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Jeeyoung Jung IM241 (First Project) Oct, 2012

The new generation of

Volkswagen Golf MKVII


Project Starement

Innovations - the new Golf The Volkswagen Golf is a small family car (C-segment in Europe) manufactured by Volkswagen since 1974, marketed worldwide across seven generations, in various body configurations and under various nameplates. This project is promote new generation of Golf and explain about history of Golf. This infographic tells very simply and consicely why Golf is the best hot hatchback.


Project Starement

2. Target Audiences VW lovers 18-60 any ages. 3. Objectives Promote new generation of Volkswagen Golf. The audience can understand history of Golf and how they keep their identity. 4. Obstacles People who did not like Volkswagen cars. Also someone who didn’t like small cars. 5. Key Benefit People easliy like VW Golf. 6. Tone Cleen, Modern, Humor 7. Media Poster (24X24)


Competitive Analysis/Inspiration


Competitive Analysis/Inspiration


Sketch


Sketch


Process

Original

Vector Graphic


Process


Rough Poster Image I


Rough Poster Image II

We not called old Golf. Golf is a legend in its own right. Das Auto.


Final Poster Image I


Final Poster Image II


Final Poster Image III

1974

First generation

1983

Second generation

1991

Third generation

1997

Fourth generation

2003

Fifth generation

2008

Sixth generation

2013

Seventh generation

Name: A1/Typ 17

Name: A2/Typ 19E

Name: A3/Typ 1H

Name: A4/Typ 1J

Name: A5/Typ 1K

Name: A6/Typ 5K

Name: A7/Typ 5G

Year: 1974-1983

Year: 1983–1992

Year: 1991–1999

Year: 1997–2003

Year: 2003–2008

Year: 2008–2012

Year: 2013–

Volume: 1,595 cc

Volume: 1,781 cc

Volume: 1,781 cc

Volume: 1,1781 cc

Volume: 1,984cc

Volume: 1,798 cc

Volume: 1,798 cc

Engine: 4cyl

Engine: 4cyl

Engine: 4cyl

Engine: 4cyl

Engine: 4cyl

Engine: 4cyl

Engine: 4cyl

Fuel: Petrol

Fuel: Petrol

Fuel: Petrol

Fuel: Petrol

Fuel: Petrol

Fuel: Petrol

Fuel: Petrol

Output: 74 hp @5400 rpm

Output: 90hp @ 5500 rpm

Output: 99 hp @ 5800 rpm

Output: 110 hp @ 5800 rpm

Output: 148 hp @6000 rpm

Output: 160 hp @ 4,500-6,200

Output: 160 hp @ 4,500-6,200

Torque: 73,5 lb ft

Torque:145 lb ft

Torque: 100 lb·ft @ 3500 rpm

Torque: 150 lb·ft @ 4400 rpm

Torque: 148 lb·ft @3250-4250

Torque: 184 lb·ft @ 1,500-4,500

Torque: 184 lb·ft @ 1,500-4,500

0-60 mile/h,s: 12.8 s

0-60 mile/h,s: 12.1 s

0-60 mile/h,s: 11.2 s

0-60 mile/h,s: 10.6 s

0-60 mile/h,s: 8.9 s

0-60 mile/h,s: 8.0 s

0-60 mile/h,s: 8.0 s

Top speed: 93 mph

Top speed: 111 mph

Top speed: 117 mph

Top speed: 119 mph

Top speed: 130 mph

Top speed: 137 mph

Top speed: 137 mph

There is no old Golf. Das Auto.


Work Cited

Original Photos http://www.cartype.com/pages/6041/volkswagen_golf_generations Informations http://www.seriouswheels.com/cars/stuv/top-Volkswagen-Golf-GTI-History.htm http://blog.caranddriver.com/volkswagen-gti-a-history-in-pictures/ http://www.carsales.com.au/reviews/2009/small-passenger/volkswagen/golf/volkswagen-golf-gti-a-historylesson-14626 http://www.squidoo.com/history-of-the-volkswagen-golf-gti2#module154605859 http://motor-prime.com/content/history-vw-golf-gti-inside-story


VW Golf Infographic