Issuu on Google+

Grid

Landmark newsletter

Option 2


08

Landmark newsletter

Option 2

Section

Section

09


Color palette

Landmark newsletter

Option 2


Front Cover and Articles A set of 3 - 4 colours are used for the front cover and main articles that are derived from the images used in them.

Landmark newsletter

Option 2


Chairman’s message, Contents and Territory News For these 3 sections, a set of 4 colours is preset.

Chairman’s message and Contents

Landmark newsletter

Option 2

Territory News


Typography

Landmark newsletter

Option 2


HEADLINES: Univers - 45 Light LOREM IPSUM IS DUMMY TEXT

LOREM IPSUM IS SIMPLY DUMMY

SUBHEADS: Univers - 55 Roman Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text

BODY COPY: Univers 45 - Light Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text

Landmark newsletter

Option 2


Inspiration

Landmark newsletter

Option 2


Inspiration

COLOURS AND GRIDS Landmark newsletter

Option 2


Layout

Landmark newsletter

Option 2


04

Cover Story

05

Landmark Group launches

STEVE MADDEN The Landmark Group has been a pioneer in fashion footwear retailing in the Middle East & India. With a host of international franchise brand names under its portfolio, such as Kurt Geiger, Valencia, Via Uno, Ecco, Pablosky, Carpisa, Fabi, Loriblu, Dumond, etc; the Group has established itself as an industry leader in the footwear segment. Over the last quarter, the Group has added yet another feather in its cap, with the acquisition of the Middle East retail franchise for Steve Madden, America’s most popular shoe designer.

Left to Right: Maria Gonsalez, Martin Luther, Mary Johns

“Last summer, my husband, Tony, and I were at a neighbourhood barbecue when he launched into a story about one of the contractors who’d worked on our house,” says Suzanne Man, who has been married for 18 years. “We found the guy passed out in our basement one day, surrounded by empty beer Steve Madden, a fashion footwear brand from the U.S. is the ninth br and to fall under the umbrella of the Shoe M art International footwear division. The company has ambitious plans for the brand. Positioned as a bridge between hi-street and luxury, the brand will target women between 16-40 years and will offer a cuttingedge range of fashion forward, of-the moment designs across footwear and a v ariety of accessories. Confident in making the br and a success, the Group has already opened Steve Madden stores at The Dubai Mall and Mall of the Emirates in the UAE. By the end of the month S teve Madden stores will open four more stores, including stores in Al Wahda Mall and Centrepoint Marina in Abu Dhabi, Al Jimi Mall in Al Ain, UAE and Asmakh Mall in Qatar. Manu Jeswani, CEO - Shoe Mart said, “Landmark Group is excited to bring S teve Madden to the Gulf as the desi gner intended. Ranges are upto-date with Steve Madden’s signature lines, and the Group has invested a lot into the new store layouts to ensure that they match the high energy of the U.S stores. Initial response to the brand has exceeded all expectations and we are very confident that the brand’s phenomenal success in the U.S will be echoed here in the UAE and surrounding markets”. The lavish launch party held at the Westin Hotel Mina Seyahi, Dubai, featured an exciting w providing guests with an oppor tunity to view the Spring/Summer 2011

Landmark newsletter

Option 2

collection. The Steve Madden team flew down to Dubai to be part of the launch celebrations. Gabriella Weiser, Marketing Director, Steve Madden U.S, said, “This is an exciting time for Steve Madden and we are delighted to have a formidable trusted local partner in Landmark Group to ensure the brand’s success. Steve Madden himself explains that his inspiration comes from pounding the pavement all over the world. The Gulf represents a very fashionconscious, youthful and important market, with a lot of growth potential for the brand”. In 1990, Steve Madden founded the namesakebrand in his hometown of New York City. Swiftly following his intuition, Madden began creating the next big trend, anticipating consumer needs and subsequently delivering collections that were both cutting-edge and highly saleable. In his New York-based factory, Madden channeled lot of growth potential for the brand”. In 1990, Steve Madden founded the namesakebrand in his hometown of New York City. Swiftly following his intuition, Madden began creating the next big trend, anticipating consumer needs and subsequently delivering collections that cuchanneled.

WHAT INSPIRES ME IS WHAT I SEE PEOPLE WEARING ON THE STREETS – FROM NEW YORK AND BEYOND. I GET MY IDEAS AND INSPIRATION FROM POUNDING THE PAVEMENT ALL OVER THE WORLD. THE .SIDEWALKS ARE MY RUNWAYS Steve Madden Left to Right: Maria Gonsalez, Martin Luther, Mary Johns


Presentation