How to Write Your Own Killer Sales Letter
Results No matter how highly you claim about your product or service in your sales pitch, your prospect would only find you spewing hot air without the results. So, you showcase your testimonials. So, you showcase your own results which you have personally tried with your own product or service. Examples of results are: “I have lost 22kg in three weeks!” “I have made $1,031.00 with DEF program!” and “With JKL Software, I have saved 3.5 hours everyday in writing and submitting my articles to 1,211 directories!” Love Tap onto your prospect’s positive emotion with this yet another hot button for you to press. Call it passion if you want to, but here are some examples on how you can use the word “love” in your sales letter: “Don’t you love the idea of having plenty of free time with your spouse and watching your children grow up?” and “You would love this program, because it can buy you the freedom to travel”. Guarantee I have mentioned it earlier but it is worth mentioning again: most people are non-risk takers. They prefer certainty over uncertainty. Also, not everyone wants to be the first guinea pig. So, you offer a guarantee. You let your prospect know that you shoulder ALL of the risk for your prospect and he can test-drive your service or simply sample out your product for the next 30/45/90/180 days. Some even offer a lifetime guarantee, which makes your prospect feel silly if he ever leaves your page without giving your offer a try. If your prospect gets what he wants, well and good and if he does not, he can still ask for a refund. This is how confident you are in your offer, and it can clearly show to your prospect. Save
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