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Computer Drawing GD208 A Editorial Project

Jeeyoung Jung


Original Editorial Source

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The Project Statement Background

- The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization.

Target Audiences

- The New York Times website is the most popular American online newspaper website, receiving more than 30 million unique visitors per month. Therefore, our audiences is that any one who wat to read article in The New York Times website.

Objectives

- More easy understand the editorial article.

Key Benefit

-

Tone

- Refined, Ingenious, Creative, Sensual

Media

- Newspaper - Webpage

Helps understand the article Good illustration Makes more professional Sense of humor

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Configurations

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Examples of medium

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Illustration process

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Final Illustration

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Final image

EDITORIAL

About Those Gift Cards Published: December 28, 2011

As you ponder your holiday haul, it is time to consider the particular oddity of the gift card. Four out of five American consumers bought gift cards this holiday season, according to the National Retail Federation. Spending on the cards jumped to $27.8 billion, a 10 percent gain from 2010. Cards relieve the giver of the burden of choosing just the right gift, and they don’t seem as impersonal as money. But, unlike cash, they can’t be used everywhere. That may be what makes them so much more likely to be lost or forgotten in the back of a sock drawer. Brian Riley of the financial consulting firm TowerGroup estimates that $41 billion has been lost or is likely to go unspent in cards issued from 2005 to date, according to The Wall Street Journal. Best Buy reported $53 million in income in 2011 from gift cards that were unlikely to be redeemed. New York and some other states require companies to turn over such windfalls to unclaimed funds’ accounts — for eventual return to their owners. But they mostly go to shore up state finances. That is not a bad solution to the gift card problem, especially since gifts have long been about more than just pleasing the recipient. From the potlatch in the Pacific Northwest to the Kula in Melanesia, reciprocal gift-giving rituals in traditional societies served to reinforce social bonds. A century ago, the anthropologist Bronislaw Malinowksi documented huge gifts of yam and taro root from farmers to fishermen in the Trobriand Islands, followed by gargantuan gifts of fish from the fishermen to the farmers. Much of it went to waste. But it worked as social glue. If the purpose of a present is to fulfill the desires of your favorite nephew, may we suggest dispensing with the fig leaf and reaching for the cash. A study by the economist Joel Waldfogel, now at the University of Minnesota, found that university students value a present about 15 percent less, per dollar spent, than something they bought for themselves. If you are still worried that cash suggests that you care less, you can always deliver the money in a pretty envelope, with a thoughtful, personal note.

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Resources About Those Gift Cards http://www.nytimes.com/2011/12/29/opinion/about-those-gift-cards.html?ref=editorials Business Man http://pbceu.com/web/index-dateien/businessman.jpg Lady Shopping http://www.sinfuldelights.com/images/Lady%20Shopping.png Fisherman On The Beach At Low Tide, Zanzibar, Tanzania http://newdesktopwallpapers.info/Wallpapers%20Africa/Fisherman%20on%20the%20Beach%20at%20 Low%20Tide%2C%20Zanzibar%2C%20Tanzania.jpg Card http://www.canstockphoto.es/regalo-tarjeta-4981716.html

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Editorial Illustration  

Editorial Illustration

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