JENNY JONES RUGS
Art on the Floor 1
enny Jones has a well-earned reputation as one of the world’s most respected rug designers and has been recognised with a host of international rug design awards, including the prestigious Carpet Design Award. Every rug within the Jenny Jones collection is designed by Jenny and her inhouse team of professional designers. Handmade from commencement to completion [in the finest knotting with the highest grade handspun wool and silks,] each individual knot in these masterpieces is like a paint stroke. Like a piece of art the natural variations in each rug are a part of its beauty, desirability and individuality. A standard 2.4 x 3m rug can consist of anywhere between 800,000 and 1.7 million individual knots, depending on the knotting density. In 2012, Jenny won the Best Modern Design category at the Domotex International Rug Expo held in Hannover, Germany. The award was won for the ‘Ruby Room’ design, which is part of the Connextion collection. Jenny was again invited to Domotex in 2013, and was a finalist in the Best Modern Design category for her ‘Zanzibar’ design. A seemingly natural extension of Jenny’s philosophy of ‘Art on The Floor’ is the increasing use of Jenny’s rugs as wall hangings. Like contemporary tapestries the rugs take on a new life form, creating magnificent pieces of art that are striking in their proportions. This growing trend towards wall hangings gives designs like Jenny’s Wildflower Collection a second voice. Jenny’s designs are sold in Australia and throughout the world, including the US, Europe and Asia. The combination of colours, innovative design, and variable texture in Jenny’s rugs reflects her 20 years of experience designing for clients and gallery collections. These aspects along with resourceful experimentation of the design process allows Jenny to create compelling pieces of Art of the Floor.
Left: Jenny Jones in front of Forest in Liquorice
about this book
rug is the foundation of any room and the connecting force that brings all the elements of the room together in harmony, your most important interior accessory. The right rug will call to you, like a piece of art, reflecting your personal taste and style so that everything else will naturally evolve upwards from the anchor point it provides. Offering boundaries and discipline in colour and design, the right choice of rug will making decorating easier, building on a strong foundation. JJR would like to guide you on this journey through design and colour until you find the perfect piece of ‘Art on The Floor,’ creating a space that is not just beautiful but a personal expression. Use this book as a guide to the possiblities open to you and to help take you through the steps involved in choosing the right rug: •
Determining your size - choosing the correct size should always be the first step in choosing your rug and is crucial to the success of your room. (Please see size guide page 6)
Choosing your design - each of Jenny’s many collections are featured in this book but only a selection of each has been included. Please contact one of our design consultants if you would like to see more of a particular collection.
Picking your colours - the colour palate you choose should not only reflect the interior of your room but also your own personal style.
* Where you see this symbol we have included additional colour ways to demonstrate how versatile our designs can be when re-worked in different colours. Designs are available to be ordered in these colours or customised to your own individual colour palette.
Don’t be overwhelmed! This is an exciting journey and our expert design consultants are available to help you along the way and advise you of the ordering process. Left: Lilypads in Brights
Furniture measurements. 100 x 250cm Couch: 100 x 100cm Chairs: Coffee Table: 120 x 90cm Dining Table: 130 x 200cm 180 x 200cm King Bed: Bedside Tables: 60 x 50cm
he first step towards choosing the perfect rug for your room is to determine the correct size. In modern open plan living rooms, the rug becomes the 5th wall, defining rooms within rooms. Size is vital. •
Where the rug stops the room stops as your eye is naturally drawn to the first line. So the right size rug will visually stretch the space, and allow for all the elements of the room to be anchored together. If the furniture is completely on the rug this will unify the space and make the size seem generous. Diagram 4 is a great example of this.
When the rug is large enough for the furnishings to be at least partially on the rug, the room will feel more spacious and connected. Diagrams 2 and 3 are good examples of well sized living room rugs.
Try to avoid a rug that is too small for the space, this will draw your eye inwards and shrink the space making it appear smaller than it is. A smaller size rug often means that it sits within the furniture, as in Diagram 1, confining the room to that area and creating a feeling of disconnection.
In open plan homes the dining and living are usually part of one large area, so a rug provides the opportunity to clearly define these spaces. Choosing a rug for your dining area is straightforward - the rug needs to be in proportion to the table and allow for sufficient space to pull a chair out on each side and have the back legs still on the rug. 70cm is generally enough so if you add 140cm to the length and width of your table - you will know what rug size you need! Please see diagram 5 for an example of a correctly sized dining room rug.
Nothing makes a bedroom feel more luxurious and welcoming than a well chosen rug! The rug is best placed under the bed, framing the space and allowing for the soft rug underfoot at the sides of the bed. Diagrams 6 and 7 show some alternative size options with a standard double bed.
We have included some diagrams and examples of sizing and layouts so you can map out your space and determine the best size option for you. Standard Sizes available: 180 x 270cm (6 x 9 ft) 240 x 300cm (8 x 10 ft) 270 x 360cm (9 x 12 ft) 300 x 420cm (10 x 14 ft)
Custom sizes and colours available to order on all designs. 7
DESIGN Art on the Floor
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With an in-house team of talented designers overseen by Creative Director and International award winning designer Jenny Jones. The team at Jenny Jones Rugs are dedicated to creating bespoke pieces of â€˜Art on the Floorâ€™.
Select YOUR colours
colour *(Available to Melbourne and Perth metropolitan areas only)
With over 1200 wool and silk colours to choose from there are unlimited possibilities. Colour should be both an expression of self whilst complimenting your existing interior.
Develop YOUR design Work with Jenny and her team of talented designers to design a rug specifically tailored to your space, individual preferences and budget. Using specialised software we can convert any design into an image that is a realistic representation of the final rug, giving the appearance of wool, silk and varying pile heights. To date, Jenny and her team have designed over 2000 custom order rugs for both residential and commercial projects.
Receiving YOUR rug After passing through the hands of numerous artisans and undergoing a number of processes, your initial design idea is transformed to the final piece of ART ON THE FLOOR. Upon arrival in store your rug will be delivered to your home.
Place YOUR order
Once the size, colours and design are finalised your custom rug is ready to be ordered. Upon receipt of deposit your order will be sent to our production teams in India or Nepal where weaving will commence. See pg11 for craftsmanship details. The production of the rug is handmade from commencement to completion in the finest knotting with the highest grade handspun wool and/or silk. Although it will take time to weave your masterpiece, the wait will be well worth it.
Raw Materials: Craftsmanship begins with the materials. Only the finest quality silks and Tibetan or New Zealand wools are selected.
Dyeing: The raw materials are expertly hand dyed to match Jennyâ€™s carefully chosen colour palette.
Spinning: Using centuries old techniques the wool and silk is then handspun creating a stronger fiber that keeps itâ€™s natural lanolin.
Weaving: Only now can the weaving begin, with traditional artisans carefully knotting each individual knot by hand.
Washing: Once woven the rug is washed and dried in the sun, strengthening and cleaning the rug.
Finishing: Every rug gets finished by hand with fine details carved and pile heights created.
WILDFLOWERS COLLECTION This stunning collection is inspired by Australia’s unique flora. Designing this range was a true project of passion for Jenny, who wanted to share the raw beauty of the Australian bush. This collection links her love for Australian wildflowers with her passion for design. All of the rugs within the “Wildflowers” collection use the highest quality hand spun and dyed New Zealand or Tibetan wools and Chinese silk. Although ‘floral’ by nature, the sculptural forms and unique colours of Australian flora along with the organic compositions result in strong contemporary designs which evoke a sense of being surrounded by the breathtaking Australian bush.
Custom sizes and colours available to order. Available in Handspun Tibetan or New Zealand wool and pure Chinese silk. Designs can be hand knotted in either Persian or Tibetan Knot. Left: Victorian Heath
EVERLASTING Bold and beautiful is this overhead view of a bursting formation of everlasting flowers. Their graphic leaf and petal shapes are juxtaposed against the luxurious softness and lustre of silks and wool. With an abstract fragility, this exquisite design highlights the contrast and beauty that exists within the Australian bush.
All of the rugs within the â€œWildflowersâ€? range use the highest quality hand spun and dyed New Zealand or Tibetan wools and Chinese silk.
BOTTLEBRUSH The Bottlebrush is a flower that is uniquely Australian. This vibrant flower blooms in abundance, filling a garden with fragrance and the sweet sounds of birds. Naturally found all over the country, the Bottlebrush is a reminder to all Australians that summer is on its way. Interpreted into a rug design, it injects vibrancy and colour into any space.
All of the rugs within the â€œWildflowersâ€? range use the highest quality hand spun and dyed New Zealand or Tibetan wools and Chinese silk. Left: Naturals
BANKSIA Native to Australia, this wildflower is typical of its harsh environment. The Banksia features serrated leaves created with wool and silk. The flowers are made up of lots of tiny individual flowers grouped together and range from golden yellows to red ochres. The varying pile heights give this design a three dimensional feel - as if you’re wandering amongst the Banksias in the Australian bush itself.
All of the rugs within the “Wildflowers” range use the highest quality hand spun and dyed New Zealand or Tibetan wools and Chinese silk.
sturt desert pea
CROCHET A result of Jennyâ€™s time in Zimbabwe, this design draws on her great memories of the local women intricately crocheting and selling their works along the road sides. An abstracted representation of this art form, this design uses raised layers of silk over the background of reptile skin as well as subtle colour shifts to create a sumptuous work of art. A delicate and refined pattern this design manages to be freeform whilst still maintaining structure.
Available in Handspun Tibetan or New Zealand wool and pure Chinese silk. Designs can be hand knotted in either Persian or Tibetan Knot. Left: Spice
KIMONO Kimonoâ€™s motifs are taken from traditional Japanese textiles. Having had Japanese exchange students living with the family Jenny felt influenced by this experience to create this design. Kimono features elements taken from the traditional Japanese dying technique of Shibori. The rug is floral without being too feminine. It is a piece that is truely delicate, an understated and refined piece of art. The design incorporates many layers of silk and wool, combining to create a perfectly balanced piece.
Available in Handspun Tibetan or New Zealand wool and pure Chinese silk. Designs can be hand knotted in either Persian or Tibetan Knot. Left: Petrol
PARCHMENT Inspired by the textures and richness of the Australian Kimberleys. This design features delicate translucent snake skin on parched red earth reflecting the contrast and mystery of this unique environment. Tonal colour shifts and deconstructed layers create a rich, tactile work of art. Parchment is a celebration of the vastness of Australia. Itâ€™s an organic design that works well in any modern environment. With its textural surface and delicate yet vibrant pattern it will always be in fashion.
Available in Handspun Tibetan wool and pure Chinese silk, with or without hemp looping. Hand knotted in Tibetan Knot. Left: Caribbean
ZANZIBAR Zanzibar was runner up for Best Modern Design in the Carpet Design Awards at Domotex International Rug Expo held in Germany 2013.
This piece reflects Jennyâ€™s experience on the island of Zanzibar. Portraying the mood of the jungle, the viewer peers through palm fronds observing nearby wild cheetahs. Zanzibar is expertly balanced to create a mood of the luscious and exotic, while also hinting at the dangerous unknown. A dynamic design that will add style to any space.
Available in Handspun Tibetan or New Zealand wool and pure Chinese silk. Designs can be hand knotted in either Persian or Tibetan Knot. Left: Oyster
ZULU DANCE Zulu Dance is inspired by Jennyâ€™s time spent on safari in
Kenya. Whilst camping near the Maasai - the sounds of tribal drums, warriors and dancing resonated through the night. The next morning Jenny and her husband Dennis awoke to a pride of lions returning from a hunt. These powerful memories take form in this design where layers of tribal motifs and geometric patterns work with tonal colour shifts. Using only the natural colours of wool, silk, linen and hemp, Zulu Dance in Eco reflects the environment it was
Available in Handspun Tibetan or New Zealand wool and pure Chinese silk. Designs can be hand knotted in either Persian or Tibetan Knot. Left: Eco
Just like Morocco itself this rug is inspired by a sprawling urban paradise juxtaposed with itâ€™s natural environment. Contrasting with the organic hidden leopard print the overlaid tile motifs are controlled and angular.
Inspired by Indonesiaâ€™s rich culture this design is comprised of layers and intricate designs. A batik instpired outline forms the first layer which seems to be lost behind giant tropical leaves just like we see in the beautiful gardens of Bali. Finally, a batik-like footpath becomes the final layer as it appears to lead us through the magical garden.
Designed while Jenny was staying in the PyrenĂŠes, this design is reminiscent of where the mountains meet the sky, rose gold and electrifying blues thrown off the snowy peaks. A reminder that nature is the greatest source of inspiration in both colour and design.
This mid-century style piece takes inspiration from the design of a wishing pond. Being able to marvel in the undulations in the reflection of the water whilst tossing a coin in for good luck. This design heralds the aftermath of throwing the coin in the wishing pond, the movement within the rug becoming even more beautiful by the added luxury of silk.
The initial inspiration for this design came about on one of Jennyâ€™s trips to Lisbon, Portugal. On the trip, Jenny saw a big wall filled with metal postal tags, and was inspired by their notion of a physical history of travelling, and different experiences overseas. The layering of these postal tags onto a canvas, with some parts missing and some parts still visible, is an ode to the layering of history that occurs with travel.
Ruby Room in Aqua (left) won Best Modern Design in the Carpet Design Awards at Domotex International Rug Expo held in Germany 2012. The raised beaded curtain motif reveals a field of exotic, layered opulence. Behind this beaded curtin lies a mysteriously feminine form. Colour palettes include subtle sophisticated silvers and oysters, through to rich spice and vivid aqua blues.
Available in 100% Handspun Tibetan or New Zealand wool or a combination of wool and bamboo silk. Designs can be hand knotted in either Persian or Tibetan Knot. Left: Aqua
WABI-SABI Organic fields of rich texture and a range of sophisticated colour palettes make Wabi-sabi a design favourite. A consistent pile height emphasises the contrasting textures of wool, and the lustre of bamboo silk amongst subtle layers of colour. Wabi-Sabi is a Japanese way of life that seeks to discover beauty in inperfection. After all, perfect is repeatable and inperfect is perfect, making this design an interior designers dream. Wabi-sabi is a pleasure to decorate with. The balanced planes of colour (that even artist Mondrian would be proud of) ensure that Wabi-sabi will fit smoothly into any space.
Available in 100% Handspun Tibetan or New Zealand wool or a combination of wool and bamboo silk. Designs can be hand knotted in either Persian or Tibetan Knot. Left: Liquorice
Sumptuous textures suggesting palm fronds with enticing windows and glimpses of abstracted exotic skin. A sense of movement, mystery and intrigue are evoked in this dynamic design.
An organic lace motif and rich layering depicts understated opulence. The complexity achieved within in the layering to create a 3D effect is balanced by the delicate web-like nature of the carved bamboo silk of the raised top layer of lace. 49
Forest in Ashwood
Liquid in Liquorice These Luxe designs come in a full range of different colourways. Contact your closest showroom for further details. Left: Ethereal Cranes in Petrol
A linking piece between the past and the present, Mamluk is a design rich in history originating from the 15th century Ottoman Empire. Distinguished by motifs taken from what is often referred to as â€œRenaissance of the Islamic Artsâ€? the Mamluk rugs have a sense of mystery about them. An intricate pattern featuring large medallions comprised of intersecting compartments adapted from Islamic geometric ornament. Jenny has reinvented this classic and transferred Mamluk into the 21st century through the use of striking colours.
Available in New Zealand wool. Designs hand knotted in Persian Knot. Left: Peacock
LORENZO This design is inspired by rugs that feature in artwork by 16th century painter Lorenzo Lotto. Typically associated with the Venetian school of painters, Lorenzo Lotto was most active during the high renaissance. The Lorenzo design embodies the superiority and complexity of the time period. Featuring a lacy arabesque with Venetian influences, they are ornamental yet delicate.
These rugs are expertly designed to fit in any interior. They will add the style of the renaissance to any space, and are sure to be a conversation starter. Available in Handspun New Zealand wool and pure Chinese silk. Designs are hand knotted in Persian Knot. Left: Metallics
Paradise is a modern classic taking inspiration from traditional â€˜Tree of Lifeâ€™ motifs and developing them in tonal, contemporary colours. Holding respect for the traditions of the past while also offering a truely contemporary style.
This design is named after 16th century Venetian artist Lorenzo Lotto who featured rugs with this design in many of his paintings. Jenny has reinvented and revived this traditional style pattern through simplifying the design and minimizing the colour palate to a two tone piece which is as innovative and bold as the painter himself.
Mamluk rugs originated during the reign of the Mamluk Sultans in Cairo. It is unknown exactly where or how these rugs were woven - they are shrouded in mystery. With the same air of mystery this design is â€˜rubbed outâ€™, suggesting an antique from the past. The delicate pattern and two-tone colour palette makes this design a superior statement of elegance.
The Rococo period emerged in the 18th century and captured a new mood of frivolity across Europe. A new decorative style emerged which was delicately elegant with a preference for asymmetry.
Drawing on the classic homes of New Yorkâ€™s Long Island, Hamptons style brings a classic sophistication while still retaining a feeling of warmth and intimacy. The soft colours of the seaside work together with stripes and geometric patterns to create casual yet elegant designs.
The Serenity Collection has been created by Jenny as an introduction to her main collection. This diffusion range is simple, elegant and understated with all the craftsmanship Jenny Jones stands for while offering great value. These design have been carefully selected by Jenny herself and are available to customise into the latest colour palettes. Seen below in our neutrals. All designs will be made to order in standard or custom sizes using the finest hand spun Tibetan wool, renowned for its quality and durability. Contact one of our showrooms to customise these timeless designs to your colourway and budget.
The Fusion collection is Persian hand knotted with New Zealand wool or with wool and silk. This collection is offered at great value and top quality.
A runner can be created from any of the designs featured in this book. Size and colour can be customised to compliment other rugs, creating pieces that can cleverly connect the areas in your home. Below are some examples of runners we have created. In order to determine the correct size for your runner you need to allow for a 10cm space on either side of the rug and 20-30cm on each end. So measure the space you need to fill and deduct 20cm from the width and 40-60cm from the length.
The Rhymthm collection is defined by organized movement in the form of alternating lines, shapes, textures and colours. Consisting of 10 designs in 5 different colour ways this range offers complete decorative versatility and will introduce an understated elegance and luxury into any space. See below for available designs. Please enquire for alternative colour-ways in this range. Designs can be made up to any rug size.
JENNY JONES RUGS
Jenny and her husband Dennis have long been committed to giving back to the communities in Nepal and India. Their philosophy is one of creating respect for the weavers and although hand woven rugs are true works of art made by highly skilled artisans, weaving is still viewed as a low status job. Jenny Jones Rugs takes a hands on approach to the support it provides to these communities and not only offers financial assistance but has a very personal involvement with the programs it is associated with. The programs that Jenny Jones Rugs supports or has initiated are: Alternative Education Program (AEP)
Alternative Education Program (AEP)- There are currently over 350 million people who are illiterate in India. The great majority of these are women who were never given the opportunity to receive an education. This is a basic human right. The aim of the AEP is to introduce literacy, numeracy and life skills into selected rural villages in India. Weaving provides an economic back bone for these villages. Through the AEP the weavers receive a degree of financial and social empowerment. Through this ongoing series of programs over 2500 women have been educated.
Prison Fellowship Of Nepal (PFN)
In many lower socio economic countries such as Nepal when the mother goes to prison the children may have to go to prison with her. PFN organises extremal sponsorship for these children. Jenny Jones Rugs supports 35 of these children in safe houses and sponsored foster care, the sponsorship committment being for a minimum of 3 years for each child. Within these homes the children are well cared for, safe and have access to an education.
Nepal Small Business Revolving Fund
These loans are offered to women who are either ex-prisoners or single mothers. The aim is to empower the women with basic business skills and the ability to earn an income. The loan is repaid over a 3 year period and then advanced to another applicant.
All these programs are audited. If you would like more information on any of the above initiatives or would like to offer your support please do not hesitate to contact us at Jenny Jones Rugs.
Jenny Jones Melbourne. 1126 High Street Armadale, Victoria 3143 +61 3 9077 0654 firstname.lastname@example.org Jenny Jones Showroom and Design Studio. 6 Stirling Road Claremont, Western Australia 6010 +61 8 9286 1200 email@example.com