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Twestival Toronto: Record-breaking 24-hour Live Stream Now Underway It's back and bigger than ever. Toronto is hosting its fourth TwestivalTO in support of The Remix Project - a local charity focused on helping marginalized youth achieve their artistic and musical dreams. Twestival is the world's largest Twitter Festival, and is currently taking place in more than 150 countries worldwide. Toronto's own spin on the event takes place tonight at The Fifth (225 Richmond St W), starting at 7 p.m. The evening will include the world's largest charitable live stream, a QR Code Treasure Hunt, and live performances from The Remix Project participants! I have attached our news release below. Please contact me if you require any further information. Thanks, Jemma Lee Media Relations and Promotions Volunteer, TwestivalTO @ PRmediagirl


Immediate Release Canada Ranked 2nd Most Giving Country During Global Fundraising Event: Record-breaking 24-hour Live Stream Now Underway TORONTO, ON (March 24, 2011) More than $230,000 has already been raised byover 150 cities during a one-day, global fundraising movement known as Twestival. Organised by an army of thousands of volunteers and vocally supported by Twitter’s own founders, Twestival events around the world raise thousands of dollars for charity each year. “It’s truly a unique event leveraging the power of social media for social good,” said Shawn Griffiths, co-lead for Twestival Toronto, being held this evening from 7 p.m. - 1 a.m. at The Fifth (225 Richmond Street West). “We have a great night planned and can’t wait to start broadcasting live to the world!” # TwestivalTO, as it’s known by 3,400 followers on Twitter, has already raised more than $15,000 dollars, placing it behind Riyahd, Brasilia and Beruit for the most money raised globally. “Our level of engagement with the Toronto community has been projected to a whole newlevel through the use of social media,” said Gavin Sheppard, co-founder and executive director of The Remix Project, Twestival Toronto’s selected charity for 2011. “TwestivalTO has helped expand our message to thousands of Torontonians, and together we will make a profound difference on lives in our community.” Showcasing a tech-rich agenda, including ‘Canadian Twidol’, a QR Code Treasure Hunt, an Xbox Kinect dance off and iPad sketch artists, Twestival Toronto will also feature live performances from The Remix Project’s artists. The showwill be broadcasted live and co-hosted by Sheppard, MuchMusic’s Lauren Toyota and USTREAM talk showhosts, Nat&Marie. Boasting support from more than 25 local sponsors, including Creative Niche Inc., Rogers Canada, and Hill & Knowlton, along with nearly 600 Torontonians, TwestivalTO will also join a global attempt to set a world record for “most charities supported by a live internet broadcast.” The evening’s performances will be featured on the global live stream from 9:15-9:50 p.m. EST to help raise money for The Remix Project as well as Save the Children’s Japan Fund. Support for Japan The Twestival events planned in Japan have been abandoned following the recent earthquake and tsunami disasters, although Twestival has moved to support the country with a dedicated channel of fundraising for Save the Children’s Japan initiative, supported by all cities, providing much-needed help to the estimated 100,000+ displaced children in the country


“As Twestival is continuously evolving, we are able to adapt quickly and although we are maintaining a local focus everyone felt it was important to also leverage our global voice and extend support for international crises like the current situation in Japan,” said Amanda Rose, Twestival founder who will be attending Twestival Toronto. To support The Remix Project, online donations can be made through TwestivalTO.com To support Save the Children’s Japan Fund, visit Twestival.com To viewthe global scoreboard of amounts raised around the world, visit http://www.twestival.com/statsscoreboard.html About Twestival Twestival is the largest global grassroots social media fundraising initiative in the world. All events are organized locally by volunteers with 100 per cent of proceeds going directly to charity. Since 2009, volunteers have raised close to $1.2 million dollars for 137 registered non-profits, including more than $35,000 in Toronto. About The Remix Project The Remix Project is a non-profit organization created to help marginalized youth aspiring to succeed in creative industries or further their formal education through programs, teachers and facilities. Its mission is to enable talent from across the GTA to find success as they define it on their own terms. For more information and complete schedule of events, visit http://toronto.twestival.com. Twestival’s global broadcast is available at http://urdb.org/twestival. -30Media Contacts: Stephen Derksen Co-lead, Twestival Toronto Organizing Committee @ sderksen

Derek “Drex” Jancar Director of Resources, The Remix Project @ DrexJancar

Night of TwestivalTO - Pitch and News Release  

TwestivalTO Pitch and News Release

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