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Exercise 02

This exercise was an exploration of the impact of color on the logos designed for project 3. Color can affect the mood, emphasis, connotation and even symbology of a logo. In the following color studies, I used different systems of color to explore the possibilities of my logo: the forms that could be pulled out and highlighted, the meanings that could be implied, the general emotions that could be conveyed. Color is a powerful tool with endless possibilities!

Monochromatic

Analogous

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May grph221 portfolio print spring2014  
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