Holiday Winter 2024 Style Guide
Richard Choi
C A R MEL, C A
SIMPLY STYLISH CLOTHING
ONLY AVAILABLE AT MEN’S SPECIALTY STORES ACROSS NORTH AMERICA
a way of life
Made to Measure Magic
WHEN A SUIT IS MUCH MORE THAN A SUIT
How ironic: even as the business world leans toward a more casual look, men are showing renewed interest in made-to-measure clothing. Beyond achieving a perfect fit, this tailored option allows men to choose every detail—fabrics, buttons, linings, stitching, lapels—crafting a suit that truly reflects their personality and taste. More than just clothing, it’s an investment in confidence and creativity.
One reason for the surge in made-to-measure (MTM) clothing is its newfound affordability. Today, most high-end brands can create and deliver custom suits in as little as two to six weeks, even those made in Italy. The popularity of made-to-measure suits among athletes and celebrities has also encouraged more men to explore this option.
In men’s fashion, where slim-fit suits dominate, the primary appeal of MTM clothing is fit. With off-the-rack suits often running slimmer than their wearers, more men are turning to custom suits—especially those with athletic builds or a bit of extra weight. Even men with ideal proportions appreciate how a perfectly fitting suit flatters the body.
The process is easy: visit the store, and a trained associate will take your measurements (typically 15 to 25). Then, you’ll browse a selection of world-class fabrics. While many patterns are classic (think herringbones, glen plaids, pinstripes), you might opt for something bold and expressive. How about a purple deco stripe? A French blue rather than navy, or silver-grey instead of charcoal? Once you’ve chosen the fabric, you’ll select the finishing touches—working buttonholes, contrast stitching, cuffs, pleats, and more.
In short, made-to-measure suits are an ideal option for everyone—from investment bankers to grooms, recent college grads ready to start their careers, and creative professionals eager to stand out. A well-made MTM suit is more than just clothing; it’s an expression of who you are, a statement of confidence, and a subtle (or bold) way of showing the world your competence. And men who know themselves and their style often find success, in business and in life.
