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JESCA BARDNEY // VISUAL DESIGNER


i have passion, and a desire to succeed.


contents Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

// PAUL RAND

\\

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CURRICULUM VITAE

overview of skills and experience

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CRETE POTS // CANDLES

graphics media third year final project

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MAROUBRA DOJO KOOKORA SURGERY

existing brand identity redesign existing brand identity redesign

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MAKE UP BY RACQUELLE

hobbyist brand identity design

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LIFE INITIATIVE

guerilla happiness project

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SNAP

graphics media second year final project

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FAST FORWARD

experimental typography

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OBNOXIOUS WAKE UP

typographic illustration

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NAVAJO

object design third year final project

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// jesca bardney 0421130907 jescabardney.com.au based in sydney


EXPERIENCE

INDEPENDENT CONTRACTOR / /

JANUARY 2013 - PRESENT I advanced my understanding in the development of visual brand identity for small business owners. I am responsible for research, coordination, implementing design solutions, and overseeing production process for both print and web projects. I have extended my written and verbal communication abilities leading to excellent client relations. I embrace new technology and challenges to deliver solid informational design to enhance understanding and visually engage the recipient. INTERNSHIP / / IAMU COLLECTIVE

MARCH 2015 - JUNE 2015 I gained experience working for an online design business start up and an understanding of business models and the importance of social media within a company. I worked under talented senior designer Chris Soll, who provided invaluable mentoring; and improved my existing design skills. I assisted in the creative process and social media research to further develop the profile of the company.

CV

CULTURAL EVENTS COORDINATOR / / BASSER COLLEGE

EDUCATION

MARCH 2014 - NOVEMBER 2014 [Volunteer] I successfully motivated residential students to attend various cultural events throughout Basser College through applying effective communication, leadership and promoting enthusiasm while adhering to deadlines. I was also responsible for design and organisation of various promotional posters, newsletters and invitations for internal circulation.

UNSW ART AND DESIGN / /

Commenced in 2013 B Design (Hons) Majoring in Graphics Media and Object Design First Class Honours Final Project Mark of 94 Term WAM 86 (S2 2016)

SALESPERSON / / LEC GRIFFITH

MARCH 2012 - JANUARY 2014 I gained further experience with multitasking and adhering to deadlines.I furthered my ability to develop, maintain, and regularly manage customer long-term relations. I also interacted with brand representatives to keep up-to-date with the latest product features and upcoming model releases.

WADE HIGH SCHOOL / /

Graduated 2011 ATAR of 90 Band 6 Visual Arts SKILLS

DESIGN Research, Synthesis, Prototyping and Evaluation Typography Digital Photography SOFTWARE Illustrator | InDesign Photoshop | Acrobat FormZ | Cinema 4D Microsoft Office | iLife

AWARDS

ACTIVITIES

NSW State Training Awards Finalist (2013) Riverina Business Awards Trainee of the Year (2012) WHS Student of the Year Visual Arts (2011)

Certificate III in Retail (2012) Apple Product Professional (2012) Current First Aid Certificate Study of Italian since 2006

References available on request


BRANDING // IDENTITIES

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CRETE POTS // CANDLES

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project

semester one, 2015

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project one

ARTISAN DESIGN

CRETE POTS // CA NDLES

FOR

ALANAH TREFILO

// BRIEF Crete is an emerging company that specialises in the design and manufacture of handmade concrete pots and soy candles. The company is positioned as as an artisanal brand offering personalised products to enhance home dĂŠcor.

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semester one, 2015 project one

// IN DEPTH The custom script font aims to reference the handmade, artisanal aesthetic of the new business.

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core concept The core experiential aims for the project are handmade, tactile, and personalised.

The inclusion of the orange motif serves create a fusion between a flame and a leaf for the candle and pot plant.

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semester one, 2015 project two

project

MARTIAL ARTS STUDIO

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MAROUBRA DOJO

// BRIEF

FOR

An established martial art business, Maroubra Dojo underwent a print identity redesign.

JIM SKLAVOS

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semester one, 2015

A simplified colour palette of red, grey and white assists to bring the brand together.

project two

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project

semester one, 2015

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project three

FAMILY PRACTICE

KOOKORA SURGERY

FOR

CORINNE WEBB

// BRIEF Longstanding traditional family doctor surgery Kookora Surgery required new branding to reflect its reputable and trustworthy reputation. The final print media must convey a sense of purity and health to strike positive connotations within the client’s mind.

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semester one, 2015 project three

core concept The logo is a fusion between the ubiquitous stethoscope and a sprouting plant to represent health.

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The core colours of the business were already predetermined, so a reworking of the original design was needed while keeping the values.

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semester one, 2015 project four

project

BEAUTY HOBBYIST

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MAKE UP BY RACQUELLE

// BRIEF

FOR

A fun, fresh branding strategy was required to assist in creating a new logo and business card set to promote Racquelle’s brand. The water patten in combination with white, bold type seeks to create a visual impact.

RACQUELLE PERKINS

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GRAPHICS // MEDIA

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GUERILLA // HAPPINESS INITIATIVE

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project

semester one, 2015

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project five

GUERILLA HAPPINESS

LIFE INITIATIVE

FOR

UNSW ART & DESIGN ARC

// BRIEF A fictitious student-run initiative by Arc UNSW, the ‘Life’ Movement seeks to bring positive thought into the minds of students around the campus through spreading small tickets with positive messages printed on them.

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semester one, 2015

project five

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semester one, 2015 project five

// IN DEPTH The messages were printed on tickets in order to imitate the impression of collection, these are meant to be kept and held by who finds them.

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core concept Mental health is an important aspect of students’ lives, however it can get ignored when university life gets busy.

Buzz words seek to remind the user of the importance of a healthy mindset in the hope they improve mental health for students.

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SNAP //

PHOTOGRAPHY MAGAZINE

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semester one, 2015 project six

project

PHOTOGRAPHY THEORY

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SNAP // MAGAZINE

// BRIEF

FOR

SNAP is a section of fictitous parent magazine Focus Daily. The main aspect to convey was experimentation with contemporary typefaces in a magazine layout.

FOCUS DAILY

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semester one, 2015

project six

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semester one, 2015 project six

// IN DEPTH The magazine aims to provide a visual contextuality of the magazine’s subject matter: contemporary photography concepts and ideas.

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core concept The design experiments with negative space and two-dimensional geometric form.

A limited colour palette aims to work with the concepts of reflection and shape to create interesting photographic illustrations.

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project

semester one, 2015

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project seven

EXPERIMENTAL TYPEFACE

fast forward

FOR

GRAPHICS MEDIA

// BRIEF Students were challenged to create an experimental typeface relating to a specific media experience. The typeface must reflect the form or function of the chosen experience to create a resolved conceptual iteration.

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semester one, 2015 project seven

// IN DEPTH The aim of Fast Forward is to reflect online media experiences when consuming video content, such as online streaming.

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core concept In a modern society, current technology circulates around user-centred interaction with media content.

The user has the power to control what they view, and as a result, organise and select their media at their own choosing.

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semester one, 2015 project eight

project

MEDIA EXPERIENCES

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OBNOXIOUS WAKE UP

// BRIEF

FOR

A type iteration was required to create a media experience using manipulation of typefaces. This iterations seeks to imitate the irritating noises created from radio alarms.

GRAPHICS MEDIA

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The cloth material acts as a tactile representation of the fabric of a pillow, while the ink is printed onto the surface.

core concept My alarm to wake me up is a radio that blares the radio station Triple J every morning.

semester one, 2015

// IN DEPTH

When the alarm sounds, news reporter Amelia Marshall effectively throws me into the day.

project eight

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object // DESIGN

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NAVAJO // LIGHTING

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project

semester one, 2015

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project nine

EXPERIMENTAL LIGHTING

NAVAJO

FOR

OBJECT DESIGN

// BRIEF Students chose their own design problem to solve. My lighting solution seeks to assist suffers of Generalised Anxiety Disorder in regaining control of their illness to increase mental wellbeing and overall wellness.

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semester one, 2015

project nine

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semester one, 2015 project nine

// IN DEPTH The design lights will slowly change from one selected colour to another, while pulsating in brightness, to mimic a slow breathing pace. The user matches these pulses with their own breathing to enter a meditative state until the colour change is complete.

core concept Biophilic forms are reproduced with natural materials to create a comforting sense of returning to nature.

The LEDs aim to emit an ambient, naturalistic light through a combination of backlit and diffused light.

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ABOUT ME I’m a design student at UNSW Art & Design, situated in Paddington. I take inspiration where I find it, creating designs that are distinct, fun and clean.

Visual Identity and branding strategies form a significant part of my design practice. I like taking old and non existent brands, and then completely revitalising them. I like clean, well thought out layouts. But most of all, I like for my work to have an impact on the viewer. I am interested in visual communication across print, screen and interactive design. I like to take advantage of contemporary creative techniques, and combine these with my fine art skills to create conceptual insights into design practice.

My dream job is to work in a fun and challenging design environment with many opportunities to grow. With my background in branding, and my interests with nature and geometric form, I aim to be a part of a team who builds inspiring projects that take a lasting hold on audiences.

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thank you for reading


jescabardney.com.au

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