Agilify brand style guide

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Brand Style Guide

Introduction | The Agilify Brand Unleashing Human Potential through Automation The next chapter in automation is about unlocking human potential. Agilify helps customers understand and embrace this process in order to achieve great things together. Agilify is focused on implementing automation technology that frees companies from remedial tasks and processes and empowers them to rediscover their independence and explore creative opportunities. Agilify’s brand personality as the automation “outfitter” can be described as follows: • Agile • Brave • Candid • Creative • Empathic • Fun • Friendly • Knowledgeable The Agilify logo visually conveys the harmonious intersection of human potential and creativity with robotic process and structure. By combining mechanical and humanist themes with layered symbolism, the Agilify mark communicates familiarity and experience—but most importantly, it instills trust.



The Agilify logo PRIMARY OPTION Use against white or background colors light enough to hold contrast. The eye is the only element that appears in full color gradient.

MONCHROME OPTIONS Use only when the primary option is not applicable; the gradient fade can be replaced if necessary with a 100% fill.

REVERSE OPTION Used against colored backgrounds strong and dark enough to hold high contrast. Avoid using overly busy patterns.



The Agilify eye PRIMARY OPTION Use against white or background colors light enough to hold contrast. The eye must appear in its full color gradient when it appears alone.

MONCHROME/REVERSE OPTIONS In this instance, the eye should never appear alone; it must be accompanied by the full Agilify logo. The monochrome eye may be used as a design element in a layout or repeating pattern—for example, as part of a background design or watermark (see the application in the upper right hand corner of this page)—but always in conjunction with the full logo mark.



Color palette RADIAL GRADIENT PMS 380C + PMS 369C Gradient Slider 70% Opacity Mask Overprint Fill

C: 30 M: 0 Y: 100 K: 0

C: 60 M: 0 Y: 100 K: 10

C: 75 M: 10 Y: 100 K: 20

PMS 369C C: 30 M: 0 Y: 100 K: 0

R: 95 G: 166 B: 53 # 5fa635

PMS 380C C: 18 M: 0 Y: 88 K: 0

R: 218 G: 227 B: 97 #dae361

PMS 425C C: 0 M: 0 Y: 0 K: 80

R: 83 G: 88 B: 90 # 53585a



Typography | Ubuntu family Ubuntu Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )_ Ubuntu Bold Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_ Ubuntu Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_ Ubuntu Medium Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )_ Ubuntu Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )_ Ubuntu Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*( )_ Ubuntu Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_ Ubuntu Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_ AGILIFY BRAND STYLE GUIDE


Logo usage | Spatial and sizing requirements

The ‘exclusion zone’ shown to the right shows the spatial area around the logo which must remain free from other content or copy to ensure that the logo is not obscured. As the diagram indicates, this area is equal to that of the width of Agilify’s A letterform.

The logo should never be sized smaller than 1” wide for web or print applications.

The eye should never be sized smaller than .25” in diameter for web or print applications (exception: favicon).



Logo usage | Incorrect applications

DO NOT change the type spacing of the logo

DO NOT place the logo on an angle

DO NOT change the sizes of the logo elements

DO NOT distort the logo elements

DO NOT change the fonts of the logo

DO NOT change the logo colors

DO NOT invert the specified logo colors

DO NOT add anything to the logo



Design | Elements, shapes, and patterns Agilify marketing and branding materials should mirror the circular themes of the Agilify eye. This can be communicated through graceful, swooping arcs, repeating spheres, and gentle, curved edges. These design decisions will further emphasize Agilify’s creativity, friendliness, and agility when contrasted against formatted content.

ARCS The swooping arc can serve as a header, footer, or side tab to anchor a document. It can stand alone or be filled with an image or gradient. The movement and shape of this element communicates our agility and should be used wherever possible as a foundation for our visual identity.

CIRCLES Circular frames can contain images or feature information. They can be stroked or outlined for emphasis and can also be layered to interrupt one another. Consider using curved edges instead of square edges to create “lozenges” for feature boxes, or wrap content along a curved edge.

GRADIENTS AND EFFECTS Watermarked, multiplied or layered images and colors contribute to an attitude of collaboration and harmonious partnership while simultaneously softening our message. For example, add a gradient fade or dotted style to a divider line or stroke, or multiply a gradient color into an image.

WALLPAPER The repeating eye can be used as a subtle watermark reminder in green or reverse) to fill empty space or add extra depth to a background or image. It should always be used with a gradient fade and be semi-transparent.



Design | Imagery Whenever imagery accompanies marketing or branding materials and assets, priority should be given to images that communicate human potential. Stock photography should include people that are warm, relaxed, and friendly, and interacting positively with technology in both learning and business environments. Imagery should strive to be vibrant and colorful; the overlaying of gradients or patterns can be used to brighten, or soften subjects and seamlessly incorporate technological aspects.



Design | Secondary color suggestions A variety of color families can be used to accent or accompany the Agilify green and gray palette.








Design | Layout samples


Blue Prism Surface Automation Training Robotic Process Automation Training is now available from Blue Prism’s first authorized North American training partner. Blue Prism’s Robotic Process Automation (RPA) software is changing the way we work by automating manual, repetitive tasks. Agilify’s Blue Prism Surface Automation Training provides the knowledge and hands-on learning for you to quickly excel in this exciting field.

Intelligent Process Automation Practice

Borne in the back office engine of the largest nonprofit health system in the U.S., our team of experienced automation practitioners now provides automation tools training, consulting and digital labor management to other organizations seeking business transformation. An early adopter of robotic process automation and the first authorized Blue Prism Training Partner based in North America, our journey with RPA has propelled us from pioneer to thought leader. A contributing member in the development of standards for RPA in conjunction with the IEEE, This course is intended for Blue Prism users who have successfully completed we bring transformational as well as practical experience to our engagements. Blue Prism Surface Automation is a 4-day, classroom-based immersion into a versatile Blue Prism modelling mode, facilitated by an Agilify Blue Prism Accredited Instructor. The course develops a method to interface with thinclient applications. Surface Automation allows the user to interact with applications of all types based on images and other visuals, without a need for underlying metadata.

the Blue Prism Foundations course. This course is for the advanced student.




• Gain thorough knowledge of Blue Prism’s Surface Automation Region Mode Editing

• Explanations on how to use character-matching and image recognition to model data from external applications

• Complete multiple comprehensive consolidation exercises to test and apply learned skills • Explore the difference between thin-client and thick-client applications • Learn to interact with thinclient applications and mainframe terminals

• Learn interaction with frequently seen interfaces like tables, check boxes, and radio buttons in terminal emulators and thin-client environments • Overview of how to interface with various industry-standard mainframes

Click Here to Register for the Blue Prism Surface Automation Training course

This instructor-led, five-day course focuses on working with the Blue Prism GUI. Participants will gain the basic knowledge and skills to create working automations. This includes a one-day consolidation exercise with a certified GRADUATES RECEIVE Blue Prism configurator. This course is required to take the Blue Prism certification exam. • Certificate of completion

Business Analysis and Continuous Improvement for Automation Training

• Post-class tutoring*

PRACTITIONER TRAINING • Post-class Blue Prism environment* Thistraining instructor-led, four-day course builds upon the skills learned in Foundations by introducing the delivery roadmap and the lifecycle of a process. Participants will explore the various roles, documents and best * Available at additional cost practices to create production quality end-to-end process automations.

SURFACE LEVEL AUTOMATION TRAINING This instructor-led, four-day course focuses on working with thin-client and mainframe modeling. Participants will learn how to automate when the Blue Prism connector cannot capture element details.


Agilify BAFA & CIFA Classes 2018

In Business Analysis for Automation Training, participants learn the definition and importance of business analysis within the context of /Agilify Automation process automation. The course includes discussions of change @AgilifyLearning management, process mapping and analysis, risk assessment and analysis, exception identification and business case analysis.

Business Analysis for Automation (BAFA)



CIFA Training teaches the principles of Continuous Improvement and the role of a CI professional in automation. This course is designed for those with Six Sigma or Lean certification who are tasked with identifying opportunities for automation. In particular, it addresses concepts of improving an existing business process. /Agilify Automation

January 16–17 • January 30–31 February 20–21 • March 6–7 April 10–11 • April 24–25


Continuous Improvement for Automation (CIFA)


February 6–10

Scan this code for more information about class times and registration!

• April 16–20

© AGILIFY (800) 268.5795 @AgilifyLearning Mention code SSON for a training discount.

Agilify Automation



Design | Layout samples

Automation Matrix Automation Maturity Maturity Matrix Training Cancellation Policy Canceling Classroom Training Courses Cancellations must be submitted to Agilify in writing. • Courses are not refundable, however, we grant credit for future training when given advance notice of cancellation: » 11 or more days before class: 100% of canceled course fees will apply to future classes » 4–10 days before class: 50% of canceled course fees will apply to future training » 0–3 days before class: you are responsible for full payment, with no credit toward future training

• Please note that if you do not cancel in writing or do not attend, you are responsible for full payment.

Canceling Web-based Training Courses • Courses are not refundable, however, we grant credit for future web based training when givenadvance notice of cancellation: » 0–4 days before class: you are responsible for full payment, with no credit granted for future training

• Please note that if you do not cancel in writing or do not attend, you are responsible for full payment.

Transferring registration to another participant You may transfer your registration to another participant at any time.

Cancellation of Training by Agilify • Agilify reserves the right to cancel or change a class at any time, for any reason including but not limited to: lack of participation, classroom issues, equipment issues or trainer availability.


» 5 or more days before class: 100% of canceled course fees will apply to future classes

• Notification will be provided within 7 days of the class whenever possible. • Registrants will have the ability to rebook the class for a future date. Agilify is not liable for any direct, or indirect, consequential or special damages that may be incurred due to acancellation of a scheduled class, including, but not limited to, cancellation penalties for transportation or accommodations. The customer or student’s sole remedy shall be the refund of prepaid course fees. /Agilify Automation @AgilifyLearning 800.268.5795