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summary Brief Design is an iterative process. We begin the process with many shoices and after careful consideration, we narrow our selections down to one. start by researching and presenting 3–5 “Cultural Entities�. After a brief presentation, students will select one to explore and transmediate for the semester. They can choose local art museums, cultural institutes, book publishers, media entities, film festivals, etc.


TABLE OF CONTENTS LOGO MARK 4 LOGO MARK: FINAL 5 LOGO MARK: ROUGH 8

PRINT 14 POSTER: FINAL 13 POSTER: ROUGH 15 ID COLLATERAL: FINAL 20 ID COLLATERAL: ROUGHS 24 BROCHURE: FINAL 40 BROCHURE: ROUGHS 47

SCREEN 52 WEBSITE: FINAL 53

SPATIAL 57 EMERGING MEDIA 61 TOUCH SCREEN 62 IPHONE APP 68


LOGO MARK


LOGO MARK: FINAL


LOGO MARK: ROUGH


Print


Poster: FINAL


Poster: ROUGH


AS THE SOIL, HOWEVER RICH IT MAY BE, CANNOT BE PRODUCTIVE WITHOUT CULTIVATION, SO THE MIND WITHOUT CULTURE CAN NEVER PRODUCE GOOD FRUIT PACIFI C ASI A CENTER


ID COLLATERAL: FINAL


FINAL | ENVELOPE

BACK

FRONT

46 NORTH LOS ROBLES AVENUE | PASADENA, CA 91101


FINAL | LETTERHEAD BACK

FRONT

September 28, 2 01 1 Mr. Norman D. Berumen 242 Quiet Valley Lane Woodland Hills, CA 91303

46 North Los Robles Avenue Pasadena, CA 91101 P 626.449.2742 F 626.449.2754 E info@pac.org www.pac.org

Dear Norman:

Thank you for your membership contribution to Pacific Asia Center. Your donation of $30 for your Student Level membership is much appeciated. See below for your personalized membership cards, valid until 9/30/2012. I hope you will be able to join us for some of our upcoming programs, including those listed on the enclosed flier. Watch your mailbox for our quarterly newsletter thoughout the years, and you can always check out our website for the most up-to-the-minute details on our events, classes, and programs. Thank you again for your support of Pacific Asia Center. If you have any questions regarding the privileges of membership, please call (626) 449-2742 ext. 37.

Sincerely,

Daniel Johnson Membership Manager


FINAL | BUSINESS CARDS

FRONT

BACK

Daniel Johnson Membership Manager

46 NORTH LOS ROBLES AVENUE | PASADENA, CA 91101 W: P 626.449.2742 E info@pac.org


ID COLLATERAL: ROUGHS


ROUGHS | ENVELOPES


ROUGHS | ENVELOPES


ROUGHS | ENVELOPES

table of contents


ROUGHS | ENVELOPES

table of contents


ROUGHS | ENVELOPES

table of contents


ROUGHS | ENVELOPES

table of contents


ROUGHS | LETTERHEADS


ROUGHS | LETTERHEADS


ROUGHS | LETTERHEADS


ROUGHS | LETTERHEADS

table of contents


ROUGHS | LETTERHEADS


ROUGHS | LETTERHEADS


ROUGHS | LETTERHEADS


ROUGHS | BUSINESS CARDS

Daniel Johnson Membersip Manager

DANIEL JOHNSON MEMBERSIP MANAGER 46 NORTH LOS ROBLES A VENUE PASADEN A, CA 91101 PH 626. 449.2742 EX T. 37 FAX 626.449.2754 D.JOHNSON@ PACIFICASIAMUSEUM.OR G PACIFICASIAMUSEUM.OR G

46 NORTH LOS ROBLES A VENUE PASADEN A, CA 91101 PH 626.449.2742 EX T. 37 F 626.449.2754 D.JOHNSON@ PACIFICASIAMUSEUM.OR G PACIFICASIAMUSEUM.ORG

DANIEL JOHNSON MEMBERSIP MANAGER 46 NORTH LOS ROBLES A VENUE PASADEN A, CA 91101 PH 626. 449.2742 EX T. 37 FAX 626.449.2754 D.JOHNSON@ PACIFICASIAMUSEUM.OR G PACIFICASIAMUSEUM.OR G


ROUGHS | BUSINESS CARDS

46 North Los Robles Avenue Pasadena, CA 91101 E d.johnson@pacificasiamuseum.org pacificasiamuseum.org

Daniel Johnson Membersip Manager

Daniel Johnson Membersip Manager

46 North Los Robles Avenue Pasadena, CA 91101

46 North Los Robles Avenue Pasadena, CA 91101

P 626.449.2742 Ext. 37 F 626.449.2754

P 626.449.2742 Ext. 37 F 626.449.2754 d.johnson@pacificasiamuseum.org pacificasiamuseum.org

Daniel Johnson Membersip Manager

46 North Los Robles Avenue Pasadena, CA 91101

P 626.449.2742 Ext. 37 F 626.449.2754 d.johnson@pacificasiamuseum.org pacificasiamuseum.org

E d.johnson@pacificasiamuseum.org pacificasiamuseum.org


BROCHURE: FINAL


BROCHURE: ROUGH


CALENDAR: FINAL


WHAT TO LOOK FORWARD TO IN 2012 NOV An overview of Pacific Asia Center’s weekly and monthly programs. Schedules do occasionally vary, so be sure to call ahead. All events are free to members and included with museum admission unless otherwise noted.

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HOURS

FREE FOURTH FRIDAY

LUNCHTIME YOGA WED & THURS 12:30 – 1:30PM

HAIKU 1ST & 3RD FRI, 4AM – 6:30PM

TAI CHI CLASS SAT, 8 – 9:30AM

SILK ROAD STORYTIME SAT, 10:30AM

CHINESE BRUSH PAINTING SUN, 10AM – 12PM

Sun: 10AM – 6PM Mon: CLOSED TUES: 9AM – 8PM WED: 9AM – 8PM THURS: 9AM – 8PM FRI: 9AM – 8PM SAT: 9AM – 7PM

Admission to Pacific Asia Museum is free to all visitors on the fourth Friday of each month.

Designed with a lunch-hour audience in mind, instructor Jill Zepezauer’s instruction of Hatha yoga is uniquely accessible. $10 per class, or buy a series and save. Beginners are always welcome.

The Southern California Haiku Study Group is devoted to studying, writing, and sharing haiku in English, there is no membership fee, and beginners are always welcome. Group meets in the serene Blue Room at the PAC.

Designed with a lunch-hour audience in mind, instructor Jill Zepezauer’s instruction of Hatha yoga is uniquely accessible. $10 per class, or buy a series and save. Beginners always welcome.

Join everyone’s favorite storyteller Sunny Stevenson in the travelers’ tent for stories, make your own craft, enjoy an Asian snack and a balloon. A different theme every month! Free for members, or $10 per family.

Another longstanding museum tradition, taught by Guang-Li Zhang. Each six-week series is $120. Potential students are welcome to observe a free class before enrolling.

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www.pac.org


SCREEN


WEBSITE: FINAL


SPATIAL


EMERGING MEDIA


TOUCH SCREEN


IPHONE APP


Workbook for Type 4 (Complete)  

The complete workbook for the rebrand of PAC.

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