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AISC

SHOWCASE CENTER Jennifer Marshall SPRING

1 201 final thesis


AISC Showcase Center


FORWARD For this thesis, the building type is not the goal but rather a means to explore an approach to design that can apply to any building type. In order to achieve meaning, it is important when approaching any project to strive for a sense of atmosphere and place, and for the context to inform the design. Therefore, the final solution will generate a design criterion that could be applied to all the components of a design, ranging from the urban scale through to the interiors, furniture, product, and graphic design. The vehicle used to explore these ideas is the AISC Showcase Center.


BACKGROUND

American Institute of Steel Construction AISC was founded in 1921. Their mission is to “make structural steel the material of choice by being the leader in structural steel related technical and market building activities.�

SITE

Dallas | Texas

The site is in downtown Dallas, located in the West End Historic District. The existing site is a parking lot and shares a parcel with an abandoned building.

Dallas, Texas | Scale 1:256


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Zoning

ANALYSIS N

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The site is located directly adjacent to the DART Rail and one block from the West End Station. The area is pedestrian friendly with large setbacks and crosswalks.

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Context N

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Void | Solid


CONTEXT West End Historic District


Building Goals shade areas | inviting to locals | intriguing to visitors | address existing facade | indoor/ outdoor public space.

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4 3

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Relationship between Building/Public Space and:

1 Existing Building 2 Founders Plaza 3  Pedestrian 4 Local Businesses 5 DART Train


The new building will be placed up against the abandoned building in order to conceal its plan and unsightly facade and to further establish the block.

CONCEPT steel an alloy that consists mostly of iron and carbon. alloy a mixture of elements chemically bonded together. bond a uniting force or tie; a link.

The volumes respond to the context and program. The space inside of the volumes penetrate the boundaries, creating dynamic and interesting spatial relationships that respond to the context and program. The space is the bond that ties the volumes together. The volumes are the bond that tie this parcel to the surrounding context.


ELEVATION STUDIES


SCHEMATIC


PROGRAM


Service Corridor Office

Office Circulation

Terrace

Terrace

Showroom Lear n i n g Cent e r Lounge

Service Functions

Private Functions

Parking

Public Support

Cooling Tower

Storage Fan Room Boiler & Chilled Water

Electrical Room Panel Closet

Telecom. Room

Temporary Exhibitions

Public Functions

Employee Restroom

Restroom Custodial Closet

Fire Stair

Outdoor Public Space

Circulation

Lobby

Public Space

Terrace Mail/Copy Room Staff Offices Conference Rooms Meeting Room Kitchenette


URBAN DIAGRAM Infrastructure roads subterranean parking bus stop transit line (Dart) vehicular movement parking entrance

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Context Founders Plaza El Centro College Holocaust Museum Old Red Museum Restaurant


CIRCULATION Legend office circulation safety circulation public circulation freight elevator hardscape primary entrance


DRAWINGS Plans . Sections

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Basement Level C

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Ground Level

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Section C

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Level 1

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DRAWINGS Plans . Sections

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Level 2

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Level 3


Section B

STRUCTURE Straight Versus Canted


DRAWINGS Plans . Sections

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Level 4 C

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Level 5

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Section A


FACADE ORGANIZATION Showroom

Slab

Glazing

Structure Eyetech Cladding Louver Structure Louvers Eyetech Structure

Office


MATERIALS Glass

Stone

Water

Concrete

Metal


RENDERINGS


EXTERIOR

Public Space


Entrance


EXTERIOR

East Elevation

Outdoor Cafe


AISC Showcase Center


INTERIOR

Lobby

Exhibition


Showroom


Jennifer Marshall's Final Thesis  

Final Thesis from Texas A&M University completed during the Spring of 2011.

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