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nature’s treasures, crafted by niin


brand profile

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fter graduating from London’s Central Saint Martin’s (BA Women’s Wear Design), and working for designers such as Vivienne Westwood, Jeanine Hsu created niin in 2005, with the aim of designing jewellery and accessories using natural materials where the basics of nature become a luxury.  Her achievements have been recognised with academic appointments at the Hong Kong School of Creativity, where Jeanine was Artist in Residence in 2009; and The Hong Kong Design Institute where she is a part time lecturer and undergraduate tutor in Jewellery Design. Selling originally in London’s Portobello and Spitalfields markets, niin now sells internationally in over 10 countries. It has featured on the front of LV Guide, in numerous magazines and newspapaers including Tatler and Elle; and accessorised various fashion shows and displays, including the Eco-chic/ Redress Asia show alongside John Hardy creations and London’s Harrods displays. Now based in Hong Kong, niin works predominantly with small family run businesses and artisans in Southeast Asia to handcraft each piece. Ensuring that their supply chain is ethical and as sustainable as possible, whilst providing exceptional quality. A portion of niin’s sales go to WWF Hong Kong.

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iin built its name on its passion for design and raw creativity with a penchant for the chic and wearable. Its commitment to natural beauty and environmental responsibly inspires its unique aesthetic. Relying on natural finds for materials, you’ll discover simple pieces of nature transformed into inspiring treasures. niin has set up a production chain where off cuts from one of Asia’s high end furniture factories are taken to workshops and up-cycled where possible into niin designs. These are then sold in recycled packaging. The niin showroom space is filled with furniture and displays made from re-purposed materials.

Nature’s treasures, crafted by niin niin handcrafts nature’s treasures to create original jewellery and accessories, with ethical practices at its core.


campaign 2013 Aranmula Cosmos Naggar Nepura Polished rock

campaign 2012 Azteca Rio


campaign 2011 Nautical Libelulla Oxaca Tahiti

Polished Rock Collection


Celebrities’ choices

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Annie Mac wearing Rio Carnelian and Onyx Ring Nicole Scherzinger with Louis Walsh from X-Factor

Vanessa White wearing Cosmo Drusy ring

Caroline Flack wearing Cosmo Stack rings Zoe Hardman wearing Rio Onyx Cage Ring

Hong Kong Tatler Dec 2012


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Louis Vuitton City Guide 2012 Hong Kong Macau

South China Morning Post - 2012


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ELLE UK 2012

AsiaSpa 2012

Hong Kong Jewellery - September 2011


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South China Morning Post - December 2011

Oriental Daily - July 2011

MingPao Daily - July 2011


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Hong Kong Tatler April 2011

AsiaSpa - January 2011


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FlashOn - February 2011

Prestige Hong Kong - April 2010


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Hong Kong Tatler July 2010

Red direct

huck Magazine


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stores distance is no longer a difference, find us world wide

Hong Kong: niin, 43-55 Wyndham Street Central Four Seasons Hotel Spa Boutique, IFC Love It Boutique, Hollywood Road The Landmark Mandarin Oriental Hotel Spa The 9th Muse, Lyndhurst Terrace The Sanctuary, Arbuthnot Road Itsie Bitsie, Repulse Bay Kapok, Wanchai Hong Kong Country Club, Deep Water Bay Island Shangri-la, Pacific Place Grand Hyatt Plateau Spa, Wanchai

Hong Kong Tatler June 2009

Apple Daily - September 2010

Macau: Four Seasons Hotel Boutique

Japan: Coincidence

New Zealand: Huka Lodge

Philippines: Amanpulo Resort

South Africa: Grand Provence Heritage Wine Estate

Indonesia: Amankila Resort, Bali Four Seasons, Jimbaran Bay, Bali Thailand: Andara Luxury Villas, Phuket Andara Boutique Austria: Aurelio Hotel, Lech

Singapore: Fullerton Hotel Boutique Ritz Carlton Boutique Monaco: National Museum of Monaco UK: Wolf and Badger, Notting Hill Gate London Onda, St Mawes

W Hotel, London Four Seasons Hotel, Hampshire Oxygen Boutique Blue Lawn Boutiques, Chelmsford,Tunbridge Wells,Dedham USA: Boutique Dunner, New York Online: MyFlashTrash L’Attitude Dia-Boutique www.shopdescreateurs.com


Photography: Sean Lee-Davies Styling: Olivia Buckinghan Models: Amanda Strang, Rosemary Vandenbroucke, Jocelyn Luko, Kirsteen Barlow, Natalie Söderström

niin showroom 307 Yu Yuet Lai Buiilding 43-55 Wyndham Street Central, Hong Kong ‘Beautiful and unusual’ - EasyLiving “Undoubtedly a brand that will go far” - ELLE UK ‘Unusual and striking jewellery’ - newconsumer.com ‘ niin is one of the few green brands currently on the market that manages combining an ethically sound production with strong and desirable designs. The materials used are unique and pieces are not only well priced, but also aesthetically interesting’ - Fashion Editor, HK TATLER

www.niinstyle.com info@niinstyle.com +852 2878 8811 Press Contact Hong Kong niin info@niinstyle.com United Kingdom My Flash Trash abbey@myflashtrash.com jennifer@myflashtrash.com


niin jewellery pressbook