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How We Express Ourselves

UNIT OVERVIEW

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Jan 7 - Feb 8, 2013

Issue No. 1

The Media is All-Pervasive with the Power to Inform and Influence Society and Individuals

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Enduring Understanding: We need to critically evaluate what we learn through the media.

KEY CONCEPTS:

FUNCTION - WHAT ROLE DOES

THE MEDIA PLAY IN OUR SOCIETY? HOW DOES THE MEDIA INFLUENCE US?

PERSPECTIVE - HOW CAN BIAS BE SHOWN IN THE MEDIA?

RELATED CONCEPTS: Media now means more than just what you read in the paper...

INFLUENCE - WHAT INFLUENCE DOES THE MEDIA HAVE ON YOU?

POWER - WHAT POWER DOES THE

MEDIA HAVE TO CHANGE THE VIEWS OF SOCIETY?

LINES OF INQUIRY: •

PERSUASIVE TOOLS AND TECHNIQUES USED IN THE MEDIA PERSPECTIVE AND BIAS IN THE MEDIA HOW PEOPLE ARE INFLUENCED BY THE MEDIA

It extends to social, print, online, advertising and broadcast

And it is EVERYWHERE!

Media has the power to influence society and individuals much faster and to a greater extent than it ever could in the past.

KNOWLEDGE: MEDIA TYPES / TOOLS / TECHNIQUES CANADIAN INTERNATIONAL SCHOOL OF HONG KONG / GRADE 4 UNIT OF INQUIRY / 2013


UNIT OVERVIEW!

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ATTITUDES / ATTRIBUTES INDEPENDENCE / INTEGRITY / COMMUNICATOR / THINKER

ASSESSMENT

UNIT VOCABULARY MEDIA ALL-PERVASIVE INFLUENCE POWER SOCIETY FUNCTION PERSPECTIVE PERSUASIVE BIAS SOCIAL BROADCAST BILLBOARD

COMMERCIAL VISUAL OPINION FACT SLOGAN LOGO CAUSE TESTIMONIAL INFOMERCIAL BANDWAGON ANALYSIS EVALUATION

Assessment in this unit will be driven by the creative elements that students put into their work. Students will be required to explain the techniques and tools they have chosen when creating many different forms of media, but the focus will be on the use of their skills, knowledge and understanding of the central idea to create many different types of original pieces of media - media that influences and informs.

HELPING AT HOME

ACTION Students can take action in this unit by bringing in articles, magazines, newspapers; saving websites and commercials; and sharing what they have found with others in their class. A key element to creating original pieces is being able to analyze media created by professionals and being able to see what they have done to influence others and to determine if they have done so with integrity. We are also looking for students to develop a habit of critically analyzing news items and advertising before forming opinions.

• Discuss with family different types of media that you see on a day to day basis and what has the most impact • Take pictures of different forms of media to reinforce the idea that it is all-pervasive • Talk with family members about how we know what we know • Did our ideas and thoughts come from facts that we have read? Did they come from others opinions? Where did we find the information about the people, places, things and ideas that we have? Create pieces of media that help to inform or influence others. • • Discuss what techniques were used • Post your research and creations to your wiki. Share your findings with friends and family.

Getting a sense of the all-pervasiveness of media by mind mapping.

Logos from around the world.

CANADIAN INTERNATIONAL SCHOOL OF HONG KONG / GRADE 4 UNIT OF INQUIRY / 2013


How We Express Ourselves Unit Overview