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Young people deserve a better place


Let’s create a HOME for young people and those who wanna have a feeling with the young


HOME stands for family, respect, social, positive, together, play, communicate, learn


For the young people ++ is a place where young people meet and feel at home ++ is place that is build upon the needs of a new generation ++ has a management team of young people to insure this

For brands ++ is the place to serve and observe young people. ++ is the place to see and feel what youngsters think (about your brand/product/strategy/communication etc.) ++ is the place to really get to know youngsters ++ helps you to connect to the new generation (consumers) ++ is the place to get inspired by the youth


Strategy

1st dimension ++ is the place where people are served the best products ++ is positive and lively gives inspiration and acts with respect ++ is top quality in everything, interior design, magazines, products, people ++ is the place where young people and people that feel young go to to meet their friends or to make some ++ runs break even on this first dimension

2nd dimension ++ inside research, where better to observe what the young people think of you than in their own environment ++ is the place to introduce your product in the inner circle ++ pro active research, trends, insights given by the target group themselves as pr tool and sellable product ++ makes a even bigger turnover on this level than on the first

3th dimension ++ will be in different countries and can do introductions, research etc. on a higher scale


Management team Every Masmas has a management team of 6 young fans They meet every 3 weeks with a clear agenda, a “president” of the meeting someone making notes etc clear actions who is doing what? They are taken serious What are the things we are going to do the next 3 weeks What tournaments? What movies? What offers? What are the problems we’re facing what is the solution? How and with what are we going to get press? What will be on our fanpage? Who will write a little thing on facebook about the meeting? What new games (or products o what ever) are we looking fore ward too? What new music, movies, parties, tv shows etc. what do we like what don’t we? Worst thing of the last 3 weeks? Best 3 things? The management team gets payed with ++ Credit 20 euro per meeting


A management team has 4 - 6 members

1= The president Leading the meeting, is responsible for the agenda 2= The controler Responsible for the targets, finances etc. 3= Activity leader Responsible for developing new ideas for the activities 4= The researcher Responsible for feedback on the new games/ magazines/ products 5= The barista Responsible for everything behind and in front of the BAR. How is the athmosphere etc. 6= The communicator Responsible for facebook and press


HOME

This is home, where the heart is, where your friends are and you are at home. We treat it as such! We treat the youngsters as family because they are.


masmas brand book  

masmas brand book

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