy Berglund.

CONNECTIVITY LAB OPENS AT THE UNIVERSITY Malmö University’s digital media centre, MEDEA, is now taking the next step. December sees the official opening of the Connectivity Lab. “The aim is to create a centre for the development of prototypes in the interface between the physical and the virtual,” says Karin JohanssonMex, Manager of Medea at Malmö University. The Connectivity Lab in the Western Harbour will be, just like Medea’s previous initiatives in the field of “Living Labs”, a lab that can be used by more than just students and researchers at Malmö University. The lab will also be a resource for com-

panies as well as cultural and public players.” The focus is on the development of actual prototypes that are based on digital media, digital communication and what is known as connected objects. This can involve new digital communication tools, sensors, controls, etc. “Rapid prototype development has become an increasingly important part of the innovation chain and is no longer just something for big companies,” says Karin Johansson-Mex. Experience shows that it is the creative environment and the cross-fertilisation of different competences that create success stories and

pave the way for new products. Methods of what is known as “open innovation” are therefore becoming more and more important. “We’re now moving on one step from our experimental lab, which we call Fabriken (The Factory). The aim is to make the Connectivity Lab an arena for cross-fertilisation in which researchers, entrepreneurs, students and creators develop prototypes for digitally based products and services, providing the innovative space that the spirit of the age requires,” she says.


Ronja’s dream comes true in Malmö Best college. Interesting city. And lots of potential employers. RONJA MELIN is 22 years old and is choosing Malmö for her future as a game developer. When Ronja Melin from Vaxholm near Stockholm was accepted for the highly popular game graphic course at the vocational college The Game Assembly in Malmö, there was no doubt that she’d move down to Skåne. “The college has a really good reputation among companies. And I think there are good job opportunities,” says Ronja Melin, who’s now completed the first two years of her course. The course is well known among companies. Not least because the syllabus is also the product of the industry’s own competence requirements. The Game Assembly offers a vocational education in which the content has been drawn up by employees from game companies. The aim is to produce game developers who are ready to start work as soon as they graduate. “It’ll be exciting, and it’s a step out into the real world, says Ronja Melin, referring to her upcoming work placement. She’s now into the final stage of the course, a 30-week placement at one of the biggest game companies in Malmö, Ubisoft Massive. Her position there is as a concept artist, developing graphics for computer and TV Games. The vocational college is run by the Hermods company, and there are 22 people in Ronja’s class. There’s tough competition for places on the course. Once you’ve submitted samples of your work, there’s a drawing test and then a final interview as well. “You don’t need to have developed games before,

but to be accepted a student needs to be able to draw and reproduce. Of course, it helps if you also have a passion for games,” says Ronja Melin.

”A game can be so much. It can be pleasure and excitement, and also information, education and advertising.” For Ronja Melin, the interest in TV, computer and console games has been there since she was very small. Her talents were more or less in her blood, with both mother and father working as graphic designers. Her first two years in Malmö have been perfect in every way, also socially. She already feels at home in the south of the country, and it’s highly likely that she’ll be staying once her course has finished. “The environment feels just right, there’s a creative atmosphere here, an international feel, and there are so many interesting companies I’d like to work with,” says Ronja. But her dream is one day to run her own business. “The game industry is one for the future, with more and more users. I believe the industry will expand dramatically. A game can be so much. It can be pleasure and excitement, and also information, education and advertising,” she says.

MEDIA EVOLUTION CITY – THE BUILDING WHERE EVERYTHING’S POSSIBLE This spring it was completed, Media Evolution City in the Western Harbour, Malmö’s new meeting place for the media industry. “This is where the worlds of business, academia and public operators in the media field all meet,” says Christer Månsson, MD of the members’ organisation Media Evolution, which is based in the Media Evolution City building in the Western Harbour. Musicians, film-makers, game developers, newspapers, advertising agencies – they’re all media companies. The borders are becoming


more and more indistinct, and it’s not unusual for companies to cross over into each other’s areas, “converging” as they say in the industry. “Media Evolution is a cluster for converging media. The building embodies our business, the main aim of which is to create the conditions for growth and development,” he says. The Media Evolution organisation currently has about 270 members, consisting of global companies and one-man businesses. But they aren’t all based in Media Evolution City, even though many have chosen to set up in this building in the Western Harbour.

One of the first companies to move in is the production company Mint, which develops and produces TV, film, events and books. “I believe that the more open you are as a company, the more business opportunities you find. This building provides the conditions for this. It has lots of natural meeting places that make it easy to find employees and business partners,” says Helene Mohlin, MD of Mint. Everything is still very new, and the structures are still settling down. But the icing on the cake was probably when the restaurant opened before the summer. Tomas de Souza, MD of the digital

Ronja Melin Age: 22 Lives: In Lund Education: Studying at The Game Assembly in Malmö. Favourite games: Portal, Myst and the Final Fantasy series. The future: I’ll have my own game company and hopefully a really nice garden with lots of vines.

Courses on games

There’s plenty to choose from when it comes to courses on games in Malmö. All of the courses at Malmö University and two vocational colleges have a good reputation in the industry. • The Game Assembly – A vocational college run by Hermods. The college’s syllabus has been drawn up in close collaboration with the Swedish games industry. The course runs for two and a half years, including work placement. • Malmö University – Three-year course in game development. Malmö University also has a number of individual courses specialising in game development. • Malmö Vocational College – A vocational college that runs courses for developers of apps.

agency Good Old, with 16 employees, has high expectations of the company’s new environment. “There’s a great atmosphere in the building, and this has a positive effect on the whole company. In time the move here may Christer Månsson result in more business, but the main reason we came is that we like being together with others in a wider context,” he says. Media Evolution City is owned by Wihlborgs, has room for 400-500 people and offers not only

fixed and customised office space, but also temporary office space that can be used for between 1 and 20 days. But not all tenants are in the media industry, for example the engineering consultancy Epsilon has its head office in Media Evolution City. “We know that companies’ requirements for premises differ widely. But the common denominator is that they all want to be based in a dynamic, creative working environment,” says Leif Svensson, project manager at Wihlborgs. There are also a large number of conference rooms in the Meeting Point, with premises of all sizes up to the biggest Multiroom with a capacity of 130.

Media Evolution

Media Evolution is a media cluster and a members’ organisation that works to strengthen innovation and growth in Southern Sweden’s media industries. Media Evolution works with business development, meeting places, innovation and development, market surveillance and games and learning. Media Evolution currently has 270 members.


Games are big business A “Normal” day at work, at game developers Tarsier Studios i Malmö.

Computer games are Big Business. And Malmö has the most game developers per capita in the whole of the Nordic region. “There’s been something of a gold rush atmosphere. But we probably have the biggest boom ahead of us,” says entrepreneur ERIK ROBERTSON. Erik Robertson has been an entrepreneur in the field of computer games for many years and is also organiser of the Nordic Game conference in Malmö. He describes an industry that is bubbling with optimism and enterprise. “Malmö together with Copenhagen has now developed to become one of Europe’s ten leading clusters,” he says. Not least Nordic Game is a confirmation of Malmö’s status in the world of computer games. The conference is one of the leading ones in Europe, and the ninth event attracted no fewer than 1,600 participants from more than 20 countries. “For a long time it felt that there were only a few companies and people who developed games, but there’s now a real industry developing with subcontractors and close partnerships between the worlds of academia and business,” says Erik Robertson. Companies are growing strongly and


creating more and more jobs. According to the newspaper Sydsvenska Dagbladet, games companies in Malmö employ around 500 people, a number that has doubled in just a few years. There is tremendous variation, with both big and small companies: the three biggest companies employ around 200 people. “The industry is creator-driven. At the same time, the sector is becoming more professional, which is necessary not least in terms of developing the opportunities for financing, marketing and distribution,” he says. Skills supply is crucial if companies are to be able to continue to grow, and the city is focusing on filling from below by developing popular courses. All of the courses at Malmö University and two vocational colleges have a good reputation in the industry. One of the fast growers is the game developer and “Rising Star” company Tarsier Stu-

dios, who chose Malmö for their expansion. “Malmö’s just right for a company like ours. It feels as though this is where things are really happening. And here you can recruit competent employees,” says Peter Lübeck, manager at the Malmö office. Tarsier Studios was founded in Karlshamn in 2006, and in just one year has grown from ten employees to the current level of 45. Most of the employees are in Malmö. Tarsier works exclusively for Sony and has won the prestigious contract to develop the next version of Little Big Planet, Sony’s major game initiative on the new portable Playstation Vita console. “We had to choose between Stockholm and Malmö. But we opted for the location and the atmosphere in Malmö. When our customers from Sony visit us, they fly from London to Copenhagen, then it’s 20 minutes by train to Triangeln. They can walk to us from there,” he says.

A new growth record

2011 was a record-breaking year for the TV and computer games industry in Sweden, according to the industry’s association. It is estimated that revenue in 2011 increased by at least 50 per cent compared with 2010. An even more significant increase is predicted for 2012, with revenue in the multi-billion kronor class. Nordic Game is an industry event and a trade fair with a good reputation all over the world. It is held every May in Malmö, and in 2012 there were 1,600 participants. In Malmö there are several courses leading to jobs in the games industry. There’s a three-year course in game development at Malmö University, and a couple of vocational colleges, The Game Assembly, which is run by Hermods, and Malmö Vocational College with courses for those who want to develop apps.

Games companies in and around Malmö – a selection: Ubisoft Massive Tarsier Studios Southend Spelkultur i Malmö Illusion Labs Pixelbite Frictional Games Ozma Planeto Swedish Game Development Binary Peak Redikod Imperial Games Studio Simogo CommuniSport Mandelform Cockroach ekonomisk förening Starvault Webbfarbror Localize Direct Smudgy Games

ARABIC GAMES DEVELOPED IN MALMÖ Last winter saw the launch of a concept that could result in a dividend worth millions of kronor for Malmö’s game developers – a 48-hour development race in which games experts and enthusiasts locked themselves away in a room to draw up ideas for future games for the Arabian market. “Games are growing rapidly all over the world, also in the Arabic part of the world. But virtually all storytelling is based on western culture,” says Yasemin Arhan Modéer, project manager at Media Evolution. The concept went under the name of Arabic Game Jam. The initiative was supported by the City of Malmö, Rosengård District Administration, Malmö University and Media Evolution. The exercise resulted in eight game concepts, an embryo that is currently in the development phase. The games and the concept have been presented to publishers and operators in Abu Dhabi, where there was a high level of interest. The actual Game Jam process itself proved to be of interest, and negotiations are under way on how the ideas can be further developed in both Malmö and Abu Dhabi. “Of course it’s a good news story, especially as two of the young people who took part have been accepted on the prestigious course known as The Game Assembly, a 2.5-year course on creating computer games,” says Yasemin Arhan Modéer.


“Great to play  at home venue” Next winter the ice hockey stars of the future will be coming to Malmö. “It’s going to be really great to play at my home venue,” says Malmö player and rising star André Burakovsky. At the turn of the year 2013/2014 the ten best ice hockey nations will come to Malmö to compete for the ice hockey U20 World Championship. The level of interest is high. The tournament is watched by millions of TV viewers all over the world, and in recent years it has also been a hit in Sweden. “Youth ice hockey has really flourished in recent years. It’s really big in Canada, and interest in the tournament has also boomed in Sweden in recent years,” says Swedish national team coach Roger Rönnberg. Even though the players aren’t yet 21, the man in charge of the young Swedish team promises world class ice hockey. “These are the stars of the future, and many of the players are already appearing in the NHL or the Swedish Elite League,” he says. One of these talents is Skåne youngster and Malmö Redhawks player André Burakovsky. The 17-year-old, who still attends upper secondary school, moved up to Malmö’s first team before this season and has also been selected for the Swedish youth team. Preparations are currently under way for this year’s U20 World

Championships, which will be held in Russia. “A World Championship is just the biggest thing for me. But of course it’ll be really great to play at my home venue, and to show off the finest ice arena in Sweden,” he says. His career in ice hockey started very early. André was born into and grew up in an ice hockey family, with father Robert an international player, a professional who played his ice hockey in Malmö. Before the season, offers were received from other clubs, and many people thought that this rising star would be leaving Malmö to play in the Elite League. “I’m really happy in Malmö and can continue to develop at the club. My aim now is to work my way into the team and to have a place in the three top fives,” he says. There are thoughts of a professional career. André has been “drafted”, i.e. signed up by NHL club Chicago Blackhawks, which he has also visited and trained with. “Of course, it’s a dream. But I’m taking it one step at a time. Now it’s all about getting as much match practice as possible and doing two training sessions a day,” he says.

André Burakovsky

Age: 17 Lives: In Malmö, with his parents Family: Family and girlfriend Profession: Student and ice hockey player Club: Malmö Redhawks 1st team A typical day: Two training sessions a day, with upper secondary school studies in between. Leisure time activities: Spends time with girlfriend or “hangs out” in town with friends. Favourite place in Malmö: The Western Harbour in the summer.



Gustav Magnusson, en av personerna bakom det vinnande förslaget i Ung Bo 12.

Homeless but not clueless Efficient use of space. Ecological. Collective. These are examples of solutions that young people have come up with in an international competition to combat the shortage of housing for young people in Sweden, as displayed at the UNGBO 12 exhibition in Malmö. There are 248,000 young people in Sweden without a home of their own. Of course, this shouldn’t be so. For this reason, a competition that is unique in the world was held in Malmö, in which 60,000 young people from 142 countries took part to present ways of combating the shortage of housing for young people. “With support from the City of Malmö and builders of housing, we want to use the power of the example to raise the

debate on the housing situation facing young people. The time to blame others has passed. Now is the time to assume our own, joint responsibility,” says Helena Uesson, project manager for UngBo 12. 161 contributions were submitted. The solutions, which were exhibited in Malmö on 1-30 September, are creative, responsible and in some cases not entirely politically correct. The young people are highlighting problems that everyone is aware of, but no

one dares to do anything about. They suggest solutions that make efficient use of space, are ecological and collective, buildings on flat roofs, on a residential road that is too wide, in a poorly utilised car park, etc. The winning contribution is called “Under Malmö’s sky!” and was created by Sherwin Vreeswijk, Bruno Pereira, Michele Beraldo and Gustav Magnusson. This suggestion involves building homes on top of roofs. “The problem with the housing shortage must be solved quickly and simply, and as cheaply as possible. So major urban development projects are not the solution. We suggest a solution in the centre of Malmö, where young people want to live. But there’s not very much land available. So why not build on roofs,” write the winners in their suggestion.

14-STOREY LEADING-EDGE PROJECT PLANNED The eco town of Augustenborg in Malmö has won prizes and received international recognition for its work to be a more socially, ecologically and financially sustainable residential area. Green roofs and eco-homes for all households are just some examples of solutions. Now they are taking the next step. Greenhuse Augustenborg will be


a 14-storey building and a leading-edge project for green, sustainable living. “The building is innovative, primarily because we’re taking a holistic approach to what we call Green Living,” says Åse Dannestam from the housing company MKB, the building proprietor for the project. The focus is on energy and green technol-

ogy, as well as on people and easy ways for them to make sustainable choices in their everyday lives. Each apartment has a large terrace with both open and glazed sections, so that they can grow, for example, their own herbs and tomatoes. The plan is for 30-40 apartments and twelve terraced houses. Construction is planned to start in late autumn 2013.

A b it Fr

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– in in to d

T V n st

New, young and enterprising entrepreneurs at Medeon AN INNOVATIVE COMPANY OPERATED by a young entrepreneur which has established itself in Medeon recently is GordiamKey, where Francesco Palmisano is the CEO. GordiamKey has three business areas: they build laboratory instruments, offer consulting services and are also the distributor in the Nordic region for LIS, Laboratory Information System, for the international company NoemaLife. THE COMPANY WAS FOUNDED BY FRANCESCO PALMISANO and has in a short time grown, the company also includes a new employee named David Sanchez. – We like it here at Medeon and Medeon incubator, we have received excellent support in the form of networks, training and contacts to finance, which has meant a lot for our future development.

ABOUT MEDEON Medeon Science Park provides a creative environment for new and established companies. Our focus is directed at knowledgeintensive businesses within life science: pharmaceutical development, medical technology, biotechnology and health care. The science park is located in Malmö, right at the centre of the Öresund region and bang in the middle of Medicon Valley – the geographical area which is home to 60 per cent of Scandinavia’s life science firms. Today at Medeon there are over thirty businesses totaling 450 employees. Medeon is owned by the City of Malmö (60 per cent) and the property company, Wihlborgs (40 per cent). AT MEDEON YOU GAIN ACCESS TO

• Suitable premises with the opportunity to build new facilities • Close cooperation with health care and the University • Strong incubator and network functions • Good services with, for example, reception, switchboard, travel agency and restaurant

The company has received funding from VINNOVA and is a VINN NU business. We are now focusing on product development and a strategy for growth, says Francesco Palmisano.

Read more at ANNONS




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Hyllie. [hyl:jε] Savour the name and remember it. Hyllie is the first and last stop in Sweden, and a quickly growing part of Malmö where everything is possible – starting now. Almost 30 stakeholders are collaborating in the development of Hyllie, and more are on the way. You can be one of them! Annehem Fastigheter AB | City of Malmö | HSB | IKANO Bostad | JM AB | KF Fastigheter | Fastighets AB Briggen | Frans Suell AB | Lustgården AB | Malmo Arena | MKB Fastighets AB | Midroc Property Development AB | NCC Boende AB | Nevsten Fastighets AB | Otto Magnusson AB | Parkering Malmö | Parkfast AB | PEAB | Riksbyggen | Roth Fastigheter AB | SBC Bo AB | Seniorgården AB | Skanska Öresund AB | Steen & Strøm Sverige AB | Sundprojekt AB | VA SYD | Vasakronan | Veidekke Bostad AB | Wihlborgs Fastigheter AB | Øyer Invest A/S

Young Malmö Dec 2012  
Young Malmö Dec 2012  

An inlay/magazine with news, trends and stories on trade and industry in Sweden's third largest city - Malmö.