It also made us look at our companyâ€™s culture, the values we have in place, and how we interact with our stakeholders. In 2009, we launched the refreshed ING Business Principles and started a corresponding employee awareness campaign. Our Principles clearly prescribe the values we pursue in both banking and insurance, and the responsibilities we have towards society and the environment. We have taken a number of initiatives to be more transparent
and open for feedback about the way we operate. For example, we have started a series of dialogue sessions on INGâ€™s role in society. My colleagues and I actively engaged in dialogue with customers, social partners, non-governmental organisations, media, policy makers, academia and investors. Together we set the foundation for culture change within ING and we will continue to build on this in 2010 and beyond.
72 MLN 2009 2009
Taking our stakeholdersâ€™ views into consideration enables us to constantly evaluate if we are on 2007 2007
Bank Insurance / IIM