Mental Models by Indi Young Rosenfeld Media, 2008; version 1.0
We knew there were folks who were really outgoing about finding love—both for themselves and for others. We divided these folks into “Social Connectors” and “Good Samaritans.” We knew the opposite existed as well—those who were “Self Conscious.” We also figured there were people who were less ambitious, who would let love find them. These were the “Will Participate If Asked.” Then there were the people who were trying to increase their odds of success by purposely expanding the types of circumstances in which they might meet someone. After the interviews, it turns out we were right on with the folks who were less ambitious, but we selected a better name for them: “See What Happens.” The outgoing folks merged into one group: “Get on the Love Train.” But the other two groups splintered into two new groups: They were those who had no plan and were “Trying Too Hard,” and those who were apt to examine situations from all aspects, follow rules, and “Think It Through.” 348 Chapter 11 Adjust the Audience Segments