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Young people deserve a better place.


Let’s create a HOME for young people and those who wanna have a feeling with the young.


HOME stands for family, respect, social, positive, together, play, communicate, learn...


For the young people: ++ is a place where young people meet and feel at home. ++ is place that is build upon the needs of a new generation. ++ has a management team of young people to insure this)

For brands: ++ is the place to serve and observe young people. ++ is the place to see and feel what youngsters think (about your brand/product/strategy/communication etc.) ++ is the place to really get to know youngsters ++ helps you to connect to the new generation (consumers). ++ is the place to get inspired by the youth


Strategy:

1st dimension ++ is the place where people are served the best products ++ is positive and lively gives inspiration and acts with respect. ++ is top quality in everything, interior design, magazines, products, people. ++ is the place where young people and people that feel young go to to meet their friends or to make some. ++ runs break even on this first dimension.

2nd dimension ++ inside research, where better to observe what the young people think of you than in their own environment. ++ is the place to introduce your product in the inner circle. ++ pro active research, trends, insights given by the target group themselves as pr tool and sellable product. ++ makes a even bigger turnover on this level than on the first (!)

3th dimension ++ will be in different countries and can do introductions, research etc. on a higher scale.


masmas bp