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LOGO CREATION ANDREW JERICHO ARIS

Wednesday, November 9, 2011


INVESTIGATION

Wednesday, November 9, 2011


LOGO DESIGN CLIENT: SINARMAS IS ASKING GRADE 9 STUDENTS TO MAKE LOGOS FOR THE IB LEARNER PROFILE, DESIGN CYCLE AND THE AREAS OF INTERACTION

TIME ALLOWED: 5 WEEKS

UNIT QUESTION: HOW DOES ADVERTISING MANIPULATE OUR ACTIONS?

Wednesday, November 9, 2011


INTRODUCTION MY CLIENT IS SINARMAS WORLD ACADEMY (MY SCHOOL) AND THEY ARE ASKING GRADE 9 STUDENTS TO MAKE A NEW LOGO FOR THE DESIGN CYCLE, AREA OF INTERACTION AND THE IB LEARNER PROFILE. THEY WANTED A NICE AND SIMPLE LOGO LIKE THE APPLE, PEPSI AND I HEART NY LOGOS. SINARMAS WILL PICK THE LOGO FROM EACH OF THE GRADE 9 S AND WILL USE IT FOR THE WHOLE YEAR. FOR THE NEXT FEW MONTHS I WILL BE MAKING LOGSO FOR SINARMAS WORLD ACADEMY, BY FOLLOWING THE DESIGN STEPS LIKE INVESTIGATION, DESIGN, PLAN, CREATE AND EVALUATE. IN THE INVESTIGATION STAGE I WILL BE INTERVIEWING THE CLIENT BY ASK WHAT S/HE WANTS FOR THE LOGO. DURING THE DESIGN STAGE I WILL MAKE 6 DESIGNS AND CHOOSE THE PERFECT ONE. IN THE PLANNING STAGE I WILL BE PLANNING THE TIME SCHEDULE TO ORGANIZE THE TIME GIVEN TO MAKE THE PRODUCT. DURING THE CREATE STAGE I WILL BE MAKING THE PRODUCT. FINALLY, IN THE EVALUATION STAGE I WILL EVALUATE ON MY EFFORTS AND MAKE A REFLECTION TO HELP ME IMPROVE ON THE NEXT IT PROJECT.

Wednesday, November 9, 2011


AOI THE AOI OF THIS PROJECT WILL BE HUMAN INGENUITY BECAUSE IT S ALL ABOUT BEING CREATIVE. I WILL SHOW MY CREATIVITY BY DOING INTERVIEWS WITH CLIENT, RESEARCHING ON THE DIFFERENT TYPES OF COMPANY LOGOS AND TO FOLLOW THE DESIGN CYCLE (INVESTIGATION, DESIGN, PLAN, CREATE AND EVALUATE). I WILL SHOW MY SKILLS THAT ARE RELATED TO CREATIVITY BY DOING THE THINGS ABOVE.

Wednesday, November 9, 2011


CLIENT INTERVIEW 1. WHAT KIND/TYPE OF LOGO STYLE WOULD YOU LIKE IT TO BE? THE TYPE OF LOGO SHOULD BE MODERN, IT WILL SYMBOLIZE THE ADVANCE TECHNOLOGY THAT IS USED IN THE SCHOOL.

2. DO YOU HAVE ANY EXAMPLES OF GOOD LOGOS THAT I CAN RELATE TO? LOGOS THAT YOU CAN RELATE IS THE STARBUCKS LOGO

3. WOULD YOU LIKE LETTERS WRITTEN ON THE LOGO? YES, PROBABLY SOME OF THE LETTERS NOT ALL JUST TO KEEP IT SIMPLE

4. WHAT COLORS DO YOU WANT THE LOGO TO HAVE? IT SHOULD USE THE COLORS FROM THE PREVIOUS LOGO LIKE RED AND YELLOW BECAUSE SINARMAS IS A CHINESE COMPANY. RED AND YELLOW MEANS WEALTH AND GOOD LUCK IN CHINESE.

5. WHAT MESSAGE DO YOU WANT TO SEND TO THE PEOPLE THAT LOOKED AT THE LOGO? THE MESSAGE THAT IS INCLUDED ON THE LOGO SHOULD SHOW THE SOPHISTICATED BUILDING STRUCTURE AND ALSO SOME GLOBAL PARTNERSHIP

6. DO YOU WANT THE LOGO TO BE SIMILAR WITH THE SINARMAS LOGO? YES IT SHOULD BE BECAUSE MOST OF THE IMPORTANT ELEMENTS LIKE COLORS AND SHAPE THAT REPRESENTS THE SCHOOL IS IN THE PREVIOUS LOGO

Wednesday, November 9, 2011


CLIENT INTERVIEW SUMMARY FOR THE CLIENT INTERVIEW, I INTERVIEWED JUDY HUNTER. SHE SUGGESTED TO USE COLORS LIKE RED AND YELLOW, IT REPRESENTS GOOD LUCK AND WEALTH IN CHINESE, SINCE SINARMAS IS A CHINESE COMPANY. SHE SAID THAT IT WOULD BE A GREAT IDEA TO ADD COLORS LIKE GREEN, THAT COULD REPRESENT SUSTAINABILITY AND GLOBAL PARTNERSHIP. THE TYPE OF LOGO THAT SHE SUGGESTED IS WHERE THERE IS BOTH LOGO AND SOME WORDS JUST TO LET THE STUDENTS KNOW WHAT IT IS. SHE SAID THAT THE STARBUCKS LOGO IS A GOOD EXAMPLE FOR THE LOGO BECAUSE OF HOW THEY PUT THE WORDS AND THE LOGO.

Wednesday, November 9, 2011


BRAINSTORM SIMPLE

UNIQUE

THE LOGO

LONG LASTING APPEAL

Wednesday, November 9, 2011

SYMBOLIC (IN A GOOD WAY)


CASE STUDY 1

2

3

Form

Iconic Symbol

Word mark

Combination Mark

Materials

Graphic Software

Graphic Software

Graphic Software

Function

Easy to recognize and simple

Recognizable company name and looks

Recognizable company name and easy recognizable symbols

Target Group

Ages of 6 and higher

Ages of 6 and higher

Ages of 6 and higher

Cost

Free

Free

Free

Aesthetics

Simple symbol

Unique lettering

Unique lettering and symbol

Safety

No offensive gestures or symbolism

No offensive gestures or symbolism

No offensive gestures or symbolism

Modifications

To make it unique that people could recognize the company’s name

To make the lettering artistic that it won’t be a bunch of words

To make the symbol and the lettering fit each other

Style

Simplicity

Artistic Lettering

Correct Combination

Manufacturing Techniques

Wednesday, November 9, 2011


CASE STUDY SUMMARY

WHEN I RESEARCHED ON 3 DIFFERENT TYPE OF LOGOS, I WILL FOCUS ON A LOGO WHICH WILL HAVE BOTH WORDS AND LOGO. SINCE I HAVE ALL THE APPLICATION AND FONTS I NEEDED, I HAVE NO PROBLEM WITH THE COST. ALTHOUGH I HAVE FOUND THE PERFECT ONE, THERE ARE PROS AND CONS TO CONSIDER.

Wednesday, November 9, 2011


SOFTWARE

Pixelmator almost have all the features from Photoshop only more simpler to use.

Pages is a multi purpose application that helps people to make word documents. This application can help to make a logo, minus the advance options

Photoshop provides advance options to edit and create digital design things

Wednesday, November 9, 2011


SUMMARY OF RESEARCHES I DECIDED TO USE PIXELMATOR AS THE SOFTWARE I M GOING TO USE, SINCE IT HAS ALMOST THE SAME FUNCTION AS PHOTOSHOP ONLY MORE SIMPLER. PHOTOSHOP WOULD BE A GREAT APPLICATION TO WORK ON PROJECTS LIKE THIS BUT I HAVE LITTLE EXPERIENCE WITH THE SOFTWARE. PAGES COULD HELP BUT IT S TOO WEAK TO DO THESE TYPE OF PROJECTS.

Wednesday, November 9, 2011


IMPACT ON ENVIRONMENT AND SOCIETY ENVIRONMENT- WHILE WORKING ON THE LOGO, I WILL USE MY COMPUTER FREQUENTLY WHICH WILL USE ELECTRICITY AND ELECTRICITY COMES FROM THE LOCAL PLN STATION, IT WILL REDUCE SOME OF THE POWER FROM THE STATION. SOCIETY- WITH THE LOGO, SOCIETY WILL THINK DIFFERENTLY ABOUT THE SCHOOL WITH THE LOGO (TO THOSE WHO SEEN THE SINARMAS LOGO BEFORE) AND WILL CRITICIZE THE LOGO AS GOOD OR BAD .

Wednesday, November 9, 2011


DESIGN BRIEF I will make a designs and will choose one of them for the final product. This product will have to go through the 5 steps of the design cycle which is: Design, Plan, Create and Evaluation. I will do Investigation and Design before doing the actual project (Create), by doing this I will do a lot of research for this project to be successful. After Design I will start the Create stage where I start to make the project. After I have finished all the other stages I will evaluate on my project, I will reflect on my mistakes and see how the results will go.

Wednesday, November 9, 2011


SPECIFICATION Title

Specification

Test

Software

The software I’m going to use is pixelmator, because of it’s almost as powerful as photoshop only more simpler to use

I will make the product entirely by pixelmator, without the help of other application

Time

I will have 8 weeks to follow all the steps but I have 2 weeks to work on the product

I will make a time table to organize my time efficiently

Aesthetics

The aesthetic of the logo will be important and I will make the logo attractive as possible

I will make the product look good by following the suggestions given by my client

Target Audience

The target audience should be around the ages of 9-40

I will make a logo that will catch the attention of teachers and students

Wednesday, November 9, 2011


Title

Specification

Test

Function

It will give some information about IB (and others) through visuals only

I will make a logo that will explain the main point of IB (and others) only with visuals

Purpose

It’s purpose will to give a new look to the IB (and others)

I will make a logo that will be not familiar with the previous IB (and others) logo

Safety

There will be no offensive content like offensive or racist symbols in the logo

I will make a logo that will not offend anybody

Wednesday, November 9, 2011


SUMMARY OF INVESTIGATION - THE INTERVIEW I DID WITH THE CLIENT HELPED ME TO THINK EXCEPTIONALLY TO MAKE THE DESIGNS NON RANDOM - BY INVESTIGATING THE DIFFERENT TYPES OF LOGOS I WAS ABLE TO KNOW THE DIFFERENCE AND USE OF THE DIFFERENT TYPE OF LOGOS - RESEARCHING ON THE IMPACTS ON THE ENVIRONMENT AND SOCIETY, TAUGHT ME HOW TO BE CAREFUL WITH MY PRODUCT - THE SPECIFICATIONS I MAKE WILL GUIDE ME TO MAKE PRODUCT I WANTED TO MAKE AND ALSO TO TEST A FEW NEW THINGS

Wednesday, November 9, 2011


CITATION 1. "3 Basic Types of Logos: Iconic, Logo Type, Combination Mark." Logo Design Source Corporate Identity Design. Web. 07 Nov. 2011. <http://www.logodesignsource.com/types.html>.

Wednesday, November 9, 2011

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