Going to market
You should expect more than simply big numbers and exceptional properties – expect real results, and real advice from genuine people who truly know your neighbourhood – because it’s ours, too.
Marketing Tools
Jellis Craig marketing tools have been developed to create maximum cut through in a competitive environment. Our expertise in delivering innovative and unique strategies to market your property ensures your home is seen by more buyers, enabling you to achieve the best possible result.
The fundamentals of property marketing includes products such as photography, floorplans, a board and brochure. Jellis Craig can help to amplify your property - by pushing
your property to buyers in the market place through traditional property portals and print media. The benefits of selling your home with Jellis Craig are the exclusive marketing products you will have access to, such as our Weekly Property Guide, Jellis Craig Reach, our digital advertising product, Digital Brochures and more.
Photography, video, floorplan & copy
Photography
At Jellis Craig, we understand how imperative great photography is to a property campaign and this is why we only partner with the best photographers, who can shoot in a variety of styles, lighting and angles to ensure your property looks the best.
Videography
Just like every property, videos should be unique. We are able to work with our creative teams to develop a suitable video package that makes a notable first impression to buyers.
Copy
Professional copy highlights the features of your home - whether it’s a renovation, premium appliances, or standout location. Strong, well-crafted descriptions not only inform buyers but also boost your property’s visibility on Google through targeted keywords, increasing its reach.
Floorplan
A floorplan is essential when selling your home. It clearly conveys layout, size, and space, helping buyers visualise how they might live in the property.
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Boards & auction day services
Jellis Craig property boards
Property boards are a powerful way to promote your home. Jellis Craig uses only high-quality boards featuring large images and a QR code linking to your online listing. Various sizes and layouts are available to suit your property, the street frontage, and neighbourhood.
Jellis Craig auction day services
To boost visibility on auction day, Jellis Craig will place pointer signs and flags near your home and along the street, where possible, to attract maximum attention.
The fundamentals
Jellis Craig exclusives
Amplify your property
Property brochures and direct mail
Jellis Craig property brochures
A Jellis Craig property brochure is key in ensuring your home is memorable for prospective buyers, ensuring they have a tangible takeaway to reference post attendance. Our brochures include, photography, floor plan, property copy, contact details and a QR code to further information.
Jellis Craig direct mail
Often your neighbours are your property’s biggest advocate. Opting for a professional letterbox drop in the local area will create interest and spark conversation from locals as soon as your property is listed, and serve as a reminder if going to auction.
The fundamentals
Jellis Craig exclusives
Amplify your property
Jellis Craig First
Outstanding results using a discreet approach.
Jellis Craig First is a unique off-market sales strategy that utilises Jellis Craig marketing platforms to maximise the exposure of your property to buyers with minimal investment.
Using this strategy we will leverage our extensive database, buyer referral program, high performing website and weekly open-home attendees to efficiently sell your home without the need for a traditional marketing campaign.
Through our extensive network, chances are we have already met your buyer and can successfully sell your property with Jellis Craig First.
Client Database
Offering exposure to over 2.2 million contacts in our database, we can promote your property effectively through our buyer matching process and weekly emails.
Sales Team
Jellis Craig First leverages our strong and connected network of 550+ sales agents with the opportunity to refer the right buyer for your property.
Weekly Property Guide
The Jellis Craig Weekly Property Guide is distributed to over 7,000 prospective buyers each week.
Qualified Buyers
We meet approximately 7,000 highly qualified buyers each week at all open for inspections and private appointments.
Website
With over 1 million visitors each quarter, our website is the foremost destination for prospective buyers to discover your home.
Social Media
The combined exposure across Jellis Craig social media channels is over 165,000 followers.
The fundamentals
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Just Listed email & Weekly Property Guide
Jellis Craig Just Listed email
Every week, the Jellis Craig Just Listed email is sent to all potential buyers in our open database. With new property listings tailored to client’s preferences, our Just Listed email exceeds industry standards for both open and interaction rates. Your property will be featured in this email the week your campaign is launched, and will be seen by everyone across the Jellis Craig database who is looking for a property in your suburb and price range. Ultimately this means more exposure for your property across the Jellis Craig client network.
The Jellis Craig Weekly Property Guide
Over 7,000 Property Guides are distributed across open for inspections, offices and community sponsored events each week. Your property will be featured in the Property Guide for the entire duration of your campaign. This ensures buyers looking in your area are aware of all available listings. The Property Guide is also available in an online format to reach a wider audience.
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Jellis Craig Reach
Jellis Craig Reach is our exclusive digital advertising product designed to market your property to qualified buyers on social media. Jellis Craig Reach campaigns are designed to drive more people to view your property listing online, using a bespoke traffic based campaign.
Your advertisements are shown to a highly targeted group of buyers, using Jellis Craig’s exclusive owned data sources including:
• Buyers who have visited your property during an open for inspection
• Buyers who have enquired on your property via realestate.com.au, domain.com.au and jelliscraig.com.au
• Visitors to the Jellis Craig website that are interested in properties like yours
• New potential buyers based on demographics, interests and their geographic location
Jellis Craig Reach is exclusive to Jellis Craig, and will ensure your property is seen by prospective buyers across Instagram, Facebook and Google. Jellis Craig Reach will work to deliver more buyer leads and ultimately the best possible result for your campaign.
1 Select Choose your Jellis Craig Reach package level
4 Optimise
Throughout your campaign, emphasis is placed on the best performing assets to optimise your results
2 Live Your Jellis Craig Reach digital advertising campaign is set live when your property launches
5 Enquire
All enquiries are delivered directly to your agent
3 Target Buyer market is identified and ads served to those buyers
6 Report Reports are provided to keep you up to date on your campaign’s progress
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Jellis Craig Digital Brochures & Website
Jellis Craig Digital Brochures
The Jellis Craig Digital Brochure is a bespoke product offering buyers more information than what is usually disclosed online. The Digital Brochure allows for the option to showcase not only property features, highlights and renovation spec sheets, but editorial coverage, sale particulars, contract of sale and even a quote from the owner about why they have loved living in the home.
Digital Brochures are distributed to buyers when they attend the open for inspection, which ensures that any potential buyer is well informed and has easily accessible information about your property at their fingertips.
The Jellis Craig Website
A critical element of your marketing strategy is the Jellis Craig website, which delivers in excess of 4 million visitors per year.
The Jellis Craig website provides prospective buyers with more information about your property compared to other websites. It is carefully laid out to ensure buyers can easily find all relevant information and easily enquire.
All digital marketing of your property and any QR codes leads to the Jellis Craig website to further maximise social re-targeting, and ensure a higher SEO ranking.
The website is fully responsive which means no matter what devices buyers are using, we offer the best experience.
The fundamentals
Jellis Craig exclusives Amplify your property
Online Advertising
We utilise all major real estate websites including realestate.com.au, domain.com.au and others where the majority of people search when buying property.
• Over 11 million visitors per month¹
• Jellis Craig’s relationship with realestate.com.au ensures you have access to Premiere Plus listing packages
• Premiere Plus listings appear at the top of the search results to attract more potential buyers, with larger images, and a photo carousel. These listings are rotated to the top of the search results every 15 days to ensure you’re capitalising on new buyers in the market
• Over 6 million visitors per month²
• Jellis Craig’s relationship with domain.com.au enables you to access a variety of Domain packages including Platinum, Gold or Silver
• Platinum listings appear at the top of the search results page, with larger images. Platinum listings also offer an eBrochure that is emailed to prospective buyers with matching criteria on the domain.com.au database
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Print Advertising
The reach of your property can be extended locally and nationally through quality print publications.
Discerning buyers will often combine their digital search for a property with print. Combining a digital campaign with a print component is beneficial to your property, ensuring it receives the maximum exposure possible.
Craig print advertisements feature large imagery, contact details and a QR code linking directly to your listing online.
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Sell with Jellis Craig
Jellis Craig is an industry-leading property agency that excels in the top tiers of local property market
We stand apart through our open and shared database, centralised systems, and cohesive team. This means that you benefit from a unified effort towards one common goal: achieving the best possible result when selling your home.
Ours is a city that stands apart because of the vibrancy and innovation of its people and culture. Being connected to the culture and success of our community is at the heart of everything we do.