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Two-Year Planning Grid for Marketing Communication Students in the Advertising Concentration

Photo: Brooke Berger


Semester #6

Semester #5 FALL SEMESTER CREDITS

SPRING SEMESTER CREDITS

Introduction to Marketing 54-1500 Introduction to Advertising 54-1600 Consumer Behavior (Adcult) 54-1601 Introduction to Public Relations 54-1700 LAS Core or College-Wide Elective*

Introduction to Media 54-2900 (Prerequisite: 54-1500) 3 Interactive Advertising 54-1604 (Prerequisite: 54-1500) 3 Marketing Research Basics 54-1530 or 3 Intro. to Market Research 54-2500 (Prerequisite: 54-1500) Copywriting I 54-1605 (Prerequisite: 54-1500 & 54-1600) 3 LAS Core or College-Wide Elective* 3

3 3 3 3 3

TOTAL CREDITS = 15

Semester #8

Semester #7

TOTAL CREDITS = 15

FALL SEMESTER CREDITS

SPRING SEMESTER CREDITS

Advertising Workshop 54-2601

Semiotics 54-3670 3 Marketing Yourself 54-3505 (75 hrs.) 3 Advertising Elective 3 Advertising Capstone Course (Prerequisite: 54-1605 & 54-2500**) 3 LAS Core or College-Wide Elective 3

(Prerequisite: 54-1500 & 54-1600)

3

Advertising Elective 3 Advertising Production I 54-2602 (Prerequisite: 54-1500) 3 Advertising Elective 3 LAS Core or College-Wide Elective 3 TOTAL CREDITS = 15

TOTAL CREDITS = 15

Please Note: This grid is simply an example of how students may organize their schedules. This grid demonstrates how students could begin taking Marketing Communication classes in their 5th semesters and still graduate within 8 semesters total. *A College-Wide Elective can be any class not required by LAS or for your major. **Capstone prerequisites vary by course type; there are 3 different Ad. Capstone Classes

You must have at least 120 credits in order to graduate. Each year offers a total of 30 credits. Marketing Department Core Class LAS Core Requirement Advertising Core Advertising Elective Capstone Course

F11


Two-Year Planning Grid for Marketing Communication Students in the Marketing Concentration

Photo: Alison Grant


Semester #5

Semester #6

FALL SEMESTER CREDITS

SPRING SEMESTER CREDITS

Introduction to Marketing 54-1500 Introduction to Public Relations 54-1700 Consumer Behavior (Adcult) 54-1601 Introduction to Advertising 54-1600 LAS Core or College-Wide Elective*

3 3 3 3 3

Intro. to Sales Promotion 54-1501 (Prerequisite: 54-1500) 3 Marketing Research Basics 54-1530 (Prerequisite: 54-1500) 3 Intro. to Sales & S. Manag. 54-1503 (Prerequisite: 54-1500) 3 Introduction to Media 54-2900 (Prerequisite: 54-1500) 3 LAS Core or College-Wide Elective 3

TOTAL CREDITS = 15

TOTAL CREDITS = 15

Semester #7

Semester #8

FALL SEMESTER CREDITS

SPRING SEMESTER CREDITS

Marketing Yourself 54-3505 (75 hrs.) 3 Technology for Marketing 54-2515 (Prerequisite: 54-1500) 3 Marketing Elective 3 Developing a Marketing 3 Plan 54-3502 (Prerequisite: MC Core & Writing & Rhetoric II) LAS Core or College-Wide Elective 3

Marketing Case Workshop 54-3501 (Prerequisite: 54-1530) 3 Marketing Elective 3 Marketing Elective 3 Marketing Elective 3 LAS Core or College-Wide Elective 3 TOTAL CREDITS = 15

TOTAL CREDITS = 15 Please Note: This grid is simply an example of how students may organize their schedules. This grid demonstrates how students could begin taking Marketing Communication classes in their 5th semesters and still graduate within 8 semesters total.

You must have at least 120 credits in order to graduate. Each year offers a total of 30 credits. Marketing Department Core Class

LAS Core Requirement

Marketing Core

Marketing Elective

Capstone Course

F11


Two-Year Planning Grid for Marketing Communication Students in the PR Concentration

Photo: Lauren DuBeau


Semester #5

Semester #6

FALL SEMESTER CREDITS

SPRING SEMESTER CREDITS

Introduction to Public Relations 54-1700 Introduction to Marketing 54-1500 Public Relations Writing 54-1701 Introduction to Advertising 54-1600 LAS Core or College-Wide Elective*

Consumer Behavior (Adcult) 54-1601 3 Public Relations Cases & Crisis 54-2701 3

3 3 3 3 3

TOTAL CREDITS = 15

(Prerequisite: 54-1700 & 54-1701)

Introduction to Media 54-2900 (Prerequisite: 54-1500) 3 Marketing Research Basics 54-1530 or 3 Intro. to Market Research 54-2500 (Prerequisite: 54-1500) LAS Core or College-Wide Elective 3 TOTAL CREDITS = 15

Semester #7

Semester #8

FALL SEMESTER CREDITS

SPRING SEMESTER CREDITS

Public Relations Issues 54-2707 (Prerequisite: 54-2701) 3 Social Change Communication 54-2708 (60 hrs.) 3 PR Elective 3 Internship or Employee Engagement 3 LAS Core or LAS Core or College-Wide Elective 3

PR Campaigns 54-3702

3

Marketing Yourself 54-3505 (75 hrs.) PR Elective PR Elective LAS Core or College-Wide Elective

3 3 3 3

TOTAL CREDITS = 15

(Prerequisite: 54-2900 & 54-2707)

TOTAL CREDITS = 15

Please Note: This grid is simply an example of how students may organize their schedules. This grid demonstrates how students could begin taking Marketing Communication classes in their 5th semesters and still graduate within 8 semesters total. *A College-Wide Elective can be any class not required by LAS or for your major.

You must have at least 120 credits in order to graduate. Each year offers a total of 30 credits. Marketing Department Core Class

LAS Core Requirement

PR Core

PR Elective

Capstone Course

F11


Four-Year Planning Grid for Marketing Communication Students in the Advertising Concentration 1st Year FALL SEMESTER CREDITS

Introduction to Marketing 54-1500 Introduction to Advertising 54-1600 First Year Seminar 48-1100 Writing & Rhetoric I 52-1151 LAS Core Requirement

3 3 3 3 3

SPRING SEMESTER

CREDITS

Consumer Behavior (Adcult) 54-1601 3 Introduction to Public Relations 54-1700 3 College Level Mathematics 3 Writing & Rhetoric II 3 College-Wide Elective (any class) 3 TOTAL CREDITS = 15

TOTAL CREDITS = 15

2 Year nd

FALL SEMESTER CREDITS

Introduction to Media 54-2900 (Prerequisite: 54-1500) 3 Interactive Advertising 54-1604 (Prerequisite: 54-1500) 3 LAS Core Requirement 3 LAS Core Requirement 3 College-Wide Elective 3 TOTAL CREDITS = 15

SPRING SEMESTER

CREDITS

Marketing Research Basics 54-1530 or 3 Intro. to Market Research 54-2500 (Prerequisite: 54-1500) Copywriting I 54-1605 (Prerequisite: 54-1500 & 54-1600) 3 LAS Core Requirement 3 LAS Core Requirement 3 College-Wide Elective 3

Please Note: This grid is simply an example of how students may organize their schedules.

TOTAL CREDITS = 15


3rd Year FALL SEMESTER CREDITS

SPRING SEMESTER

Advertising Workshop 54-2601 (Prerequisite: 54-1500) 3 Advertising Production I 54-2602 (Prerequisite: 54-1500) 3 Advertising Elective 3 LAS Core Requirement 3 College-Wide Elective 3

Semiotics 54-3670 Advertising Elective LAS Core Requirement LAS Core Requirement College-Wide Elective

CREDITS

3 3 3 3 3 TOTAL CREDITS = 15

TOTAL CREDITS = 15

4 Year th

FALL SEMESTER CREDITS

SPRING SEMESTER

Marketing Yourself 54-3505 (75 hrs.) 3 Advertising Capstone 3 Course (Prerequisites: 54-1605 & 54-2500) LAS Core Requirement 3 LAS Core Requirement 3 College-Wide Elective 3

Advertising Elective College-Wide Elective College-Wide Elective College-Wide Elective College-Wide Elective

CREDITS

}

Why not consider an additional Advertising Course?

3 3 3 3 3

TOTAL CREDITS = 15

TOTAL CREDITS = 15

Notes: *A College-Wide Elective can be any class not required by LAS or for your major. **Capstone prerequisites vary by course type; there are 3 different Ad. Capstone Classes You must have at least 120 credits in order to graduate. Each year offers a total of 30 credits. Marketing Department Core Class

LAS Core Requirement

Advertising Core

Advertising Elective

Capstone Course F11


Four-Year Planning Grid for Marketing Communication Students in the Marketing Concentration 1st Year FALL SEMESTER CREDITS

SPRING SEMESTER CREDITS

Introduction to Advertising 54-1600 Introduction to Marketing 54-1500 First Year Seminar 48-1100 Writing & Rhetoric I 52-1151 LAS Core Requirement

3 3 3 3 3

Marketing Research Basics 54-1530 (Prerequisite: 54-1500) 3 Consumer Behavior (Adcult) 54-1601 3 College Level Mathematics 3 Writing & Rhetoric II 3 College-Wide Elective 3

TOTAL CREDITS = 15

TOTAL CREDITS = 15

2 Year nd

FALL SEMESTER CREDITS

SPRING SEMESTER CREDITS

Introduction to Public Relations 54-1700 3 Intro. to Sales Promotion 54-1501 (Prerequisite: 54-1500) 3 Intro. to Sales & S. Manag. 54-1503 (Prerequisite: 54-1500) 3 LAS Core Requirement 3 College-Wide Elective 3

Introduction to Media 54-2900 (Prerequisite: 54-1500) 3 Technology for Marketing 54-2515 (Prerequisite: 54-1500) 3 LAS Core Requirement 3 LAS Core Requirement 3 College-Wide Elective 3

TOTAL CREDITS = 15

TOTAL CREDITS = 15

Please Note: This grid is simply an example of how students may organize their schedules.


3rd Year FALL SEMESTER CREDITS

SPRING SEMESTER CREDITS

Marketing Case Workshop 54-3501 (Prerequisite: 54-1530) 3 Marketing Elective 3 LAS Core Requirement 3 LAS Core Requirement 3 College-Wide Elective 3

Developing a Marketing Plan 54-3502

TOTAL CREDITS = 15

3

(Prerequisite: MC Core & Writing & Rhet. II)

LAS Core Requirement LAS Core Requirement Marketing Elective College-Wide Elective

3 3 3 3 TOTAL CREDITS = 15

4 Year th

FALL SEMESTER CREDITS

Marketing Elective 3 Marketing Yourself 54-3505 (75 hrs.) 3 LAS Core Requirement 3 LAS Core Requirement 3 College-Wide Elective 3

SPRING SEMESTER CREDITS

Marketing Elective College-Wide Elective College-Wide Elective College-Wide Elective College-Wide Elective

TOTAL CREDITS = 15

}

Why not consider an additional Marketing Course?

3 3 3 3 3

TOTAL CREDITS = 15

You must have at least 120 credits in order to graduate. Each year offers a total of 30 credits. Marketing Department Core Class

LAS Core Requirement

Marketing Core

Marketing Elective

Capstone Course F11


Four-Year Planning Grid for Marketing Communication Students in the PR Concentration 1st Year FALL SEMESTER CREDITS

SPRING SEMESTER CREDITS

3 3 3 3 3

Public Relations Writing 54-1701 3 Introduction to Advertising 54-1600 3 College Level Mathematics 3 Writing & Rhetoric II 3 College-Wide Elective (any class) 3

TOTAL CREDITS = 15

TOTAL CREDITS = 15

Introduction to Public Relations 54-1700 Introduction to Marketing 54-1500 First Year Seminar 48-1100 Writing & Rhetoric I 52-1151 LAS Core Requirement

2nd Year FALL SEMESTER CREDITS

Consumer Behavior (Adcult) 54-1601 3 Public Relations Cases & Crisis 54-2701 (Prerequisite: 54-1700 & 54-1701) 3 Introduction to Media 54-2900 (Prerequisite: 54-1500) 3 LAS Core Requirement 3 College-Wide Elective (any class) 3 TOTAL CREDITS = 15

SPRING SEMESTER CREDITS

Marketing Research Basics 54-1530 or 3 Intro. to Market Research 54-2500 (Prerequisite: 54-1500) Public Relations Issues 54-2707 (Prerequisite: 54-2701) 3 PR Presentation Skills* 54-3701 (60 hrs.) 3 LAS Core Requirement 3 College-Wide Elective (any class) 3

Please Note: This grid is simply an example of how students may organize their schedules. *Class fulfills the Oral Communication Requirement

TOTAL CREDITS = 15


3rd Year FALL SEMESTER CREDITS

SPRING SEMESTER CREDITS

Social Change Communication 54-2708 (60 hrs.) 3 PR Elective 3 LAS Core Requirement 3 LAS Core Requirement 3 College-Wide Elective 3

PR Campaigns 54-3702

3

Internship or Employee Engagement LAS Core Requirement LAS Core Requirement College-Wide Elective

3 3 3 3

TOTAL CREDITS = 15

(Prerequisite: 54-2900 & 54-2707)

TOTAL CREDITS = 15

4th Year FALL SEMESTER CREDITS

PR Elective 3 Marketing Yourself 54-3505 (75 hrs.) 3 LAS Core Requirement 3 LAS Core Requirement 3 College-Wide Elective 3

SPRING SEMESTER CREDITS

PR Elective College-Wide Elective College-Wide Elective College-Wide Elective College-Wide Elective

TOTAL CREDITS = 15

}

Why not consider an additional Public Relations Course?

3 3 3 3 3

TOTAL CREDITS = 15

You must have at least 120 credits in order to graduate. Each year offers a total of 30 credits. Marketing Department Core Class

LAS Core Requirement

PR Core

PR Elective

Capstone Course F11

Marketing Communication Student Course Planning Grid  

Columbia College Chicago Marketing Communication Student Course Planning Grid

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