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Website Packages Strategy & Project Management – This is where we will map out with you what each page will be called, and what will be included on each page, including the goals of the copy, conversion tools, etc. – and then manage to the completion of this map

Copywriting – This is the step where specific copy is written for each page of the website

Premium

Full Service

$5,500 - $7,000

$15,000 - $20,000

$23,000 - $30,000

(up to 6 website pages)

(up to 14 website pages)

(up to 24 website pages)

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Primarily Editing

Keyword Analysis & Copywriting for SEO – To identify what terms you should be focusing on to draw the most targeted visitors, and then editing your copy to ensure the website is likely to draw people from Google searches

Design – Look/feel, color scheme, navigation design with one revision round Site Development & QA – This is where we do the actual programming of what’s been decided, building the site, hooking up your conversion tools, etc., and then testing and proofreading to make sure all is good.

Google Analytics – So you can monitor traffic to your site, what people are reading, etc.

Basic

If necessary, we’ll train 1-2

people on your staff how to use it (they don’t have to be terribly technical).

Content Management System – So you can update the content on your site going forward at no cost.

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We’ll

train 1-2 people on your staff how to use it (they don’t have to be terribly technical).

Marketing Email Template Design – This is what you send to your list periodically promoting your services or activities. Coordinates with the look & feel of your new website.

Landing Page Template – This is where your targets arrive when they click on a link in your marketing email. Coordinates with the look & feel of your new website.

Each company’s situation is different. For example, some know exactly what they want and can spell out what goes on each page. Others would like more guidance in how to organize their site and what to feature. Some have marketers in-house to write copy and others would rather do almost any other task. The cost ranges provided above are driven by details like this that will be discussed with each client.

Packages and pricing subject to change.

Contact Jennifer Minges Phone: E-mail:

240.499.3846 jminges@kaulkin.com

Kaulkin Media Creative Services  

A sales brief detailing the web design, development, and consulting services Kaulkin Media performs for the ARM industry.