Page 17

Exercise 02

This exercise was an exploration of the impact of color on the logos designed for project 3. Color can affect the mood, emphasis, connotation and even symbology of a logo. In the following color studies, I used different systems of color to explore the possibilities of my logo: the forms that could be pulled out and highlighted, the meanings that could be implied, the general emotions that could be conveyed. Color is a powerful tool with endless possibilities!




May grph221 portfolio print spring2014  
May grph221 portfolio print spring2014