Center for Investigative Reporting TYPE NATIONAL INVESTIGATIVE
LAUNCH 1977
TARGET MARKET NAITONAL
FULL TIME EMPLOYEES 73
Revenue and Expenses 2010–2012
Revenue Composition 2010–2012
2010
Earned Revenue
4% 69% 6%
27%
7%
REVENUE EXPENSES
87%
Foundation Funding
3% 2% 95%
2011 REVENUE
2010 2011 2012 EXPENSES
2012
Individual Donations
REVENUE EXPENSES
$3,000,000
$6,000,000
$9,000,000
$15,000,000
$12,000,000
Expenditures 2010 vs 2012
Website Referral Sources 2012
Editorial
Search
41% 9%
Social Media Referral
2010 2012
IT/Tech 2010 2012
22%
Other
General/Admin 2010 2012
29%
28%
Direct
Marketing/Development 2010 2012
K N I G H T F O U N D AT I O N.ORG 10%
20%
30%
40%
50%
60%
70%
80%