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2009 Torchia Scholarship Winner Announced Seungmin (Jemma) Lee, Binbrook, Ontario, is the winner of the third Torchia Scholarship in Public Relations/Communications, awarded by the Communications + Public Relations Foundation. The $1,500 annual Scholarship was established to recognize a student who best exemplifies the spirit and practice of bilingualism in the Canadian communications and public relations profession. A student at the University of Guelph-Humber, Toronto, Ontario, Lee is studying public relations in the honours Bachelor of Applied Arts in Media Studies. She holds a Humber Leadership Institute Certificate and is fluent in English, French and Korean. She has also studied Spanish. “Lee was able to present a compelling case for the increasingly vital role played by public and media relations in the business world, particularly as it pertains to brand recognition and creating a competitive and growth-oriented organization”, said Jury Chairman Dr. Gordon McIvor, APR, FCPRS. “The jury was also impressed with the level of academic excellence that she demonstrated in researching her paper, as well as the highly articulate fashion in which she posited her ideas and conclusions”. According to Lee all forms of media need to participate in adapting their form of delivery to abide by the guidelines of the social mediated world in order to survive in the competitive world of international business. “Our national identity is recognized as a strong body of various cultural groups who shift together or support each other”, said Lee. In addition to her studies, Lee is a leader in the Guelph-Humber Student Transition and Mentoring Program (STAMP), has trained staff at an LCBO outlet, been responsible for a day care program where she planned designed and implemented activities for children, and has been a Korean language student teacher. She is a member of the Guelph-Humber Advertising and Marketing Association, and is a Humber residence building co-ordinator. Liana Acri, Student Life Co-ordinator for Guelph-Humber’s STAMP program says “Lee is a hard working individual who is very committed to whatever she takes on.” The Torchia Scholarship is awarded to a communications student who has chosen to study public relations/communications in one of Canada’s two official languages that is not his/her first language or mother tongue, and who is entering the second year of study in a Canadian university degree program or multi-year certificate or diploma program that meets recognized standards of education. “Speaking multiple languages enriches students, gives them a competitive edge and a greater appreciation for other cultures and ways of thinking, which often leads to exciting career opportunities,” said Jean-Claude Torchia, President and CEO of Torchia Communications. “Torchia Communications is very proud to support this Scholarship and this year’s winner as she embarks on what promises to be a brilliant career.” The Torchia Scholarship monies are managed by the Communications + Public Relations Foundation. The Foundation promotes the advancement of communications and public relations as vital functions in society, is dedicated to the public interest, and is committed to increasing public knowledge and awareness of the role of communications and public relations in daily life. The Foundation accepts individual and corporate contributions towards research and educational initiatives nationwide.


For more information about the Foundation and its public relations educational initiatives, contact Barbara Sheffield, Chair, Communications + Public Relations Foundation, Suite 1515, 73 Widdicombe Hill Blvd., Toronto, Ontario, M9R 4B3, or phone 416 242-6146 or e-mail foundation@prmediaconnection.com.


Torchia Scholarship News Release