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PREFACE ADVERTISING SCHEDULE/RATE GUIDE Fall 2010 to Spring 2011


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For advertising questions please call 574/520-4553

About Us The Preface is the official weekly newspaper of IU South Bend. The Preface publishes approximately 30 issues a year with a distribution of 1,000 papers. The paper currently uses a six column, 11.25x14.25 inch tabloid format. The paper is published on Wednesday, except in the cases of the back-toschool issue or a delay in production relating to a special event or general printing delays. The Preface is available through various stands placed throughout campus. Frequency Weekly Day Published Wednesday Circulation 1,000 Readership 10,000 Enrollment 8,300 Location South Bend, IN School Type 4-year public Highest Degree Master’s Male-to-Female Ratio 38% male 62% female Full-time enrolled 68% Part-time enrolled 32% Traditional age (18-24) 59% Non-Traditional (25+) 41% Ethnicity White 83.1% Black 7.5% Hispanic 4.9% Asian/Pacific 1.2% American Indian 0.4% Other/International 3% Sources: IUSB Fast Facts and enrollment data for fall 2009; IUSB Student Life

Important Facts • In 2009, IU South Bend reached a new enrollment record with over 8,300 students registering and enrolling for classes. That is up 8.8% from the previous year. The previous record was set in fall 1992 with almost 7,800 students registering for classes. • IU South Bend is also a commuter campus, with the majority of students living in the surrounding communities. • The River Crossing Apartments offer on-campus housing to both traditional and non-traditional students, as well as a large international student population. • The campus is located on a major public transportation line that also provides to service to regional bus, rail and airport service. • IU South Bend is the third largest campus in the IU network. • The Raclin School of the Arts is world recognized school for its music program that attracts attention from international students. It is also the home of the Toradze Piano Studio and the Euclid String Quartet. • There are over 50 clubs currently registered with the Office of Student. This gives students a chance to become involved through a clubs, including a newly created Radio Club and a nationally recognized Nap Club (Associated Press article 2007).

Contact Information IUSB Preface 1700 Mishawaka Ave PO BOX 7111 South Bend, IN 46634-711 574/520-4553 prefads@iusb.edu www.iusbpreface.com

For inserts:

The Papers Inc. 206 S Main St Milford, IN 46542 Attn: IUSB Preface Circulation is 1,000 papers Size is 5x7. Be sure to include the date of which the inserts are to run. Ad material should be sent ONE WEEK prior to scheduled run.

Visit us on the web at www.iusbpreface.com


All ad copy must be received by Friday noon before publication.

PRICING INFORMATION The Preface uses a column-inch rate method for its advertising. A column is 9p5 or 1.57 inches. A total page is 61p6 or 10.25 inches wide. The maximum height an ad can be is 11 inches. For example, a full page is 66 column inches (number of columns of ad x inches in height). NATIONAL $5.25 per column inch LOCAL $4.50 per column inch CAMPUS/NON-PROFIT $3.25 per column inch EXAMPLE PRICING: A local advertiser wishes to place a full-page ad in the newspaper. The Preface publishes a 6 column newspaper. The price would be 6 columns x 11 inches = 66 inches x $4.25=$280.50. CAMPUS RATE: Only applies to ON CAMPUS businesses and NON-PROFIT organizations, clubs and organizations. Student-owned businesses are not eligible for this rate. INSERT RATES: $186. A fee of $50 will occur if the advertisements have to be folded. Inserts should be at 5 inches by 7 inches to avoid a folding charge. WEB ADVERTISING RATES: Type: Monthly Weekly Square 300x250 $225 $63 Rectangle 460x60 $125 $35 Skyscraper 120x600 $125 $35

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MECHANICAL/DELIVERY Ads that require creative work will be assessed a creative services fee starting at $25. Advertisers needing creative services should have ad material sent two weeks prior to ad to run. Including any graphics, logos and text. Ads should be in the appropriate size. Ads not meeting the correct size will be floated on the page without a border and will be sized to fit the purchased ad size. ALL ADS MUST BE IN GRAY SCALE FORMAT! We accept the following formats: PDF JPEG TIFF Publisher Adobe InDesign Adobe Illustrator All ads should be in gray scale. All ads should be sent to prefads@iusb.edu by 5 p.m. Friday before Wednesday publication.

The Preface does not accept classified ads at this time.

Want to put an insert ad in? Contact us! We can help!


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For advertising questions please call 574/520-4553

Terms and Conditions • The Preface accepts advertising for products, events and services offered by legitimate businesses and organizations. • The Preface does not accept classified, informational or advertorial advertising. • Political ads must contain: Paid for by the committee to elect CANDIDATE’S NAME. • The Preface maintains the right to refuse advertising at any time without reason. • All payments for refused advertising will be returned. • Prepayment does not guarantee that an ad will run. • All ad material must be received one week prior to run date. • Any ad requiring graphic design services must be received 14 business days prior to run date by Wednesday 5 p.m. • Page position is not sold or guaranteed, but may be requested. • All cancellations by the advertiser must be made in writing, four business days prior to run dates. • In the case of cancellation, credit will be applied to the advertisers account toward future runs. • Cash refunds are not available. • Advertising cancelled after the deadline for publication is subject to full charge. • Please contact a Preface representative with any questions regarding the advertising policy.

IUSB Preface 574/520-4553 prefads@iusb.edu www.iusbpreface.com

Payment Information • Statements are mailed within three days of printing. the advertiser agrees that all the bills are payable (net) within 30 days from the date printed on the statement. • Payment of the full balance is required. • Tear sheets are mailed within 3 days of publication. • The Preface reserves the right to request full or partial payment in advance or to cancel credit privileges at any time or on any account. • A late payment penalty of 1.25% per month will be charged on past-due bills

National Ad Reps We also work with national advertisers specializating in campus media: ALLOY MARKETING Alloy | Media + Marketing 151 West 26th Street, 12th Floor New York, NY 10001 www.alloymarketing.com CAMPUS MEDIA GROUP Campus Media Group Two Appletree Square, 4th Floor Bloomington, MN 55425 P. 952/854-3100 F. 952/854.3104 www.campusmediagroup.com

Visit us on the web at www.iusbpreface.com


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All ad copy must be received by Friday noon before publication.

2010/2011 Ad Schedule AUGUST 2010

Publication dates SEPTEMBER 2010

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IMPORTANT PRINTING DATES THE PREFACE DOES NOT PUBLISH ON THE FOLLOWING DATES: November 24 (Thanksgiving week), March 16 (Spring Break) THE LAST ISSUE OF THE FALL SEMESTER: December 8 THE LAST ISSUE OF THE SPRING SEMESTER: April 27

Want to put an insert ad in? Contact us! We can help!


Preface Media Guide Fall 2010 - Spring 2011