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Media Theorists

Chris Anderson: Anderson Long Tail •Born: 1961 •Editor-in-chief of ‘Wired’

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•Wrote an article entitled “The Long Tail” argues that products in low demand or that have a low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough. •Lives in Berkeley, California with his wife and 5 children •Mr. Anderson founded GeekDad •Loves talking to other fathers

David Gauntlett: Media and Every Day life •Born: 1971

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•He specialises in the study of contemporary media audiences, the everyday making and sharing of digital media, and the role of such media in self-identity and self-expression. •Spent his career engaging in research activities which have deliberately involved the public, and have crossed the traditional divide between the academic community and the outside world •Enjoys playing with Lego h?v=I1ccF2UXVw

Clay Shirky: Cognitive Surplus •Born: 1964 •Divides his time between consulting, teaching, and writing on the social and economic effects of Internet technologies. •Has a degree in Fine Art •He was the First Professor of New Media in the media Go studies at Hunter College Clubbing •He uses the phrase “The internet runs on love” with om/watch?v=c_iN_Q ubRs0

Henry Jenkins: Convergence Culture •Born: 1958


•Author of several books, Professor and an American Media Scholar. •Married with One son, also called Henry.

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•He was featured in both Electronic gaming monthly and Game Informer magazines, where he was asked about the effects of violence in video games. •On May 12, 2009, a socially networked artwork called Will Henry Jenkins Hear About It? was underway. It features bottles in the sea with the message and posting the same message through different social networks to see if Henry Jenkins will come across the message.

Tapscott: Wikinomics •Born: 1947 •First name: Don

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•a Canadian business executive, author, consultant and speaker, specializing in business strategy innovation, organizational transformation and the role of technology in business and society •Holds a B.Sc in Psychology •Married with 2 children

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Charles Leadbeater: We Think Introduce to your parents •Formerly known as Charlie Leadbeater •British Author watch?v=qiP79vYsfbo

•Former Advisor to Tony Blair •He devised Bridget Jones’s Diary (originally a column) •Advised British Government on matters of the internet and the knowledge-driven economy. •Ranked “one of the Top management thinkers in the world” •Advertised for a range of organisations, including Vodafone, Microsoft, Ericson, Channel Four Television and BBC

Dan Gillmor: We Media •Teaches Digital Media entrepreneurship •Has a regular online column for The Guardian


•His goal is to turn Passive media consumers into active users. •He played music for 7 years before becoming a journalist. •His life has always involved media, through: music, newspapers, online, books, investing and education. com/watch?v=avyX QATlUbs

Stuart Hall: Reception Theory

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•Born: 1932 •Born in Kingston, Jamaica •Became a Professor of Sociology at the Open University •His works show the link between racial Prejudice and media •Attended Oxford University •Married to another professor, a feminist.

Blumler and Katz: Uses and Gratifications AVOID

•Jay Blumler born in 1924 •American born theorist of communication and media •He taught in Ruskin College, in Oxford.

•Elihu Katz also born in 1924 •An American and Israeli Sociologist •He is an elected member of the American Academy of Arts and Sciences. •Katz accepted the invitation of the Government of Israel to head the task force charged with the introduction of television broadcasting in the late 60s

media theorists  

theories of media people

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