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E

FENNEC

T

H

PRELIMINARY SKETCHES

INTRODUCTION The second I was handed the description for this project, I knew what animal I was going to make into an icon. Anyone who has ever seen a Fennec before knows that it’s about the cutest animal on the face of the earth. Starting out, I knew making an icon that people would easily recognize as a Fennec was going to be hard, mainly because most people

don’t even know that the animal exists. Nevertheless I hit the internet and library to start researching what the Fennec is all about, besides being ridiculously cute. Through my research and a large mind map that I constructed, I felt confident that I knew what features of the animal to highlight and what features to neglect to create an effective icon.

ORIGINAL ILLUSTRATOR SKETCH

CHOSEN SKETCH

I exaggerated and the size of the ears and made them black to accentuate the Fennec’s most prominent feature

The most important features of a Fennec are its ears and cute eyes and nose so I decided to neglect any other feature to draw them out

This is an early attempt to exaggerate the ears, unfortunately, like many of my early sketches this looked more like a bunny than a Fennec

This was my first attempt to stylize the logo, in the end though, it didn’t capture the cuteness I was attempting to draw out from the Fennec

Based on some of my research, I tried putting two Fennecs in the icon, but the logo ended up looking too busy to me

REFINEMENTS

I knocked out tufts of hair and made the ears more horizontal to try to make them look less like bunny ears

I refined the tufts by smoothing out the points and having them come to the bottom edge of the ears

I continued the line of the ears even more by actually cutting the eyes out of the ear’s complete shape

The rounded corners of the nose give it a more “cutesy” look to fit with the cuteness of the Fennec I adjusted the eyes so they continue the top line of the ears, pointing down to the nose

Instead of the circles that I did in most of my sketches, I used a half circle shape to mimic the curves of the ears

Instead of making the tufts come all the way to the top too, these curves match the tops of the eyes

The roundness of the nose didn’t fit in with the refinements so I made the tips come to a point instead

To accentuate the other more prominent features I decided to white out the face besides the nose and eyes

POSSIBLE ENVIRONMENTS

FINAL POSTER

FENNEC FENNEC X-ING X-ING

FENNEC X-ING

WATCH FOR CUTE

One of my classmates gave me the idea of putting the logo in Batman-like setting, with the icon in place of the bat logo and the tag line “What am I suppose to do?”

COLOPHON

WATCH WATCH FOR FOR CUTE CUTE

After noticing that my icon ended up looking line an isotype, it was a no-brainer to put it on a crossing sign in its natural habitat, warning drivers to “Watch for cute”

Font used is Helvetica Neue (created at D. Stempel AG in 1983) Headings and body text are use Helvetica Neue Ultra Light at 14pt and 8pt Cover title uses Helvetica Neue Medium and Light Extended

CONCLUSION Though it wasn’t really planned, as you look through my book, you can see that my design process is different than what would be expected with a project like this. I came to a simplified design very early. At first, I thought this was a bad thing because, how could I improve on something that is so simple and basically already done? As I went on

though, I found that this put me in a very unique position. Because of the simplicity I was able to focus in on and change small details that would leave my icon looking super refined in the end. The simplicity also lead to an easy environment choice. I am very pleased with how my icon and poster turned out, now all I need is an excuse to use this guy somewhere.

SEAN MICHAEL KELLEHAN STA 360 - Fall 2009

Accordion Book / Sean Kellehan / MSU Fall 2009

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Profile for Jennifer Magathan

MSU Portfolio  

Selected student projects. Teaching portfolio Michigan State University

MSU Portfolio  

Selected student projects. Teaching portfolio Michigan State University

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