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INTRODUCING THE MAGIC BEHIND THE STORY CHANEL Charlotte Olympia KENZO VALENTINO Giuseppe Zanotti

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LONDON (Reuters) - London's designers offered a heady mix of floral inspired creations for next spring with colorful prints and intricate embellishments to entice fashion-hungry consumers into the shops. Detailed craftsmanship on dresses, coats and accessories featured prominently on the catwalk with many designers playing up to their British heritage to attract more customers.Burberry's Chief Creative Director Christopher Bailey presented an "English Rose Garden" themed collection of dusty pink, lavender and yellow lace dresses, teamed with its trademark trenches. "If you look at a English rose garden, there's all these dusty rose kind of colors and then you'll see a spiky red rose in the middle and I wanted to build upon that," he told Reuters.Fashion favorites Christopher Kane and Vivienne Westwood also drew inspiration from nature, playing with appliquĂŠd motifs of buttercups, carnations and orchids, huge floral corsages and printed fabrics featuring traditional floral paintings.

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