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agenda 25

february musket ridge Myersville

aaffrederick.org

who won it

6:00 p.m. Reception 7:00 p.m. Awards Ceremony

Video Welcome Presentation - Digital Bard

Introduction of Mistress of Ceremonies Rona Mensah, Weinberg Center for the Arts Welcome Kim Dow, President, 2011-2012 AAF-Greater Frederick Special Recognition & Thanks Jennifer Gerlock & Amy Benton, 2012 ADDY® Co-Chairs Want2Grow Marketing ADDY® Competition Presentation of Professional ADDY® Awards (Part 1) Presentation of Student ADDY® Awards Troy Dean, 2012 Student ADDY® Chair Intermission Crystal Prism Award Presentation Presentation of Professional ADDY® Awards (Part 2) Presentation of Judges’ Awards Presentation of Best of Show Award

tweet tonight's festivities! Use the hashtag #ADDYclue AAF-GREATER FREDERICK

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Want2GroW? cultivating fresh ideas daily

www.wan

t2growm

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WHO WON IT? // The 2012 ADDY 速 Awards

ktg.com


Oh Snap! Visit www.ADDYPHOTOS.com on

AAF-GREATER FREDERICK

March 6th to view photos from this evening's festivities!

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esident AAF-GF Pr DESIGN

KALICO Kim Dow

welcome On behalf of the AAF Greater Frederick, I would like to thank you all for joining us at our 2012 ADDY® Clue Awards Gala. Additionally, a huge thank you goes out to our ADDY® co-chairs, Amy Benton and Jennifer Gerlock, their event committee, the board of directors, and all our sponsors for making this evening not only possible, but also a truly amazing night! If you haven’t done so already, please be sure to take a look at the entries on display—both student and professional. And yes, this is an awards competition, but tonight I challenge you to not only celebrate our winners, but also raise your glass to celebrate the entire creative and talented advertising community in our region. While we love having you join us at the ADDY® Awards, we also hope to see you at one of our upcoming events. Your 2012 Board of Directors has been hard at work developing a series of fun and educational events. Join us at one of our monthly roundtable discussion (a FREE benefit for members!) where we’ll hit topics such as guerilla marketing tactics, PR trends, marketing for nonprofits, and much more. Learn from some of our highlyanticipated guest presentations including “Which Came First…the Chicken or The Cow,” with Chuck Bradford of Chick-fil-A, Inc. this March and “PR is Personal” with Jack M. Rattigan of Rattigan Resources coming in April. Students, start prepping your portfolios now for our annual Student Portfolio Bootcamp with AIGA this April. Professionaks, nominate and honor some of your most valued vendors and service providers at our Maven Awards in June. Lots of fantastic stuff coming up—you won’t want to miss it! The AAF Greater Frederick serves our regional members through education, networking and communication. If you are already a member—thank you! We’d love for you to get involved by joining a committee, volunteering your services for a public service outreach, or mentoring a new member. If you’re thinking of becoming a member, be sure to visit our website at www.AAFFrederick.com for a full list of extensive membership benefits. And don’t be afraid to seek out one of our current members or board directors for more information! Congratulations to all of tonight’s winners and entrants. Thank you again for joining us and I look forward to seeing you at our next event!

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WHO WON IT? // The 2012 ADDY ® Awards


CULPRITS We had not a CLUE (pun intended) what we were getting ourselves into when we signed on to chair this year’s ADDY® Awards. All we knew is that we liked throwing parties and were pretty good at it. (We can turn Professor Plum into a party animal!) But being two gals who also love a good mystery and have a sincere appreciation for the work that you all do, we’ve been honored to roll the dice with you here tonight and we sincerely hope that it lives up to your expectations! First, we lift a candlestick up to shine a light on the dedicated volunteers who served on the committee. Their passion and attention to detail are at the core of this evening’s festivities. Our heartfelt thanks also goes out to our numerous sponsors who either made monetary or in-kind contributions to the 2012 ADDY® Awards. This evening would not have been possible without them. So let’s get on with it and find out…. WHO WON IT?!

Your 2012 ADDY® Committee Amy Benton Amber Buhrman Troy Dean Kim Dow

Cheryl Dapsauski Jennifer Gerlock Lisa Gorham

Mary Kate McKenna Briana McPherson Joe Sillovich Erin Tinney

Claire Urban Laura Wallace Louanne Welgoss

ADDY Co-Cha irs

Want2Grow?

Marketing

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thank You

to tonight’s drink sponsors!

Because of these fine folks, we have character themed cocktails for the evening. What’s in them in a mystery – you’ll just have to stop by the bar find out! Colonel Mustard

Think Baseline

Miss sCarlet

Text Design

Mrs. PeaCoCk

LTD Creative

Mrs. White

Platinum PR

Professor PluM

Innovative, Inc.

Mr. Green

Mary Kate McKenna Photography

And we can’t forget the good people at Flying Dog Brewery who’ve supplied tonight’s beer!

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WHO WON IT? // The 2012 ADDY ® Awards


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partners in crime And for your special talents and contributions, we say

platinum

Thanks!

Professional Collateral Design: Worx Graphic Design*

*

ADDY Web Page Developer: Darling & Dapper Printing: Graphcom* (Collateral) Valley Graphics (Program) Custom Sign Studio (CFE Labels)

s i l v e r

Photography: C. Kurt Holter* (Winning Entries) Mary Kate McKenna Photography* (Collateral) Edward Winter Photography (Event Coverage)

*

Media Presentation: Digital Bard Video* Student Collateral Designer: Jennifer Tyler – Kalico Design* Student Collateral Printer: Graphcom*

bronze

supporter

Jean Peterson Design* Love & Company* Want2Grow? Marketing* Concept C*

Hood College*

beer sponsor Flying Dog Brewery

friend Edenton Retirement Community Frederick County Bank* Kalico Design* PNC Bank Tobin Lehman: Design + Interactive*

Tent Sponsor Immersion Active Want2Dish.com Frederick Magazine* AV Support: 3 Roads Communication Lighting: Lightning Guy Transportation: Classic Limo Julie Cowan, Vintage Rentals & Styling: Prop Rental + Styling * denotes AAF-GF member

AAF-GREATER FREDERICK

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COMPUTERS | NETWORKS | PHONES | SOLUTIONS

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A BETTER RELATIONSHIP WITH TECHNOLOGY.

HAGERSTOWN MD 21740 | (301) 739-7414 | INNOVATIVEINC .NET 8

WHO WON IT? // The 2012 ADDY ® Awards


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your chapter's

leadership

2011-201 2 Board

of Directors

Kim Dow, President Megan Mullaney, Vice President Erin Biles, Secretary Tobin Lehman, Treasurer and Immediate Past President

Directors Cheryl Dapsauski Troy Dean Jennifer Gerlock Lauren Haddaway Whitney Hahn Mary Kate McKenna Eli Roth Laura Wallace

Council of Past Presidents 2010-2011 2008-2010 2007-2008 2006-2007 2005-2006 2004-2005 2003-2004 2002-2003 2001-2002 2000-2001 1999-2000

Tobin Lehman Louanne Welgoss Sandy Sponaugle Dave Diehl Carrie Delente Karen Richey Eryn Willard Heather Stewart Emily Dorr Caressa Flannery Richy Sharshan

1998-1999 1997-1998 1996-1997 1995-1996 1994-1995 1993-1994 1992-1993 1991-1992 1990-1991 1989-1990

Scott Grove Sarah Thompson Stacey Collins David “Kip” Koontz Katrina Bradshaw Deidre Lewis Boswell Deborah Reynolds J. Frederick Manning Chris Rollins Robert Krebs

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Crystal Prism Award The Crystal Prism Award is an American Advertising Federation honor bestowed on members who have demonstrated outstanding commitment and leadership to their local chapter. Winners are selected by the AAF-Greater Frederick Board of Directors for their long-standing dedication and ongoing support of the Federation through personal and professional contributions.

Crystal Prism Award Recipients 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002

Lisa Gorham David Weigelt Tobin Lehman Eryn Willard Tim Finnen Emily Dorr Larry Way Caressa Flannery Richy Sharshan Sarah Thompson

2001 2000 1999 1998 1997 1996 1995 1994 1993 1992

Julie Till Jean Peterson David “Kip” Koontz Stacey Collins Katrina Bradshaw Deborah Reynolds Deidre Lewis Boswell Fred Manning Chris Rollins Robert Krebs

silver medal Award The Silver Medal Awards Program was established in 1959 by the American Advertising Federation to recognize men and women who have made outstanding contributions to advertising, and been active in furthering the industry’s standards and creative excellence, and take seriously their responsibility in the area of social concern. Local federations have the opportunity annually to honor a member of their community for his or her advertising and community involvement.

Silver Medal Award Recipients 2011 2008 2007 2006 2005 2003 2002 2001 2000 1999

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Emily Dorr Susan Hough Beth Finneyfrock Rhoades George Randall Harriett Wise Rob Love Bill Simmons Jean Peterson Bob Angell Richard Markey

WHO WON IT? // The 2012 ADDY ® Awards

1998 1997 1996 1995 1994 1993 1992 1991 1990

Ruth Ann Offutt Scott R. Grove Ann Burnside Love Barbara D. Marmet Edward S. Mull John J. Fieseler Carolyn Barranca George B. Delaplaine, Jr. Chris Rollins


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FRESH, CRISP, MODERN... Courtyard Frederick now featuring the bistro – Eat.Drink.Connect™: Serving breakfast and Evening Fare seven days a week. Complete with a well stocked bar and proudly brewing Starbucks® coffee.

5220 Westview Drive Frederick, MD 21703 301-631-2000 www.fairfieldinn.com/wasfr

5225 Westview Drive Frederick, MD 21703 301-631-9030 www.courtyard.com/wasfd

Locally owned and operated by Plamondon Hospitality Partners www.plamondonhospitalitypartners.com

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WHO WON IT? // The 2012 ADDY ® Awards

5230 Westview Drive Frederick, MD 21703 301-360-0010 www.residenceinn.com/wasrf


PULSE PUBLISHING proud publishers of FiND iT FREDERiCK and Frederick County Guide

Stay tuned for the re-launch of EASTERN home & travel

www.finditfrederick.com AAF-GREATER FREDERICK

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addy Investigators Southpaw Studio Founder/Principal Designer Ivanete Blanco is the Founder/Principal Designer of Southpaw Studio, a design and advertising studio in Norfolk, Virginia. Ivanete worked as an in-house designer and graphic designer before completing her graduate studies at the University of Oklahoma. She has taught in the Graphic Design Program at Texas State University and in the Fall of 2010, she joined the Art Department at Old Dominion University.

norfolk,

VA

Grow Interactive Owner/Creative Director Drew Ungvarsky is the Owner and Creative Director of Grow Interactive, one of the nation’s top interactive studios based out of Norfolk, Virginia. Grow Interactive creates award-winning work for a diverse list of the world’s premier brands and top advertising agencies. Grow’s work has been recognized by many of the industry’s top award shows and publications, including the One Show, the Webby’s, the FWA, Communication Arts, and Creativity.

norfolk,

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VA

WHO WON IT? // The 2012 ADDY ® Awards


El Jefe Design Principal/Designer/Illustrator Jeffrey Everett is the Founder and Principal Designer/ Illustrator of El Jefe Design, based out of Rockville, Maryland. Jeff has created posters for such bands as Phish, My Morning Jacket, Wilco, Foo Fighters, The Decemberists, Flight of the Conchords, and more. El Jefe Design’s proudly distinctive work ranges from stationery, annual reports, and music packaging, to direct mail and websites.

Jeffrey Everett

rockville,

MD

Neiman Group Associate Creative Director Terese Zeccardi is the Associate Creative Director at Neiman Group, an advertising agency based in the Greater Philadelphia Area that creates powerful brand experiences through services in advertising, digital marketing, social media, public relations, and strategic planning. Terese’s award-winning work has included that of Verizon, Deloitte, Exelon, J&J, the Pennsylvania Lottery, The Wharton School, and Philadelphia tourism. Terese Zeccardi philly,

PA

Brunner Creative Director, Interactive Aaron Cacali is the Interactive Creative Director at Brunner, a full service advertising agency headquartered in Pittsburgh, Pennsylvania. A graduate of the University of Wisconsin-Madison, Aaron has more than 15 years experience in advertising, digital marketing, and interactive design and development. Through his work, he helps brands connect with consumers through technology, via the social web, or good old-fashioned branding. Aaron Cacali

pittsburgh,

PA

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2012 AAF Greater Frederick Maven Awards

Your work may not be pretty, but it’s damn important.

This year we are celebrating the people who make our advertising community shine. These fat cats of advertising are the backbone of our community and its about time they are celebrated for their heavyweight contribution. Join us by nominating your coworkers, clients and community leaders to be the annual AAF Maven Award Winners.

Nominations will be taken for the following categories: PRINTER of the year

IN-HOUSE AD DEPT of the year

MEDIA PROVIDER of the year

PR PERSON of the year

AD SPECIALTY of the year

EVENT PLANNER of the year

MEDIA BUYER of the year

COPYWRITER of the year

ACCOUNT EXEC of the year

SOCIAL MEDIA COMPANY of the year

MARKETER of the year

PHOTOGRAPHER of the year

To nominate a real heavy hitter, go to our website, www.aaffrederick.org, click on the Maven Awards Link, and fill out the online form. Nominations will be gathered until April 15th, and the nominees and winners will be presented during our spring social. ®

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WHO WON IT? // The 2012 ADDY Awards


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addy competition

The ADDYs® are the advertising industry’s largest and most representative competition, attracting over 60,000 entries every year in local ADDY® competitions. The mission of the ADDY® competition is to recognize and reward creative excellence in the art of advertising. Conducted annually by the American Advertising Federation (AAF), the local ADDY® Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 District competitions. The AAF-Greater Frederick is a member of District Two, which is comprised of Maryland, Delaware, Pennsylvania, New Jersey, New York, the District of Columbia, and part of West Virginia. Entry in the local ADDY® competition is the first step toward winning a national ADDY®. Entering the ADDY® competition supports our entire industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness. Selection of the most creative entries is determined through a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Gold ADDY® is recognition of the highest level of creative excellence and is judged to be superior to all other entries in a category. Entries considered outstanding and worthy of recognition receive Silver ADDYs®. The number of awards given in each category is determined by the judges based on the relative quality of work in that category. The Student ADDY® Awards is also a three-tier national competition and is sponsored by the AAF and National Ad 2. Occurring in conjunction with the prestigious ADDY® Awards, the Student ADDY® Awards recognize creative excellence by students.

ADDY® Award Duplicates Anyone interested in ordering 2012 ADDY® Award statue duplicates may do so personally by visiting http://www.omnicontests.com/addy/omnicontests/winners_email. cfm. The website will guide you through all the instructions. You can order as many statue duplicates as you like, at anytime throughout the year. You can also order duplicate statues from 2011. For more information on ordering duplicates, contact Jennifer Gerlock at jennifer@want2growmktg.com

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ENTRiES SALES PROMOTION 01 A Catalog Entrant: Jean Peterson Design Advertiser: Lilypons Water Gardens Title: Lilypons Water Gardens 2011 Catalog Credits: Emily Dorr, Erin Tinney, Graphic Designers

Jean Peterson, Lisa Gorham, Creative Team Members Lilypons Water Gardens, Copywriter Brown Printing, Printer

Entrant: Graphcom Creative Advertiser: Adams County Nursery Title: Adams County Nursery Fruit Tree Catalog Credits:

Troy Dean, Creative Director Amanda Baker, Art Director Lisa Kaltreider, Project Manager

01 B Sales Kit

Entrant: Worx Graphic Design Advertiser: KNS Contracting Title: KNS Contracting Credits: Laura Wallace, Creative Director Amber Buhrman, Senior Designer Melanie Anderson, Photographer Mercersburg Printing, Printer

01 E Sales Promotion Campaign Entrant: Jean Peterson Design Advertiser: Frederick County Public Libraries Title: FCPL Bookmarks Newsletter Campaign Credits: Lisa Gorham, Graphic Designer,

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Digital Illustrator Jean Peterson, Emily Dorr, Erin Tinney, Creative Team Members Susie Mulligan, Briana McPherson, Creative Team Members Marlene England, Copywriter Printing Services, Inc., Printer

WHO WON IT? // The 2012 ADDY ® Awards

02 B Packaging Entrant: 314 Design Advertiser: Time Life Title: The Beatles First Recordings CD Packaging Credits: David Vogin, Art Director/Designer

Susan Winslow, Project Manager Francesa Keith, Director, Creative Services

Entrant: 314 Design Advertiser: Time Life Title: The Heart of Classic Rock Credits: David Vogin, Art Director/Designer

Janine Morris, Project Manager Francesca Keith, Director, Creative Services

02 C Packaging Campaign Entrant: Jean Peterson Design Advertiser: Catoctin Breeze Vineyard Title: Catoctin Breeze Vineyard Honey Wine Labels Credits: Lisa Gorham, Graphic Designer, Illustrator

Jean Peterson, Emily Dorr, Erin Tinney, Creative Team Members Susie Mulligan, Creative Team Member Catoctin Breeze Vineyard, Copywriter Innovative Labeling Solutions, Printer

Entrant: Think Baseline Advertiser: Brewer’s Alley Title: Brewer’s Alley Wedding Alt Beer Packaging Credits: Megan Mullaney, Creative Director

Briana Fanzone, Graphic Designer, Illustrator Scott Grove, Creative Associate, Copywriter Phil Bowers, Creative Associate Jill Lee, Concept Associate

Entrant: Octavo Designs Advertiser: Beaumont Products Title: Donge Soap Boxes Credits: Sue Hough, Creative Director, Designer

John Connors, Painter Richy Sharshan, Copywriter


COLLATERAL MATERIAL 05 A Stationery Package Entrant: Jean Peterson Design Advertiser: Kentlands Flowers & Bows Title: Kentlands Flowers & Bows Stationery Package Credits: Jean Peterson, Graphic Designer

Emily Dorr, Lisa Gorham, Erin Tinney, Creative Team Members Susie Mulligan, Creative Team Member Briana McPherson, Illustrator Printing Services, Inc., Printer

Entrant: Worx Graphic Design Advertiser: Potomac Dental Center Title: Potomac Dental Stationery Credits: Laura Wallace, Creative Director

Amber Buhrman, Senior Designer Mercersburg Printing, Printer

Entrant: Worx Graphic Design Advertiser: Francine Gibson Title: Food Safety Training Solutions Credits: Laura Wallace, Creative Director

Amber Buhrman, Senior Designer Mercersburg Printing, Printer

06 B Annual Report, Color Entrant: HBP, Inc. Advertiser: AOG Potomac District Council Title: AOG Annual Report: Together We Can Credits: Laura Dugan, Asst. Art Director, Designer

Brenda Burns, Editor Lori Schulman, Art Director HBP, Inc., Printer

Entrant: Graphcom Creative Advertiser: The Tree House Title: The Tree House Annual Report Credits:

Amanda Baker, Art Director Michael Vyskocil, Writer

Entrant: Graphcom Creative Advertiser: Allegheny Electric Cooperative Title: Allegheny Electric Annual Report Credits: Amanda Baker, Art Director

Entrant: Octavo Designs Advertiser: Gale Recovery, Inc. Title: Gale Recovery Annual Report Credits: Sue Hough, Creative Director, Designer

Seth Glass, Cory McNamee, Designer Jasmine Sneed, Marte Birnbaum, Copywriters

07 B Brochure, Color

Entrant: Enforme Interactive Advertiser: iTour Title: Frederick Walking Tour Brochure Credits:

Carrie Delente, Scott Grove, Creative Directors Andrew Ahrens, Mark Burrier, Designers Scott Grove, Writer Bert Anderson, Phil Bowers, Celebrate Frederick Historical Society of Frederick County, Photographer Library of Congress, National Archives, Photographer GotPrint, Printer

Entrant: LTD Creative Advertiser: AWHONN Title: AWHONN Membership Brochure Credits: Timothy Finnen, Creative Director Louanne Welgoss, Creative Director Lauren Noll, Lead Designer Evan Wiegand, Senior Designer Alan A. Chewning, Marketing Specialist/Copywriter Kelly Gardner Headd, Marketing Director

Entrant: HBP, Inc. Advertiser: Wilson College Title: Wilson College Reflections Brochure Credits: Lori Schulman, Art Director, Designer

Mary Ann Naso, Editor Annette Huber, Project Coordinator HBP, Inc., Printer

Entrant: Graphcom Creative Advertiser: Suburban Hospital Title: Suburban Heart Book Credits:

Michael Provencher, Senior Designer/Illustrator Amanda Baker, Art Director Troy Dean, Creative Director Jessica Dean, Art Director Randi Garvey, Junior Designer Lisa Kaltreider, Project Manager

Troy Dean, Creative Director

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Entrant: Graphcom Creative Advertiser: Holy Cross Hospital Title: Holy Cross Hospital Strategic Plan Booklet Credits:

Amanda Baker, Art Director Troy Dean, Creative Director

Entrant: HBP, Inc. Advertiser: North American Securities Administrators Association (NASAA) Title: NASAA Conference Brochure Credits: Brandon Cornwell, Designer

Lonnie Martin, Membership and Meetings Manager Lori Schulman, Art Director HBP, Inc., Printer

Entrant: Hood College Advertiser: Hood College Title: Planning Our Future in a World of Possibilities Credits: Christopher Peteranecz, Graphic Designer

Joann Lee, Art Director Dennis Crews, Kurt Holter, Kelly Hahn, Photographers

Entrant: RidgeRunner Publishing, LLC Advertiser: Hagerstown Community College Title: STEM Brochure Credits: Kate Rader, Creative Director

Jason Turner, Director of Photography David Vogin, Art Director

08 A Cover

Entrant: Diversions Publications Advertiser: 270inc Business Magazine Title: Survival Success Credits:

Joseph Silovich, Publisher/Art Director Shawn Dewees, Publisher Bill Swaney, Publisher Gabriele McCormick, Managing Editor

Entrant: Kalico Design Advertiser: Find It Frederick Title: Find It Frederick Fall 2011 Cover

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WHO WON IT? // The 2012 ADDY 速 Awards

Credits:

Kimberly Dow, Art Director/Designer Melissa Howes-Vitek, Editor Donna Elbert, Publisher iStock Photo, Stock Photography Publishers Press, Printer

08 B Editorial Spread

Entrant: Diversions Publications Advertiser: 270inc Business Magazine Title: Miracle Making Credits: Joseph Silovich, Publisher/Art Director Shawn Dewees, Publisher Bill Swaney, Publisher Gabriele McCormick, Managing Editor

Entrant: Diversions Publications Advertiser: 270inc Business Magazine Title: Social Media Hype Credits: Joseph Silovich, Publisher/Art Director

Shawn Dewees, Publisher Bill Swaney, Publisher Gabriele McCormick, Managing Editor

Entrant: Diversions Publications Advertiser: Frederick Magazine Title: The Babe and The Mount Credits: Joseph Silovich, Publisher/Art Director

Shawn Dewees, Publisher Guy Fletcher, Managing Editor Joe Weyman, Graphic Artist Matt Piersal, Graphic Artist

Entrant: Diversions Publications Advertiser: Frederick Magazine Title: Rhythm and Clues Credits:

Entrant: Diversions Publications Advertiser: Frederick Magazine Title: Civil War Game Changer Credits:

Joseph Silovich, Publisher/Art Director Shawn Dewees, Publisher Guy Fletcher, Managing Editor Joe Weyman, Graphic Artist Matt Piersal , Graphic Artist

Joseph Silovich, Publisher/Art Director Shawn Dewees, Publisher Guy Fletcher, Managing Editor Joe Weyman, Graphic Artist Matt Piersal , Graphic Artist


Entrant: Diversions Publications Advertiser: Frederick Magazine Title: The Flood Credits: Joseph Silovich, Publisher/Art Director Shawn Dewees, Publisher Guy Fletcher, Managing Editor Joe Weyman, Graphic Artist Matt Piersal , Graphic Artist

Entrant: Graphcom Creative Advertiser: Celebrate Gettysburg Magazine Title: United to Serve Credits: Amanda Baker, Art Director

Michael Vyskocil, Editor Jessica Dean, Creative Director Adam Kulikowski, Writer Noel Kline, Photographer

Jean Peterson, Emily Dorr, Erin Tinney, Creative Team Members Briana McPherson, Creative Team Member Scott Grove, Copywriter Kurt Holter, Bill Adkins, Timothy Jacobsen, Photographers William Cochran, Turner Photography, Photographers Brown Printing, Printer

Entrant: Kalico Design Advertiser: Find It Frederick Title: Find It Frederick Covers Credits: Kimberly Dow, Art Director/Designer

Melissa Howes-Vitek, Editor Donna Elbert, Publisher iStock Photo, Stock Photography Publishers Press, Printer

08 D Magazine Design

08 C Series

Entrant: Diversions Publications Advertiser: Frederick Magazine Title: Hope Credits: Joseph Silovich, Publisher/Art Director

Entrant: Jean Peterson Design Advertiser: Tourism Council of Frederick County, Inc. Title: O Say, You Can See! Magazine Shawn Dewees, Publisher Spread Series Guy Fletcher, Managing Editor Joe Weyman, Graphic Artist LOVE-360 Credits: ADDY Ad 2011_2011 Addy Ad final 11/1/11 7:42 AM Page 1 Matt Piersal , Graphic Artist Lisa Gorham, Graphic Designer

Love & Company has its roots in the advertising business. Since 1980 we have helped hundreds of organizations market products and services using traditional marketing communications tools. We continue to provide these services to our current senior living clients, but as our focus has changed we have evolved, creating and utilizing systems, processes and tools that consistently produce results for our clients. We would like to thank everyone in the Frederick advertising community for making our successful evolution possible, and we congratulate everyone on this year’s awards.

www.loveandcompany.com

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M

A R K E T I N G

S

P E C I A L I S T S

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Entrant: Diversions Publications Advertiser: 270inc Business Magazine Title: 270inc Magazine Credits: Joseph Silovich, Publisher/Art Director Shawn Dewees, Publisher Bill Swaney, Publisher Gabriele McCormick, Managing Editor Matt Piersal , Graphic Artist Joe Weyman, Graphic Artist

Entrant: Jean Peterson Design Advertiser: Tourism Council of Frederick County, Inc. Title: Destination Frederick County Visitor Guide Credits: Lisa Gorham, Graphic Designer

Jean Peterson, Emily Dorr, Erin Tinney, Creative Team Members Briana McPherson, Creative Team Member Kurt Holter, William Cochran, Dennis Drenner, Photographers Bill Adkins Turner Photography Timothy Jacobsen, Photographers Brown Printing, Printer

Entrant: Graphcom Creative Advertiser: Celebrate Gettysburg Magazine Title: Celebrate Gettysburg Magazine - March/April Credits: Jessica Dean, Creative Director

Amanda Baker, Art Director Randi Garvey, Junior Designer Jaime Ridgley, Editor

Entrant: RidgeRunner Publishing, LLC Advertiser: RidgeRunner Publishing, LLC Title: Bliss Magazine Credits:

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Kate Rader, Creative Director

WHO WON IT? // The 2012 ADDY 速 Awards

Jason Turner, Director of Photography Jenna Zelkowski, Graphic Designer Stacey Campbell, Managing Editor Krista Scarlett, Assistant Editor Vanessa Amar, Editorial Assistant

08 E Book Design Entrant: RidgeRunner Publishing, LLC Advertiser: Weber Business Services, LLC Title: Something Needs To Change Around Here Credits: Kate Rader, Creative Director David Vogin, Cover Designer Liz Weber, Author Jenna Zelkowski, Jon Weaver, Graphic Designers

09 A Poster Entrant: Octavo Designs Advertiser: The Temple Academy, A Paul Mitchell Partner School Title: Goodwill/Temple Fashion Show Flyer Credits: Sue Hough, Creative Director, Designer

Cory McNamee, Illustrator

Entrant: Octavo Designs Advertiser: National Association of School Psychologists Title: Every Link Matters Poster Credits:

Sue Hough, Creative Director, Designer Cory McNamee, Designer Linda Morgan, Project Manager


10 B Special Event Invitation

Entrant: Octavo Designs Advertiser: Yvonne Reinsch Title: Yvonne Reinsch Invitation Credits:

Sue Hough, Creative Director, Designer John Connors, Painter Tracey McPherson, Copywriter Printing Services, Printer

Entrant: Enforme Interactive Advertiser: Steve Miller Title: Miller & Mills Wedding Invitation Credits: Designers, Mark Burrier, Steve Miller

Printer, GotPrint

Entrant: Enforme Interactive Advertiser: Kathryn Galbraith Title: Hering & Galbraith Wedding Invitation Credits: Mark Burrier , Illustration and Design

GotPrint , Printer

10 D Special Event Campaign Entrant: Worx Graphic Design Advertiser: Amanda Honce & Donald Trickey Title: Rylen Carter Shower Credits: Laura Wallace, Creative Director

Amber Buhrman, Senior Designer J&M Printing, Printer

Entrant: PNC Bank Advertiser: PNC Wealth Management Title: VOLT Luncheon Invitation Package Credits: Michael Pfister, Designer/Screen Printer,

Save The Date package Cristy Stup, Designer, Invitation Printing Services, Inc., Printer, Invitation Stacey Collins, Copywriter

DIRECT MARKETING 11 A Direct, B-to-B or Consumer

Entrant: Love and Company Advertiser: Aldersgate Title: Aldersgate Dessert Island Challenge Direct Mailer Credits: Tyler Sprecher, Creative Director

Ron Wiggins, Copywriter, Designer Pat Barto, Production Jessica Kraft, Account Manager Winchester Printers, Printer

Entrant: Love and Company Advertiser: Edgewater Title: Edgewater Holiday Festival Direct Mailer Credits: Tyler Sprecher, Creative Director, Designer

Ron Wiggins, Copywriter Pat Barto, Production Jessica Kraft, Account Manager Winchester Printers, Printer

Entrant: Love and Company Advertiser: Edgewood Title: Edgewater Gourmet Cookout Direct Mailer Credits: Tyler Sprecher, Creative Director

Ron Wiggins, Copywriter, Designer Pat Barto, Production Jessica Kraft, Account Manager Graphcom, Printer

Entrant: LTD Creative Advertiser: AWHONN Title: AWHONN Dream Job Promotion Credits: Timothy Finnen, Creative Director

Louanne Welgoss, Vice President Lauren Noll, Lead Graphic Designer Evan Wiegand, Senior Graphic Designer Alan A. Chewning, Marketing Specialist/Copywriter Kelly Gardner Headd, Marketing Director Westland Enterprises, Printer

Entrant: Graphcom Creative Advertiser: Holy Cross Hospital Title: Holy Cross Hospital GATE Institute Credits: Amanda Baker, Art Director

Troy Dean, Creative Director Randi Garvey, Junior Designer Lisa Kaltreider, Project Manager

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12 A Direct Campaign, B-to-B or Consumer Entrant: Graphcom Creative Advertiser: ACVESA Title: ACVESA Postcard Campaign Credits: Jessica Dean, Art Director

Troy Dean, Creative Director Amanda Baker, Art Director Michael Vyskocil, Writer Noel Kline, Photographer

OUT-OF-HOME 14 B Outdoor Board Entrant: Love and Company Advertiser: ACTS Title: ACTS Billboard Credits: Tyler Sprecher, Creative Director

Scott Markle, Designer Patricia Barto, Production Jessica Kraft, Account Manager Ron Wiggins, Copywriter

17 D Site, Exterior Static Entrant: Think Baseline Advertiser: Freez King Title: Freez King Sign Credits: Megan Mullaney, Creative Director/Designer

Briana McPherson, Creative Associate Affordable SIgns, Fabricator

Entrant: Jean Peterson Design Advertiser: The Orchard Restaurant Title: The Orchard Restaurant Signage Credits: Briana McPherson, Graphic Designer

Jean Peterson, Emily Dorr, Lisa Gorham Erin Tinney, Creative Team Members Emily Dorr, Illustrator Sign Solutions, Manufacturer

NON-TRADITIONAL ADVERTISING 20 A Non-Traditional 24

Entrant: Hood College Advertiser: Hood College Title: Hood College + WHO WON IT? // The 2012 ADDY 速 Awards

Frederick T-shirt Credits: Christopher Peteranecz, Graphic Designer

Joann Lee, Art Director

CONSUMER OR TRADE PUBLICATION 22 B Consumer/Trade, Full Page, Color Entrant: Love and Company Advertiser: Fleet Landing Title: Fleet Landing Sawgrass Players Club Ad Credits: Tyler Sprecher, Creative Director, Designer

Ron Wiggins, Copywriter Emily Harman, Account Manager Patricia Barto, Production

NEWSPAPER 26 B Newspaper, Fractional Page, Color Entrant: Love and Company Advertiser: Homewood at Williamsport Title: Homewood at Williamsport Rightsizing Ad Credits: Tyler Sprecher, Creative Director

Ron Wiggins, Ron Wiggins, Copywriter, Designer Melissa Francis, Account Coordinator Patricia Barto, Production

INTERACTIVE MEDIA 33 A Website, B-to-B HTML, Products Entrant: Aynex Designs Advertiser: Love & Scandal Tea Company Title: Love & Scandal Tea Company Website Credits: Aynex Mercado, Web Designer

Matt Burkhardt, Web Developer

Entrant: Graphcom Creative Advertiser: Bar-Ray Title: Bar-Ray Website Credits:

Troy Dean, Creative Director Jessica Dean, Art Director Robert Goula, Lead Developer Michael Provencher, Senior Web Designer


Lisa Kaltreider, Project Manager

33 B Website, B-to-B HTML, Outlets Entrant: Inroads Advertiser: Island Villas Ltd. Title: Lagoon Barbados Website Credits: Lori Blake, Creative Director

Christian Klientop, Senior Designer Joseph Alberici, Account Manager Randall Severy, Technology Director James Mussman, Alyssia Giblert, Web Developer

33 C Website, B-to-B HTML, Services

Entrant: Octavo Designs Advertiser: Platinum PR Title: Platinum PR Website Credits:

Sue Hough, Creative Director, Designer Cory McNamee, Designer, Illustrator Seth Glass, Designer, Developer Nick Walters, Developer Sandy Sponaugle, Jaimee Borger, Dawn Nolan, Copywriters

Entrant: Wood Street, Inc. Advertiser: Cetrom Information Technology Title: Cetrom Information Technology Credits: Jason Giuliano, Project Manager Jamie Stup, Creative Director Dave Porter, Web Designer Derek Jubach, Senior Web Developer Adam Willard, Web Developer

35 A Website, Consumer HTML, Products

Entrant: Wood Street, Inc. Advertiser: Mayorga Coffee Title: Mayorga Coffee Credits:

Jason Giuliano, Project Manager Jamie Stup, Creative Director Dave Porter, Web Designer Derek Jubach, Senior Web Developer Adam Willard, Web Developer

Entrant: Wood Street, Inc. Advertiser: Colonial Jewelers Title: Colonial Jewelers Credits: Jon Bailey, Project Manager Jamie Stup, Creative Director Dave Porter, Web Designer

Congratulations to tonight’s winners! Celebrating 15 years of supporting the AAF-Greater Frederick 301.631.2401 | jeanpetersondesign.com

AAF-GREATER FREDERICK

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Derek Jubach, Senior Web Developer Adam Willard, Web Developer

Sarah Koons, Designer Joseph Alberici, Account Manager Randall Severy, Technical Director James Mussman, Alyssia Gilbert, Web Developers

Entrant: Inroads Advertiser: 4-Outdoor Title: 4-Outdoor Website Credits: Lori Blake, Creative Director

Entrant: Inroads Advertiser: OoZeeki, Inc. Title: IsoStrength Website Credits: Lori Blake, Creative Director

Brennen Sadowski, Designer Joseph Alberici, Account Manager Randall Severy, Technical Director James Mussman, Alyssia Gilbert, Web Developers

35 B Website, Consumer HTML, Outlets

Entrant: Think Baseline Advertiser: Freez King Title: Freez King Website Credits:

Megan Mullaney, Creative Director Briana McPherson, Art Director, Graphic Designer New North, Developer Mary Kate McKenna, Photographer Jennifer Gerlock, Amy Benton, Content Creators

Entrant: Think Baseline Advertiser: Smooch! Studio Title: Smooch! Studio Website

Credits: Megan Mullaney, Creative Director

Briana McPherson, Graphic Designer, Photographer New North, Developer Stacy Anderson, Copywriter Bill Millios, Photographer

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Entrant: Octavo Designs Advertiser: Hill Management Title: Westview Promenade Website Credits: Sue Hough, Creative Director, Designer Seth Glass, Designer, Developer Jasmine Sneed, Copywriter, Project Manager James Atkins, Photographer iStock, Photography

WHO WON IT? // The 2012 ADDY 速 Awards

Entrant: Octavo Designs Advertiser: Steuart-Kret Homes Title: Steuart-Kret Website Credits:

Entrant: Graphcom Creative Advertiser: The Horse Soldier Title: The Horse Soldier Website Credits:

Sue Hough, Creative Director, Designer Seth Glass, Designer, Developer Patti Barlow, Oscar Gagliardi, Developers Cindy Plackmeyer, Amanda Shelley, Copywriters

Troy Dean, Creative Director Amanda Baker, Art Director Robert Goula, Lead Developer Michael Provencher, Senior Web Designer

Entrant: The Garden at 147 Advertiser: Freez King Title: Freez King Website Credits: Megan Mullaney, Creative Director

Briana McPherson, Art Director, Graphic Designer Mary Kate McKenna, Photographer Jennifer Gerlock, Amy Benton, Content Creators New North, Developer

Entrant: Inroads Advertiser: LowCountry Restaurants, Inc. Title: LowCountry Restaurants Website Credits: Lori Blake, Creative Director/Designer

Joseph Alberici, Account Manager Randall Severy, Technology Director James Mussman, Alyssia Gilbert, Web Developers

35 C Website, Consumer HTML, Services Entrant: Kalico Design Advertiser: Martinsburg-Berkeley County Convention & Visitors Bureau Title: Travel West Virginia Website Credits: Kim Dow, Art Director/Designer Tobin Lehman, Programmer/Developer Jennifer Jensen, Project Manager/ Copywriter Andrea Ball, Project Team Member


Valley Graphic Service, Inc. Proudly supports Greater Frederick Advertising Addy Awards Gala Valley Graphic Service strives on being a trusted and experienced quality printing company. Our reputation comes from the knowledgeable, dedicated and loyal family of employees. For over 19 years we have served a loyal base of satisfied customers locally and nationwide, especially the Washington/Baltimore/Virginia metropolitan area. Superior Quality and Service are the principles that drive Valley Graphic Service. When choosing us as your printer, we promise that you will feel confident with your printing experience. Call and talk to one of our experts today.

Because There’s More To Printing, Than Ink On Paper!

Valley Graphic Service, Inc. 93 Monocacy Blvd., Suite A-1 Frederick, Maryland 21701 301.694.8825 • 800.649.8825

AAF-GREATER FREDERICK

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Entrant: Jean Peterson Design Advertiser: Downtown Frederick Partnership Title: Downtown Frederick Partnership Website Credits: Emily Dorr, Graphic Designer

Jean Peterson, Lisa Gorham, Erin Tinney, Creative Team Members Susie Mulligan, Creative Team Member Downtown Frederick Partnership, Marlene England, Copywriter Bill Adkins Timothy Jacobsen Brad Barnwell, Photographers Turner Photography, Photographer Orases, Programming and Development

Entrant: Enforme Interactive Advertiser: American Society of Plastic Surgeons Title: Plastic Surgery Education Network Website Credits: Carrie Delente, Creative Director

Mark Burrier, Carrie Delente, Designers Crystal Groves, HTML/CSS Peter Hassett, Information Architect Dave Harmon, Rick Lo, Doug MacLean, Steve Miller, Developers ASPS, Copywriter

Entrant: Enforme Interactive Advertiser: American Physical Therapy Association Title: PTNow Website Credits: Carrie Delente, Creative Director

Mark Burrier, Designer Crystal Groves, HTML/CSS Peter Hassett, Information Architect Dave Harmon, Doug MacLean, Developers APTA, Copywriter

Entrant: Enforme Interactive Advertiser: American Physical Therapy Association Title: Move Forward Website Credits: Carrie Delente, Creative Director

Mark Burrier, Designer Crystal Groves, HTML/CSS Peter Hassett, Information Architect Dave Harmon, Doug MacLean, Developers APTA, Copywriter

Entrant:

28

LTD Creative

WHO WON IT? // The 2012 ADDY 速 Awards

Advertiser: Frederick Presbyterian Church Title: Frederick Presbyterian Website Credits:

Timothy Finnen, Creative Director Louanne Welgoss, Creative Director Lauren Noll, Designer Evan Wiegand, Lead Designer/Developer Rev. Dr. Eric T. Myers, Pastor Stacy Najaka, Coordinator/Copywriter Karen Dill, Coordinator

Entrant: Graphcom Creative Advertiser: Biggerstaffs Catering Title: Biggerstaffs Catering Website Credits: Troy Dean, Creative Director Amanda Baker, Art Director Robert Goula, Lead Developer

Entrant: Kalico Design Advertiser: Find It Frederick Title: Find It Frederick Website Credits: Kimberly Dow, Art Director/Designer

Mark Vitek, Developer Melissa Howes-Vitek, Project Manager Donna Elbert, Advertising Sales Alison Roncin, Copy Editor

Entrant: Octavo Designs Advertiser: Gale Recovery, Inc. Title: Gale Recovery Website Credits:

Sue Hough, Creative Director, Designer Seth Glass, Designer, Developer Nick Walters, Developer Marte Birnbaum, Copywriter Amy Benton, Copywriter, Project Manager Jenn Gerlock, Copywriter, Project Manager

Entrant: Octavo Designs Advertiser: Interfaith Housing Alliance Title: Interfaith Housing Alliance Website Credits: Sue Hough, Creative Director, Designer

Seth Glass, Designer, Developer Jasmine Sneed, Project Manager Carol Riggles, Copywriter

Entrant: Wood Street, Inc. Advertiser: Catoctin Center for Regional Studies Title: Crossroads of War Credits: Jason Giuliano, Project Manager


Jamie Stup, Creative Director Dave Porter, Web Designer Derek Jubach, Senior Web Developer Adam Willard, Web Developer Robert Kosek, Web Developer

Entrant: Wood Street, Inc. Advertiser: Arts & Humanities Council of Montgomery County Title: Montgomery Traditions Credits: Jason Giuliano, Project Manager

Jamie Stup, Creative Director Dave Porter, Web Designer Derek Jubach, Senior Web Developer Adam Willard, Web Developer

36 B E-Mails / E-Cards

Entrant: Octavo Designs Advertiser: Platinum PR Title: Platinum PR Holiday E-Card Credits: Sue Hough, Creative Director, Designer Seth Glass, Designer, Developer Cory McNamee, Designer, Illustrator Meghan McQuade Boyle, Sandy Sponaugle, Copywriters

Entrant: Octavo Designs Advertiser: New York New York Title: NYNY Mother’s Day E-Blast Credits: Sue Hough, Creative Director, Designer

Seth Glass, Developer Paul Mitchell, Photography

36 C Micro or Mini Sites Entrant: Octavo Designs Advertiser: The Temple Academy, A Paul Mitchell Partner School Title: The Temple Academy Facebook Page Credits: Sue Hough, Creative Director, Designer

Seth Glass, Designer, Developer Nick Walters, Developer

Entrant: Octavo Designs Advertiser: Mount St. Mary’s University Title: Mount St. Mary’s Facebook Page Credits: Sue Hough, Creative Director, Designer

Seth Glass, Designer, Developer Nick Walters, Developer Hilary Douwes, Project Manager

36 F Online Annual Report Entrant: Jean Peterson Design Advertiser: Voluntary Protection Programs Participants’ Association Title: VPP Annual Report FY10 Credits: Briana McPherson, Emily Dorr, Graphic Designers

Jean Peterson, Lisa Gorham Erin Tinney, Creative Team Members, Voluntary Protection Programs Participants’ Associ, Copywriter

36 G Mobile Websites Entrant: Jean Peterson Design Advertiser: Tourism Council of Frederick County, Inc. Title: Tourism Council of Frederick County Mobile Website Credits: Briana McPherson, Emily Dorr, Graphic Designers

Jean Peterson, Lisa Gorham Erin Tinney, Creative Team Members, Kurt Holter, Timothy Jacobsen, Bill Adkins, Photographers, Bill Green, William Cochran, Photographers, Orases, Programming and Development

36 H Mobile Apps Entrant: Enforme Interactive Advertiser: iTour Title: Frederick Walking Tour Mobile App Credits: Carrie Delente, Scott Grove, Producers Mark Burrier, Andrew Ahrens, Designers Josh Trout, Developer Peter Hassett , Engineer Peter Hassett, Eric Delente , Audio Engineers Scott Grove , Writer/Director Jane Leuders, Eric Delente , Narrators Digital Bard , Videographer Bert Anderson, Phil Bowers, Celebrate Frederick, Photographers Historical Society of Frederick County, Photography Library of Congress, National Archives, Photography

36 J Internet Commercials Entrant: Digital Bard Video. Web. Marketing. Advertiser: Yakabod AAF-GREATER FREDERICK

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Title: Yakabod Lead Generation Video Credits: Whitney Hahn, Creative Lead

Sam Tressler, IV, Lead Editor/Animator Angela Ashbaugh, Concept Artist Scott Ryser, Creative Team Member for Yakabod Araminta Finn, Creative Team Member Aroon Baral, Animator/Sound Editor

Entrant: Digital Bard Video. Web. Marketing. Advertiser: Findit Frederick Title: FinditFrederick.com Website Launch Credits: Sam Tressler, IV, Lead Editor/ Animator

Kim Dow, Graphic Designer Melissa Howes-Vitek, Copy and Voice-over Talent Whitney Hahn, Creative Team Member Araminta Finn, Creative Team Member

Entrant: Flying Dog Brewery Advertiser: Flying Dog Brewery Title: Flying Dog Snowman Credits: Tim Martin, Filmmaker

Pat Barto, Production Jessica Kraft, Account Manager Winchester Printers, Printer

Entrant: Love and Company Advertiser: Edgewater Title: Edgewater Holiday Festival Direct Mail and Ad Credits: Tyler Sprecher, Creative Director, Designer

Ron Wiggins , Copywriter Pat Barto, Production Jessica Kraft, Account Manager Winchester Printer, Printer

Entrant: Think Baseline Advertiser: Freez King Title: Freez King Brand Identity Credits:

Megan Mullaney, Creative Director, Graphic Designer Briana McPherson, Art Director, Graphic Designer New North, Developer Mary Kate McKenna, Photographer Jennifer Gerlock, Amy Benton, Content Creators Affordable Signs, Airport View Signs, Fabricators Allegra Frederick, Print Promo Unlimited, Printers

MIXED/MULTIPLE MEDIA 51

Mixed-Media, Local B-to-B

Entrant: Worx Graphic Design Advertiser: VOLVO Construction Equipment Title: Volvo Commitment Day Credits: Laura Wallace, Creative Director

53

Amber Buhrman, Senior Designer

Mixed-Media, Local Consumer

Entrant: Text Design Inc. Advertiser: Montgomery County Conference and Visitors Bureau Title: We’re Open Credits:

Meghan Bennett, Art Director, Designer

Entrant: Love and Company Advertiser: Aldersgate Title: Aldersgate Dessert Island Challenge Direct Mailer and Ad Credits: Tyler Sprecher, Creative Director

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Ron Wiggins, Copywriter, Designer

WHO WON IT? // The 2012 ADDY ÂŽ Awards

ADVERTISING FOR THE ARTS & SCIENCES 55 B Arts, Annual Report Entrant: Text Design Inc. Advertiser: Arts on the Block Title: Arts on the Block Annual Report Credits: Meghan Bennett, Designer

Christina Renshaw, Art Director

55 C Arts, Brochure Entrant: HBP, Inc. Advertiser: Arts Education Partnership Title: Education Partnership Onsite Brochure Credits: Brandon Cornwell, Designer

Cristine Davis, Program Associate Lori Schulman, Art Director HBP, Inc., Printer

55 E Arts, Poster


Entrant: Hood College Advertiser: Hood College Theatre Title: Eurydice Poster Credits: Christopher Peteranecz, Graphic Designer

Joann Lee, Art Director

Entrant: Hood College Advertiser: Hood College Choir Title: Messiah Poster Credits:

Christopher Peteranecz, Graphic Designer Joann Lee, Art Director

Entrant: Hood College Advertiser: Hood College Theatre Title: Waiting for Godot Poster Credits: Christopher Peteranecz, Graphic Designer

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Entrant: Text Design Inc. Advertiser: Frederick Arts Council Title: Frederick Fashion Week Credits:

Meghan Bennett, Art Director, Designer

Entrant: Worx Graphic Design Advertiser: Council for the Arts Title: Icing on the Cake Credits: Laura Wallace, Creative Director

Amber Buhrman, Senior Designer Printaway, Printer Kegerreis Outdoor Advertising, LLC, Outdoor Advertiser

Joann Lee, Art Director

Arts, Direct Entrant: Text Design Inc. Advertiser: Weinberg Center for the Arts Title: Weinberg Center for the Arts Credits:

Meghan Bennett, Art Director, Designer

Entrant: Text Design Inc. Advertiser: Arts & Humanities Council of Montgomery County Title: 2012 Overture Credits: Meghan Bennett, Designer

61 B Arts, Mixed Media Campaign

Christina Renshaw, Art Director

PUBLIC SERVICE 62 B Public Service, Annual Report Entrant: Jean Peterson Design Advertiser: Community Foundation of Frederick County Title: Community Foundation of Frederick County Annual Report Credits: Erin Tinney, Graphic Designer

Jean Peterson, Emily Dorr, Lisa Gorham, Creative Team Members Susie Mulligan, Creative Team Member Kurt Holter, Photographer Community Foundation of Frederick County, Copywriting Printing Services, Inc., Printer

61 A Arts, Campaign

62 E Public Service, Poster

Entrant: Jean Peterson Design Advertiser: Downtown Frederick Partnership Title: Alive@Five Ad Campaign Credits: Erin Tinney, Graphic Designer, Digital Illustrator

Entrant: Octavo Designs Advertiser: National Association of School Psychologists Title: NASP GBLQT Poster Credits: Sue Hough, Creative Director

Jean Peterson, Emily Dorr, Lisa Gorham, Creative Team Members Overnight Prints, Minuteman Press, Printers

Entrant: Graphcom Creative Advertiser: Gettysburg Festival Title: Gettysburg Festival Campaign Credits: Jessica Dean, Amanda Baker, Art Directors

Magda Krawczyk, Randi Garvey, Junior Designers Lisa Kaltreider, Project Manager

Seth Glass, Designer Linda Morgan, Project Manager

Entrant: 314 Design Advertiser: David Vogin Illustration Title: HELLO JAPAN Credits: David Vogin, Art Director

David Vogin, Illustrator

AAF-GREATER FREDERICK

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62 G Public Service, Invitation Entrant: Jean Peterson Design Advertiser: Habitat For Humanity of Frederick County Title: Habitat For Humanity Auction Invitation Credits: Jean Peterson, Graphic Designer, Illustrator

Emily Dorr, Lisa Gorham, Erin Tinney, Creative Team Members Susie Mulligan, Creative Team Member Printing Services, Inc., Printer

Community Service Week Campaign Credits: Jessica Menk, Designer

Christina Renshaw, Art Director, Designer Meghan Bennett, Designer

Entrant: Beth Maymon Design Advertiser: Frederick County Office of Volunteer Fire & Rescue Services Title: Gear Up! Credits:

Linda Norris, Copywriter

63 A Public Service, Magazine Entrant: Beth Maymon Design Advertiser: Meritus Health, Corporate Communications Title: Health Focus Magazine Credits: Nicole Jovel, Editor

Kyle Haught, Photographer

64 D Public Service, Interactive Entrant: Octavo Designs Advertiser: Octavo Designs Title: Movember Page Credits: Sue Hough, Creative Director

Seth Glass, Designer, Developer

68 A Public Service, Campaign Entrant: Think Baseline Advertiser: Humane Society of the United States Title: Humane Society of the United States Rescue Gala Campaign Credits: Megan Mullaney, Briana McPherson,

Graphic Designers Beth McNulty, Jennifer Long, Jennifer Cork, Creative Associates Shevaun Brannigan, Creative Associate Cindy Harrigan Sweeney, Content Editor ColorNet, Printer

68 B Public Service, Mixed Media Campaign Entrant: Text Design Inc. Advertiser: Montgomery County Volunteer Center Title: Montgomery County 32

WHO WON IT? // The 2012 ADDY 速 Awards

ADVERTISING INDUSTRY SELF-PROMOTION 69 B Self-Promotion, Stationery Package

Entrant: Text Design Inc. Advertiser: Text Design Inc. Title: Text Design Inc. Credits: Cecilia Pettit, Designer Meghan Bennett, Designer

69 F Self-Promotion, Broadcast Entrant: Digital Bard Video. Web. Marketing. Advertiser: Digital Bard Title: Digital Bard Lead Generation Video Credits: Sam Tressler, IV, Lead Editor/ Animator

Angela Ashbaugh, Concept Artist Aroon Baral, 3D Animator/ SFX Whitney Hahn, Creative Team Member Araminta Finn, Creative Team Member Chris Haugh, Voice-over Talent

69 G Self-Promotion, Interactive

Entrant: Enforme Interactive Advertiser: Enforme Interactive Title: Enforme Holiday Recipe Site Credits: Mark Burrier, Designer and Developer

Entrant: LTD Creative Advertiser: LTD Creative Title: How to Operate Your Graphic Designer Web Promotion Credits: Timothy Finnen, Creative Director


Door to door airport service Town cars / Limos and Sedans 301-663-4946 • fredericksedan.com AAF-GREATER FREDERICK

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Louanne Welgoss, Creative Director Lauren Noll, Designer Evan Wiegand, Lead Designer/Developer

Advertiser: Octavo Designs Title: Octavo Designs Holiday Card Credits:

Entrant: Octavo Designs Advertiser: Octavo Designs Title: Octavo Designs Website Credits: Sue Hough, Creative Director, Designer

Seth Glass, Designer, Developer Richy Sharshan, Copywriter istock, Photography

Entrant: Octavo Designs Advertiser: Octavo Designs Title: Octavo Designs iPad2 Giveaway Credits: Sue Hough, Creative Director

Seth Glass, Designer, Developer Richy Sharshan, Copywriter

Entrant: Octavo Designs Advertiser: Octavo Designs Title: Octavo Designs Facebook Page Giveaway Credits: Sue Hough, Creative Director

Entrant: Love and Company Advertiser: Love and Company Title: LOVE Wonderful Event Invitation Credits: Tyler Sprecher , Creative Director Ron Wiggins, Copywriter, Designer Pat Barto, Production Graphcom, Printer

Entrant: HBP, Inc. Advertiser: HBP, Inc. Title: Seasons Greetings Christmas Card Credits:

Laura Dugan, Assistant Art Director, Designer HBP, Inc., Printer Lori Schulman, Art Director

Entrant:

34

Entrant: HBP, Inc. Advertiser: HBP, Inc. Title: Build-a-Tree Card Credits: Brandon Cornwell, Designer

70

Lori Schulman, Art DIrector HBP, Inc., Printer

Ad Club Promotion

Entrant: AAF-GF Advertiser: Toasty Tootsies Title: Toasty Tootsies Logo Credits:

Lisa Gorham, Graphic Designer

Entrant: AAF-GF Advertiser: AAF-GF Title: 2011 ADDY Call For Entries Credits:

Laura Wallace, Creative Director Amber Buhrman, Senior Designer Mercersburg Printing, Printer Tamara Gregg, Proofreader

Seth Glass, Designer, Developer

69 K Self-Promotion, Invitation

Sue Hough, Creative Director, Designer Cory McNamee, Designer, Illustrator Hannah Williams, Copywriter istock, Illustration

Octavo Designs

WHO WON IT? // The 2012 ADDY 速 Awards

Entrant: AAF-GF Advertiser: AAF-GF Title: 2011 ADDY Website Credits: Amber Buhrman, Website Designer TM Design, Website Developer Entrant: AAF-GF Advertiser: AAF-GF Title: Kick Start Your Brain Postcard Credits: Erin Tinney, Graphic Designer, Digital Illustrator

123PRINT, Printer AAF-GF, Copywriter

71 A Self-Promotion, Campaign Entrant: Jean Peterson Design Advertiser: Jean Peterson Design Title: Jean Peterson Design 15-Year Anniversary Campaign Credits:

Lisa Gorham, Graphic Designer, Illustrator Jean Peterson, Emily Dorr, Erin Tinney,


Creative Team Members Susie Mulligan, Briana McPherson, Creative Team Members Imagination Center, 4Over4, Earth Savvy Products, Printers

Entrant: HBP, Inc. Advertiser: HBP, Inc. Title: Stay Ahead of the Herd Campaign Credits: Lori Schulman, Art Director, Designer

Patti Dumas, Marketing/Copywriter HBP, Inc., Printer

Entrant: AAF-GF Advertiser: AAF-GF Title: 2011 ADDY Collateral Campaign Credits: Laura Wallace, Creative Director

Amber Buhrman, Senior Designer Graphcom, Printer Imagination Center, Banner Printer

Entrant: AAF-GF Advertiser: AAF-GF Title: AAF-GF Roundtable Logos Credits: Evan Wiegand, Designer

ELEMENTS OF ADVERTISING 72

Logo

Entrant: Jean Peterson Design Advertiser: Jean Peterson Design Title: Jean Peterson Design 15-Year Anniversary Logo Credits: Lisa Gorham, Graphic Designer, Illustrator

Jean Peterson, Emily Dorr, Erin Tinney, Creative Team Members Briana McPherson, Creative Team Member

Entrant: Jean Peterson Design Advertiser: The Orchard Restaurant Title: The Orchard Logo Credits:

Emily Dorr, Briana McPherson, Graphic Designers Jean Peterson, Lisa Gorham Erin Tinney, Creative Team Members Emily Dorr, Illustrator

Entrant: Jean Peterson Design Advertiser: The Yoga House Title: The Yoga House Logo Credits:

Entrant: Text Design Inc. Advertiser: Frederick Arts Council Title: Frederick InSPIRES Credits:

Lisa Gorham, Graphic Designer, Illustrator Jean Peterson, Emily Dorr, Erin Tinney, Creative Team Members Susie Mulligan, Creative Team Member

Meghan Bennett, Designer

Entrant: Ellen Byrne illustration Advertiser: Dublin Roasters Coffee Title: Frederick Reader’s Roast Coffee Label Credits: Ellen Byrne, Illustrator

Maire McArdle, Art Director Elizabeth Cromwell, Chairwoman, Frederick Reads

Entrant: Enforme Interactive Advertiser: iTour Title: Frederick Walking Tour Logo Credits: Mark Burrier, Designer

Entrant: LTD Creative Advertiser: American Academy of Pediatrics Title: AAP 2011 Conference Theme Logo Credits: Timothy Finnen, Creative Director

Louanne Welgoss, Creative Director Lauren Noll, Lead Designer Evan Wiegand, Senior Designer

Entrant: LTD Creative Advertiser: Friends of the Library, Montgomery County Title: FOLMC 30th Anniversary Logo Credits: Timothy Finnen, Creative Director

Louanne Welgoss, Art Director/Designer Lauren Noll, Designer Evan Wiegand, Senior Designer

Entrant: Kalico Design Advertiser: Make Welcome Entertainment Title: Make Welcome Entertainment Credits: AAF-GREATER FREDERICK

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Kimberly Dow, Art Director/Designer

Entrant: Kalico Design Advertiser: Adrienne Lawrence Title: Adrienne Lawrence Logo Credits:

Entrant: Kalico Design Advertiser: Real Painting & Drywall Title: Real Painting & Drywall Credits:

Kimberly Dow, Art Director Jennifer Tyler, Designer

Kimberly Dow, Art Director/Designer

Entrant: Octavo Designs Advertiser: Tiffany Ahalt Title: Star Spangled Banner Tours Logo Credits: Sue Hough, Creative Director, Designer

Entrant: Octavo Designs Advertiser: Phoboshop Title: Phoboshop Logo Credits: Sue Hough, Creative Director Cory McNamee, Designer

Entrant: Octavo Designs Advertiser: ChicFive Title: ChicFive Logo Credits:

Sue Hough, Creative Director, Designer

Entrant: Octavo Designs Advertiser: Brianna Shea Interiors Title: Brianna Shea Logo Credits:

36

Sue Hough, Creative Director Seth Glass, Designer

WHO WON IT? // The 2012 ADDY ÂŽ Awards

Entrant: Octavo Designs Advertiser: National Association of School Psychologists Title: Building Leaders Convention Logo Credits:

Sue Hough, Creative Director, Designer Seth Glass, Designer Cory McNamee, Designer, Illustrator Linda Morgan, Project Manager

Entrant: Octavo Designs Advertiser: Blue Ridge Community and Technical College Title: Bruin CafĂŠ Logo Credits: Sue Hough, Creative Director

Cory McNamee, Designer, Illustrator

Entrant: Octavo Designs Advertiser: Goodwill Industries of Monocacy Valley Title: The Last Rack Logo Credits: Sue Hough, Creative Director

Cory McNamee, Designer, Illustrator

Entrant: Wood Street, Inc. Advertiser: The American Board Title: The American Board Credits:

Entrant: Wood Street, Inc. Advertiser: ORCA TV Title: ORCA TV Credits:

Jason Giuliano, Project Manager Jamie Stup, Creative Director Dave Porter, Designer

Jason Giuliano, Project Manager Jamie Stup, Creative Director


Dave Porter, Desinger

Entrant: Beth Maymon Design Advertiser: Congregation Kol Ami of Frederick Title: Congregation Kol Ami of Frederick Logo Credits:

Betsy Maymon, Designer

73 A Illustration

Entrant: Jean Peterson Design Advertiser: Downtown Frederick Partnership Title: Alive@Five Illustration Credits: Erin Tinney, Digital Illustrator

Ellen Byrne, Illustrator

Entrant: 314 Design Advertiser: David Vogin Illustration Title: HELLO JAPAN Credits:

David Vogin, Art Director David Vogin, Illustrator

Entrant: 314 Design Advertiser: Chic Five Title: Chic5 Illustration Credits:

David Vogin, Illustrator Sue Hough, Creative Director

Jean Peterson, Emily Dorr, Lisa Gorham, Creative Team Members

73 B Illustration, Campaign

Entrant: Ellen Byrne illustration Advertiser: Arlington Magazine Title: Addicted To Thin Credits:

Maire McArdle, Art Director

Entrant: Ellen Byrne illustration Advertiser: Self Promotion Title: Frederick 2012 Calendar Credits: Meghan Bennett, Art Director Ellen Byrne, Illustrator

WE TAKE OUR HATS OFF to all of the 2012 ADDY participants! Experience a Lifestyle of Convenience at Edenton Edenton provides our residents the opportunity to spend more time on what is important each day. Our community is designed to enhance an independent lifestyle along with the convenience and security of amenities and services. For more information on affordable assisted living, independent living or dementia care, call 301-694-3100.

EDENT N Independent • Assisted Living • Dementia Care Home Care Services

5800 Genesis Lane • Frederick, MD 21703 • 301-694-3100 www.edenton-retirement.com AAF-GREATER FREDERICK

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228 North Market Street | Frederick, MD For reservations call: 301.696.VOLT (8658) voltrestaurant.com

38

WHO WON IT? // The 2012 ADDY 速 Awards


AAF-GREATER FREDERICK

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Discover

Great

Finds home decor • handbags coats • Jewelry • shoes

www.GoodwillMV.org

The Last Rack 400 East Church Street Frederick, MD 21701

5831 Buckeystown Pike Frederick, MD 21701

101 Willowdale Drive Frederick, MD 21701

202 East Main Street Thurmont, MD 21788

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721 Hanover Pike, Unit 101 Hampstead, MD 21074

40

WHO WON IT? // The 2012 ADDY ® Awards

1346 Liberty Road Sykesville, MD 21784


student e n t r i e s S01 A Packaging

Entrant: Katlynn N Almansor Advertiser: Shepherd University Title: Misc. CD and Album Packaging Credits: Katlynn Almansor, Designer

Entrant: Bruno Dylan Pierce Advertiser: Shepherd University Title: puriTEA Packaging Credits: Bruno Dylan Pierce, Designer

Entrant: Jennifer Meng Advertiser: Susquehanna University Title: Perk Cafe and Deli Identity and Packaging Campaign Credits: Jennifer, Meng Entrant: Ceara Teixeira Advertiser: Susquehanna University Title: History Channel DVD Packaging Credits: Ceara Teixeira, Designer Entrant: Jordan High Advertiser: Susquehanna University Title: Just Desserts Biscotti Packaging Credits: Jordan High, Designer Entrant: William Spack Advertiser: Susquehanna University Title: 43rd Chip Company Packaging Campaign Credits: William Spack, Designer Entrant: William Spack Advertiser: Susquehanna University Title: History Channel DVD Packaging Credits: William Spack, Designer Entrant: William Spack Advertiser: Susquehanna University Title: Shenandoah Stout Packaging Credits: William Spack, Designer

Entrant: Katie Quinn Advertiser: Susquehanna University Title: Bearded Lady Bitter Packaging Campaign Credits: Katie Quinn, Designer Entrant: Katie Quinn Advertiser: Susquehanna University Title: Perk Cafe and Deli Identity and Packaging Campaign Credits: Katie Quinn, Designer Entrant: Su Aung Advertiser: Susquehanna University Title: Washburn Brewing Company Packaging Credits: Su Aung, Designer

Entrant: Michael Jandora Advertiser: Shepherd University Title: Cobra Laser-Face Credits: Michael Jandora, Designer

S02 A Stationery Package Entrant: Addison Landers Advertiser: Frederick Community College Title: All Adaptive Stationary Package Credits: Addison Landers, Designer

Entrant: Shaylyn Berlew Advertiser: Susquehanna University Title: Perfect Crime Stationery Credits: Shaylen Berlew, Designer

Entrant: Maura Mirarchi Advertiser: Susquehanna University Title: NEH Stationery Credits: Maura Mirarchi, Designer

S02 B Brochure

Entrant: Emma Whitehead Advertiser: James Madison University Title: Xerox Annual Report Credits: Emma Whitehead, Designer

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Entrant: Jordan High Advertiser: Susquehanna University Title: Film Noir Festival Program Booklet Credits: Jordan High, Designer Entrant: Robert Bourke Advertiser: Susquehanna University Title: Ocean Conservancy Annual Report Credits: Robert Bourke, Designer Entrant: Laurin Lumbard Advertiser: Susquehanna University Title: Film Noir Festival Program Booklet Credits: Laurin Lumbard, Designer Entrant: Maura Mirarchi Advertiser: Susquehanna University Title: Ocean Conservancy Annual Report Credits: Maura Mirarchi, Designer Entrant: Maura Mirarchi Advertiser: Susquehanna University Title: Film Noir Festival Program Booklet Credits: Maura Mirarchi, Designer S02 C Poster

Entrant: Ceara Teixeira Advertiser: Susquehanna University Title: Hamlet Poster Credits: Ceara Teixeira, Designer

Entrant: Catherine Plunkett Advertiser: Susquehanna University Title: This is American Music Poster Credits: Catherine Plunkett, Designer

Entrant: Jordan High Advertiser: Susquehanna University Title: Death of a Salesman Poster Credits: Jordan High, Designer

Entrant: Robert Bourke Advertiser: Susquehanna University Title: I Am My Own Wife Theater Poster Credits: Robert Bourke, Designer 42

WHO WON IT? // The 2012 ADDY 速 Awards

Entrant: Addison Landers Advertiser: Frederick Community College Title: Art for ASD Poster Credits: Addison Landers, Designer

Entrant: Maura Mirarchi Advertiser: Susquehanna University Title: Hamlet Poster Credits: Maura Mirarchi, Designer

Entrant: Monique Grimord Advertiser: Susquehanna University Title: Hamlet Poster Credits: Monique Grimord, Designer

Entrant: Shaylyn Berlew Advertiser: Susquehanna University Title: Hamlet Poster Credits: Shaylyn Berlew, Designer

Shaylyn Berlew, Photographer

Entrant: Andrew B. Lawrence Advertiser: The Art Institute of York, Pennsylvania Title: Cycle de la Meuse Credits: Andrew Lawrence, Designer

Entrant: Sharon Forrence Advertiser: Frederick Community College Title: Paul Renner Credits: Sharon Forrence, Designer

Entrant: Sharon Forrence Advertiser: Frederick Community College Title: Music on the Deck Credits: Sharon Forrence, Designer

S02 D Poster Campaign Entrant: Katlynn N Almansor Advertiser: Shepherd University Title: Round House Theatre Poster Series Credits: Katlynn Almansor, Designer

Entrant: Jeffery Baker II Advertiser: Shepherd University Title: Animal Rights Poster Series Credits: Jeffery Baker II, Designer


S02 E Editorial Design Cover Entrant: Miranda G. Wilfong Advertiser: Shepherd University Title: Cashing Out - A Biography of Johnny Cash Credits: Miranda Wilfong, Designer

Entrant: Maura Mirarchi Advertiser: Susquehanna University Title: JFK Book Jacket Credits: Maura Mirarchi, Designer

S02 F Editorial Design Spread of Feature Entrant: Robert Bourke Advertiser: Susquehanna University Title: The Showstopper Feature Article Spreads Credits: Robert Bourke, Designer Entrant: Maura Mirarchi Advertiser: Susquehanna University Title: The Showstopper Feature Article Spreads Credits: Maura Mirarchi, Designer Entrant: Shaylyn Berlew Advertiser: Susquehanna University Title: The Showstopper Feature Article Spreads Credits: Shaylyn Berlew, Designer S02 G Editorial Design Series

Entrant: Shaylyn Berlew Advertiser: Susquehanna University Title: Torrent Magazine Credits: Shaylyn Berlew, Designer,

Entrant: Monique Grimord Advertiser: Susquehanna University Title: Torrent Magazine Credits: Monique Grimord, Designer,

S03

Photographer, Illustrator

Photographer

Direct Marketing

Entrant: Miranda G. Wilfong Advertiser: Shepherd University Title: 2012 Flapper Girls Calendar Credits: Miranda Wilfong, Designer

Entrant: Bruno Dylan Pierce Advertiser: Shepherd University Title: Bruno & Nicole’s Invitations Credits: Bruno Dylan Pierce, Designer

Entrant: Laurin Lumbard Advertiser: Susquehanna University Title: SkyMiles Direct Mail Campaign Credits: Laurin Lumbard, Designer

Entrant: Shaylyn Berlew Advertiser: Susquehanna University Title: SkyMiles Direct Mail Campaign Credits: Shaylen Berlew, Designer

S06 B Magazine Campaign Entrant: Ceara Teixeira Advertiser: Susquehanna University Title: Swamp Wars Print Ad Campaign Credits: Ceara Teixeira, Designer

Entrant: Robert Bourke Advertiser: Susquehanna University Title: Boardwalk Empire Print Ads Credits: Robert Bourke, Designer

S08 A Interactive, Website Entrant: Addison Landers Advertiser: Frederick Community College Title: Chattanooga Leasing Connection Website Credits: Addison Landers, Designer

Entrant: Addison Landers Advertiser: Frederick Community College Title: Tollhouse Chiropractic Website Credits: Addison Landers, Designer

S12 A Logo Entrant: Bruno Dylan Pierce Advertiser: Shepherd University Title: Bruno Dylan: Original Designs Logo Credits: Bruno Dylan Pierce, Designer

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Entrant: Bruno Dylan Pierce Advertiser: Shepherd University Title: Bear Mountain Resort & Spa Logo Credits: Bruno Dylan Pierce, Designer

Entrant: Addison Landers Advertiser: Frederick Community College Title: Art for ASD logo Credits: Addison Landers, Designer

S12 B Illustration

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Entrant: Monique Grimord Advertiser: Susquehanna University Title: International Travel Illustration Credits: Monique Grimord, Illustrator

WHO WON IT? // The 2012 ADDY 速 Awards

S12 D Photography Entrant: Monique Grimord Advertiser: Susquehanna University Title: Ghost Teen Fiction Photography Credits: Monique Grimord, Photographer

S12 F Animation

Entrant: Bruno Dylan Pierce Advertiser: Shepherd University Title: {Why} You Should Hire Me! Credits: Bruno Dylan Pierce, Designer


HARNESSES THE POWER OF THE ARTS

:::::::::::::::::::::::::::::::::::::::::::::::::::::: PNC is proud to honor this year’s ADDY® Award winners. Because achievement is a beautiful thing. Visit us online at pnc.com

©2012 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association. ACHIEVEMENT is a registered mark of The PNC Financial Services Group, Inc.

Member FDIC.

COMMSERV AD JUN 2010 002

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WHO WON IT? // The 2012 ADDY 速 Awards


woop woop.

hagerstown, md

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717.850.WORX

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worxgraphicdesign.com


developing your future Turning creative challenges into solutions is what we do best. After the meeting and the strategizing, our team puts talent into action. We brainstorm and we sketch, make thumbnails and write copy drafts. Our efforts aim to bring the look and feel of your brand into your marketing materials. We put punch into our creative processes—carefully considering color, text, images, layout and material choices to make your marketing and communications material stand out from your competition. You put time and effort into building your brand image. We’re here to help you leverage the power of your brand. You have a vision. We’re here to make sure we creatively communicate yours.

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Our web design and development specialists take concept to creation by building a virtual home for your business on the web.

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2012 AAF-GF ADDY Awards Program Book