Page 23

23

Andrew Sawyer

Spring 2009

RISD Graphic Design History

Section: Jen Magathan

Windsor, Alan. Peter Behrens: Architect and Designer. London: The Architectural Press, 1981.

Peter Behrens Biography. Art Directory. 05 Mar. 2009 <http://www.behrens-peter. com/index.shtml>.

Meggs, Philip B. A history of graphic design. 3rd ed. New York: John Wiley & Sons, Inc, 1998.

2. AEG logo designed in 1907

1. Poster for the AEG Arc Lamp poster and lamp designed by Behrens in 1910

Typeface: Akzidenz- Grotesk

des itecture e first of the 2 e more ig in for a n. Pet , graph dustria 0th ce famous e n Elek Germa r Behr ic desig l desig tury. A design elec tricitäts n elect ens did n, typef ner, his lthough ers r a t syst ric com -Gesell ic com some o ce des work s he is p a ne em but pany b schaft ( pany ca f his m ign, an ans o d bec w light was ad ased on AEG) . T lled the st impo indus t a pub me po fixture apted fo Thoma he AEG Allgem rtant w rial f p lic b ork uildin ular for or the A r Germ s Ediso was th eine a n e E use n gs. ’s Beh in fa G calle needs electr Germa d . n ic ctor stan rens de ies, the Ar Behren light s d ig a train c lam s de ned a co rdize s d a r s p ig p t , m c a o w n o tion elem rate ode rpo s an hich ed utiliz ents. T logo, ty l for ide rate ide d ot her was es a ho he logo peface ntity de ntity fo r s n a t t t o ig h e n corp show ycom at Be d a c n. B he AE logo oration the m b patte hrens onsiste ehrens G that d that but it a to a be athema rn to ho esigne nt layou schem became e type Behren lso influ ehive. N tical ord use the d is a h t of the involv a e s e o e f type or a ro desig nced t only r of th letters exagon design d the face wh man-s ned bro many o was it e AEG AEG. T al mark t a was Deutsc ich wa yle fon ke awa ther log very c and rela he logo that h t s wer modele e Schif only u named y from os in th lean an te their s goal e de t d s e f h d Rom sign after bauau eable b Behren e trad future under moder the e. Beh ed bas uncial lesstellun y the A s-Antiq itional G . The ty standab n r and letters lo ens’ go ed on c tters o g (The EG. Th ua in 1 erman peface le is S a e 9 f to b e un oked u ls for A ramic a the fift hipbuil typefa 08, a s black-le d h c a t ntiq ique niver AEG ua w nd bras centur ing Exh e was n-serif ter s f a r o l c r ma s a st succee ny o ather th ere to object y. The o ibition) reated rong d c t s f in r r a her o n grid grid ed in prin n hand eate a from a ament Berlin r , t n ted s arou static e struct having mat created ypeface cient G for An and eria t proje nd serie lement ure, sim a unifie r l of , to hav where eece a iqua the use ct by s s of cir s were ple ima d identit time e it see the sha nd d any this g ubdivid cles se placed ges an y beca mm p . r d u in in t s onu e of id s iz in g a e t and na he sid 20th ed o or th men tal cen bject. the ge duplica e of sq center nalogo eir des tury u ig u a t to b The gridometric ing the ares. H nd the s color ned w Beh o eco s r s p r is e r c s k t a e ru st h y t g me f asso ns wa mor stem th ters to cture o rid cou of the eme. In ollowed p e ge a ld s f B The ciation s also ome t Behre roportio circles be ad pace w ehrens in W o f f lu e ap The a rkbu artis in ns d tric. n entia ’ evelo ally figu side of ted to s divide and membe nd was ts, desig l in the fit d re sq ped influ out the uares. the form produc rs work create ners, c develo B enc ts. T raft d in ed pm ed ed a dimen ehren The in the g hey wa to impr 1907 smen, a ent of rchit sions s othe cad the D roup nted ove t and e c ture for extr r grou . One to br he lev was in emics eutsc in th , poli eme her spir el o p pr wan idge e e W f t s o t t ic d erkb al e by t Deu even moted ed to he div taste c u h in u tsch o id thou n e s in n d e G Brit omis divid e me , an b e e g e r r m h is t W w Lud t c wig erkbu his wor ual artis hanize een ar any by h Arts a s and in Mile nd, B k lea tic e d ma t and desig nd C d s va x n e c n raft ustrialis t p h e h e in r in d r c e n de ens g wor more to ssion. B es and hnology everyd s move ts. r Ro m k a . a he a w e e nd L d with ards st hrens w standa Quickly y objec ent. ts e Co impo anda orke rdizat two fa rd io rbus rtant d ier. peo ized de betwee n of de ctions ple s s n ig ig n. such n. W the t as W hile p wo alte art of r Gr opiu the s,

Profile for Jennifer Magathan

RISD Portfolio  

Student work, teaching portfolio from the Rhode Island School of Design

RISD Portfolio  

Student work, teaching portfolio from the Rhode Island School of Design

Advertisement