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PORTFOLIO

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“It's the possibility of having a dream come true that makes life interesting .� -Paulo Coelho, The Alchemis t


01 Creative Direction 02 Styling 03 Visual Merchandising/Branding


01 INCONGRUOUS HARMONY

Inspired by Victorian Era, with the high neck collar and ruffled detailings on the sleeves, I wanted to create a set that would best bring out the mood of the garment. I was extremely inspired by Tim Walker and how he makes use of space and props to bring out the mood of the garments.

Shot/Styled/Directed: Jermaine Garment/HMUA: Gwyneth Model: Marilyn


02 This photo series is part of a school assignment, Photography in which we had to choose a theme and create a concept around it. In this photo series, I wanted to show different subjects that are confident in who they are. Cheryl was styled based on a female icon that I really look up to, Audrey Hepburn in the 50s. Lighting, props, and the clothes were all carefully thought out to best portray the concept that I have came up with.


INDEPENDENT WOMAN


Shot/Styled: Jermaine Model: Cheryl Lighting: Aubrey


03 I’m A Cyborg But That’s Okay

Shot: Eugene Styled/Directed: Jermaine HMUA: Ivy Model: Jean from NOW Management


Quirky and weird, An experimental shoot while playing with colours.


Life in Plastic

04


Clarita

Shot: Jon Styled/Directed: Jermaine HMUA: Nicole Model: Clarita from NOW Management


05

Nomos Red Dot A collaboration between The Hour Glass and NOMOS GlashĂźtte.


Photography: Ya Ting Creative Direction /Styling: Aurora Teo Shi Yun Assistant: Jamie & Jermaine


06 Fashion Purchasing Management

I AM


New Classics Timeless pieces Muted Colours Minimal

For this assignment, we had to create a brand and plan to open a physical store in Singapore. I AM is the label that we had created that targets working adults that are into classic pieces. I was the one in charge for the branding of the label.


07

Beyond The Vines 333 Orchard Road, Mandarin Gallery #02-21, 238897

This store is located at the second floor of Mandarin Gallery directly outside the escalator. Mandarin Gallery is located in the heart of Singapore’s shopping belt, Orchard Road, Mandarin Gallery is home to some of the biggest international brands, as well as eclectic finds from independent local offerings. The target audience of Mandarin Gallery is of working adults aged 25-50 that has a higher spending power and seeks to get better quality goods.


Visual Merchandising Project

Through this assignment, we have to choose a local brand and redesign their space according to the brand image;


As the store features an open-back glass facade, the whole store can be viewed from the outside. The sofa takes up quite a large amount of space in the rather small store. The sofa itself might not be as impactful and visually appealing to others. By playing with height and depth of the display, it will be more interesting as well. The display should also be placed at the same place as the sofa as that spot is where the focal point of the entire store is. Secondly, their tote bags at the side of the changing room is not as visually appealing. INTERACTIVE AREA: By changing the tote bags with magazines or even Beyond the Vines’ brochure that fit the brand image, customers can also read it.


08

Space Planning

A SPACE STRIPPED OFF OF ANYTHING FANCIFUL

A boutique shops that joins both art and fashion into one common space.

Dempsey Road 5m x 6m

Art Installation by Jean Lee

Use of Natural Lighting Minimal

JACQUEMUS experimental shapes and overblown proportion


STORAGE W: 3m , L:0.6m, H: 4.0m FITTING 1 W:1.5m, L:1.0m, H:4.0m 0.8m walkspace

COUNTER W:1.2m , L:0.5m, H:1.05M

r a c k

1.0m walkspace

0.8m walkspace

w a l l m i r r o r

FITTING 2 W:1.5m, L:1.0m, H:4.0m

1.2m walkspace Sitting W: 1.0m L:0.5m H:0.45m

r a c k

Sitting W&L: 0.5m H:0.45M

DISPLAY: W:0.75m L:0.5m H:1.0m

1.2m walkspace

r a c k

DISPLAY: W/L: 0.6m H:0.9m

Sitting W&L: 0.5m H:0.45M

r a c k

0.8m walkspace

1.2m walkspace

ART W/L:0.5m H:0.8m

1.0m walkspace

ART W/L:0.5m H:0.8m

1.2m walkspace

1m

This was for one of our assignment called Space Planning whereby we have to create a retail shop while considering on space and dimensions in our design. This retail shop that I have created focuses on the emotional aspect of how space affects our actions.

1m


09 Fashion Retail Management

Fashion Retail Management is one of the major projects that we had in school. We had to come together as a team of 4 to come up with a brand and create a pop-up store in a span of 20 days. I was in charge of the branding and visual merchandising aspect of the brand.


SIMPLICITY BY: WU

Tags designed that are sewn on SIMPLICITY BY: WU

Simple

100 %

all of our products. Serving Size: for 1 only The concept came from nutri% tionDaily labelsValue on food packagings. Simple 100 %

Minimal

100 %

Minimal

Serving Size: for 1 only Daily Value %

Clean Natural

70 % 35 %

Clean Natural

100 % 70 % 35 %

...................

...................

SIMPLICITY BY: WU

SIMPLICITY BY: WU

Serving Size: for 1 only

Serving Size: for 1 only

Daily Value %

Daily Value %

*Percent Daily Values is up to your own interpretation. It may be higher or lower than stated but it will always be made with 100% love.

*Percent Daily Values is up to your own interpretation. It may be higher or lower than stated but it will always be made with 100% love.

Simple

100 %

Simple

100 %

Minimal

100 %

Minimal

100 %

Clean Natural

70 % 35 %

...................

*Percent Daily Values is up to your own interpretation. It may be higher or lower than stated but it will always be made with Swing Tags are designed that 100% love.

is hanged on each of our merchandise. Each are designed to fit our brand image, using primarily black and white.

Clean Natural

70 % 35 %

................... *Percent Daily Values is up to your own interpretation. It may be higher or lower than stated but it will always be made with 100% love.


Our brand is based on the quote “Less is More�. We wanted to create a collection that is casual and simple with carefully selected accents. It emanates a feeling of simplicity and relaxation. The colour palette of the brand would be muted with neutral shades. The brand is suitable for anyone who wants to look good with the least amount of effort.


Random Store Uncle shot on the streets in Haji Lane 05/12/17

My parents in a garden that we stumbled upon on our trip to Khao Yai 27/12/17


On the streets whilst I was doing test shoots in Little India 05/12/17


JERMAINE NG Phone_ +65 91291142 Email_ jermaineng24@gmail.com Web_ jermaineng24.wixsite.com/portfolio Instagram_ j.j.ermaine

TEMASEK POLYTECHNIC Apparel Design & Merchandising

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