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STITCHING ROLES ANABELLE MADRYCH

KARINA HANSEN

JENNIFER EL HAJJ


ALIKE, BUT DIFFERENT In our actual world, men and women are becoming more and more equal, struggled for being equal and erased boundaries.They use the same ressources, being able to earn almost the same salary in 3/4 of the world and for the past 20 years, this unified world has been translated into a unified fashion phenomenon.

STITCHING ROLES


INTERACTIONAL WORLD

GUESS GOES EQUAL Guess for the past 30 years for exemple has been giving the same importance to the image of the men as well as to the image of women within the ads, visual campaigns and clothing style.It plays on the interaction and the game between them. The strong visual impact that Guess offered over the years until now makes it a primary brand that revolves around harmony between the two sex.

STITCHING ROLES


SWITCHING ROLES

Science phenomenon

STITCHING ROLES

Fashion phenomenon


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LOGO LOGO DETAILS EXPLAINED LATER AS BELOWED


CAMELEON PROFILE

A MAN WITHIN: CAMELEON Andrej Peljic born in Bosnia is a man that has prooved for the past 2 years how men and women can take each other roles.Gorgeous man, gorgeous women, Andrej adapts his function within the backround given.

STITCHING ROLES


TARGET


OUR WOMEN Hardworking Busy Sexy Effortless Natural Modern Easy-going Outgoing Sensual Voluptuous Basically gorgeous

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OUR MEN Hardworking Busy Easy-going Hot Modern Hipster type Traveler Basic

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Form follows function Frank lloyd wright

OUR DIRECTION Modern principle where the shape should be primarily based upon its intended function or purpose.


OBJECTIVE Create a capsule collection for men and women where the main function of the item follows the form of the body.

Same items different effects (The cameleon adaptable effect) Subtile but existing Hidden but there All within the details

STITCHING ROLES


STITCHING ROLES

KEY WORDS

DETAILS

FUNCTION

BALANCE


DIFFERENT BUT THE SAME

FOR WOMEN

Pepper hole for W

Cameleon effect on W

MEN

Salt hole for M

Cameleon effect on M STITCHING ROLES


DETAILS APPLICATION

FOR WOMEN

FOR MEN

FOR WOMEN

FOR MEN

FOR WOMEN

FOR WOMEN STITCHING ROLES


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CAPSULE COLLECTION FALL - WINTER 14


THE MOOD


CAPSULE COLLECTION FALL - WINTER 14


STITCHING ROLES


STITCHING ROLES


STITCHING ROLES


STITCHING ROLES


STITCHING ROLES


STITCHING ROLES


STITCHING ROLES


STITCHING ROLES


STITCHING ROLES


SCARF PATTERN STITCHING ROLES


TSHIRT

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MEN TSHIRT

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WOMEN TSHIRT

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BUTTONS

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RUBBER LABEL

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PRICE TAG LABEL

STITCHING ROLES


THANK YOU ANABELLE MADRYCH

KARINA HANSEN

JENNIFER EL HAJJ


Stitching roles by GUESS