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Voucher Redesign Project Visual Design Research, Wireframes & Design Directions

Modified: Filename:

October 13, 2011 Voucher_Redesign_Review3


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Voucher Design Research - Hotel Vouchers 02

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“Traditional” Hotel Vouchers 1. Indian Travel Agent - Indian Hotel 2. Vietnamese Travel Agent - Vietnamese Hotel 3. Military Travel Payment Voucher

Pros • • • •

Seems official (at least for older people) Good legibility in B/W and if faxed Good for older computers & printers Easy for multiple-brand customization

Cons • Not very attractive • We probably can’t replicate convincing “approved” stamp/ signature • Seems outdated - which may also be a pro

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Descriptors • • • •

Trustworthy Official Bureaucratic Traditional

*Source for all research images - Google search


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Transport/ Transfer Vouchers 01

Official Transport Vouchers 1. 2. 3. 4.

Malaysian Airline Voucher Aus - NZ Ferry Voucher Chinese Tour Voucher (I think) Escapes.ca Travel Voucher

Pros • • • • 02

03

Attractive Look like actual currency Seem official Fancy (may make users feel better about the money - like it’s the “golden ticket”)

Cons • Legibility on lower quality printers & faxes • Need to clear up some space for incorporating individual traveler names • Potentially difficult to customize for different brands/ customers 04

Descriptors • • • •

Colorful High-Quality Valuable Substantial


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Attraction/ Etc. Vouchers 01

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Attraction Vouchers 1. 2. 3. 4.

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Pros • • • •

Attractive, inviting (except parking) Look like actual tickets/ have some tracking or code Seem official All would work well with low quality printers & faxes

Cons 03

• Cool imagery/ graphics may not print well on low quality printers & faxes • All have supplier branding (vs. AAA or Travel Agency)

Descriptors • • • •

Exciting Intriguing Professional Authentic (as in “not fake”)

Cruise & Meal Voucher Parking Voucher Attraction Voucher Sightseeing bus Voucher


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Voucher Design Research - Thomas Cook Itinerary

Pros • • • •

Easy to scan for info Simple & Clear Lots of detail but not overwhelming Legibility should be good for low-quality printers and scans

Cons • • • •

Does not include vouchers in context Small print Not very attractive Not very exciting

Descriptors • • • •

Useful Practical Concise Accurate


Hotel Voucher Wireframe - lo-fi with map 01

**please note: this is not final design, just an example of what we could do

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October 27, 2011 7 nights

3475 Las Vegas Blvd. South Las Vegas, NV 89109 Phone: 702-369-5000

Hotel Voucher

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Visual element to differentiate from an itinerary and to reinforce to hotel staff that Traveler has paid.

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Service Date (when traveler is expected to redeem service) (check-in date and number of nights vfor Hotel Voucher)

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Supplier Name & Contact Info - including phone number

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ATI, AAA, CAA or Travel Agent logo

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This info is often called “Booking Code” by ATI staff. It is on the current voucher as “Reservation Number” in the top right portion of the existiing voucher

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Reccomendation is to spell out the date, using US date format in English since most travelers will have an itinerary and this document must be understood by the Hotel staff (mainly English speakers)

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Please do NOT bill this client for room & tax charges. Credit card is ONLY for incidentals. Detailed billing instructions on the back.

Room type: (this info is on current voucher in the “Booking Code” field and actually shows the item code)

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Room & Tax will be paid by: American Tours International, LLC 6053 West Century Blvd. Los Angeles, CA 90045

Number of travelers determined by Hotel (max numbers of occupants per room) Traveler names will be pulled from DBMS - actual ages will display if 17 years or less “adult” will display if age is 18 years or greater - QC code determines who is assigned to a room

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Information about the hotel or attraction like construction, closures etc. - optional field (new)

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Any additional information about hotel or attraction booking for the traveler - optional field (new)

Reservation Information

ATI Reservation #: 4198360

Check in date: October 27, 2011

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Travelers:

Check out date: November 1, 2011 Room 1 King Bed, Non Smoking Room, Wireless High-Speed 07 description: Internet Access, Pillowtop Bed, Microwave 09

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ANNOTATIONS (explanation of content & data source)

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Harrah’s Casino Hotel

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Jane Smith (adult) Bob Rodriguez Rodrigues Smith (adult) Elsa Vilhelmsdotter Norrgard (3 years) Ulrika Örtegren-Kärjenmäki (8 years) Oskar Jakobsson Skeppar (adult)

Update: Pool is currently closed for maintenance as of mm/dd/yyyy

Instructions for Traveler: Hotel entrance is on South street - use valet parking

Hotel Front Desk Instructions

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Harrah’s Reservation #: Travel Agent Reference #:

For any problems call 1-800-800-8942

Special Offers

Hotel Location

86836928 12345678

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Copy is FPO but should have some language to indicate that this is a Voucher (vs. itinerary). Also repeating the 800 number for customer service

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Special offers/ promotions such as free breakfast or parking - this information will come from DB as available at time of booking

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QR code - could link back to reservation or to additional promotions

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Showing map - I think this is too much clutter and probably not very useful...we should consider showing promos here - if we decide to keep, find simplest map - showing Yahoo Maps here

Free breakfast* Go to the breakfast buffet on the 2nd floor. Includes coffee. *must be redeemed at time of check-in

Use your favorite QR Code App to scan this code and see more promotions & discounts!

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ATI Reservation #: 4198360

This is the supplier reservation or confirmation number (on current voucher as “Confirmation Number”) We should pull the Hotel name and populate it here to make the information as explicit as possible


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Hotel Voucher Wireframe - lo-fi with map - A4 paper 03

02 01

October 27, 2011

Harrah’s Casino Hotel 3475 Las Vegas Blvd. South Las Vegas, NV 89109 Phone: 702-369-5000

Hotel Voucher

Reservation Information Check in date: October 27, 2011

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Travelers:

Room type: 1 King Bed, Non Smoking Room, Wireless High-Speed Internet Access, Pillowtop Bed, Microwave

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ATI Reservation #: 4198360

Check out date: November 1, 2011 07

ANNOTATIONS (explanation of content & data source)

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Service Date (when traveler is expected to redeem service) (check-in date for Hotel Voucher)

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Supplier Name & Contact Info - including phone number

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ATI, AAA, CAA or Travel Agent logo

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This info is often called “Booking Code” by ATI staff. It is on the current voucher as “Reservation Number” in the top right portion of the existiing voucher

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Reccomendation is to spell out the date, using US date format in English since most travelers will have an itinerary and this document must be understood by the Hotel staff (mainly English speakers)

07

Room type: (this info is on current voucher in the “Booking Code” field and actually shows the item code)

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Number of travelers determined by Hotel (max numbers of occupants per room) Traveler names will be pulled from DBMS - actual ages will display if 17 years or less “adult” will display if age is 18 years or greater

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Information about the hotel or attraction like construction, closures etc. - optional field (new)

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Any additional information about hotel or attraction booking for the traveler - optional field (new)

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Jane Smith (adult) Bob Rodriguez Rodrigues Smith (adult) Elsa Vilhelmsdotter Norrgard (3 years) Ulrika Örtegren-Kärjenmäki (8 years) Oskar Jakobsson Skeppar (adult)

Update: Pool is currently closed for maintenance as of mm/dd/yyyy

Instructions for Traveler: Hotel entrance is on South street - use valet parking

Hotel Front Desk Instructions Please do NOT bill this client for room & tax charges. Credit card is ONLY for incidentals. Detailed billing instructions on back. Room & Tax will be paid by: American Tours International, LLC 6053 West Century Blvd. Los Angeles, CA 90045 13

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Harrah’s Reservation #: Travel Agent Reference#:

Special Offers

86836928 12345678

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This is your proof of payment - for any problems call 1-800-800-8942 Hotel Location

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Free breakfast* Go to the breakfast buffet on the 2nd floor. Includes coffee.

Visual element to differentiate from an itinerary and to reinforce to hotel staff that Traveler has paid.

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This is the supplier reservation or confirmation number (on current voucher as “Confirmation Number”) We should pull the Hotel name and populate it here to make the information as explicit as possible Any additional information about hotel or attraction booking for the traveler - optional field (new) Copy is FPO but should have some language to indicate that this is a Voucher (vs. itinerary). Also repeating the 800 number for customer service

*must be redeemed at time of check-in

Use your favorite QR Code App to scan this code and see more promotions & discounts!

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Showing map - I think this is too much clutter and probably not very useful...we should consider showing promos here Special offers/ promotions such as free breakfast or parking - this information will come from DB as available at time of booking


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Transport Voucher Wireframe 03

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October 27, 2011

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Transportation Voucher

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Luxor Limousine

3475 Las Vegas Blvd. South Las Vegas, NV 89109 Phone: 702-369-5000

Description

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port from the Las Vegas International Airport to the Hoover Dam

Jane Smith Bob Rodriguez Rodrigues Smith Sheila Smith

Instructions for traveler: Call Luxor Limousine 24 hours prior to your arrival to confirm your pick-up time. The Luxor driver will meet you at the baggage claim and will be holding a sign with your family name.

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Voucher Type (title) & service date

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Supplier Name & Contact Info - including phone number

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ATI, AAA, CAA or Travel Agent Logo

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Service description (will try to figure out a better title for this)

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Supplier Instructions 09

Please do NOT charge the travelers for any reason. Payment will be provided by: American Tours International, LLC 6053 West Century Blvd. Los Angeles, CA 90045

Harrah’s Reservation #: 86836928 Travel Agent Reference #: 12345678

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Luxor Limousine Travel Voucher - Private Transport Smith (8 years)

Please do NOT charge travelers

Use your favorite QR Code App to scan this code and see more promotions & discounts!

Please bill: American Tours International, LLC 6053 West Century Blvd. Los Angeles, CA 90045

ATI Reservation #: 4198360

For any problems call 1-800-800-8942

ATI’s internal reference - on current voucher as “ATI Reservation #” (Excel spreadsheet in use by Morgan Tennant) Assumption is that each voucher covers a single family at most - emailed Morgan to find out maximum # of travelers

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Info for the Traveler about how to “redeem” the service

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Copy is FPO - reminder to supplier not to charge Travelers

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This is the supplier reservation or confirmation number

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Travelers: Jane Smith (adult), Bob Rodriguez Rodrigues Smith (adult), Sheila Smith (5 years), Eddie

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Visual element to differentiate from an itinerary and to reinforce to Traveler that they will need physical voucher - should be “ticket -like”

ATI Reservation #: 4198360

Sedan car - 3 passengers maximum. Private trans- Travelers:

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ANNOTATIONS (explanation of content & data source)

Copy is FPO but should have some language to indicate that this is a Voucher (vs. itinerary). Also repeating the 800 number for customer service


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Attraction Voucher Wireframe

October 27, 2011 03 South Rim Air/Ground Attraction Overnight Inside Grand Voucher Canyon

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Traveler Instructions

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Vision Holidays 3475 Las Vegas Blvd. South Las Vegas, NV 89109 Phone: 702-369-5000

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Click here to add your logo

ATI Reservation #: 4198360

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Passengers MUST call Vision Holidays a MINIMUM of 48 HOURS PRIOR to departure date at 702-647-7700 (or 1-800256-8767) to reconfirm their reservation and hotel pick-up time/location. Identify yourself as an ATI passenger with a voucher. (Refunds will not be granted due to delays). A $10 fuel surcharge will be collected at time of check-in. Day 1: - Passengers will be picked-up from selected hotel in Las Vegas for transfer to the North Las Vegas Air Terminal - Flight to Grand Canyon South Rim is approximately 45 minutes - Board motor coach for an approximate 2 hour tour; stop at selected Canyon rim view points. - Transfer to Grand Canyon hotel for overnight stay inside or outside of National Park -- one (1) night Day 2: - Transfer from Grand Canyon hotel back to Grand Canyon Airport for check-in - Transfer back to selected Las Vegas hotel

Return from GCN-LAS: - Flight from GCN arrives back at North Las Vegas Airport at approximately 11:30AM. - Please allow at least 90 minutes for the return transfer from the North Las Vegas Airport back to the Las Vegas hotels.

For assistance call: 1-800-800-8942

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Please do NOT charge travelers. Please bill: American Tours International, LLC 6053 West Century Blvd. Los Angeles, CA 90045

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11 Vision Holidays Reservation #: 86836928 Travel Agent Reference #: 12345678

Use your favorite QR Code App to scan 10 this code and see more promotions & For any problems call 1-800-800-8942 discounts!

ATI Reservation #: 4198360

Visual element to differentiate from an itinerary and to reinforce to Traveler that they will need physical voucher - should be “ticket -like”

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Voucher Type (title)

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Service date & item name

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Supplier name & contact info

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ATI, AAA, CAA or Travel Agent logo

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South Rim Air/Ground - Overnight Inside Grand Canyon Jane Smith (adult), Bob Rodriguez Rodrigues Smith (adult), Sheila Smith (child), Eddie Smith (child)

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Pick-up time from Las Vegas hotels is scheduled approximately 90 minutes PRIOR to the scheduled flight departure time (flight leaves from the North Las Vegas Airport).

Travelers:

ANNOTATIONS (explanation of content & data source)

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ATI’s internal reference - on current voucher as “ATI Reservation #” (Excel spreadsheet in use by Morgan Tennant) Info for the Traveler about how to “redeem” the service Assumption is that each voucher covers a single family at most - emailed Morgan to find out maximum # of travelers Copy is FPO - reminder to supplier not to charge Travelers Copy is FPO but should have some language to indicate that this is a Voucher (vs. itinerary). Also repeating the 800 number for customer service This is the supplier reservation or confirmation number


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Event Voucher Wireframe - Plain Text Version

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September 22, 2010

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Broadway Show: Jersey Boys 7:00 p.m.

Traveler Instructions

ANNOTATIONS (explanation of content & data source)

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Las Vegas Theatre 3475 Las Vegas Blvd. South Las Vegas, NV 89109 Phone: 702-369-5000

Click here to add your logo

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ATI Reservation #: 4198360

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Redemption Instructions: Located at the Palazzo. Present this confirmation at the Box Office window with photo identification ON DAY OF SHOW AT LEAST ONE HOUR BEFORE THE SHOW STARTS. Ticket will only be released to the authorised person listed on the confirmation. Tickets not picked up by show time are subject to cancellation. Guests under the age of 18 must be accompanied by an adult. Itinerary: Las Vegas welcomes the musical phenomenon Jersey Boys to its exclusive West Coast home at The Palazzo! This super-hit blockbuster takes you up the charts, across the country and behind the music of Frankie Valli and The Four Seasons. Discover the secret of a 40-year friendship: four blue-collar kids working their way from the streets of Newark to the heights of stardom and experience electrifying performances of the golden greats that took these guys all the way to the Rock and Roll Hall of Fame: “Sherry,” “Big Girls Don’t Cry,” “Can’t Take My Eyes Off You,” “My Eyes Adored You,” and more. As the New York Times says, “The crowd goes wild!”

For assistance call:

1-800-800-8942

Jersey Boys - September 22, 2012 7:00 p.m. 06

Seats: 2A, 2B, 2C, 2D Travelers: Jane Smith (adult), Bob Rodriguez Rodrigues Smith (adult), Sheila Smith (child), Eddie Smith (child)

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This voucher is proof of payment. Please do NOT charge the travelers for any reason. Please bill: American Tours International, LLC 6053 West Century Blvd. Los Angeles, CA 90045

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Palazzo Las Vegas Reservation #: 86836928

For assistance call:

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1-800-800-8942

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Service date and Item name - must include time for applicable services

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Supplier name, location and phone number

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ATI, AAA, CAA or Travel Agent logo

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Info for the Traveler about how to “redeem” the service

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ATI’s internal reference - on current voucher as “ATI Reservation #” (Excel spreadsheet in use by Morgan Tennant)

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Item-specific info such as reserved seats (if available/ applicable)

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Assumption is that each voucher covers a single family at most - emailed Morgan to find out maximum # of travelers

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Copy is FPO - reminder to supplier not to charge Travelers

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This is the supplier reservation or confirmation number

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Barcode could be sent by supplier so that voucher is redeemable directly by traveler (vs. having to trade it in for a ticket)

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QR code - could be client-specific, might link to supplier website, additional discounts & promotions etc...


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Design Direction Explorations

Design Direction 1 - “Currency”

Design Direction 1 - “Brochure”


Brochure Design Voucher (draft)


ATI Hotel Voucher Creation on WBE- User Flow

www.americantours.com user enters in search criteria

Log In

user selects hotel, rooms & clicks on “book”

Results Page

User clicks “Proceed to Checkout”

Cart

Some clients may stop at this point and manually enter info into their own voucher format

Traveler & Agent Information Entry Page

user enters traveler names & internal reference #

Review Booking Page

user verifies traveler names & agrees to terms & conditions

user clicks “print voucher”

Booking Confirmation Page user clicks “print screen”

AAA/CAA Users PDF is generated for both scenarios Enter Credit Card Info


Non-Hotel Voucher Creation Process Morgan then prints - they would like to use perforated paper but they use shared network printers. Blank pages in the PDF are placeholders for nonhotel vouchers End-product is 5.5�x 8.5� booklet. Letter size paper is manually cut, punched & bound on site by humans.

Booking system hotel voucher data

booking # Morgan receives an email (@citypackages / @flydrive) or checks report

Morgan confirms reservations offline & updates status in PuTTy

Morgan creates non-hotel vouchers using a Microsoft Excel template & prints

PuTTy

Human cuts letter-size paper in half then collates & binds

Morgan gets list of vouchers/ Itineraries from report

Traveler Itinerary & Voucher Book

FDX Tool

Morgan enters booking number and the tool generates a PDF

Americantours International Voucher Redesign  

Design project documentation from research phase & visual design to implementation specifications