HRC Sponsorship Opportunities

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SPONSORSHIP OPPORTUNITIES 2014


OUR STORY Heritage Bicycles General Store Mike Salvatore opened Heritage Bicycles after spending five years establishing a bike company in New York City. Heritage Bicycles was founded on the desire to display the intersection of biking and coffee culture and to showcase American craftsmanship. Heritage General Store has grown into a prominent establishment in Chicago, regarded for handcrafted bicycles and artisan coffee and the family-oriented community it has created around these two cultures.

Heritage Cyclocross Team Our goal is to increase brand exposure for Chicago-based, cycling-centric small businesses in the local community. We plan to generate awareness primarily through wearing branded cycling apparel and uniforms to national cycing competitions, garnering recognition and attention as a team through wins and accomplishments. We will further our exposure through team-based social media outlets and deep industry ties.


WHAT TO EXPECT What is Cyclocross? Cyclocross originated in central Europe and was initially little more than a subculture sport in the United States. This winter cycling event is now wildly popular in America and is exploding domestically, trending in large, metropolitan areas. In 2012, Louisville, Kentucky played host city to the Cyclocross World Championships, attracting thousands of tourists the world over. Here in Chicago, our own Chicago Cyclocross Cup hosts events with an excess of 600+ competitors with additional spectators. Local businesses ranging from beer companies to legal firms have already tapped this emerging market.

Local, Regional, and National Marketing Exposure Heritage Bicycles has branded itself as a premier coffee and custom bicycle shop in Chicago, and we believe that our partnership through the sport of cyclocross is a way to signifcantly increase exposure to the company’s target audience. We plan to increase exposure through various outlets, including • Team and community events hosted in coordination with Heritage Bicycles will introduce our cyclocross team to both Heritage and the local cycling community

• A branding campaign that strongly represents our sponsors on our website and social media

Background photo ©2013 Eric Heuser


HERITAGE TEAM KIT: 2013 FALL/WINTER Customer: Heritage Race Club

Customer:Heritage Racing Club

Raglan Match level

: Cuff on Jacket :

Short/ Long Sleeves Jersey Template Match level With Side Panel MRJ001

: Cuff on Jacket :

: Left Sleeve :

: Right Sleeve :

: Collar : : inside : Gripper option :

: Left :

: Right :

Standard gripper :

Customer: Team Name_USXXXX

Tech Style Cap Template CAP01

: Right Sleeve :

Under Collar

: Left Sleeve :

: outside :

Fabric injection gripper :

領底 Customer: Heritage Race Club 10cmH

Custom Cycling Bib shorts Template -FullWrap Panel -MBI062

US10$ additonal charge for injection gripper

Match levelTeamName_USXXXXXX_MBI062_Normal_V1.01

Match level

Right Side:

Pantone Colours Reference: Left Side:

00

08 16

06 02

05

PMS 304

Under PMS

PMS

CUTTING:

CollarPMS

09 10

: Right Side :

32cmH

: Left Side :

Gripper option : Standard gripper :

Fabric injection gripper :

Front View : TeamName_USXXXXXX_MRJ001_Normal_V1.01 Zipper Colour:

Cuff Colour:

: Back View :

Back Side: (CS Tech, AirLite, AirPro, Summer, Edge, TechFleece) US10$ additonal charge for injection gripper

PMS 304 00

08 16

06 02

PMS 05

PMS 304

PMS

Full Sublimation PMS PMS

09 10

Name

PMS

Pantone Colours Reference: PMS

PMS

NOTES:

Brim Side:

( Scale 1:10 )

Pantone Colours Reference:

TeamName_USXXXX_CAP001_Normal_V1.1 TeamName_USXXXXXX_MBI062_Normal_V1.01

00 02 03 04 06 16 09

C.S.R:

Front Side:

PMS

PMS

PMS PMS

PMS

PMS

CUTTING:

PMS

CUTTING:

Mens Cut

2D: Scale ( 1: 14 )

Pantone Colours Reference: CHAMOIS:

Name Jennifer Ferguson Background photo ©2013 Snowy Mountain Photography Normal Endurance

PMS

Womens Cut

PMS

2000/00/00

2000/00/00


HERITAGE TEAM KIT: 2014 SPRING/SUMMER Customer: Heritage Race Club

Customer:Heritage Racing Club

Raglan Short/ Long Sleeves Jersey Template With Side Panel Match level MRJ001

Match level

: Cuff on Jacket :

: Cuff on Jacket :

: Left Sleeve :

: Right Sleeve :

: Collar : : inside : : Left :Customer: Team Name_USXXXX

: Right :

Gripper option : Custom Cycling Euro Cap Template CAP03

Standard gripper :

: Left Sleeve :

: Right Sleeve :

: outside :

Under Collar Fabric injection gripper :

領底 10cmH

Custom Cycling Bib shorts Template

Customer: Heritage Race Club

-FullWrap Panel -MBI062

US10$ additonal charge for injection gripper Right Side:

Match level

Match levelTeamName_USXXXXXX_MBI062_Normal_V1.01

Left Side:

Under Collar Pantone Colours Reference: 00

08 16

06 02

05

PMS 304

PMS

PMS

CUTTING:

PMS

09 10

32cmH

: Left Side :

: Right Side :

Front Side:

Back Side:

Gripper option :

Brim Side:

TeamName_USXXXX_CAP003_Normal_V1.1

Standard gripper :

Pantone Colours Reference:

Full Sublimation

PMS 305

00 02 03 04 06 16 09

C.S.R:

PMS

08 16

09 10

06 02

PMS

05

PMS

(CS Tech, AirLite, AirPro, Summer, Edge, TechFleece)

TeamName_USXXXXXX_MBI062_Normal_V1.01

00

PMS

2000/00/00

US10$ additonal2000/00/00 charge for injection gripper

PMS 305

PMS

: Back View :

Fabric injection gripper Name :

TeamName_USXXXXXX_MRJ001_Normal_V1.01 Zipper Colour:

PMS

NOTES:

Name

Front View :

PMS

PMS 304

PMS

PMS

PMS

Pantone Colours Reference: PMS

( Scale 1:10 )

Pantone Colours Reference:

PMS

PMS

PMS

PMS

2D: Scale ( 1: 14 ) Background photo ©2013 Matthew Cane

CUTTING:

CHAMOIS: Normal

CUTTING:

Endurance

Jennifer Ferguson

Name

2000/00/00

2000/00/00


2014 TEAM SCHEDULE Chicago Cyclocross Cup (CCC) The Midwest’s premier cyclocross series originated in 2004 and has grown to include 12 races, drawing participants and supporters from all over Midwest. Most races attract 600+ racers and have experience significant support and “buy-in” from local community members.

Schedule September 28, 2014 October 5, 2014 October 12, 2014 October 18, 2014 October 19, 2014 October 26, 2014 November 2, 2014 November 9, 2014 November 15, 2014 November 16, 2014 November 23, 2014 December 6, 2014

Jackson Park Hopkins Park Dan Ryan Woods Psycho Cross Carpenter Park ABD Sunrise Park Campton Cross Psi-clocross for Life Hilton Indian Lakes Resort – Day 1 Hilton Indian Lakes Resort – Day 2 Melas CX Basin Racin’ Montrose Harbor State CX Championship

Chicago, IL Dekalb, IL Chicago, IL Wauconda, IL Carpentersville, IL Bartlett, IL Campton, IL Woodstock, IL Bloomingdale, IL Bloomingdale, IL Mt. Prospect, IL Chicago, IL

Additional regional and national races: • Trek CXC Cup (Madison, WI) • Midwest Regional Championship (Chicago, IL) • US CX National Championship (Austin, TX) Background photo ©2013 Snowy Mountain Photography


OUR PEOPLE ELITE LEVEL RIDERS David Reyes Category 1 Racer • 1st Place 2013 CCC Series Overall, Category 1/2/3 • Four 2013 CCC Wins, three 2013 CCC Podiums • Doughnut connoisseur

Mike Phillips Category 1 Racer • 2013 Illinois State Cyclocross Champion, Category 1/2 • Four 2013 CCC Wins, four 2013 CCC Podiums • Hair Club for Men Gold Member, Chewbacca Fan Club Mascot

Matt Schweiker Category 2 Racer • 1st Place Kettle Moraine Klassic Road Race 2013 • 2nd Place 2013 Category 2/3 Gateway Cross Cup • Official Heritage Race Club Pinata Master

Lindsay Knight Category 2 Racer • 6th Place 2013 CCC Series Overall, Women Category 1/2/3 • Official Heritage Race Club Nail Art Coordinator Background photo ©2013 Snowy Mountain Photography


OUR PEOPLE MASTER/JUNIOR RIDERS Al Reyes Masters 50+, Category 2 Racer • 6th Place 2013 CCC Series Overall, Masters 50+ • Three 2013 Non CCC Wins • Jack Russell Wrangler and resident OG

Juan Carlos Gonzalez Juniors 15-18 Racer • 1st Place 2013 Series Overall, Category Junior 10-14, CCC • Seven 2013 CCC Wins, four 2013 CCC Podiums


GOLD PARTNERSHIP: $2000 • Your logo will be placed in a priority location on the team jersey. • You will be given the opportunity to provide a 10x10’ pop-up tent for team use at all 2014 cyclocross events. • Your professional images will be provided to our sponsor marketing contact for marketing uses. • Your promotional materials will be passed out on-site at each 2014 race. • You will receive special invitations to team functions and Heritage Bicycle events.

Background photo ©2013 Koala Bell (Flickr)


SILVER PARTNERSHIP: $1000 • Your logo will be placed in a priority location on the team jersey. • You will be given the opportunity to provide a 10x10’ pop-up tent for team use at all 2014 cyclocross events. • Your professional images will be provided to our sponsor marketing contact for marketing uses. • Your promotional materials will be passed out on-site at each 2014 race. • You will receive special invitations to team functions and Heritage Bicycle events.

Background photo ©2013 Koala Bell (Flickr)


BRONZE PARTNERSHIP: $500 • Your logo will be placed on the back of the team jersey. • You will be given the opportunity to provide a 10x10’ pop-up tent for team use at all 2014 cyclocross events. • Your professional images will be provided to our sponsor marketing contact for marketing uses. • Your promotional materials will be passed out on-site at each 2014 race. • You will receive special invitations to team functions and Heritage Bicycle events.

Background photo ©2013 Koala Bell (Flickr)