Ikea brand identity style guide
Published on
IKEA is a multinational group, that designs and sells ready-to-assemble furniture, however, their identity needs to synchronise with todays people in order to sustain their popularity. Revamp IKEA / update the brand identity to current design and brand position / the new identity should be remarkable in design that helps to differentiate its marketing proposition towards the target audience who are good at ignoring as they don’t have much time/ the identity that celebrates the market position of the new identity with a touch that connects the consumer’s emotion
jeremy ng
