NEVER SAY NEVER
â€˘ The film follows the pop star Justin Bieber during 10 days counting down to what is considered his biggest performance, that of August 31, 2010 in Madison Square Garden, which sold out in 22 minutes. It shows footage of the performances during this period from his My World Tour. It shows excited female fans, and several instances of the "One Less Lonely Girl" routine of inviting a girl on stage for him to serenade and give flowers to, and of surprising random girls with free tickets to his concerts. The main people around Bieber, being like family and good friends to him, are interviewed, but Bieber himself is not. Various instances of praying together before a show are shown.
â€˘ The film also includes a visit Bieber made to his hometown while being in Canada for the tour. He is scolded for having damaged his voice while having fun with his old friends. Reluctantly he accepts the postponement of a performance in Syracuse. He is not allowed to speak for some days, and thus recovers enough to do the next performance, at MSG.
â€˘ Also included are some of the story and old videos of Bieber's childhood. He was raised by his mother but also had a very special bond with his maternal grandfather. The latter still gets emotional about the time that Bieber and his mother moved to Atlanta.