Issuu on Google+

Advertising Proposal Jenna Deeley-Smith Advertising, Marketing and Sales T) 031 312 5207 C) 083 622 8565 F) 031 312 5382 F2E) 086 267 5981 jenna@poolnews.co.za / www.poolnews.co.za / www.poolnews.mobi 52 Henwood Road, Morningside, Durban, 4001


Welcome to

Thank you for giving us the opportunity to show you what Pool News has to offer You and Your Company.

Pool News Online Directory is a unique and exciting South African site which gives direct access to respectable Companies, whose products and services are affiliated to the Swimming Pool and Outdoor Leisure Industry.

Mission Statement: Pool News aims to become the trusted and respected household name in Homes and Businesses throughout South Africa, by creating an informative portal that provides easy access to respectable Companies that service the Swimming Pool and Outdoor Leisure Industry


In today’s world-an Online Presence is essential to your business success! If you still aren’t sure about going online – best you make up your mind fast! An online presence for business is a powerful marketing and communication tool, an environmentally friendly way to work, a sign of professionalism and pretty much a requirement in today’s business world. Your Clients / Customers are expecting to see your web address and your email address on your business cards and marketing materials.

Pool News Has gone Mobile! Smart phones have taken over! A phone is no longer simply a device that you can contact someone on. That seems all too primitive now. It has become an extension of you and your business. Only you can assess how important mobile marketing is to your business and your business success. As it stands, its not an all or nothing market to decide on. However, starting to follow the emerging Mobile trends now will help you stay ahead of your Competitors. Pool News can get you started in the world of Mobile and help to differentiate You and your Company from the rest of the “Bakkie Brigades”


Pool News provides YOU with a unique opportunity to advertise your Business and the Services that your Business provides. We would love to grow our Network of Companies. The requirements are simply that you share our dedication to providing superb customer service – and that you have a proven track record to support this. We have a large variety of Advertising Options to suit your Business needs.

Advertising Options •Directory Listings •Newsletter Article’s •Banner Advertising •Mobi Sites

Benefits of Advertising with Pool News: •Pool News is a web based application, which is viewable from all Mobile and Desktop Devices, perfect for on-the-go marketing of your Business and the Products / Services that you provide. •Pool News assists with branding YOUR BUSINESS on a cellular level by offering you a variety of inexpensive advertising optionsNationally and / or Locally. •Be seen by Anyone, Anytime, Anywhere. •Pool News is compatible with Android, Apple, Blackberry, Windows and Symbian and is viewable on Desktop Computers, Smartphones, Laptops, Notebooks and Tablets. •Your Mobi Site can be linked directly to your Business Social media accounts ie Facebook, Twitter and LinkedIn. •Your Mobi Site comes with a Home Screen Device App for your Smartphone or Tablet, as well as your own Site Address and QR Codes. These are Powerful Tools that you can use to Market and Promote your Business / Mobi Site.

Need a FREE QR code reader? Go to: www.i-nigma.mobi from your mobile web-browser Follow the installation steps.

•Only Respectable Companies with a proven track record will be allowed to advertise on Pool News.


Advertising Options NEWSLETTER ARTICLE: The Newsletter includes a News Article / Company Writeup, your Company’s Name and Contact Details, Company Logo, direct link to your Website / Mobi Site / Booking Site, as well as 2-3 Images pertaining to your Article.

DIRECTORY LISTINGS: Pool News Business Directory Listing provides a unique and affordable advertising platform for all companies that are affiliated to the Swimming Pool and Outdoor Leisure Industry to Promote your Business and the Services that you provide. There are more than 20 Categories to choose from and each listing includes: Company Name (linked to Mobi Site), 2 x Contact Numbers, Email Address and Area. Choose between a Standard Directory Listing or a Premium Directory Listing (Top 3). You will also get a FREE Pool News Email Address, FREE Fax2Email Number and FREE Once-Off Newsletter Article

PLEASE NOTE: Pool News Hosting agreement is for a minimum period of 1 Year, and requires you to A) Pay upfront for the Year, or B) Authorise a Monthly Debit Order Instruction with Pool News. These Prices Include VAT


Advertising Options BANNER ADVERTISING: Pool News Banner advertising is a quick and easy way to be seen. Choose between a Home Page Banner and a Category Page Banner. Banners Advertising includes your Company Logo with a direct link to your Mobi Site, a FREE Standard Business Directory Listing as well as a Once-Off Newsletter Article.

(MOBILE FRIENDLY) WEBSITES: These days, having a Website is just as important as having a phone. Thousands of potential customers are online searching for products or services like those which you provide. Pool News can help you set up your very own Website, which has a user friendly interface and is easy to maintain. These Websites are Mobile Friendly and are Viewable on a variety of Devices. You can use the Given URL (Sub-Domain) on all your Marketing and Promotional Materials. Website Advertising includes a FREE Standard Business Directory Listing as well as a Once-Off Newsletter Article. PLEASE NOTE: Pool News Hosting agreement is for a minimum period of 1 Year, and requires you to A) Pay upfront for the Year, or B) Authorise a Monthly Debit Order Instruction with Pool News. These Prices Include VAT


Advertising Options MOBI SITES: Pool News assists with branding YOUR BUSINESS on a cellular level by offering you a choice between a 1 Page or a 3 Page Mobi Site. Mobi Sites are a powerful form of advertising that you can promote on all your marketing material. Mobi Sites include a Gallery, About Us, Services, Contact Form, Call to Action (ie click to call), Social Media Icons and some great marketing tools such as a QR Code, your own Site Address and a Device Home Screen App. Also included with your Mobi Site is a FREE Standard Business Directory Listing and a OnceOff Newsletter Article

BUSINESS IN A BOX: Pool News Customizable Stationary and Office Tools. Too busy to create an official looking Quote or Invoice? Need your own Personalized Stationary? Choose the Business in a Box Package Deal or select individual items which meet your Office requirements. All of this for a Once-Off design Fee! These Templates are fully customizable and the Pool News Team will do all the hard work for you PLEASE NOTE: Pool News Hosting agreement is for a minimum period of 1 Year, and requires you to A) Pay upfront for the Year, or B) Authorise a Monthly Debit Order Instruction with Pool News. These Prices Include VAT


RATE CARD &

PACKAGE DEALS All these Prices include VAT


We have now entered The Age of Information Technology and Smart Phones and in order to remain competitive in this constantly changing environment, we need to embrace this Dynamic Revolution.

Pool News will give YOU this competitive edge: with your OWN Dedicated Marketing App and Mobile – Enabled Website.

Need a FREE QR code reader? Go to: www.i-nigma.mobi from your mobile web-browser. Follow the installation steps.

Jenna Deeley-Smith Advertising, Marketing and Sales T) 031 312 5207 C) 083 622 8565 F) 031 312 5382 F2E) 086 267 5981 jenna@poolnews.co.za / www.poolnews.co.za / www.poolnews.mobi 52 Henwood Road, Morningside, Durban, 4001


To install the Pool News App on your Smartphone or Tablet, go to www.poolnews.mobi Once the Home Page has loaded, follow the instructions below:

You can use these instructions to install the Web App of any of the Business Mobi Sites that are linked to the Pool News Directory.


How to scan a QR code. This puzzle image is called a “QR code” A Quick response code is a very clever offlineto-online delivery mechanism scanned by a Smartphone eg: Iphone, Blackberry, Android, Windows using built in or free downloadable scanning software. The website is then optimized to be viewed easily on mobile devices.

Here’s how to do it. Step 1: Download a QR code reader to your phone (Blackberry has one built in). We like i-nigma! So point your cell web browser to http://i-nigma.mobi and follow prompts to install the software. Its safe, secure and trusted worldwide. Step 2: Run the application and hold your phone over the QR code so that it appears in the frame of the screen . Step 3: After the mobile Barcode is scanned, i-nigma will decode the mobile barcode, and display the results on the screen taking you to a unique easy to view website/video clip or offer.

Tips n tricks: Some phones require Java script feature to be activated eg: blackberry 8520. This feature is easily found under options in your cell browser. Just tick the box and save. Can’t scan the code? Type http://www.poolnews.mobi into your cell web browser / pc browser to view our great site.


Example of how your QR Code can be used on your Business Cards

Front of Business Card

Back of Business Card


Pool Garden and Home