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Exercise 04

Our final class assignment was, I think, appropriately a look to the past. We were assigned famous graphic designers who have had a marked impact on the world of design and researched their lives and work. Once we had a good understanding of their impact, we designed a simple, succinct infographic to convey the heart of their life and work to the viewer.

Jacquelin Casey

International Typographic Style Casey was a graphic designer of the post-War tradition who attended the Massachusetts College of Art in the late 1940’s. There she trained as a fashion illustrator and advertiser, where design is used to elegantly and effectively convey a message rather than being the artistic focus onto itself. Her later graphic design work show this clear, thoughtful sensitivity to openness, a limited color palette and bold, thick lines.

I was very interested to learn more about Jacquelin Casey, and I found her life and style to be fascinating. In my poster, I emphasized bold, graphic elements that would engage and capture the viewer along with good information to educate. Infographics are challenging for their short message and even shorter time to grab the viewer, and I enjoyed the challenge of communicating quickly, effectively and beautifully.

Casey was at the peak of her designing prowess during events such as the Cold War, the moon landing and the Vietnam War. Her career also saw the beginning of the digital age and a subsequent yearning for more traditional, hand-worked solutions during the 1980’s. As cultural tastes and signifiers changed with evolving values, Casey’s designs stood as traditional, modern designs that were universally relatable. During this overhaul of American politics, human rights initiatives and domestic revolution, Casey’s designs remain objective and uncluttered, a hallmark of the International Typographic Style to which she adhered.*

1927 - 1991

“My job is to stop anyone I can with an arresting or puzzling image, and entice the viewer to read the message.” - Casey (1988)

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*All photos and information courtesy of http://library.rit.edu/gda/designer/jacqueline-casey

May grph221 portfolio print spring2014  
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