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connotative

subjective

metaphor

This matrix shows various representations of the word “book�. This type of analysis helps broaden and refine our understanding of graphic design - the relationship between signified and signifier is always present, even when it is obscure or complex. And the system of the grid is helpful to organize the information and connect the disparate elements.

objective

denotative

micro

index

macro

book sign

4

core

May grph221 portfolio print spring2014