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813.784.3790 | TheGraphicJam.net | thegraphicjam@gmail.com


813.784.3790 TheGraphicJam.net thegraphicjam@gmail.com


Branding • • • • •

Brand Marks- 4-6 Carlissa’s Corner- 7-8 Smart Homes 4 U- 9-13 Speed Force- 14-16 University Gardens Apartments- 17-19

Campaigning

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• Ads- 20-21 • Flyers- 22-23 • Posters- 26 • Photo Manipulations- 27-33

Covers & Layouts

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Illustrations

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813.784.3790 | TheGraphicJam.net | thegraphicjam@gmail.com


Branding

813.784.3790 | TheGraphicJam.net | thegraphicjam@gmail.com

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Branding Brand Marks Andre’s Designs

Smart Homes 4 U

Programs used: Illustrator

Programs used: Illustrator

Carlissa’s Corner

Hidden Waters

Programs used: Illustrator

Programs used: Illustrator

Info: Andre’s Designs was an alternative business name in place of Graphic Jam. The name’s origin comes from the middle name of the CEO of Graphic Jam.

Info: Carlissa’s Corner is a is a personal P.R. multi media website. By joining both C’s from the sites name, it symbolically became the meeting place or ‘corner stone’ for everyone’s public relation needs

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Info: Smart Homes 4 U is a technology company providing services from alarm monitoring to custom home theatres. Contemporary San seriffs and a triangle shape were used to symbolize a modern yet sophisticated home.

Info: Hidden Waters is vineyard who’s owners plan to sale grapes and wine. A series of hidden creeks on the landscape best illustrated the business’ future wine label.

813.784.3790 | TheGraphicJam.net | thegraphicjam@gmail.com


Brand Marks Sweet Air

The Wipe Out Surf Shop

Programs used: Illustrator

Programs used: Illustrator

W3 Live Entertainment

Black Cobra Graphics

Programs used: Illustrator

Programs used: Illustrator

Info: This was a brandmark done for fun. Sweet Air, an imaginary Ventilation company from Florida, simply needed a brandmark that best fit their business name.

Info: We Live Entertainment is a Group of Dj’s Specializing in Hip Hop and R&B music. The graffiti styled type was preferred by the group of 3 Dj’s and incorporated in their brand mark.

Info: The Wipe Out Surf Shop was another imaginary company who’s brandmark was also done for fun. The concept for this brandmark was to illustrate the word ‘wipe out’ and demonstrate the vision of a surfer wiping out.

Info: Black Cobra Graphics is a Freelance graphic design business. An Illustration of a black cobra was used to help symbolize this business’ brandmark. The sharp footers & boldness of the type emphasize the fangs of a cobra.

813.784.3790 | TheGraphicJam.net | thegraphicjam@gmail.com

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Brand Marks V5 Entertainment

African American Culture Club

Programs used: Illustrator

Programs used: Illustrator

Info: V5 Entertainment is a future production company that produces graphic Novels. The idea feel for this brandmark was for it relate to film productions.

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Info: The African American Culture Club needed a brand mark for their seminars and panel discussions. Incorporated were the faces of African American illustrations and America in the heart of Africa.

813.784.3790 | TheGraphicJam.net | thegraphicjam@gmail.com


Carlissa’s Corner Brandmarks

Info: The following is a list of brandmark concepts for Carlissa’s Corner. Several mark concepts were sketched and then broken down into 3 final marks. The client was granted 3 choices and so satisfied with their final choice that no changes were needed.

Programs used: Illustrator

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Carlissa’s Corner Design package

Info: The brand mark was then applied to The header of the Website, business cards and the clients resumĂŠ.

Programs used: Illustrator

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SmartHomes 4 U Brandmarks

Info: 2 versions of the Smart Homes 4 U brandmark were designed for the client to choose from. The version with the white background was preferred but creating a white version of the brandmark itself was necessary for darker colored backgrounds.

Programs used: Illustrator

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SmartHomes 4 U Business cards

Info: The Smarthomes 4 U brandmark was simply applied to the front side of the client’s business card. The concept for the backside of the card was meant to show what a ‘smarthome’ looked like. Consequently, the illustration of a large house was meant to attract cliental and make them say “I want my home to ‘look’ like a smarthome”.

Programs used: Illustrator

Surveillance Sign

Info: The surveillance sign posted on all facilities who were secured by Smarthomes 4 U’s 24 hour alarm monitoring.

Programs used: Illustrator

Advertising

Info: As a print campaign, the idea was to use this design layout and change the home illustration to show different types of smarthomes.

Ask about our Contact: additional services: Ph: 888•519•5678

Programs used: Illustrator

• Surveillance Camera • Custom Theatre • Access Control • And More!!!

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Fax: 888•519•5677 SmartHomes4U.com Email@SmartHomes4U.com o

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Programs used: Illustrator

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SmartHomes 4 U Gate-fold brochure

Info: For the Smarthomes 4 U gate-fold brochure, the concept was to show the features of a ‘smarthome’ from the inside out starting from outside of a smarthome. With a bright and inviting color scheme a beautiful home front, this brochure was designed to invite its readers to come inside and see all of what Smarthomes 4 U had to offer.

Programs used: Illustrator, Photoshop Photos: Provided by client

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Smart Homes 4 U Title:

Info: For the inside layer of the brochure, a hologram styled effect was applied to give a futuristic touch. Although dramatized, this effect emphasized the visual features of the custom theatre as well as the overall capabilities of a smarthome. Programs used: Illustrator, Photoshop Photos: Provided by client

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SpeedForce Identity Search

Info: SpeedForce is a toy car company that was in dire need of finding its brand identity. The following procedures were taken from creating a design matrix to developing a brandmark survey to create this company’s final brandmark.

Programs used: Illustrator, Photoshop

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SpeedForce 2D Application

Info: After creating the brandmark and color chart for Speedforce, the 2D application was then developed. The key components in the this application were its designs elements and their consistency while packaged together.

Programs used: Illustrator, Photoshop Photos: by stock.xchng

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SpeedForce 3D Application

Info: For the 3D Application, the brandmark and design elements were further tested on how Speedforce would appear on its facility’s, packaging, and transports.

Programs used: Illustrator, Photoshop Photos: by stock.xchng

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University Gardens Defining the UG style

Info: University Gardens is a student housing apartment complex stationed near Florida A&M University in Tallahassee, FL. Because the majority of their residents attend Florida A&M, it only made sense to mimic the color scheme and typography after the University.

Bandit stand

Info: A bandit stand was created to welcome all those interested in the apartment complex at the door and to show just a few of its many amenities

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Programs used: Illustrator

Title:

Info: The idea for the one sided business card was to give all interested patrons a direct line to get information about the complex. By using a photo of the complexes front office as a visual aid, a potential resident had a direct visual source to remind them of ‘who did’ or ‘who could’ help them with their apartment search. The bold type and colors made it easier for the reader to find where the most important information was on card .

Programs used: Illustrator, Photoshop Photos: by Graphic Jam

Programs used: Illustrator Photos: by Graphic Jam

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University Gardens E-mail Cards

Info: A series of e-mail cards were designed to remind patrons of there visit at University Gardens and encourage them to come back and stay.

Flyer

Info: The flyer design gaged on the many amenities that the complex had to offer. A few photos were placed as visual aids to remind visitors and others unfamiliar with the complex what the apartment looked like and had to offer.

Programs used: Illustrator, Photoshop Photos: by Graphic Jam

Title:

Info: The University Gardens Logo type was revamped to fit the diverse color backgrounds on either print or web documents.

Programs used: Illustrator, Photoshop Photos: Provided by Client

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Programs used: Illustrator

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University Gardens 50 Reasons Campaign

Info: The ‘50 Amazing Reasons to call University Gardens Home’ campaign was used to further interest visitors why they should stay at University Gardens. The Colors were heavily used on this layout so that all FAMU students that visited would immediately recognize how dedicated the UG staff was about catering to their (FAMU Students) lively hood.

Programs used: Illustrator

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Campaigning

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Campaigning Ads Contact Lenses

Info: Emphasis on a large Headline and illustration were implemented to help this contact lens company stand out from its competition.

Programs used: Illustrator

The Knight Writers Advertisement Info: The Knight Writers: J-school Journals was an event hosted by future broadcast Journalist who presented documentaries on varying topics. An image of a knight and old english styled type were requested to promote this event.

Programs used: Illustrator, Photoshop Photos: by stock.xchng

University Gardens General Ads

Info: These Advertisements for University Gardens were indented to reach out to a more general audience. The simple, clean design and subtle color scheme made for a professional look that is well understood and timeless.

Programs used: Illustrator, Photoshop Photos: by GraphicJam

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Ads University Gardens aims a FAMU

Info: Although a general audience was necessary, it only made since that the apartment complex continued to cater to its primary audience (Florida A&M University). The orange & green color scheme and fun inviting design elements were intended to portray the feel and lifestyle of a FAMU student who in turn would familiarize themselves with this advertisement.

Programs used: Illustrator, Photoshop Photos: by Graphic Jam

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University Family Chiropractic Info: The design concept for this ad was to mimic different points of pain making the ad itself the body and using the image of a woman’s head and shoulders as the face. People tend to look down when they are in pain as seen in the photo used, so by placing the location and contact information toward the bottom of the ad, the style ad clearly directs readers where they need to go to relieve their pain.

Programs used: Illustrator, Photoshop Photos: Provided by client

813.784.3790 | TheGraphicJam.net | thegraphicjam@gmail.com


Flyers The Clark Sisters

Black Cobra Graphics

Programs used: Illustrator, Photoshop Photos: Provided by client

Programs used: Illustrator, Photoshop Photos: by Graphic Jam

Info: The Clark Sisters is famous female gospel group consisting of 4 sisters. The colors and typography were all relative to the groups prestige and style of dress– glamorous and timeless.

Junior Week 2010

Info: The design concept for this flyer was meant to strictly demonstrate how majestic the graphic capabilities Black Cobra Graphics had to offer its cliental.

Info: The concept for the Junior week flyer was meant to show how the class of 2012 were going to be the survivors after a devastating 2012 apocalypse. The color scheme and pattern coincide the mascot and color scheme of the junior classes Florida A&M University.

Programs used: Illustrator,

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Flyers The Knight Writers Promo

Info: As described in the previous advertisement, (pg.20) The Knight Writers: J-school Journals was a promo for an event hosted by future broadcast journalist. To keep the promotion consistent, same knight image and old english type was used for the flyer, posters, and ticket stubs.

The Tally Show

Info: This flyer design for The Tally Show was used not only as flyer, but also for online promotion to get people in the city of Tallahassee, FL to come out to this official Tallahassee talent show. The Headline highlighted by artificial lights assisted this layouts talent show feel and appeal. The positioning of each artist and host featured a sample of who to expect the heavily promoted talent show.

Programs used: Illustrator, Photoshop Photos: Provided by client

Programs used: Illustrator, Photoshop Photos: from stock.xchng

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Flyers International Education Seminar

Crush Flyer

Info: The University Gardens Crush flyer was intended to interest current residents to renew their leases. Since promo began in February, it only made sense that the flyer be themed for valentines day. The concept of the design was adopted by a Crush Soda campaign and revamped to fit a lease renewal campaign for UG

Info: This flyer was intended for students who were interested in study abroad programs. To make this flyer design a relative and creative, a photo illustration of different colored hands reaching out to the world symbolized diverse cultures reaching out to learn more about the world.

Programs used: Illustrator

International

Programs used: Illustrator

International

Info: The flyer design gaged on the many amenities that the complex had to offer. A few photos were placed as visual aids to remind visitors and others unfamiliar with the complex what the apartment looked like and had to offer.

Info: The March Madness Pool Party was themed around the NCAA basketball month in march. Fun typography, bright beach colors, and heavy curves displaying the motion of water were all the key components necessary to make this flyer pop and illustrate what was to be expected at the event.

Programs used: Illustrator, Photoshop Photos: by Graphic Jam

Programs used: Illustrator

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Photo Manipulations and posters

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Posters Black Cobra Graphics promo 2

Info: This majestic and dynamic design was created as a secondary promotion for Black Cobra Graphics. A series of photos and grunge effects were used to demonstrate the feeling and movement of how a cobra strikes. The the concept of this poster was to illustrate how Black Cobra Graphics designs ‘striking graphics’. Black Cobra Graphics received a lot more feed back from fans of their work and cliental after this poster design was promoted online.

Programs used: Illustrator, Photoshop Photos: by Graphic Jam

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Posters

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Posters Nightmare on Putnam Street

Info: This Halloween poster was designed to promote one of University Gardens many annual party’s. The concept for this poster was referenced from the Nightmare on Elms Street movie poster. Photo manipulation was the key component to make this horrifying design a success.

Programs used: Illustrator, Photoshop

Photos: by Graphic Jam

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Posters

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Posters Boogie Mans Horror Night Info: This party poster was designed to promote another one of University Gardens Annual Halloween parties. Photo manipulation was the key component for this voodoo boogie man’s poster as well. Although the color scheme was Mardi gras, its vivid contrast and dark tones were fit for a gloomy deftifying Halloween party.

Programs used: Illustrator, Photoshop Photos: by Graphic Jam

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Posters

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Posters The Hunt

Info: This poster design was designed for a scavenger hunt that University Gardens had planned for its residents during the Boogie Man’s Horror Night. Again, Photo Manipulation was a key component in this poster design as well as the manipulated Arial Black font for the posters title. The deep red tone gave this poster a gruesome and gory feel and was made scare the weak and encourage the brave and courageous.

Programs used: Illustrator, Photoshop Photos: by Graphic Jam

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Posters Title:

Info: This poster was created to interest current residents to renew their lease at University Gardens. Great lighting and a strong dominant photo of one of the complexes buildings was implemented to remind residents just how gorgeous their current home really was.

Programs used: Illustrator, Photoshop Photos: by Graphic Jam

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Posters

Free Food at UG

Info: This poster was also created to interest current residents to renew their lease at University Gardens. The dominant photo and distorted title was implemented to lure residents to see what the clubhouse of University Gardens had to offer.

Programs used: Illustrator, Photoshop Photos: by Graphic Jam

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Posters The Famuan Survivor Guide Poster

Info: This poster was created to promote The Famuan Newspaper up and coming Survival Guide for incoming freshmen during the 2010-2011 school year at Florida A&M University. The university theme colors were used for incoming students who were coming to the campus during the freshman orientations. The typography and floral designs were referenced from the hit TV show Survivor

Programs used: Illustrator, Photoshop Photos: by Graphic Jam

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Covers & Layouts

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Covers & Layouts The Famuan Survivor Guide Cover

Info: This was the cover design created for survivor guide booklet for incoming freshmen during the 2010-2011 school year at Florida A&M University. This cover was themed after the previous poster design to create a consistent promotion to product package.

Programs used: Illustrator, Photoshop Photos: by Graphic Jam

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Covers & Layouts Title:

Info: This Newspaper Cover design was made for the official Florida A&M 2010 homecoming. A dominant headline and fantastic photos is what truly captured the spirit of FAMU’s main homecoming events in this cover design.

Programs used: Illustrator, Photoshop Photos: by The Famuan Newspaper

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Covers & Layouts Honoring Milton Glaser

Info: These spreads were created to pay homage to the great Milton Glaser. The colors and typography in these spreads were all themed after Glaser’s famous Columbia records poster for Bob Dylan’s Greatest Hits from his earlier works in 1975.

Programs used: Illustrator, Photoshop Photos: by Graphic Jam

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Covers & Layouts Honoring Milton Glaser: II

Info: This final spread honoring Milton Glaser was created to emphasize his style of typography and color scheme from the Columbia records poster design. The majority of Graphic Jam’s designs are referenced from this brilliant world renown graphic designer. Milton Glaser is simply a legendary artist who has designed some of the most memorable works from the I Love NY Campaign to the Brooklyn Brewery Brandmark.

Programs used: Illustrator, Photoshop Photos: by Graphic Jam

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Covers & Layouts Freshman Year Horror Stories

Info: This spread was about numerous upperclassman’s scary freshman encounters. The for spread with the exception of the photos within the frames was created from scratch. This horrific frame floating, crack in wall room was designed with several different photo textures, photo filters, and blending modes.

Programs used: Illustrator, Photoshop Photos: by Journey Magazine

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Illustrations

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Illustrations Inks Love

Info: This illustration was inspired by the spirit of Valentines day. This piece defines how ink on the canvas can create love.

Programs used: Illustrator

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Illustrations Title:

Info: This illustration of a cobra was created as an element to promote Black Cobra Graphics illustration campaign.

Programs used: Illustrator, Photoshop

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Photos: stock.xchng

813.784.3790 | TheGraphicJam.net | thegraphicjam@gmail.com


Illustrations Thank You

I want to give a special thanks to you

for taking the time to look at these series of works. If you have any interest, questions or suggestions about this portfolio please feel free to use the contact information located at the bottom of each page. I truly do look forward to hearing what you think and thank you again for your time and consideration.

Programs used: Photoshop Photos: by Graphic Jam

Sincerely, Jeffrey A. Morris CEO of Graphic Jam Brand Management & Design

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