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BICYCLE SHOP


URBAN

C YC L E

“Riding a bike offers women so many benefits, yet research shows that women are much less likely to cycle than men” The majority of female city dwellers believe they are unable to join the cycling lifestyle. There is a distinct lack of women-centric marketing and merchandising when it comes to selling the “cycling lifestyle” to women in the UK. Urban Cycle targets female city dwellers, aiming to generate a culture of cycling for transport, a simple means of getting from A to B.

“women deserve a better choice of cycle clothing and accessories ” The bike industry is too male-orientated; many women that do not already ride a bike will get nothing out of walking into a typical bike shop. These shops have a lot of similar characteristics; they are often masculine, greasy and have un-friendly, un-approachable staff. A retail space that has great products to sell with friendly and approachable staff, Urban Cycle sells cycling as something simple, stylish and sexy!


HOW DOES IT WORK?

Urban Cycle aims to take the confusion out of buying a bike, offering three different types of ladies bicycles. First you choose the frame style that is right for you, then choose the colour, next choose a helmet to match your bicycle. Finally customise your bike by adding accessories. Simple!

BESPOKE SERVICE

A bespoke service ensures you find the perfect bike to suit your needs. Examples of the three cycle types are on display in store, with an opportunity to try them out around the shop. Staff members are at hand to help you every step of the way. The workshop & fitting area ensures that you buy the correct size frame for you with on site ‘mechanics’ to adjust your saddle and handle bar heights when your bike is ready to collect.

DRESS IT UP! Urban Cycle sells a range of clothing and accessories. Helmets come as standard with any purchase of a VeloVelo cycle to encourage safe cycling in the city. Sales of baskets, bags, bells, saddle covers etc. develop customer loyalty with the brand and offer products exclusive to the store.


INDICATES BICYCLE GUTTER RAMP

BIKES READY FOR COLLECTION

LIFT

BLOG BAR & WALL OF FAME

PARTS & TOOLS

BIKE FITTINGS TIERED MANNEQUIN DISPLAY

CANOPY BIKE DISPLAY

MEZZANINE FLOOR PLAN SCALE 1:50

TIMBER PEG BOARD FOR TOOLS

URBAN CYCLE STAFF


BICYCLE WHEEL DISPLAY WALL (SEE DETAIL 1.)

FITTING ROOM

PUUR POLISHED CONCRETE FLOOR http://www.puur.uk.com/

FITTING ROOM

CASH DESK LIFT indicates mezzanine above

STORE ENTRANCE FROM MALL

RUWAY DISPLAY

HELMET DISPLAY UNIT

ACCESSORIES AREA

indicates display canopy above TIERED MANNEQUIN DISPLAY

indicates space required to fold down shelves

CLOTHES RAIL

SADDLE DISPLAY WALL

GROUND FLOOR PLAN SCALE 1:50

BAG SHELVING DISPLAY

PEG BOARD HANDLE BAR GRIP DISPLAY

URBAN CYCLE STAFF


URBAN

TRADITIONAL HAND PAINTED SHOP SIGNAGE LETTER HEIGHT 300MM RAL 7035 LIGHT GREY http://www.saloonsigns.co.uk/

C YC L E

PRODUCT SUSPENDED FROM 3MM STAINLESS STEEL CABLE (various legnths) http://www.shopkit.com

NEON SIGN ATTACHED TO END OF DISPLAY RUNWAY COLOUR PINK 18 http://www.neoncreations.co.uk/

FRONT ELEVATION WINDOW DISPLAY AND SHOP SIGNAGE SCALE 1:50

600

C YC L E

300

URBAN

ROLLER SHUTTERS 75MM CURVED GALVANISED STEEL POLYESTER POWDER COATED RAL 3015 LIGHT PINK

4500

3500

FRONT ELEVATION WITH ROLLER SHUTTERS DOWN SCALE 1:50

2000

6mm round holes in the shutter's curtain material creates a semi-transparent effect allowing slight visibility into shop interior


EXPLODED AXONOMETRIC VIEW


BICYCLE SHOP SINGLE ARM REPAIR STAND www.parktool.com

PEG BOARD HANDLE BAR GRIPS DISPLAY

BAGS/BASKETS/PANIER DISPLAY (SEE DETAIL 2.)

BRAIDED CHORD PENDANT LIGHT ASORTED COLOURS 40W GLOBE LOOP FILAMENT LIGHTBULB WITH EDISON SCREW

WALL MOUNTED SADDLES

AMERICAN WHITE OAK PANELS

CORIAN ‘DESIGNER WHITE’ www2.dupont.com/

MILD STEEL FRAME WITH GLASS SHELVING FOR FOLDED CLOTHES

SECTION A - A SCALE 1:50

A

A

BICYCLE SHOP SINGLE ARM REPAIR STAND

HAPPY STOOL BY PEDRALI VARIOUS COLOURS

TIMBER PEG BOARD

BRAIDED CHORD

FILAMENT LIGHT BULB

RUBBER HANDLE BAR GRIPS


MASS CONCRETE WALL PANELS www.masssurfaces.co.uk

EXPANDED STEEL MESH BALUSTRADE www.expandedmetalcompany.co.uk

CONCRETE STAIRCASE

STAGE LIGHTING TRUSS http://www.stagelighting.co.uk

BACK LIT OPEN DISPLAY BIKE CABINET

BACK LIT BILLBOARD POSTER

WALL MOUNTED BICYCLE WHEELS (SEE DETAIL 2.)

TO

WO

RK

SH

OP

SECTION B - B SCALE 1:50

B

B

WELDED GALVENISED STEEL, BOLTED TO CONCRETE STAIR


Existing wall substrate 25mm American white oak panel mounted to wall

Split batten fixing attached to American white oak panel Threaded stud bar through bicycle hub and attached to wall Epoxy resin adhesive Stainless steel screw cap

DETAIL 2. SECTION DETAIL OF BICYCLE WHEEL ATTACHED TO OAK PANELS SCALE 1:10

50

2650

26” POWDER COATED BICYCLE WHEELS RAL 3015 RAL 5012 RAL 6019 RAL 1016 RAL 3024 RAL 4001

1250

1350

8350

DETAIL 1. ELEVATION SHOWS BICYLCE WHEEL DISPLAY SCALE 1:50

DETAIL 3. FRONT VIEW OF POWDER COATED SPINNING WHEEL DETAIL SCALE 1:10


ACCESSORIES AREA

400

600

700

900

A bespoke shelving unit inspired by antique wooden filing cabinets, is the main focal point of the accessories area. Each door swings down on a hinge, allowing a flat surface on to which bags, baskets and panniers are displayed.

DETAIL 4. CYLINDRICAL EXPANDED METAL MESH DISPLAY UNITS SCALE 1:10


PLASTERBOARD AND SKIM PAINT FINISH [SILK] RAL 9010 PURE WHITE

ANTIQUE BRASS LABEL HOLDER SCREWED TO BOARD AMERICAN WHITE OAK VENEERED MDF 26MM THICKNESS BUTT HINGE BRASS PLATED 76MM 47 X 55MM SOFT WOOD TIMBER FRAMING

EYE BOLT SCREWED INTO TIMBER FRAME 12MM CHAIN RECESS

FILE CABINET PULL AND LABEL HOLDER ANTIQUE BRASS SURFACE MOUNTED

BRASS OVAL LINK CHAIN ATTACHED TO EYE BOLT 1.5 X 8 X 350MM

350

500

1925

5275

DETAIL 5. ELEVATION SHOWING SWING DOWN SHELVING UNIT SCALE 1:20

DETAIL 6. DETAIL SHOWING SWING DOWN SHELVING UNIT SCALE 1:10


BLOG BAR

PLASER BOARD WALL MAGNETIC BLACKBOARD PAINT BESPOKE LIGHT FITTING BRAIDED CHORD WITH FILAMENT LIGHT BULB Customers are photographed with their VeloVelo bicycles and added to the wall of fame!

COMPUTER STATION Customers are encouraged to live tweet and blog about their new bike! Check live updates on local bike rides and workshops.

CANTILEVERED BAR TOP FORMICA LAMINATE FINISH, SNOWDRIFT [matt] AMERICAN WHITE OAK VENEERED MDF

HAPPY STOOL BY PEDRALI VARIOUS COLOURS

STORAGE FOR BIKE PARTS AND TOOLS WHITE OAK PANELLED DOORS EXPANDED STEEL MESH OVERLAY

SCAN!

! E L I M S

WELDED MILD STEEL SHELVING UNIT PARTITION BETWEEN BLOG BAR AND WORKSHOP AREA

SNAP! BLOG!

W

OP H S ORK

IN ITT F &

REA A G


Urban Cycle