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Exercise 01 For this project, we were given three vocabulary terms to research, define and design on the page. I chose the design principles of scale, figure/ground and framing, and I used design to reflect the main points I learned about each.



Scale, in more simple terms, is the size of things. There are two main types of scale: objective or subjective. That is, the size of an element or composition can be made to be physically imposing or minuscule, such as when content is made for a billboard or a postage stamp. This is objectively scaled up or down. Subjective scale, on the other hand, is the relative size of elements in the composition to one another. By adjusting the sizes of elements relative to each other and contrasting their scale, you can make elements on a small 8.5 x 11� composition look enormous or tiny. As well as creating depth and a sense of size, I am manipulating scale in my compositions to create visual interest and variety. When all elements in a composition are the same size, it can create a flat, stagnant feel to the image. In trying to make my works dynamic and action-packed, I am experimenting with scale differences to create a sense of depth and movement. Scale can also be manipulated to create the sense of objects moving closer to or further from the viewer. Scale is a powerful tool in animation, and is a good way for me to create a logical progression from each frame as well as make each picture interesting and complete. Jenny May GRPH221 Beginning Graphic Design Spring 2014


May grph221 portfolio print spring2014