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Each design starts with a dream. An idea. A spark of inspiration that ignites a flame of passion for creating wonderful works of art that touch the heart and delight the soul. Jenna Clifford approaches jewellery design as an art form. The greatest art is not just the application of oil to canvas or a careless knife to marble, it is deliberate, it has intent and its power comes from the hidden imagery and symbolism within it. Great design is perfect in its execution and brilliant in the hidden messages it reveals. Great art is eternal, the eye never tires of it, the heart is always moved by it, for generations to come it is a piece of beauty and wonder that started with a dream.

Dedication In celebration of inextinguishable hope and believing in our dreams of building a better country and world, one that thrives in its diversity and grows in love for all – this book is dedicated to all the women and men who walk in light, practice kindness and embrace each other in love and unity.



ife is full of beauty. Noticeife it. Notice the bumble bee, the small child, and the smiling faces. is full of beauty. Notice it. Notice the bumble Smell the rain, and feel the wind. Live your life to the fullest potential, and bee, the small child, the smiling faces. Smell the fight and for your dreams.

rain, and feel the wind. Live your life to the fullest Ashley Smithfor your dreams. potential, and fight Ashley Smith

Dear Dreamer

Keep your heart open to dreams. For as long as there’s a dream, there is hope, and as long as there is hope, there is joy in living. - Unknown

What dreams are made of ...

Th e Symbol of Love Roses are a recurring theme in our work – they represent love, passion, beauty and truth. For two decades, various interpretations of the rose motif have been woven into our most celebrated and memorable creations. The rose epitomises the heart and soul of the brand.

All our dreams can come true, if we have the courage to pursue them -Walt Disney

Dare to Dream.

Pink Morganite, Replace Image

The future belongs to those who believe in the beauty of their dreams. -Eleanor Roosevelt

The biggest adventure you can take is to live the life of your dreams. -Oprah Winfrey

We dont just design jewellery, we design dreams

Creating your Dreams The marriage of two people carries with it a great significance. Marriage is the recognition of two souls bound by love that shines with a unique everlasting beauty. Jenna Clifford engagement rings are inspired by this sacred love and serve as a daily reminder of the promises and commitment of marriage. The creation of an engagement or wedding ring that is unique to you is our speciality. We take great pride in bringing your style and energy into the creation of sublimely precious jewellery that pays tribute to the magnificent occasion it is designed to celebrate.

Let us make your dreams come true...

design your custom engagement ring

Your Dream, Our Passion Always apparent in a Jenna Clifford custom-designed creation is the flexibility and flair which bring originality to the signature designs. Artistic freedom combines with technical expertise to deliver jewellery which will inspire the wearer for years to come. Our bespoke heirlooms are iconic creations that will be treasured for a lifetime. Right from the beginning, you will share an intimate journey with one of our knowledgeable and attentive design consultants to forge a masterfully crafted heirloom, which exemplifies your unique personal essence – bringing your dream to life.

Yvette skectch , watercolour.Lifestyle shot with brushes

Dream, Imagine & Believe

Brand History With a career spanning more than thirty years, Jenna Clifford has become a renowned art jeweller who designs and creates heirloom jewellery for people all around the world. Inspired by the beauty of mother nature combined with a passion for design, Jenna has always been guided by the principle that one should never settle for average. Together with our design team, we are committed to originality in design and quality in our craftsmanship.


Lynnwood Bridge Boutique An exquisite, light and airy space situated in the heart of the Jacaranda-clad Pretoria East, our Lynnwood Bridge boutique boasts a luxe cappuccino bar with ample seating where you can relax with a coffee whilst browsing the latest collections and enjoy a complimentary jewellery clean. Mon to Fri : 09h00 – 17h00 Saturday: 09h00 – 14h00 +27 12 368 1490 |


Morningside Design Studio Only a stones throw from Sandton City and the Gautrain station, our Morningside Design Studio is worth a visit when you’re in town. With its opulent splendour and lush gardens, you are guaranteed to enjoy a wonderful, unique experience from the moment you set foot in this vibrant space. Mon to Fri : 09h00 – 17h00 Saturday: By Appointment Only +27 11 523 6600 |

Our Services Complimentary Jewellery Cleaning and Inspection Jenna Clifford offers all patrons a complimentary ultrasonic cleaning and stone setting inspection when visiting a Jenna Clifford Boutique. Repairs and Alterations We offer an extensive jewellery repair service that can help restore your treasured piece to pristine condition. Our team of local craftsmen will look at jewellery of any age, make or style and will do everything they can to repair your item. Adjustments to chain lengths, bracelets or ring sizes can generally be done within ten days of receipt. Maintenance and Refurbishment Your jewellery requires regular maintenance and care to maintain its state of perfection. We recommend a yearly maintenance and refurbishment service is conducted on your jewellery item. This service will typically entail a stone check, damage and dent correction, a rhodium and polish.

Valuations Valuations are generally sought for insurance purposes as proof of ownership and a professional valuation of the items you want covered. A Jenna Clifford valuation makes it easy for you to prove the value of your jewellery to your insurer. Our experts will examine your pieces, and provide a written valuation which is a legal document you can use for insurance. Vouchers and Gift Cards All vouchers and gift cards are valid until the expiry date indicated on card and are redeemable at any Jenna Clifford Boutique. Gift cards and discount vouchers can also be redeemed on the e-boutique where applicable. T’s & C’s apply. Corporate Services There are many occasions where a corporate gift is needed. We understand that your gift should demonstrate thoughtfulness, not only in the item that’s been chosen, but also in the way that it’s been packaged and presented. We have a dedicated team available to help companies and associations with bespoke and corporate gifts whether on an individual or volume basis.

Revival At Jenna Clifford we are spearheading the trendiest service in the jewellery industry, Revival by Jenna Clifford. This process involves taking your unused or unwanted jewellery items, such as gold, diamonds and other precious stones that have been inherited or gathered over many years, and converting them into magnificent new heirlooms that will withstand the tests of time. Designed to appeal to your personal aesthetic taste as the wearer, Revival by Jenna Clifford affords you the opportunity of utilising the value of your existing jewellery assets, whilst simultaneously creating something splendidly new. In this way, your jewellery remains contemporary and still importantly honours the sentimentality that is imbued by the original pieces that were personally contributed. This remodelling process requires absolute expertise and can only be performed with the utmost craftsmanship. To find out more about this exciting service you are invited to book an obligation free appointment with a consultant at one of our luxury boutiques, which will entail a discussion around your existing jewellery and an introduction to the Revival process.



Darling, dream a little bigger

Tear off

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Back of Voucher

Our Gift to You Because we like to make our clients feel extra special, we are adding an exciting gift with your next purchase!

Spend over R1000 at any Jenna Clifford Boutique and receive 50% off the refurbishment and restoration of any one item of jewellery. Your jewellery restoration service will include a diagnosis, cleaning & polishing, rhodium plating and technical & aesthetic control of jewellery. Bring us your well-loved jewellery piece and we will return it to it’s former beauty and splendor!

*Please present this voucher in store to qualify for your discount | |

Jenna Clifford Dream Brochure 2018  

The future belongs to those who believe in the beauty of their dreams

Jenna Clifford Dream Brochure 2018  

The future belongs to those who believe in the beauty of their dreams